Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 148 Who is the father of each other?
The Tencent Weibo team was actually formed in a hurry.

In order to develop Weibo, Tencent set up a project team spanning four departments to promote the development of Weibo products.

The original Tencent.com was transferred as a whole to the newly established Weibo department, responsible for operations, BD (business development) and other directions, while products and technology came from teams from other business groups respectively.

This can be seen as a symbol of top priority in abnormal projects and will temporarily improve work efficiency.

However, as Weibo entered a normalized marathon-style tug-of-war, the drawbacks of this model gradually became apparent.

Pony Ma did not disband this temporary department structure and replace it with a more efficient and unified management structure. Instead, he maintained this temporary combat state, with the operations team in Beijing and the technology and products in Shenzhen.

They have been separated for a long time and have not seen each other for a long time. It is easy for him to become a father, not to mention that they are in two different departments.

When problems arise, people often pass the buck, and it all depends on who is version T0.

It was fine before when Xiao Ma Ge was personally supervising the battle, and any problems could be directly coordinated and resolved. However, when Xiao Ma Ge shifted his gaze from here to elsewhere, it was not surprising that the situation of fighting against oneself that Chen Tong had just reported occurred.

Chen Mo could guess what Pony Ma was doing recently. After all, WeChat had risen so fast, and he was probably thinking of ways to copy it.

A dog will always eat shit, let alone a penguin.

"Anyway, for Sina, I can breathe a sigh of relief. It looks like group buying will become the next battlefield."

"Yeah! You are relieved now. Now it's my turn to have a headache."

In the following time, as Chen Mo expected, a new competitor appeared in the mobile communications field.
On the last day of November, Zhang Xiaolong arrived late, but he finally arrived.

After a short week of internal testing, WeChat was launched on November 11th!

Two and a half months earlier than the historical January 1st, the butterfly's wings fluttered inadvertently, and the wind in Texas was a little strong that day.
As the first mobile chat software under Tencent, Zhang Xiaolong flew to Shenzhen to demonstrate WeChat in front of Pony Ma before it went online.

It is said that Xiao Ma Ge is very satisfied with WeChat and praises it highly.

Afterwards, the WeChat project team received a gift package of promotional resources specially approved by Pony Ma.

After WeChat Chat was launched, Tencent's portal Tencent.com, together with corresponding resource channels, carried out matrix online promotion.

This scene actually deceived the Qxin and Qchat teams in the brother camp.

The two team leaders even held a separate meeting to review their respective progress which was almost the same.

The two were increasingly puzzled. They had all started from the same starting line. Their team had worked overtime to develop the product, and the launch schedule was basically around mid-December. How could Zhang Xiaolong's WeChat chat be developed so quickly? Were they iron men who worked all night every day?

After the meeting, alarm bells rang in the minds of the two responsible persons, and they returned to their respective departments to hold emergency meetings.

However, although the goals are the same, they cannot let WeChat chat take the lead. They have to catch up and go online as soon as possible.

But the characteristics of the two teams can be seen from their specific implementation.

Qxin directly changed the original 996 mode to a two-shift technical work mode, and forcibly advanced the original launch time by one week to December 12.

On the other hand, Q Chat does not have two shifts, but extends the daily working hours to 007, and then lets the product cut off some functions so that they can be put later.

Coincidentally, it was also on December 12th, and because that day was a Thursday, it was a suitable day for publishing!

On the other hand, there was a period of chaos and confusion over mobile QQ. Although mobile QQ had already appeared in 2003, people thought that making a simplified version would be a much easier task.

In fact, this is not entirely true. In nearly eight years, mobile QQ has undergone changes by countless technical leaders and programmers, and has gone through countless version iterations. In particular, in order to be compatible with countless copycat phones, the originally very healthy technical architecture has long been overwhelmed and terminally ill.

Therefore, after the multi-dimensional slimming down of mobile QQ, the testers were shocked when they tested it. More than 0 bugs appeared, nearly half of which were serious, and there were even three p (blocking process) level bugs.

Now they can’t even take care of themselves, let alone WeChat and WeChat chats. Their own health has become a serious problem and they all need to be admitted to the ICU for emergency treatment.

So after the release of WeChat Chat, for stability reasons, the technical director of Mobile QQ found the head of the department to give feedback. The two of them decided to find Pony Ma to report the current situation of Mobile QQ, but they failed before they could accomplish their mission and were the first to be eliminated.

However, Pony Ma understood the current situation of the mobile QQ team and had no good solution for the time being. He could only agree to the technical suggestion to roll back the version. He also ordered a 10-person team to carry out the research and development of the refreshing version of mobile QQ and launch it after the Spring Festival next year!

Brother Xiao Ma looked at the WeChat on his phone and smiled. Fortunately, WeChat worked well.

In just one day, after the promotion here, the number of Weichat users exceeded 30 in one day. By this calculation, 10 million in 300 days, it is estimated that by the end of the month it will catch up with WeChat.

Let Lei Jun see then that it is simply overestimating his own capabilities if he wants to snatch food from his absolute territory!
Pony Ma was very optimistic, but Zhang Xiaolong felt full of a sense of urgency.

Although WeChat chat had a successful start after its launch, it received dual recognition from the BOSS and the market.

