Explosive entrepreneurship

The public opinion turmoil of [Taokongkong] ended with a bigger public opinion turmoil.

[Taokongkong] The day after the public opinion war, the "Huaguo Daily" published the article "Release domestic demand to promote growth, but reject consumerism" on the front page.On the one hand, it affirms the contribution of consumption to the healthy development of the economy and society, on the other hand, it says that consumption is not equal to excessive pursuit and extravagance of materials.

Immediately afterwards, several authoritative official media also released similar content, expressing the current diversified development of the market, businesses should use good products to stimulate consumption, and can fight for quality, innovation, and even marketing, instead of producing junk products It is also necessary for consumers to pay without thinking, and don't treat awakened consumers as fools who are easy to fool.

Maybe it's just a coincidence, but the nodes where these articles appear are very subtle.

The argument that "[Taokongkong] curbing consumption is damaging to the economy" that was raging yesterday disappeared.

Various enterprise groups immediately came forward to express their views that they will strive to create products with high quality and affordable prices, and make domestic products a reputation and quality.

Another day later, "Daily" published another article with the same theme. The difference was that [Tao Kong Kong] was highly praised in the article. Seek unity in rational consumption.

This is a certain tone, and the only remaining doubts have completely died down.

The companies that had previously fought against the Budai Company in the public opinion war, or secretly stepped on their feet, are now disheartened and dare not speak out.

He Ji directly closed the right to comment on all his public accounts.

Gou Dai didn't have much reaction to this, and [Taokongkong]'s social account is still promoting normally.

After this battle, it is well known in the industry that the public relations of Budai Company are very good.

Some people in the industry inquired about it, but they couldn't find a public relations company related to Budai Company, and there was no public relations department in the company.

The staff's tone to the outside world is: "Huh? Public relations? No. It's just our handsome boss leading us to work around."

In the end, [Budai Company] gained the title of sweeping monk in the public relations field.

==

Q big.

512, Bonin Building.

Gao Tiancai returned to the dormitory after finishing club activities, and saw Liang Junche who was cutting cardboard with a utility knife.

The other party was very serious and didn't notice the sound of him entering the door at all.

Gao Tiancai leaned over his head, studied for a while, and finally said with certainty: "Liang Shuai, isn't this kind of DIY hut for girls?"

Liang Junche: ...

As Gou Dai's birthday was approaching, Liang Junche started preparations early.

Since Gou Dai had preempted his idea of ​​"make up for all birthday presents from one year old to now", Liang Junche had to find another place.

Ask Chen Boxue, who is best at giving gifts, and the conclusion is "take your girlfriend directly to the store to buy, buy, buy."

Liang Junche was extremely depressed. Gou Dai was not the vulgar fan that Chen Boxue knew. If he really asked the other party to choose a gift by himself, he would most likely say "just as long as he wants it".

Liang Junche, who had nowhere to turn for help, could only ask for help by posting on an anonymous forum.

"The birthday of the person you like is coming, what gift can you give to express your heart"

Unexpectedly, a help post turned into a quarrel post.

At first, some people said that they would send scarves they wove, self-made assembled models, small cakes they cooked, bags they wove, etc.

As a result, a group of people came out to refute, "Can a straight man stop impressing himself every day! No girl really likes to receive cheap and impractical gifts! If you have no money, just say you have no money! Don't engage in such vain things all day! Don't say girls worship money, the things you make can really go directly to the garbage dump!"

Some people also said that they should give them branded bags, perfumes, cosmetics, etc. If the other party likes electronic products, they can do what they like.

Another group of people popped up, "It's leather perfume every time, no thought, and the other party's gift is about the same level, have you considered the other party's economic level!"

Liang Junche was helpless, thought hard, and finally came up with a way to get the best of both worlds, giving a watch that cost money, and a DIY model that took time and thought.

Liang Junche chose a DIY flower house villa. He hid some careful thoughts. There is a room in the villa model with a picture frame. The picture frame is in the dead corner of the finished product. Unless the angle is very tricky and you look diagonally from the bottom to the top of the window, you can see the picture. box content.

He secretly replaced the sea of ​​tulips in the frame with a photo of him and Gou Dai.

Gao Tiancai didn't tease Liang Shuai anymore. After all, he has many years of experience. Even if the handsome guy pinches a ball randomly, the girl will sigh, "Wow! It's so artistic! I like it!"

And mortals like them, even if they picked the stars and the moon and sent them to the girl's window, the girl would say "you're blocking my sight".

Gao Tiancai: "Shuai Liang, just now the president of our Weiqi Club taught me a little trick for picking up girls, do you want to learn it?"

Liang Junche: "I don't want to."

Gao Tian sighed.

