Explosive entrepreneurship

July, hot summer.

The hot wind passed through, spreading a layer of anxiety on everyone's face.

As soon as July entered, two major events occurred in the North City venture capital circle.

One is [Chasing Wind Tea], which broke out a bloody way out of the red ocean of the beverage industry, and has taken a place in the national beverage industry with lightning speed.

The revamped [Chasing Wind Tea] completely changed the taste and packaging, and swept all kinds of social platforms with soft articles and promotional videos.

While lamenting the richness of Shengyuan Beverage Industry, the industry is amazed at its ingenious publicity methods.

[Chasing Wind Tea] Next to the zero-calorie, zero-sugar, and zero-fat package, there are very obvious signs that the drink contains calories "12 kJ/100ml", sugar "0.12g/100ml", and "although it is delicious, But don’t be greedy for too much” words.

Seeing the packaging, everyone was a little confused, didn't it mean zero sugar and zero calories?Why do you have it again?Isn't it contradictory?

If the packaging arouses the attention of customers, only the videos scrolling back and forth at the elevator entrance, large screens in shopping malls and video websites can make people understand its true meaning.

In the video, a chubby girl with a pleasant appearance is at the counter. After choosing for a long time, she finally notices [Zhuifengming] marked "Zero Sugar" on the front.

The girl happily picked it up, but when she saw the "Remarks" marked on the side, she was a little annoyed, "Isn't this false propaganda?"

An old man appeared in front of the counter, which was the anthropomorphic portrait of [Zhuifengming].

老者语重心长解释：“没有哦，根据我国包装食品的行业指导法规，100毫升液体里能量低于17千焦的,就可以说0能量。含糖低于0.5克每100毫升的,就可以称为0糖。”

The girl was hurting when she recalled the various zero-sugar drinks she drank every day.

The old man continued his efforts: "Are you always drinking zero-sugar drinks to deceive yourself?"

The girl's lips moved in grievance, revealing her teeth.

Old man: "To maintain the taste of sugar-free drinks, more citric acid is needed, so be careful to rinse your mouth after drinking."

The girl looked even more aggrieved when she thought of her decayed and fallen teeth.

The old man passed the drink.

The girl refused: "Don't drink!"

Old man: "Life is so bitter, we need a little sweet water."

The girl took it, took a few sips, and her eyes became bright.

Old man: "Although it's delicious, don't drink too much. The healthiest thing is plain water."

Finally, a line of words appeared on the screen, [We will work hard to develop healthier and better drinks! 】

This video, at first glance, is unremarkable, but after careful consideration, it turns out that there is something strange about it.

Many people are curious about the food standards in the video. Customers with research spirit searched a large number of papers to confirm the truth of the statement. Zero sugar is not really zero sugar, and it is accompanied by other negative effects. The harm is not lower than that of traditional drinks. .

Customers feel cheated.We spent a more expensive price just to try to get a healthy one, but it turned out that it was just a commercial package?

The zero-sugar beverage market has been hit hard. It is strange that [Zhuifengming], which also advertises zero sugar, has sprung up. It has completed sales of nearly 1 million yuan in less than a month, and it is called the "Miracle of the Red Sea".

The industry analyzes the reasons and believes that its marketing method is called "honest return".

Are other so-called zero-sugar beverages deceiving?

No.

They are indeed zero sugar as per food regulations.

Is the craftsmanship of [Chasing Wind Tea] more prominent?

No.

Like other zero-sugar drinks, they also use sugar substitutes.

But why did they win?

Because they tell the truth, tell you that zero sugar is not really zero sugar, tell you that sugar substitutes have other harms, and tell you that the best drink in the world is plain water.

Are these facts mysterious?Very little known?Very enlightening?Enlightened?

No.

Ask yourself, which customer doesn't understand that drinks are definitely not as healthy as plain water?

Who really thinks that drinking a diet drink will help them lose weight?

In fact, everyone is very clear in their hearts.

Just like the parents shouted every day when they were young, "Drinking milk will make you grow taller, drinking carbonated drinks will kill you", children will still secretly pour out milk and use their pocket money to buy Coke.

The most primitive desires of human beings will never be suppressed by knowing the "truth".

Buying sugar-free drinks is just to find a delicate psychological balance between the "desire to drink" and "the rational pursuit of health".

[Chasing Fengming] The most wonderful existence of the advertisement is that it breaks this psychological balance and rebuilds a new psychological balance.

