Reinventing the Millennium.

Chapter 1434 Choice (4k)

The screen is full of question marks, audiences continue to pour in, and media come one after another.

When an NBA team is listed, the entire live broadcast room seems to become quiet in an instant.

After a moment, Fang Zhuo on the screen turned around and asked the staff: "Did anyone buy it?"

As soon as these words came out, the question marks that had just been reduced were instantly re-stimulated... How can a team worth $12.5 billion be purchased... However, it's not that no one has tried to place an order, but the order prompts that a deposit of 1000 million must be paid immediately...

The voiceover of the staff member answered the boss: "Not yet."

"Okay, the price given by the Rockets is actually very worthwhile, so just keep it." Fang Zhuo said this, took another cup of coffee, and then looked at the gift that was floating up with the barrage.

Live streaming is not a new thing. Douyu, Huya, YY and others all started the live streaming craze several years ago, but Yike has not established any business in this area. When Douyin tried out the live streaming function, it naturally also referred to the gameplay of its predecessors and set up virtual gifts.

At this moment, all kinds of gifts were floating in Fang Zhuo's live broadcast room.

"It seems that I have really fallen on hard times, and everyone is rushing to give me gifts."

"I won't turn this off. I'll make a contribution to the total amount of money I receive after the end of the year and donate it to the Coco Charity Foundation to help care for mountainous areas and left-behind children."

"Thanks for the gift, big brothers."

Fang Zhuo smiled and thanked him, then offered more gifts.

"I just returned home on the Qingzi, ahem, that..." He said this halfway when he suddenly felt something was wrong and turned around to ask, "What was the name of our plane?"

The voice-over whispered: "It's called 'a bit expensive'."

"Yes, I just came back to China on a 'slightly expensive train', so I'm a bit time-delayed. And there happened to be a Double Eleven event today, so I decided to give it a try." Fang Zhuo explained the temporary broadcast.

Just at this moment, Li Guoqing, who heard the news, sent out a plane, and was also seen by Fang Zhuo.

"Thank you, Mr. Li, for sending me the plane..." Fang Zhuo followed his heart and finally thanked Qingzi in public for supporting his plane. "Mr. Li has not been easy. He has sent me planes online and offline. He has been my old friend for many years."

Li Guoqing was actually a little emotional at this moment. What the hell are you doing? What the hell are you doing? What the hell are you doing?

The past events are still vivid in my mind, and the desire to get some traffic before coming here has faded a bit.

Fang Zhuo suddenly glanced at the screen and said with a smile, "Hey, Lao Ma, Mr. Ma is here too, don't you want to show your support?"

In about twenty seconds, a series of gifts from Feng Qingyang appeared on the screen.

"Oh, Mr. Ma is really here. I was just saying that. Thank you, thank you." Fang Zhuo said with a smile, "Thank you for the support of my good friends."

Ma Dian: ...

I am always impressed by Mr. Fang’s unintentional cunningness.

Under normal circumstances, no matter what activities were going on on Douyin, he would never come to check out the situation. However, tonight was very different.

The BIS in Washington acted brazenly, and Yi Ke suffered a major setback. Then there was also a live broadcast from Mr. Fang. It was hard to calm down the turmoil in my heart if I didn't take a look.

This is like buying a ticket.

"Mr. Ma has given his full support. I would also like to thank all the good friends present who are willing to invest some money."

The head of Yike kept up the good work and indeed received more tickets. The big guys were rich, and their way of giving gifts was completely different from that of ordinary people, so they quickly changed the ranking of the gift list.

Reporters recorded the scene on screen and saw too many familiar names, including Alibaba's Ma, Penguin's Ma, NetEase's Ding, IDG's Xiong, Mi Tuan Lei, Yongke's Liu, 360's Zhou, and even... Duji's Li.

The business tycoons gathered there. When they heard the news that Mr. Fang would start broadcasting at this time of economic change, they all came to watch regardless of whether they had anything to do or not. And after Li Guoqing and Ma Dian showed up, they did not hesitate to reveal their identities.

Fang Zhuo did not thank him for all the gifts, but just said with emotion: "The Internet is so amazing. I held press conferences in Silicon Valley and Yike Center, and at most there were only 176 people present. Now, in the early hours of the morning, there are million people online at the same time. How much manpower and material resources would it take to hold this offline?"

"Now, we can meet face to face just through our mobile phones. This is really the magic of technology."

176 million people online at the same time!

When many reporters heard the head of Yike reveal such astonishing figures, they suddenly had a sense of déjà vu for this live broadcast format. With so many viewers and such convenient dissemination, isn’t this just Mr. Fang’s version of a fireside chat?

When the United States was experiencing the Great Depression, President Roosevelt delivered his New Deal and expressed confidence to the nation through radio speeches by the fireplace, which had a very outstanding effect.

Now Yike is in crisis, Bingxin is severely restricted, and Yike is facing competition from multiple rivals. At this late hour, Mr. Fang started a live broadcast on the emerging short video platform...

