Reinventing the Millennium.

Chapter 1437 Impact (4k)

The controversy surrounding Yike is still brewing, and people from many fields around the world are paying close attention and predicting what will happen next. After all, this does not seem to be just a matter of one or two companies.

However, the person involved, Fang Zhuo, did not talk about Yi Ke's issues again on Douyin. Instead, he seemed to respond to some ordinary users' inquiries just out of interest.

For example, "Yike can completely lower its profile and enter the mid- and low-end mobile phone market."

Fang Zhuo's response to this was: I talked about this issue at an Internet conference two months ago. In fact, there is no need to insist that Yike cover all markets. There are manufacturers doing entry-level products, mid-range products, and high-end products. Yike has done some work in the development of the domestic industrial chain in the past few years, and the results have actually been very good.

For example, "I heard that Yike has set up an 'electric car' project. Will they really make cars in the future? When can we see them?"

Fang Zhuo’s reply was: My colleagues are quite enthusiastic about this project. Whether it can be implemented in the end depends on the results. There is no clear product schedule yet, but I hope to make a satisfactory product. I will take a picture of our car for you to see some other day.

However, this reply quickly forced out Fang Zhuo's new video.

Because the information revealed in the reply from Yike's boss was surprising. Does Yike already have a real car? The product development is progressing very fast!
Affected by this, the stock prices of many automobile concept companies in the A-share market have risen sharply!
After seeing this, Fang Zhuo quickly took a picture of the car. It was a 1:10 remote control car model. It did have research and development participation from the Kunpeng project team. It was something that everyone did easily, and after it was made, they adhered to the principle of not wasting and put it into the smart home toy series.

The head of Yike just wanted to make a joke, but the stock price of the listed company has already jumped.

This made Fang Zhuo speechless, and he could only be more careful with his words and actions.

In addition to interacting with the audience, he also patted the robots in the office. Compared with last year, the progress of robots in the field of vision surprised everyone who saw Yike's R&D investment in this area for the first time.

Regarding robots, someone asked a question in the comment section: Why do robots have to be made in human form?
Fang Zhuo’s response was to proudly take a photo of the robot spider. Who said it had to be in human form?
As a result, many viewers saw the slightly scary crawling spiders and said that it would be better to use human form...

The head of Yike does some input and output interactions on Douyin during his breaks. He doesn't seem to be under pressure in the face of the crisis that has already arrived, but everyone else is busy.

Even if Fang Zhuo did not report the Double Eleven results to Ma Dian, there would still be other people who would clearly show the success of the Yike system. The final data of 1005.7 billion for the whole day made everyone in Alibaba attach great importance to it.

Unlike previous years, Yiguo’s disclosure this year was rather vague, only mentioning the GMV of Yiguo and Douyin on Double Eleven alone, but without mentioning the proportions of different natures.

Moreover, because Yigoo cooperates with third-party merchants on transit warehouses, the attributes here are even more difficult to distinguish without disclosure.

However, Alibaba still needs to conduct a reasonable assessment based on information from all aspects to determine the degree of threat posed by competitors. Fortunately, some data is actually open knowledge, and the sales situation of merchants recorded on the screen can even be analyzed frame by frame.

This analysis...the leader's evaluation that Mr. Fang is a "super promoter" is very appropriate.

Especially when Mr. Fang connected to other live broadcast rooms, popular products were almost sold out in seconds after the prices were adjusted, and unpopular products were also sold out in a short time.

By evaluating and combining Yigoo's growth curve over the past few years in this way, the third-party GMV that Alibaba attaches more importance to this year may be between 130 billion and 200 billion.

"This is an unconventional and unsustainable marketing campaign." Alibaba CEO Zhang Yong suddenly found it funny during the discussion. "I even hope that Yigoo's self-operated sales will grow even higher this year."

The total amount is 1005.7 billion, with more self-operated businesses and fewer third-party businesses.

"The problem is that, whether it's Tmall or Douyin, facts have proven that e-commerce via live video streaming is feasible. No, it can't be said to be feasible, but it is extremely promising," said Peng Lei, looking serious. "But we are already behind in the layout of this prospect."

The atmosphere in the office was awkward for a moment. Live streaming e-commerce had just started... and we were already falling behind at the very beginning.

Many people recalled the argument between the leader and Mr. Fang at an Internet industry conference: If traffic was really that useful, Pony would not have lost.

Traffic is not everything.

However, Mr. Fang is not Pony. The combination of Douyin's live streaming e-commerce and Yiguo's excellent warehousing and logistics has led to the current third-party explosion situation, which goes back to the Alibaba traffic theory that Mr. Fang mentioned at the time.