Among the drinks with indistinguishable taste, one is "to lie to you that it is zero sugar", and the other is "to tell you that it is zero sugar, but zero sugar is not zero", and everyone chose the latter with their feet.

In the eyes of consumers, the former deceived me, even if you were innocent; the latter told me the truth, advised me to drink less, and gave me reasons why it’s okay to drink, and finally emphasized that you should make healthier drinks , give me comfort, give me promise, let me trust.

This is a very complicated psychological marketing, but no matter what, [Chasing Wind Tea] won, and Shengyuan Drinks became an instant hit.

What made the Beicheng venture capital circle even more turbulent was that Gan Shengyuan was interviewed by the "North City Business Daily". When asked about the "source of inspiration", he said without hesitation: "My idea was provided by Gou Dai. Excellent, I have never seen such a person who is born with brilliance, extremely discerning in the market, unique in vision, decisive in killing, and low-key..."

This section of "Ode to Gou Dai" has a full 10 words. The reporter expressed his best effort. He succinctly summed up these [-] words in the "song" that lasted about [-] minutes and could not be interrupted no matter what.

Budai Company also subscribed to the Beicheng Commercial Daily.

So, when Li Xiaobai took the newspaper and lamented "Our boss is too kind and kind", Gou Dai also saw Gan Shengyuan's interview.

In this regard, his first reaction was to go to the bathroom and seriously "wash his hands in the golden basin".

Gou Dai is very skeptical that his dreaded "Curse of Entrepreneurial Failure" has been upgraded again!

Both Gan Shengyuan and the industry attributed the success of [Chasing Wind Tea] to Gou Dai. For a while, Gou Dai had a great reputation in the entrepreneurial world.

You see, even if you have succeeded in several projects, what kind of ability is it to help others simply "point out the maze" and make a company turn around completely?

All of a sudden, entrepreneurial explorers and losers from all walks of life squatted in the Aowei Park, summarizing their own entrepreneurial experiences, hoping to meet Gou Dai, and begging this "Master of One Light" for a little advice, to see if they could be successful. The fish turned over.

There are also quite a few entrepreneurs who are not at the same level, have small achievements but are difficult to make it to the next level, and expressed their willingness to spend 300 million to have lunch with Gou Dai, and the salary is as good as Buffett.

In this regard, the employees of Budai Company said that it would cost 300 million just to sit and eat with you just based on the face of our boss without pointing out the wrong way.

What's even more ridiculous is that a pirated bookseller found a business opportunity and randomly compiled a book "Gou Dai Teaches You How to Start a Business". I have to come forward to refute the rumor: Our boss has never published a book!

==

Only Gou Dai himself can catch up with the enthusiasm created by Gou Dai.

The second major event in the summer of Beicheng Venture Capital Circle is the news that [Taokongkong] will be sold.

This is not a sudden wave of waves, but a direct tsunami.

Everyone thought this rumor was nonsense, but considering that Gou Dai had several previous convictions, they felt it was possible.For a while, after weighing various aspects, major enterprises calmly stepped into Budai Company to discuss acquisitions.

For Gou Dai's decision, everyone in Budai Company agreed.

They have silently positioned their bosses in their hearts as people who "like to challenge themselves", "seek excitement in particular", and "success that is too peaceful is meaningless".

After [Tao Kong Kong] became bigger and stronger, they had a premonition that this project would be sold soon.Sure enough, this day was even delayed by a few days than they expected.

In terms of nostalgia, everyone has it. After all, [Tao Kong Kong] has accompanied them through several days and nights, and has experienced unprecedented crises and challenges.

But no one said regret, because they knew that the most cherished thing was Budai Company and the lovely people in the company.

Qiu Ren, who is also a partner, also agreed.

If you are confused, Qiu Ren has a lot of baskets in his heart, but he trusts his roommates far more than others.

Qiu Ren firmly believes: as long as you follow along, don't ask about the way forward, but if you travel far, you will definitely make money.

The one who responded the most to this incident was Cai Yao from Jundai Investment.

When he saw the "Beicheng Commercial Daily" and knew that Gou Dai had created a hot drink, Cai Yao had already beat his chest and stamped his feet once at the monthly meeting: "Heaven, the earth, why did Boss Gou give such a good idea to me?" Give it to others, and the fat and water will not flow into the field of outsiders, and we, Mr. Dai, can invest in a beverage factory by ourselves!"

