Do whatever you want [football]

In the 90s of the last century, Umbro was still one of the giants in the football industry, and only Adidas and Puma could be tied with him.

As a sponsor of England, Umbro first used the shirt collar design, which was a subversive design at the time.The deepest impression left in the hearts of Premier League fans may be Cantona's domineering stand-up collar and raised hands.

It was a glorious period for Umbro, and then they sponsored the Brazilian national team, joined hands with Inter Milan led by Moratti in Italy, and Ronaldo also wore a jersey with the Umbro logo on the chest.When Irving started to emerge in the 98 World Cup, the umbrospeciali series of boots under his feet is one of the oldest football shoe series. In the 99 Champions League final, Solskjaer also wore the same series to set the world!

But this kind of Umbro ushered in the peak must decline.

In more than 21 places, in order to reduce production costs, Umbro, like many international brands, chose to relocate their production areas to China and Vietnam, and also hoped to expand the Chinese market.The cost of production has been reduced, but the quality also has problems.

The umbrospeciali series is not only the facade of Umbro, but also the facade of British manufacturing in the past. Problems occurred frequently, and the complaints of fans brought disastrous effects. This also led to Umbro not recovering after the 98 World Cup. Manchester United joined hands and tried to replace Umbro as the sponsor of the England national team, and Umbro's situation became more and more difficult!

Umbro has survived for ten years, and their influence in the mainstream leagues has become weaker and weaker in the past ten years, and they have reached the moment when they must make a choice-whether they choose to be acquired by Nike?

Originally, they should have made a choice earlier, but in the 06 World Cup, although England was eliminated, Owen's outstanding performance still gave Umbro more breathing time.

What shocked them even more was Irving's performance in the 06/07 season!

Premier League Golden Boot!

Champions League Golden Boot!

European Golden Boot!

With three golden boots, league trophies, and Champions League trophies added, Owen not only returned to the top, he also climbed to a higher peak!

After strengthening quality control and customizing the latest umbrospeciali boots for Irving, which were re-produced in the UK and were widely acclaimed to restore word of mouth, Umbro management had more ideas-what if, what if we sponsored Newcastle?

After this idea was put forward by the sales director, Umbro management had a new idea.

Newcastle is a very special club. They don't have the largest number of fans in the country, but the saying "the second home team of the British" is not in vain.

Newcastle's strong rise in the past two seasons has surpassed the influence brought by Abramovich after he took over Chelsea.More importantly, the professionals in the football field they invited did not think that the rise of the Magpies was temporary!

Investing in teams is far more sensible than investing in stars, because players' sports careers have too many accidents.

As the first brother sponsored by Umbro, Irving first fell to the bottom in the past 4 years, and then made a strong counterattack. Although the result is good, but just look at Ronaldo and you will know how lucky Irving is who has also undergone knee surgery. His current success How incredible!

But Newcastle is not the old Newcastle, their competition is Adidas, can they really succeed?

Just when Umbro was considering whether to "□□", their marketing director convinced them with a set of data - that is the growth of Irving's fans in China and the growth of fans in Newcastle!

"If you want to enter the Chinese market, you must first understand the Chinese market. In this regard, Manchester United should be at the forefront of all European giants, but in time, Manchester United's store plan failed! It is also coming to China to participate in the "Jielu Cup". The attention received is similar to that of Manchester United, especially Manchester United introduced Kaka this season! And he also participated in this warm-up match, but according to the data we got, the growth rate of the Magpies is faster and more popular. Of course it's because of Randall!"

"Randall participated in the 'Bazaar Star Charity Night', which is a charity event held every year by a Chinese magazine. The Chinese star was stole the limelight by Randall alone!"

In the face of data, Umbro, who is not willing to be acquired by a direct competitor, is determined to give it a go. Isn't it Adidas?The front is just right!

Umbro's desire to survive made them very mobile. While starting with Irving, they found the former Nike executive who was a bit hypocritical, and now Newcastle CEO Ron Gourley.

Ron Gurley kicked the ball in front of Randall, the chairman, and Randall grabbed Owen for questioning.

Boss Owen was wronged because he didn't know much.Besides, isn't the team choosing sponsors generally based on money?

Look at Real Madrid!Spinach companies accept!

If Umbro participates in the competition, it is enough to pay enough money, why are you asking me?

Of course, Randall is afraid that Umbro will not be able to listen to this hurdle and will be acquired directly. Selling himself to Nike or Adidas, is it at the same level as their subsidiaries?

