Reinventing the Millennium.

Chapter 1435 Good morning, Mr. Fang

A midnight live broadcast with astonishing traffic has ended.

The highest number of people online at the same time during Yike's first live broadcast on Douyin was 489 million, and the media records, audience screen recordings, and the dissemination effects of various text slices...

Hard to estimate.

This is not just a Tik Tok platform, but a national-level communication that has spread to all social media platforms.

BIS announced the news of its action against Yi Ke at 10 pm Beijing time. Just two hours later, Fang Zhuo went on air to respond, discussing Yi Ke's vitality, the legitimacy of its development, as well as Yi Ke's future mission and its own confidence.

Compared to this, selling the team online, bargaining for the price, and focusing on participating in Ali are secondary.

Also, when Fang Zhuo quoted "Prisoner's Song" to end the live broadcast, his emotions and willpower in this situation were more fully revealed.

As the saying goes, songs express aspirations and poems convey feelings. Oriental people tend to express their emotions in a restrained and implicit way. Therefore, the words "How can a human body crawl out of a dog's hole" conveyed by the head of Yi Ke are more touching.

But, he said good night and went to sleep, but many people could not sleep that night.

When the BIS made the official announcement, many domestic print media were urgently preparing reports and related analysis for the next day, but after Mr. Fang’s unhesitating response, they had to start all over again without hesitation.

At the same time, because of the content of Mr. Fang’s response, the headlines of some major newspapers were urgently given to the editorials that were produced on the spur of the moment.

——Thumbs up for Yike’s development spirit and gather the great force for progress in the era.

——How can a human body crawl out of a dog’s hole?

——Anti-globalization cannot stop the trend of the times!

These late-night developments represent more comprehensive and resolute support at the executive level.

Compared with the overtime work of many media, the support of the large number of viewers watching the live broadcast is much simpler.

Yike phones are no longer sold in the United States, so revenue has decreased... Oh, that's strange, the live broadcasts I watch on the phone in my hand are suddenly not clear. I really should change it, so I'll buy it!

Today is the Double Eleven sale, and Mr. Fang has personally taken everyone through a round of prices, and they are indeed very cheap. There is no point in buying them, so just buy them!
What? I have already bought it on Tmall?
Then return it and buy it again!!

What? My wife said I was messing around?

Mr. Fang is about to fall apart. If we don’t do anything about it now, are we going to have to wait until he falls apart before putting him back together?
Mr. Fang is calling the screen "Big Brother". If Big Brother doesn't love him, who will?

Huge traffic, affordable prices, and the sentiment of being in the same camp... When these appear on new short video platforms such as Douyin, they interweave to create different changes.

Tmall Live has proven that face-to-face live broadcasts are more vivid and convincing, but that is only a one-way output from merchants to consumers. On the day when Douyin started live broadcasting e-commerce on Double Eleven, the platform saw special people with special traffic at special times...

So, after a user named "行者无疆" placed an order immediately and took a video of himself placing the order and added the caption "Good morning, Mr. Fang", more users felt that the caption was very appropriate and followed suit and posted similar short videos.

At the beginning of the live broadcast, Mr. Fang said that he had just arrived in China and needed to adjust to the jet lag. He talked on and on for three hours. He might not be able to wake up tomorrow, but when he wakes up, he will definitely check out the situation after the Douyin live broadcast.

So, I hope he can see that it comes from the general public, from more people recognizing his choice this time.

——#Good morning, Mr. Fang#
At four o'clock in the morning, these four words had become the number one hot search on Douyin, and the products in many flagship stores that landed on Douyin for the first time in this round were sold out. After communication, they had to change to pre-sales or emergency adjustments.

At 5:30 in the morning, Alibaba’s head Ma Dian, who also went to bed late, woke up in a daze. His first reaction was to open Douyin to see if there was any new movement from Mr. Fang, who had been live streaming previously.

Ma Dian did not watch the entire live broadcast. He suppressed his anger and watched two more "participation is the important thing" videos before ending them to join in the fun. However, he casually swiped the screen and saw Mr. Fang's last video slice.

then……

This……

Ma Dian frowned for a long time, staring at the night view of Shanghai more than two hours ago on the screen, and sighed.

Regardless of other things, Yi Ke and Mr. Fang do have rich competitive experience.

Yi Ke will definitely be in crisis this time. The US market is not just a matter of 3% of revenue, but a signal that Washington is going to take action against Yi Ke. There will inevitably be further actions targeting Yi Ke's market or supply chain.

This is why Wall Street is pessimistic about Yike’s future.

What kind of company can withstand the targeting of the world's most powerful country?
Under this background, the huge traffic during the YiKe crisis was converted and developed through the live broadcast of YiKe’s leader, whether intentional or not.

Ma Dian thought for a long time before replying with a report from a senior executive who had watched the entire live broadcast.

His succinct comment: “Fang Zhuo is a super promoter.”

Although we haven’t seen the public opinion yet, there is no doubt that this will sweep across China.

Yike’s status in China has been called “China’s Nokia”. Most of the time, even “Nokia” is not used, but just “China’s Yike”. And now it is not for any other reason, but simply because of the development of its own industry, it is being targeted. What else is there to say?

No, there is something else to say.

Ma Dian briefly browsed Douyin, made two phone calls, and after breakfast, hurried to the headquarters.

However, when he arrived at the place, he suddenly saw a courier truck marked "EasyGo Logistics" parked outside, and the courier was on the phone, seemingly urging the consignee to pick up the package.

"Pause."

Ma Dian stopped the car, got out and walked towards the courier from Yiguo Logistics.

At this moment, a man wearing an Alibaba work badge hurried out and saw that his leader was suddenly stunned.

The courier recognized Ma Dian and was stunned.

Ma Dian was stunned when he saw his employees.

When the Alibaba employees saw their leader, they were stunned.

The three of them looked at each other.

It was the courier who first broke the strange atmosphere: "Hey, is this Wu Jingfu? Is this your package?"

Alibaba employee Wu Jingfu gritted his teeth and walked forward, uttering an unclear "hmm" in his throat.

After the courier completed the handover, he saw the head of Alibaba looking at him. He nodded at him and turned to get on the delivery truck.

When Ma Dian saw the Yigoo courier nodding at him, he also nodded politely and watched him ride away on his bike.

Wu Jingfu held his express box, not knowing whether he should leave.

Should I disappear from Feng Qingyang's sight... or should I just disappear from Ali...

"Did you buy it from Douyin?" Ma Dian asked.

"Hmm..." At this moment, Wu Jingfu suddenly got an inspiration and said, "Know yourself and know your enemy, and you will never be defeated in a hundred battles. I want to see how Douyin's live e-commerce is doing."

Ma Dian continued to ask: "How is it?"

Wu Jingfu did not open the courier box, but only commented objectively: "I placed the order in the early morning, and it arrived now. The speed was so fast that I was afraid I would regret it..."

"Got it. Go ahead." Ma Dian found it hard to tell what his mood was, and he didn't want to ask any more questions. He got back into the car, but his brows were furrowed even more tightly than before.

Wu Jingfu controlled the speed and only breathed a sigh of relief when he saw the leader's car disappear from his sight.

He glanced at the courier box that he had received after filling in his work address, feeling somewhat relieved and excited, and finally said to himself in a vague voice: "Good morning, Mr. Fang."

(End of this chapter)