After wailing for a few days, Cai Yao had just recovered, and received a double blow from Gou Dai who wanted to sell [Taokongkong].

Cai Yao pulled Liang Junche, and said melancholy: "Mr. Liang, my girlfriend made me a three-volt soup, and finally made up for the deficiency of Qi and blood in the first half of the year. After being hit twice by Mr. Gou, my little heart and The small body is even weaker."

What Cai Yao wanted to highlight was "Gou Dai hitting and hurting him", but unfortunately, Liang Junche, who was still at the stage of not daring to confess, focused on the first half of the sentence.

Is it great to have a girlfriend?

Girlfriend can make Sanfu soup?

Want to show off to me specifically?

What does it mean to specifically emphasize the deficiency of qi and blood?

X lives happily?

Hemp egg!

Depressed, Liang Junche said, "Then ask your girlfriend to make up for you more! There is no love soup where you are sorry seven times a night!"

Cai Yao:? ? ?

==

Taining District.

In the midsummer night, the cicadas in the green belt are noisy until dawn, which makes people upset.

Gou Dai's small balcony has the effect of calming the mind and calming the mind.The wooden frame is covered with sunflowers, cherry blossoms and money grass, the aroma diffuser is bubbling with water vapor, and two chubby three-colored cats are twisting their buttocks, playing with the ball of wool endlessly.

Sitting cross-legged on the wicker chair, Gou Dai watched Liang Junche busy.

Gou Dai has been busy with the sale of [Tao Kong Kong] these days, and almost forgot that Q University is welcoming the summer vacation.When Liang Junche came to the door, he thought that the other party was here to "excuse the teacher". He never thought that Liang Junche was just carrying big and small bags of barbecue materials and wanted to come to have dinner together.

"Why came to the door suddenly?" Gou Dai asked with a smile.

While mixing the sauce for eggplant, Liang Junche said, "It's vacation, I'm free, come and see Xiaodai Xiaoche."

The two Sanhua who were playing on the side meowed a few times, as if they were disgusted: under the banner of looking at us, they have not looked at us since we entered the door.

"Aren't you busy investing?"

Liang Junche: "It's okay, the subordinate is too capable."

Empathetic Gou Dai nodded, and turned over the beef ribs and mushrooms on the electric grill.

Smelling the aroma, Er Sanhua gave up the ball of yarn and climbed onto Gou Dai's lap, trying to beg for a piece of barbecue.

"You can't eat this." Gou Dai was very patient with cats.

Sanhua didn't give up, her proud head was full of "Stupid human beings, hurry up and pay tribute to my master", but her wagging tail shouted "I want to eat meat, I want to eat meat! I won't give you meat!"

Gou Dai's gentle reassurance was ineffective, and the three-flowered cats kicked their noses on their faces.In the end, Liang Junche got up and took the cat off Gou Dai.

The balcony was covered with tiles, which were a bit slippery. Liang Junche didn't pay attention. When he was holding the second cat, one of his feet slipped and he fell on Gou Dai.

Familiar scent of lemon body wash.

For a moment, Liang Junche was in a daze.

The three-flowered cat that was crushed between the two "owed" a few times.

Liang Junche made a mistake in his busy schedule, and touched Gou Dai's body a few times indiscriminately.He swears, he really didn't mean it!No matter how many times he is charming in his dreams, when facing Gou Dai, he can still maintain the image of a modest gentleman.

Gou Dai was not annoyed, but stretched out his hand and touched his forehead.

"Do you have a fever?"

Liang Junche shook his head. When he saw the other party, his body temperature was as hot as his heart.

Gou Dai thought that the other party was avoiding medical treatment, so he got up and went to the living room to find a thermometer.

Liang Junche looked at the other party's slender and slender legs without slippers under the wide-leg shorts, and recalled the touch for a while, bang, the temperature was even higher.

The temperature gun beeps twice, showing 37.2.Gou Dai pressed it twice again, and the temperature remained the same.

Gou Dai: "37 degrees 2, barely within the normal range."

Liang Junche put the garlic cloves into the garlic masher: "37 degrees 2, in medicine, it is the limit temperature of the normal body temperature of the human body, and some people say it is the temperature of falling in love."

"Oh?"

Liang Junche, who memorized the entire "Treasure of Chasing People", has mastered a lot of strange knowledge in this year.

"37 degrees 2, the skin started to feel hot, and the cheeks turned reddish, but it was not a high fever. It was the temperature when you just fell in love with someone." Liang Junche poured the garlic paste on the steamed eggplant.