It is absolutely impossible to have no traffic.

Alibaba's lead over Yigoo in the e-commerce field lies in the third party, in that it has built a shopping platform for buyers and sellers. Now... a new and threatening platform has emerged.

Yike’s Double Eleven performance made the atmosphere in Alibaba’s senior management meeting very solemn, but they were not the only ones in the market who realized the new situation of e-commerce. After seeing Yike’s data, others also quickly realized the business opportunities contained therein.

Only on the day after Double Eleven, Li Guoqing couldn't wait to release a video analyzing this e-commerce competition.

"Hey, Yiguo.com's GMV for Double 1005.7 this year is out, billion! Let's have a look at it, Lao Li!"

"Ali is in big trouble this time!"

"Everyone knows that Tmall took the lead in live-streaming e-commerce a few days ago and claimed that it was a new era of live-streaming e-commerce. However, judging from what we saw yesterday, the right to define the new era is definitely not in Alibaba's hands."

“Simply put, TikTok is the video version of Taobao that Yike wants to create.”

"Douyin during this Double Eleven shopping spree has shown that live streaming e-commerce is more vigorous than we imagined, and it has also quickly shown a threat that can almost immediately impact Taobao and Tmall."

"How did it explode like this? Because Yiguo's warehousing and logistics system provided guarantees for Douyin's live e-commerce."

"Traffic is the front line, and warehousing is the logistics. Let's look at it this way first. Then look at the Double Eleven event that has expanded from Yiguo to Yixin, Douyin, Mi Tuan and many third-party merchants from Taobao, and it will be very clear."

"Mr. Fang previously believed that Alibaba's weakness was traffic, and yesterday he proved to everyone that Yike's traffic was strong. What will happen next is something that Alibaba least wants to see."

“More third-party merchants will move from Taobao’s platform to Douyin in order to get more traffic!”

"Yiguo's strategy of trying to build a third-party platform in the past few years has failed, but Yiguo can provide a foundation for Douyin's rapid growth, which is a scary thing."

"In the past, a company with a similar traffic status to Yike was Penguin. Penguin also tried to do e-commerce, and it imitated Taobao's Paipai.com, but it failed."

"Because Penguin entered the e-commerce business by targeting Alibaba's strongest point, it was immediately met with Alibaba's strongest counterattack. It had no experience in e-commerce, so it was bound to fail."

"Yike has become smarter. It has both e-commerce experience and traffic portals, and combines different e-commerce content, such as MiTuan. This matrix is ​​like putting a knife to Alibaba's throat."

Li Guoqing became more and more excited as he spoke. He was excited about the competition among giants and eager to start a new business. He continued to analyze, "Also, something special happened during the Double Eleven event that had been prepared for a long time this year, which made Mr. Fang, who was already the focus of attention, even more so. Then, he temporarily lowered the prices in the Douyin store."

"what is this?"

“This is actually a price war that is obviously very cruel but has not attracted so much attention!”

"In the price war and traffic war, how much room does Alibaba have for adjustment in the future?"

"Let me say a few more words about the competition that Yike Group is facing in China this year. The crazy all-round competition launched by Alibaba will inevitably slow down due to the impact on its core e-commerce business. Although Duji and Penguin have joined forces, what are they doing? They are protecting themselves because they are afraid of being beaten to death by Yike Group."

"Yi Ke has indeed encountered a crisis, but when it comes to the domestic Yi Ke camp, it has the absolute strength to face competition from any rivals."

"Let's look at it the other way around. The Yike camp can also provide blood transfusion to Yike Company which is in crisis."

"I, Li, love to tell the truth. I don't see how Ali can win."

Li Guoqing also announced his own move at the end of the video: "Live streaming e-commerce is definitely an emerging field with great prospects. Once I figure out how to operate it, I will also try this new way of playing. After all, Mr. Fang also invited me."

Nowadays, videos on Douyin with the labels "Yi Ke", "Double Eleven" and "Live E-commerce" are easily promoted, not to mention those like Li Guoqing who have their own traffic base.

Someone asked Li Guoqing in the comment section: Mr. Qingzi, did Mr. Fang invite you to do live streaming e-commerce?

Li Guoqing replied: Yes, Mr. Fang invited him last night. He said that when working for Alibaba, participation is the most important thing. Everyone who watched the live broadcast can testify for me.

The comment section was instantly overwhelmed by this.

Tik Tok shows surprising vitality.

This vitality also made Schroeder, president of Yike America, who arrived in Shanghai, fall into deep thought.

