Reinventing the Millennium.

Chapter 1436 Staged Success

Fang Zhuo slept soundly that night while adjusting to the jet lag, and he did wake up very late.

It was half past nine in the morning when he finally fumbled for his cell phone and saw all the missed calls and messages on silent mode.

Because I just returned to China yesterday, I had already said hello in advance, and all important matters will be discussed at the company. Most of them are greetings from friends and feedback on some small situations.

For example, the poems shared with the audience late at night not only triggered reports in China, but also attracted attention from foreign countries about the author of the poem and the historical background, as well as a lot of hype about political factors.

Under the current circumstances, the only thing left for Yike Mobile to withdraw from the US market is the procedural process, but Yike still has other markets around the world and still needs to keep consumers' attention focused on normal business areas.

If you don’t occupy the public opinion position, it will be occupied by the enemy.

Fang Zhuo thought about it while eating breakfast, and finally updated his Twitter, sending messages in both English and French in succession, seeking a basis for mutual understanding.

——We hold these truths to be self-evident， that all men are created equal， that they are endowed by their Creator with certain unalienable Rights， that among these are Life， Liberty and the pursuit of Happiness。

——The men were naive and unforgettable and enjoyed themselves in the rain. The social distinctions are also friendly ones that are used by the community.

The former comes from the American Declaration of Independence, which means "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."

The latter comes from the French "Declaration of the Rights of Man", which means "Men are born and remain free and equal in rights. Social differences can only be based on the public interest."

In any case, the legitimate development of Yi Ke and more people is always justified.

Fang Zhuo read the comments on Twitter and found that some people were not clear about the origins of the two sentences and criticized him for being unqualified to define "self-evident truths", but he did not refute this.

Sure enough, someone soon helped explain that this was one of the founding documents of the United States. No matter what Yi Ke and Mr. Fang thought, this was not their definition...

Fang Zhuo opened Douyin on his way to the company, and the first post he saw was "Good morning, Mr. Fang" with over 100 million likes. He was stunned for a moment, couldn't help but smile, flipped through the comments section, and casually asked his secretary: "Who planned this promotion of 'Good morning, Mr. Fang'?"

Liu Zonghong was startled when he heard this, and said hesitantly: "It seems that no one planned it. Uh, but after such copywriting becomes popular, it will probably naturally get traffic from Douyin."

After he said this, he immediately used Yixin to ask Douyin and verified the correctness of his information. Then he told his boss again that Douyin might have some bias, but it was mostly spontaneous actions of users.

"Hmm..." Fang Zhuo hesitated for a moment, "Hmm."

Liu Zonghong was very curious about his boss's current mood and asked with a smile: "Boss Fang, how do you feel when you see these videos?"

"Hurry up and give them a like." Fang Zhuo swiped his hand on Douyin. "This is real money support. Besides, you see, we can have much more interactions than Tmall. This kind of communication based on the attributes of social media is still somewhat different."

While he liked the post, he was also considering posting a new video in response.

When they arrived at the company, Fang Zhuo rolled down the car window and took a ten-second video of driving towards the Yike company logo, and added the text "Good morning everyone, good morning all over the world".

After getting off the car and entering the company, almost everyone he met today repeated the same words.

"Hi, good morning, Mr. Fang."

"Mr. Fang, good morning."

"Mr. Fang is here, good morning!"

Fang Zhuo walked into his office surrounded by such online and offline "good morning" voices.

Although I have experienced many scenes over the years, this time of crowding is still quite fresh and emotionally exciting.

Fang Zhuo poured a cup of tea, sat down and opened Douyin again. The video he had just posted not long ago had already exceeded one million likes, which was a small reflection of the super traffic mixed with his personal life, the Yi Ke incident and last night's live broadcast.

At the same time, the number of comments has grown rapidly.

Fang Zhuo took a careful look and found that many of the comments were encouraging and supportive, while some were quite interesting, for example, "YiKe's market value is almost falling to that of Alibaba."

This is not very respectful to Alibaba... But when I think about the fact that they openly invited everyone to "participate" during the live broadcast last night, it seems that I don't have any position.

Fang Zhuo happily picked out some comments to reply to. After finishing a cup of tea, Liu Zonghong sent the latest data of this Double Eleven.

He took a quick look and suddenly had an urge to send a short video to Lao Ma to tell him the good news.

As of 10 a.m., that is, ten hours after the start of Double Eleven, the sales of Yigoo and Douyin exceeded 700 billion. Although the promotions were fierce in the early stages, this also means that today's sales will inevitably exceed 1000 billion.

Alibaba’s 618 full-day data in the first half of the year was 1107 billion.

The most important thing is that out of the 10 billion yuan in these 700 hours, Yiguo’s own sales accounted for only 72%, or 504 billion yuan, and the remaining 196 billion yuan came from third-party stores.