Gou Dai smiled and put the beef ribs on a plate: "Who did you just fall in love with?"

"Not just now, I have loved you for a long time."

It wasn't until Liang Junche realized what he had said, that he raised his head slightly in horror, and looked at the stunned Gou Dai.

The night wind was a bit scorching hot, and the Sanhuamao poked its head out of the living room again, and climbed onto Gou Dai persistently.

After a long time, Gou Dai lowered his head, as if skipping for a few minutes, and handed the beef ribs dipped in sauce to Liang Junche.

The ribs are greasy and rich in chewy connective tissue. Even if it is grilled meat, it is also perfect and there is no problem.

However, Liang Junche was very upset and didn't know what to do.

What is the other party thinking?

The other party's gentle temperament, will you pretend that you didn't hear it?

Is it a polite refusal now?

Why am I so clueless.

Liang Junche, whose thoughts were tossed and turned, looked like a quail beaten dumb by frost, mechanically roasting eggplant, eating the grilled food that Gou Dai handed over, without saying a word.

The atmosphere is strange.

Gou Dai finally stopped Liang Junche when he saw Liang Junche almost slammed the wooden stick with the beef for the third time.

Gou Dai also felt an indescribable panic in his heart, a panic that hadn't appeared for many years.

The mushrooms on the baking tray sizzled, and an orange rolled to the ground, becoming the Sanhuamao's plaything.

"I remembered a joke. One day, Mushroom was knocked down by an orange while walking, and Mushroom was furious: 'Don't you have eyes? Go to hell!' Who knew that the next second, Chengzi committed suicide by caesarean section, and said before he died' Bacteria want oranges to die, oranges have to die!'”

In order to ease the embarrassment, Gou Dai insisted on telling a cold joke that he was not good at, and it was an evil homonym.

Liang Junche laughed cooperatively a few times, so embarrassed that the two three-colored cats gave up the oranges and crawled back to the living room.

The two tacitly skipped the previous paragraph, and communicated normally again.

Liang Junche handed the roasted eggplant to Gou Dai.

Gou Dai tasted it twice, and was a little surprised: "Mr. Xiaoliang's craftsmanship is well hidden."

Liang Junche thought: Of course, he paid 1 yuan in tuition fees and roasted hundreds of eggplants to achieve today's results.

Gou Dai was full of praise for the eggplants, one by one, as if he would never get tired of eating them.

Liang Junche took the opportunity to act coquettishly: "Senior, I signed up for the North City Marathon next week."

"Then come on!" Gou Dai, who is not good at long-distance running, can only give spiritual encouragement.

Liang Junche: "Senior, can you watch me run?"

The youth's eyes were particularly bright in the night.

Gou Dai's heart softened: "Well, I really haven't felt the atmosphere of a marathon before."

It's not that Liang Junche loves the marathon so much, but because it happens to be Gou Dai's birthday on the day the race starts.

If you directly say to the other party, "Leave time for me that day", it seems too deliberate and there is no surprise. It happens that there is a marathon that can pave the way, and it will happen when it is ripe.

Liang Junche praised himself for his wit, while talking about interesting things that happened on campus, Gou Dai listened, and suddenly said: "Tell me, is my decision to suspend school right?"

Liang Junche didn't expect the other party to say something suddenly, and while sprinkling barbecue powder, he said: "There is never a right or wrong choice in life, and there is a reason for making a choice at that moment."

Gou Dai: "Then you want to sell [Tao Kong Kong] to me, so you have nothing to ask?"

Liang Junche is still the old saying: "I will unconditionally support all the decisions of the seniors."

Gou Dai couldn't help laughing: "Can't you refute it?"

Liang Junche picked up the oranges on the ground, washed them, peeled half of them and gave them to Gou Dai: "If the bacteria want the oranges to die, the oranges have to die."

Gou Dai was a little too late to realize that this was still a chain joke.

Gou Dai shook the orange in his hand: "Cheng should dare to speak up and accept advice, and be a Wei Zheng and Zou Ji."

Liang Junche: "It may be an orange with no ambitions, just wanting to be the servant of one person."

Sentences with ambiguous meaning.

Hot and sincere pupils.

Gou Dai suddenly heard the sound of his heart beating, faster and faster in the dark night, more and more intense, like a thunderstorm on the ground, shaking heaven and earth.