Handsome guys don't need to study specially. After all, for handsome guys, if you have skills, you can call them "able to flirt", but if you don't, you can call them "cute".For ordinary men, those who are too skillful are called "scumbags", and those who are not good at skills are called "stupid straight men".

Weng Ming, who had been huddled on the bed, poked his head out: "What skills, I will learn and learn!"

Gao Tiancai did not hesitate to share: "You pay attention to the other person's common catchphrases, such as 'not bad', 'hehe' and the like. For example, our class flowers like to say 'Really?', you can send [I heard that girls are special when chatting] I like to say 'Really', I am not a fool, I just like the other party, do you like me?]”

Weng Ming looked at the ceiling and pondered for a few seconds: "What if Banhua replies 'You're dreaming'?"

Gao Tiancai: "Just go back [really?]. Look, isn't this confession perfect? ​​It's subtle and natural. It's best if it succeeds. If it doesn't, you can pretend nothing happened."

Weng Ming slapped his thigh and slid off the bed: "That makes sense! I'll post it now!"

"Damn!" Gao Tiancai regretted it too much, "You guys are too practical!"

Liang Junche pricked up his ears, and after listening to the conversation between the two, he silently picked up the phone and looked through the chat records between him and Gou Dai.

Gou Dai doesn't seem to have an obvious catchphrase, if it must be counted, it is probably the theory of energy conservation?

Do you want to send [I heard that people who like to talk about the theory of energy conservation are either idiots or they like each other?do you like me 】

No matter what Gou Dai replied, he would reply 【I like the law of energy conservation】.

Although a bit of a chicken thief, it can be considered a successful confession, and there is no embarrassment for each other, leaving room for advancement and retreat.

"Hahahahaha!"

Gao Tiancai's gloating laughter came from the side.

Liang Junche turned his head and saw Weng Ming with a depressed face, like a quail being bullied by an eagle.

Gao Tiancai handed Weng Ming's cell phone to Liang Junche.

[Weng Ming: I heard that girls like to say 'really' when chatting, they are not fools, they just like each other, do you like me? 】

【Banhua: I'm a fool】

In the chat box, Weng Ming's [Really? 】Not yet sent.

Hearing Gao Tiancai's hearty laughter, Liang Junche couldn't help laughing.

What if Gou Dai would rather be a fool than pay attention to his confession?

==

now.

The person Liang Junche was thinking of was sitting with Qiu Ren in the Jinlinchengxia Hotel in Beicheng.

Tonight, a grand charity dinner is being held here, which is about rural education in the western region.

Charity has always been an essential part of establishing a corporate image, and Chen Zhijie tried his best to invite him, but Gou Dai did not refuse, and he and Qiu Ren happily went to the appointment.

"Do you know the reason why this charity event has such a high standard?" Chen Zhijie was sitting next to Gou Dai, leaning over his head.

Gou Dai took a look at the venue.

The layout of the venue was simple and elegant, and the dishes and wine on the table were quite satisfactory. If it had to be special, it would probably be that the guests were all dressed in Chinese clothes, which was more formal.

Chen Zhijie: "The chairman of the preparatory committee for this charity gala is Ms. An Ming."

Gou Dai understood that An Ming was the only daughter of a certain political figure.If it was an event organized by An Minglai, the threshold for attending guests might not be low.

really.

"Ah, Liu Mijuan!"

"Everyday is katecampbeel!"

"Wow, wow, it's Xu Zike!"

"Oh my god Chang Ji! I'm dead!"

Qiu Ren was excited at the side, and saw everyone around, including Gou Dai, seeing these supermodels, popular movie stars and even football superstars, all of them looked as usual, like Grandma Liu who had strayed into the Grand View Garden, bluffing, but couldn't resist Frenzied in his heart, he had no choice but to hold Gou Dai's arm and restrain his howling in his ear.

Gou Dai couldn't laugh or cry.

"I didn't expect Chang Ji to look like a movie star without wearing a ball uniform and a suit. He's so classy. Is it appropriate for me to ask him to sign an autograph on this occasion?" Qiu Ren asked in a low voice.

Chang Ji is a Chinese player who plays in the Premier League. Unlike the "foreign players" who sit on a cold bench and watch the water dispenser with gold-plated water, Chang Ji is the main striker of the Premier League giants and has a large number of fans abroad.In the football desert of Huaguo, there is only one genius born in decades, so it is not highly sought after.

Qiu Ren is his loyal fan.

Chen Zhijie heard the conversation between the two: "My junior likes Chang Ji."

Qiu Ren was a little shy, and gave a "hmm" like a little lady.

Chen Zhijie: "When Chang Ji and I have a separate dinner appointment some other day, the juniors can come together."

"A separate meal appointment!?"