Many reporters have already been planning similar reporting angles in their minds. If we think more deeply about Fang's actions when the broadcast started, was his immediate attack against the American team also a demonstration of his determination to fight to the end?

The market is gone, the team is not playing anymore, whatever happens.

"Well, 200 million now. The number is increasing very fast." Fang Zhuo glanced at the screen again and said with a smile, "Your life doesn't have that many viewers. There are only 201 million."

"I know what everyone wants to hear when they come to see me at this late hour."

"Actually, this matter is not complicated. The situation is not that good, but it is not that bad either."

Fang Zhuo consciously shifted the topic to what everyone was most interested in.

"In fact, not only today, from last year to this year, BIS's restrictions on Bingxin, Yike and the two companies' subsidiaries have continuously aroused attention and discussion."

“It was only when BIS began to restrict Yike’s operations in the U.S. market that this attention and discussion reached a peak.”

"Why? Because the existence and development of Yike and Bingxin are legitimate, and the dishonorable restrictions and non-commercial factors have caused concerns among companies in different regions of the world."

"This not only disrupts the normal operation of our business, but also undermines many people's expectations of the US market."

Fang Zhuo said this, raised his cup and drank some coffee, then said seriously: "Is the American market important to Yike? It is important, but Yike will not fail without the United States."

"I saw that Wall Street was criticizing my decision and thought that Yike had lost its vitality."

Fang Zhuo paused here before saying firmly: "But Yi Ke's vitality has never been given by Wall Street! It is not something they can define! Yi Ke does not live under the expectations of Wall Street and Washington!"

When Master Yi Ke said this, he could clearly not suppress his anger.

There were constant comments in the live broadcast room and viewers continued to pour in.

"This year I have been in constant communication with Washington, and Yike has also held cooperation negotiations with many companies, but in the end... we realized that Yike has only one way to go at this special moment, and we have reached a consensus internally - give up illusions and prepare for struggle."

"I believe that if we look back on this day in a few years, this may be a special moment with historical significance."

"The restrictions imposed by Washington and the BIS are a disruption to the market and a signal that globalization is suffering. However, time will eventually prove that globalization is still the trend of the times, and the semiconductor industry, which has always been endowed with complex political colors, will eventually return to market competition."

Fang Zhuo's tone slowed down, he gave his own conclusion, and added: "Yike and Bingxin will play an important role in promoting the normalization of the development of the global semiconductor industry."

"In fact, the turmoil in the past two years has proved that the domestic semiconductor industry has gradually become established and has substantially changed the division of labor in the global industry through the market."

"This trend of change may be blocked temporarily, but it cannot be blocked forever!"

He finished the remaining coffee in the cup and looked at the screen again. The number of people online had exceeded 300 million. Dense comments passed by so quickly that the question was almost invisible because it was blocked.

Fang Zhuo poured a glass of water, calmed down, and smiled at the camera: "There are more than 300 million people who stayed up late at night to watch me. You see, there is no lag with so many people in the same live broadcast room at the same time. I have to praise the technology behind it. Douyin also has in-depth cooperation with Yikeyun."

"I have confidence in the development of Yike and the industry. We invest a lot in research and development every year, and the results have been gradually realized in the past two years. For example, Yike Cloud is clearly the number one cloud computing company in China, and is no worse than Microsoft and Amazon."

"The U.S. market accounts for 3% of Yike's revenue. I believe everyone can easily see that it is very important. More importantly, BIS will obviously not be limited to this 3% of revenue. Today's incident is just a signal that Yike will face continued greater pressure."

"But if the people survive and the land is lost, both the people and the land will survive; if the land survives and the people are lost, both the people and the land will be lost!"

"YiKe has the hard work of all its employees, excellent products, deep R&D, and a vibrant ecosystem. These are the guarantees for YiKe's continuous progress, rather than relying on appeasement to keep a market share. Besides, it is impossible to keep a market share!"

Fang Zhuo was in a very lively mood to talk tonight, but when he got to this point he suddenly remembered another topic of the night, which was Double Eleven.

"Come on, come on, give me the link to Yikeyun's 10% discount."

"You can use this 10% discount coupon to purchase Yike Cloud services before the end of the month. If you need it, you can click on it."

Fang Zhuo promoted the cloud business of his own YiKe.

This is not as difficult to sell as the Rockets. Soon, there were prompts that people were constantly bidding for link No. 2.

Fang Zhuo drank half a glass of water and took the opportunity to take a closer look at what was said in the barrage. In addition to a lot of support for Yi Ke, there were also some other voices in a small proportion.

He read a comment: You are so rich but you are still promoting products here...

After Fang Zhuo finished reading, he smiled at the camera and said, "How do you think I made my money? Confidence is confidence, feelings are feelings, and the money I should make cannot be less, because it has to support the future."

He answered this question and talked about the new changes in Yike's domestic competition: "I heard about new changes in the domestic market in Paris a few days ago. Pony and Robin have worked together to optimize resources. This is quite unexpected."

“Alliance also started live streaming e-commerce on Tmall a few days ago.”