At 11 o'clock in the evening on November 12, Schroeder first waited for Kong Guangtou from MIGA Fund, and then waited for new news from Silicon Valley. It was said that BIS was putting pressure on many companies, including Google, an important partner of Yike.

"How is it, Schroeder?" Kong Yu was quite familiar with Schroeder. He had been working in the United States before, so it was inevitable that he would serve as a bridge between Yike and some clients.

Schroeder pushed away the document in front of him. It was a summary of data on TikTok and Double Eleven. The former was the development of the social media platform, and the latter was the expansion of the e-commerce field.

The two have one thing in common: their growth rate is astonishingly fast.

"Hmm..." Schroeder hesitated for a moment and sighed again, "Ah."

After a moment, he said, "It's not appropriate for me to leave Yike at this time."

"The US market has left Yike, and they are still afraid of you as a president." Kong Yu said directly, "President Fang has appointed you to work on new projects in the United States. There will be no shortage of funds and resources. Schroeder, I don't understand why you are still hesitating."

This is a matter of Tik Tok going overseas.

However, considering Yike’s current conflict with Washington, both investment and resources are under the compliance framework of Meilijian.

According to Kong Yu's understanding, this was a relatively conventional investment and entrepreneurship based on financial considerations, but when he communicated with Mr. Fang, Mr. Fang said that this was an impact and change on global public opinion and information dissemination.

No matter what, the key is to build the right team, and Schroeder, president of Yike USA, is the most appropriate candidate to lead the team.

YiKe is withdrawing from the US market this time, and it is still unknown when it will return. Under such circumstances, it would be a waste for Schroders to be idle.

"I just want to wait for the day when Yike returns to the U.S. market." Schroeder said helplessly, "I still hope to appear in the media as the president and director of Yike America."

He is a member of Yike's board of directors and holds a high position of power. Even if the American market disappears, he can still adjust to the European market. This is a consideration that involves both public and private interests.

Ding Dong, the doorbell rang.

Kong Yu quickly opened the door, greeted Mr. Fang, and reported the latest news.

"AMD has obtained a new license from BIS and can still sell its products to Yike."

Fang Zhuo nodded slightly. AMD was innocent. It had already obtained the license from Bingxin and now had the cooperation pass with Yike. The next step was to demonstrate its technological empowerment.

He chatted with Gasoline Kong for a few words before smiling and saying to Schroeder: "Short video platforms are expected to be on par with YouTube and Facebook in the future. Schroeder, what are you still thinking about?"

YouTube and Facebook are both worth at least $100 billion.

Schroeder hesitated and asked, “Will Google and Facebook pay attention to the development of short videos?”

Starting a business is not easy, and social media platforms will face the attention of giants. It is easy to leave Yike, but you don’t know what the situation will be when you come back.

"Chinese characteristics may not be universally applicable. This is the judgment of some of them. Others need to consider adding short video functions to successful software such as YouTube, Facebook, and Instagram, rather than building a new software from scratch that will impact their own interests." Fang Zhuo said patiently, "This is a rare opportunity, Schroeder, you should trust my judgment."

Schroeder was struggling a bit. Mr. Fang’s judgment was quite forward-looking, but also... he hadn’t made his judgment on the U.S. market.

Fang Zhuo smiled and said, "If you really don't want to, I won't force you to do it. Think about it again. This is an option that faces challenges but will bring more rewards."

Schroeder's eyes fell on the document in front of him again. Having said that, Tik Tok's performance in the Chinese market is indeed amazing.

"Okay, I'll think about it carefully." He still wanted to weigh the pros and cons again.

Fang Zhuo hummed and turned to look at the gasoline man.

"Everything is fine in Paris." Kong Yu said.

He is already familiar with dealing with shadow shareholders. Although he thinks Macron is too young and does not seem to have much experience, it is not difficult to give money legally and it is not uncommon in France. For example, there have been accusations that former French leader Sarkozy seriously exceeded his campaign funding.

In this case, youth and lack of experience became advantages in dealing with Makolon.

When Kong Yu thought about it, he suddenly had a new realization: investing ultimately means investing... investing in people?
"New friends and old friends." Fang Zhuo shook his head with emotion, "You can contact them again to see when the time is right and how to sell the team to our old friend."

He has publicly touted the Rockets before.

Kong Yu glanced at the boss, thought of the gimmick of NBA team trading, and instantly and instinctively associated it with the hype, whitewashing, and harvesting that could be done with Aobi.

I think that’s what the boss meant. I think that’s what he meant.

(End of this chapter)