But he knew in his heart that the launch of WeChat Chat was not the end, but just the beginning, and the subsequent rapid iteration was the crucial thing.

After the launch, on December 12, Zhang Xiaolong convened a meeting of key personnel related to products, technology, etc.

There was only one topic for the meeting, which was the functional requirement analysis meeting for the next version of WeChat.

Participants expressed their opinions. Some suggested that QQ Show be migrated in, and some suggested that the opening screen of WeChat was very shocking and whether we should dig up a similar one.
Half an hour later, the whiteboard was filled with many reliable and unreliable product suggestions. "How about we follow the original development path of QQ and do selective iterations?" the product manager suggested.

Zhang Xiaolong rejected his suggestion, "No, we don't want to be the second mobile QQ, we want to be the first WeChat chat!"

Then, under his chairmanship, after a vote by everyone, the suggestions on the blackboard were refined, and finally 5 product improvement suggestions entered the final round.

"After our discussion just now, our next version of features will be produced from these five. Next."

At this moment, the door of the conference room was suddenly opened. "Brother Long, the new version of WeChat has been updated. I think everyone needs to take a look!"

The student in charge of operations rushed in and pointed at the mobile phone in his hand.

Then everyone spontaneously took out their mobile phones and started updating the latest version of WeChat.

A few minutes later, shouting and cursing rang out in the room!

"Damn! Xiaomi is so shameless, isn't this the drift bottle function of our QQ mailbox?"

"QQ groups have been created, what's the difference between this and mobile QQ?"

The product manager was also cursing, "Fuck, isn't this the development history of QQ versions that I mentioned before?"

"Brother Long, what do you say? Should we copy it? No, should we learn from it?"

After Zhang Xiaolong finished looking at his phone, he took out his laptop and read WeChat’s official update announcement. He felt a little annoyed when reading the content.

Originally, he wanted to see the specific content of the update announcement.

What did he see? The first two features that caught his eye were QQ Group and Drift Bottle.

Oh~ WeChat has changed its name to Group Chat and Drifting Message. Humph, little guy, I will still recognize you even if you change your username.

I don’t know if the other content is intentional or not. It’s very vague and general, saying that related functions have been optimized, some known bugs have been resolved, and overall stability has been improved.

Damn, can you please make it clear which functions you want to optimize? You are being so irresponsible that it makes it very difficult for me!
Zhang Xiaolong was a little depressed and felt that Xiaomi’s WeChat was a bit shameless.

He not only copied the beautiful bottle function of his own QQ mailbox, but also copied the group function of QQ.

Wow, I wanted to copy you, but I didn't expect you to copy me first, so I'll copy you in the end. What kind of IT tongue twister is this? It can be closed in a loop.

So if micro-chat is planned according to the new version of WeChat, who is copying whom?
Zhang Xiaolong was speechless. It was the first time he fell into such complicated emotions. This is how it felt to be copied by others.

There is a bit of grievance in anger, a bit of contempt in grievance, and a bit of anger in contempt.
Ten minutes later, Zhang Xiaolong made a decision and decided to follow Tencent's current strategy.

"Group functions and drifting bottles are included in the product plan. The suggestions on the whiteboard are temporarily sealed. Then the application opening screen mentioned by someone just now will be added. The rest will be optimized for stability."

A few hours later, the product manager provided feedback on the time plan for the next version of WeChat. After some compression, the entire development and testing cycle was three weeks.

That means the new version will be launched in late December.

"Okay! Go get busy."

Zhang Xiaolong did not copy blindly. First of all, he recognized the other party's product iteration ideas. Drifting messages are the most effective means to break the social interaction of strangers, and group functions are the most effective way to increase interaction.

Therefore, the right way is to follow the footsteps of the forerunners, take small steps to narrow the gap, then use Tencent's powerful resources to suppress them, and finally overtake them.

This has also been Tencent’s successful experience over the past few years. Now is not the time to take risks on our own.

Zhang Xiaolong looked up the information on his computer and snorted coldly. However, Xiaomi might have made a mistake in this move. Only when you have an advantage can plagiarism produce a qualitative change in traffic. Now Xiaomi is making mobile phones and WeChat, its energy is so dispersed, and it does not have too many resources.

He is confident that Weixin will catch up with WeChat within three months and surpass it within half a year.

For this purpose, Zhang Xiaolong also wrote a future plan for WeChat and sent it to Pony Ma.

However, he had communicated and contacted with Lei Jun several times several years ago, and felt that the impression left by the other party on him was not that of such a shameless person.

Zhang Xiaolong opened Sina Weibo and found Lei Jun. He saw that his Weibo posts were basically all about promoting his own products, and he only had about 300,000 fans.

However, only a few people paid attention to it. Zhang Xiaolong clicked on it and found a surprise.

He found the account of the person in charge of MIOS and WeChat, and saw that the number of followers exceeded one million. How could so many people follow him?

Judging from the content on Weibo, he is quite active and interacts with netizens from time to time, which is quite down-to-earth.

And his name is very unique, "The Mill That Only Turns Eight Hours a Day", it seems that the shameless guy is him!

Zhang Xiaolong followed this account using a small account on his Sina Weibo.

Thanks to "I am in West Africa" ​​and "Vr Kagami" for the reward~
The boss is generous~orz~
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(End of this chapter)