Fang Zhuo gave a thumbs up to the screen: "You guys are still capable and determined. Regardless of whether it's abroad or not, there are indeed some exciting competitions."

As soon as he said this, he saw people starting to curse the other three companies in the comments.

"Hey, I'm not being sarcastic. Yike has never been afraid of commercial competition. We have a conflict with BIS this time, and we are eager to see normal market competition." Fang Zhuo said with a smile, "We have familiar experience in this area, which makes us feel more stable."

There is no reason to blame normal market competition, and Yi Ke does not need to be blamed.

Therefore, whether it is Alibaba or BT Alliance, they have no scruples about competing at this time. Everyone needs to be responsible for their own survival and business. They don’t want to provoke Bingxin in the sensitive semiconductor field.

"But then again, competitors should also understand the market competition from Yike." Fang Zhuo said so, and then extended an invitation, "Yiguo has made many attempts during this Double Eleven. We can take a look together and see if we can lower the price a little more."

After hearing this, Ma Dian, one of the numerous audience members, was about to turn off the live broadcast. He just wanted to satisfy his curiosity and wanted to hear about Yi Ke and BIS and see Mr. Fang's condition. There was nothing else to watch now.

But just as he was about to turn it off, he heard Mr. Fang's next sentence.

"Let's work on Alibaba together. Come on, the important thing is to participate."

Ma Dian was still hesitating whether to join the "Go Ali" campaign when he saw a connection to another live broadcast room appear on the screen, which was Yiguo's live broadcast room.

"Mr. Liao, are the link prices in Yigoo's live broadcast room discounted now?" Fang Zhuo asked.

Liao Zifeng, the vice president who hosted the Yigoo live broadcast, immediately gave a positive answer and displayed the original normal prices of some of the linked products.

"Okay, it's too late and we're in a hurry. Let's pack up the products that are now on the shelves in the live broadcast room and give them a 10% discount. That's it." Fang Zhuo simply put down the price.

Liao Zifeng: “Uh…”

He was stunned for a second and then immediately executed the order, selling at a low profit but quick turnover, and promoting the product even if there was no profit, the latter had greater significance.

Seeing that the price had been successfully lowered, Fang Zhuo cut off the connection with Yigoo and immediately clicked into Mi Tuan’s live broadcast room, where Lei Zi was even present in person.

"Mr. Lei, 10% off, OK?"

Lei Jun was watching Fang's live broadcast on his phone nearby, so he naturally replied, "OK, very OK."

Compared with the products on Yigoo, Miduan has many group purchase discount coupons and local merchant packages.

There is no product introduction, no complaints, just a 10% discount.

Ma Dian looked at the two connections and suddenly felt a little depressed. This party is always good at converting traffic. So many viewers came because of the Yi Ke incident, and many of them must be impressed by the preferential prices.

Tmall’s live broadcast has proven that the motivation effect of this model is very good, not to mention that the head of Yike personally came to negotiate the price.

He could already imagine how the media would write about this scene tomorrow.

Ma Dian exited the live broadcast and glanced at the number of people online at the moment, which had exceeded 350 million.

He could hardly imagine the effect of public opinion dissemination under this "Yi Ke Moment", but... Yi Gou must have benefited greatly from this Double Eleven.

Fang Zhuo has gone through two live broadcast rooms, so when he opens a new one, both parties are familiar with it and it is more efficient.

He didn't say much more. After the connection was established, he just gave the other party a gesture and chatted casually about what came to his mind, including his experiences in this trip to Europe, his previous competition with giants, and the achievements in the American market in the past few years.

The head of Yike personally helped to lower the price, and also shared industry stories. The prices of various live broadcast rooms are really the lowest in history, and the important thing for helping Alibaba is to participate...

The live broadcast lasted two hours and forty minutes from 489: a.m. to : a.m., with a peak number of people online at the same time of million.

"It's late at night. The total income from this gift is 1869 million. Tomorrow we will match 4000 million and donate it to the Coco Charity Foundation. Thank you again."

Fang Zhuo announced the gift when the show was about to end, and gave it to make it an even number.

Finally, he picked up the mobile phone that was broadcasting live, switched the lens to the rear camera, and aimed it at the night view of Shanghai outside the window.

At three o'clock in the morning, the magnificent and charming scenery of Shanghai has a bit of late night tranquility.

Fang Zhuo admired the familiar night view and sighed softly: "If you ask me, this matter is not complicated now. It's nothing more than Yike wants to develop with more dignity. We have been doing Yike and ice core for many years..."

"Is it for surrender?"

"No, that's not the case."

The live camera overlooked Lujiazui, and the picture was frozen on the night scene. All the viewers who still stayed in the live broadcast room could hear the last murmurs of Yi Ke’s leader in the middle of the night.

"The door for people to enter and exit was locked, and the hole for dogs to crawl out was open. A voice shouted: Crawl out, you will be free."

“I long for freedom, but I also know that a human body cannot crawl out of a dog’s hole.”

The live broadcast ended, the screen went black, and finally there was a farewell from the president's office on the 23rd floor of Yike.

"Good night."

(End of this chapter)