Since there was nothing to be asked from Irving, Randall approached Mendez again. This man's news channels are still very wide, and it is especially useful for inquiring about news.

"Umbro not only wants to sponsor Newcastle, but also wants you to be the spokesperson and customize the boots for you." There was a deep smile in Mendes' voice. Bao contacted in advance.

"...Customize the boots for me? Can I play football?" Randall was a little speechless. His endorsement income is not low, and Umbro will spend a lot of money to sign him.

"You have no idea of ​​your current popularity." The smile in Mendes' words disappeared, "Randauer, I hope you have a clear understanding of your popularity, you know how much you are in China now Is it popular?"

Randall was silent.

Does he want Du Niang's own name to see the search index?Or go to see if there are more weird CPs in your post bar?

Seeing that he really didn't know anything about his popularity, the Portuguese crocodile could only sigh, "Come and talk to me about that Bazaar dinner, Randall, why did you want to go to that dinner?"

"... of course because I was invited," Randall said.

This season Randall has more than 2 million pounds for signings, but Randall did not make a big signing. It basically cost nothing to sell Ribery and buy Torres, and Pinto is nothing. , which cost Hargreaves a little.

After discussing with Randall, Ron Gurley first used the money to pay off the installments of some of the previous players, and then used 5000 million for commercial development outside St. James' Park.Part of this part of the loan was paid off in advance, which also reduced the club's debt.

In the end, Randall suggested leaving 1000 million pounds on the account, hoping to use the money for charity.

Ron Gurley was speechless when he heard what Randall said. He had never seen any football club with such ample funds.

Premier League teams will do charity. The foundation under the name of Newcastle Club has been committed to helping children with cancer. If the boss wants to do charity, then do charity.

He didn't know about Randall's worries. Randall's head got dizzy when he thought about the Wenchuan earthquake—he knew that the Wenchuan earthquake would happen on May 512, but could he tell the Earthquake Administration directly?Even if it is predicted in advance, let alone whether it will be regarded as a magic stick, the earthquake bureau may not believe it.

With his financial resources, he can also donate money and materials after the earthquake to help the victims rebuild their homes, but it is better to prevent it before it happens.

An invitation to a Bazaar charity dinner inspired Randall.

Randall is no stranger to the star Huashan Lunjian's charity dinner. In the past, he used to pay checks to attend the event. Of course, this time he went to the dojo himself to grab the headlines!

That's right, our Li guide is so magnanimous, we spent all the money, why don't we earn a good reputation?

Not only donated 500 million RMB on behalf of the individual, but also announced in his speech that the Newcastle Club would donate 500 million to support poor children, donate 300 million pounds to the China Earthquake Administration to update equipment, and donate 200 million pounds to the mother's water cellar project.

Randall could imagine that the Seismological Bureau staff might have been a little confused when they received the donation, but that was all he could do.

The money spent certainly got the most praise, and Randall deservedly made the headlines.But isn't this a matter of course?He used to be able to make headlines if he attended.

"Why did they invite you?" Mr. Men said persuasively.

"If it's according to Chris' thinking, of course it's because I'm tall, handsome, and I have it!"

Mendez: "..."

When did Chris say such a thing!Don't hold my Chris to blame!

"Just kidding, it may be because of this show. I met some staff members and they mentioned this at the time. I said that the Newcastle Club has always been willing to participate in various charity activities, so I received the invitation."

Mendes was stunned and slightly disappointed, "What about those celebrities? They all hope to take photos with you, and they also posted a lot of good comments."

Randall finally understood what the door was always thinking, and said with a smile: "Jorge, dear Jorge, of course it is because I have negotiated several film investments in the past few days, although I have no intention of being a producer. role, but you know what it means to a star."

What Randall didn't say was that even if he did nothing, the extravagant spending that day would have attracted a lot of celebrities to take photos with him.

Real estate is of course a good investment, but a better investment for him than real estate is of course investing in movies, especially when he knows so much about the entertainment industry.

Is this a loophole left by the system for him?

"Investing in movies... Beckham?" Mendes asked sharply.

"Yes, David and Tom Bruce have become neighbors. They talked about me before. Tom wants to invite one of my classmates to direct his next Mission: Impossible series. I would be happy to invest in his movie." Randall said somewhat He laughed happily, and when he accumulates more money, maybe he can make some small and beautiful experimental films for fun.

Mendes laughed and said meaningfully: "That must be a good movie, will you cooperate in it?"

"perhaps."

Mr. Men pretended to be disappointed: "Just maybe?"

Randall laughed two dimples: "Maybe."