Chen Zhijie calmly said, "Well, Teng Shun asked Chang Ji to be the endorsement of several mobile games, which can be regarded as a cooperative relationship."

Qiu Ren: It's great to be an evil capitalist!

The charity auction session will begin soon.

Although the charity dinner has long been turned into a vanity fair, and the purpose of most people attending is to network rather than to do charity itself, the organizers still make the auction very rigorous.

The items in this auction are not wine and jewelry donated by the guests, but paintings of rural children.Most of the brushstrokes are immature, not to mention any artistic value.

But everyone is clear in their hearts. In fact, it is no different from direct donations. It is just a pretext.

The atmosphere of the auction was very lively. After all, it was an event hosted by An Ming. Everyone knew how to save face. The placards were raised frequently, and the atmosphere of showing love was very enthusiastic.Everyone also agrees tacitly, and they will not increase the price when they reach the range of 5 to 10. After all, there are enough paintings.

Gou Dai and Qiu Ren also took a meaningful picture.

Qiu Ren looked at the 8 yuan to buy a work that was almost the same as his kindergarten painting, and kept sighing.

After the auction was over, it was time for performances and free communication, and the venue suddenly became active.

"Boss Gou!" A familiar voice sounded.

"Brother He." Gou Dai was not too surprised to see He Mingzhan.

Chen Zhijie was a little surprised. As a rich generation, he didn't know much about the circle of the second generation. After all, he was in contact with the fathers of the second generation, so he might still have a bit of disdain in his heart.

Tonight, Chen Zhijie was almost always helping Gou Dai introduce guests, taking care of the two juniors very much, it was rare for Gou Dai to reciprocate and introduce He Mingzhan.

"He Mingzhan, just returned to China this year for development, and he bought [Never Slack in Learning]."

"Oh?" Chen Zhijie raised his eyebrows.

Gou Dai sold [Not Hungry] and [Not Slacking Learning] almost at the same time. Naturally, the development momentum of [Not Hungry] in Tengshu is needless to say. What is more surprising is [Not Slack Learning], which has only a few months In China, branch campuses have been opened in 52 cities.

You must know that to achieve this level of efficiency and level, not only must you have strong capital, but you may also need the contacts of the local government.

Chen Zhijie's expression instantly softened a lot, knowing the family background of the visitor might not be simple.

"Just you?" He Mingzhan said with a smile.

"Chou Ren and I." Gou Dai introduced, "Vice President Bu Dai."

As a face control, He Mingzhan is obviously not very interested in Qiu Ren: "Xiao Liang didn't come?"

"Is he going to class?"

"Oh?" He Mingzhan smiled, and for some reason, there was a bit of schadenfreude at the corner of his mouth. "This is Gan Shengyuan, who is also my brother for many years. This year, he returned to China from abroad to develop together with me."

Gan Shengyuan nodded, turning a blind eye to Gou Dai's initiative to reach out his hand.

He Mingzhan knew at a glance that there was a big misunderstanding. His upright and upright Brother Gan probably thought that Gou Dai was young and good-looking, with affection in his eyebrows and eyes, and thought he was the type of Israeli servant.

Fortunately, Gou Dai didn't care much, and they sat at the table and chatted.

Several people chatted about the economic situation and the red ocean and blue ocean in the current market, and it was a bit late to see each other for a while.Poor Qiu Ren, his knowledge and level are a bit worse than the four of them, so he can't get into the topic.

The bored Qiu Ren noticed the drinks on the table.There are red wine and beverages, all of which are brands he doesn't recognize, and they are very high-end in terms of packaging.

Qiu Ren picked up a bottle of drink, looked at the bottle for a moment, and shook Gou Dai's arm as if discovering a new world: "God, look, what kind of stupid drink is this?"

He Mingzhan: ...

Gan Shengyuan: ...

Qiu Ren didn't notice the suddenly stagnant atmosphere, and still enthusiastically told Gou Dai about his new discovery: "Look, look, look! You're so stupid, hahaha!"

Gou Dai looked at the body of the drink bottle and had to say that the packaging was very high-end.Glass bottle body, beige packaging film, the pattern is a white-haired old man in a long robe, holding an ancient book in his hand, and several baskets of herbs are placed beside him.

The name of the drink is [Zhuifengming]. I don’t know which calligraphy master I invited to inscription, it is very charming.

Qiu Ren's laughing point is the small vertical text description next to the pattern.

[Rich in various vitamins and nutrients, zero sugar, zero fat and zero calories, supplement energy too high metabolism...]

If these rows are normal, the next few rows are a bit ridiculous.

[According to the records of "Extraordinary Classics and Eight Vessels", the tea contains seven kinds of amino acids needed by the human body, and also contains W-3 fatty acids, which can clean up the cardiovascular system, prevent myocardial infarction and Alzheimer's disease...]