The ratio of Alibaba's Taobao and Tmall, the main e-commerce competitors, is approximately 58%:42% this year.

To be more intuitive, the ratio of Yigoo's third-party operations to Yigoo's self-operated operations is 28%:72%.

Taobao accounts for 58%, and Yigoo’s third parties account for 28%. It seems that the latter is far behind, but Yigoo’s third parties accounted for only 3% during last year’s Double Eleven.

Although the statistical proportion this year needs to be mixed with the cooperation with the Douyin platform, Yiguo has undoubtedly achieved huge success and development with its live streaming e-commerce. It can almost be said that it has broken through the barriers of the past overnight.

In the past few years, Yigoo has been trying to build third-party stores and enhance their vitality, but the results have been poor.

Now, the Double Eleven promotion centered on Yigoo + Douyin, although not on par with Alibaba, has indeed narrowed the huge gap.

Fang Zhuo looked at the simple and clear data summary, but ultimately did not send it to Lao Ma.

Yigoo and Douyin will release the data themselves. Considering that Feng Qingyang gave gifts online in the early morning, he can be at least safe for a few more days. Tmall has indeed seized the beachhead of e-commerce live streaming and created a huge momentum.

But... our huge traffic has smoothed everything out, and will inevitably continue to demonstrate this power.

Fang Zhuo put down the documents, thought about Qiu Ciyu who had returned home early due to illness, picked up his phone and sent him a voice message.

"Boss Qiu, I asked the company to send you some old mountain ginseng when I got off the plane yesterday. I dug it for you in Paris, France. Eat more and get back to your post."

Qiu Ciyu is not young anymore, and the main reason for his collapse this time was overwork.

He received Mr. Fang's voice message and was about to thank him when he suddenly felt something was wrong. Could this old mountain ginseng really be found in Paris...

"No rush. I'll step forward when Washington continues to attack Bingxin." Qiu Ciyu replied, also mentioning Yi Ke and Bingxin's judgment on the next situation.

These judgments have been made a long time ago, and the current situation is just a gradual verification.

Whether in Luzhou or Beijing, Qiu Ciyu and Mr. Fang have reached a consensus.

In the coming period, the main goal of the domestic semiconductor industry has shifted from breakthroughs in advanced processes to the guarantee of mature processes, and Bingxin’s main goal is to balance process optimization and the guarantee of production operations.

As for Yike, which was officially restricted yesterday, its interim goal is to maintain the stability of the mobile phone product supply chain and ensure the supply of products to the market. Among them, the output of core chips is closely related to Bingxin's goals.

Now and in the future, yield and profit can be temporarily sacrificed. As long as the entire industrial chain can continue to operate, this will be a phased success.

Yi Ke has expressed his stance, President Fang has shown his determination, and Bingxin is still working hard, but facing the world's most powerful country in the business field, these alone may not be able to dispel the concerns of many people, including internal employees.

Therefore, the phased success not only has practical significance for the operation of the Yike system, but will also inevitably be a great encouragement to employees, industries and sectors.

Qiu Ciyun exchanged a few words with Mr. Fang about the situation of Yi Ke and Bing Xin. At the end, he sent a latest report that he had just seen.

"In the early hours of the morning, Fang Zhuofang, the founder of Yike, unexpectedly started a live broadcast on Douyin, responding to the unreasonable interference from BIS in Yike's production operations two hours ago."

"As with all the previous information, Mr. Fang insisted on Yi Ke's unwavering choice in the face of power."

"At its peak, 489 million people were online listening to the live broadcast, and the subsequent dissemination spread to all aspects. Everyone witnessed the courage of Mr. Fang and Yi Ke under difficult circumstances."

"I don't like to anthropomorphize companies, because any legal and compliant business behavior should be allowed, but sometimes it doesn't conform to simple concepts. Just like Yike, which is facing BIS, if it chooses to terminate cooperation with Bingxin, it should be understood, because Yike hopes to continue to maintain a strategic alliance with Bingxin more than anyone else."

"That's why, when President Fang spoke to the media around the world, when Yike insisted on cooperating with Bingxin rather than withdrawing from the US market, when the whispers of "Prisoner's Song" were heard during the late-night live broadcast, and when consumers responded to President Fang with good morning..."

“I can only say that the values ​​and spiritual attributes beyond business behavior are what distinguish great companies from ordinary ones.”

“This is Mr. Fang’s fireside chat in the new era, and I am fortunate to be a listener and participate in it.”

"As Mr. Fang said, Yike does not live under the expectations of Wall Street and Washington, but lives in the never-ending wave of globalization, at the forefront of ever-changing technological innovation, and on the increasingly diverse needs of users."

"What doesn't kill Yi Ke only makes him stronger."

(End of this chapter)