Gou Dai couldn't help chuckling.

Gan Shengyuan's face became even uglier: "What's so funny?"

Gan Shengyuan's accent is very Westernized. It should be that he stayed in Sam Country when he was young, and his accent is deeply rooted, like a foreigner who is proficient in Chinese.

Qiu Ren didn't notice that the other party was unusual, and thought that the other party didn't understand Chinese. He joked: "Beverages these days, I like to play tricks. To be honest, if you are thirsty, drink mineral water. If you want something delicious, go for cola milk tea." Let’s start, don’t drink these strange things, who relies on drinks to supplement nutrition.”

Gan Shengyuan was not convinced: "This is a selling point and a marketing method."

Qiu Ren didn't notice the anger in the other party's mood at all, and pointed to the description on the bottle: "The "Extraordinary Classics and Eight Meridians" said that this stuff contains amino acids and fatty acids? Li Shizhen wanted to push the coffin open and shouted 'I never said that! I don’t know what an amino acid is!’”

Chen Zhijie couldn't help laughing and teasing: "So Huaguo's medical skills are extensive and profound. Li Shizhen discovered it more than 300 years ahead of Western chemists, and even named it accurately."

However, the next second, both of them stopped laughing.

The host on the stage was reading the list of thanks. A certain company sponsored the clothing, and a certain company sponsored the souvenirs, and then said: "Thanks to Mr. Gan Shengyuan and Shengyuan Beverages for their generous sponsorship of red wine and drinks for the dinner. Mr. Gan Shengyuan returned from overseas this year. Entrepreneurship, committed to combining advanced beverage extraction technology with Huaguo's vast land and resources, to create the most suitable beverage for Chinese people..."

The hostess cadenced, as if Gan Shengyuan was an overseas Chinese who had gone through hardships and finally returned to serve the motherland.

The atmosphere at Gou Dai's table was awkward.

In the end, He Mingzhan eased the atmosphere: "Sheng Yuan, in fact, Mr. Qiu is right. You have been out of touch with Huaguo society for too long, and you don't understand the consumer market. Look at your beverage sales in the past few months. It's really bleak. .”

Gan Shengyuan's face turned darker, and He Mingzhan poked the sore spot.

Gan Shengyuan's family is similar to He Mingzhan's, even better.As an enterprise, not only was there no hindrance, the government, banks, and distributors all took the initiative to seek cooperation.

With such a good innate condition, his sales are getting worse and worse. He even found out that the products are not sold at all, and all of them are unsalable in the warehouse. The distributors are willing to purchase regularly, either to make money or to build a good relationship with him.

How is this different from indirect bribery?

The arrogant Gan Shengyuan couldn't accept it.

He Mingzhan said that maybe the product promotion was not enough, and it happened that both of them had friendship with the organizer An Ming, so Kam Shengyuan was asked to sponsor the charity dinner.The original intention was to use high-end platforms and celebrities to gain some fame, but I never thought about it, but I was ridiculed straight to the point.

He Mingzhan suddenly thought of something, and looked at Gou Dai: "That's right, why did I forget Boss Gou, a little genius."

Gou Dai, who was "forced to be a genius", said that he could not wear this crown.

He Mingzhan grabbed Gan Shengyuan's shoulders: "Hurry up, give our Boss Gou a smile, maybe he will give you advice."

Gou Dai: ...

Gan Shengyuan: ...

In the end, Gou Dai couldn't bear He Mingzhan's overly exaggerated rhetoric to introduce his entrepreneurial path, deified him infinitely, stopped the other party's gags, and gave some opinions.

"The positioning of [Chasing Wind Tea] is too messy. It wants to focus on zero sugar, but also wants to highlight functional drinks, and also wants to link to ancient formulas. The result of wanting everything is often getting nothing."

"The selling point of this drink is too complicated. It's not that all the good things are sold in one pot, and people will pay for the hodgepodge. The promotion and marketing should also be focused and memorable."

"The selling point of functional drinks was really paid for by many people in the early decades, but now people are smart. I want to supplement vitamins. Why don't I eat two oranges? To supplement amino acids, the effect of eating an egg may be greater than a box of drinks. .As for zero sugar and zero calories, it can still be used as a selling point, after all, modern women pay great attention to weight loss and skin care.”

"But now all the beverage industry is focusing on the zero-sugar market. Healthy tea drinking is the general trend. How to stand out from the general trend is something you have to consider."

"If there are still loopholes in the publicity, give up decisively. If you really want to make a product, don't make a publicity that people can refute at a glance."

As Gou Dai said, he unscrewed the drink cap of [Zhuifengming], poured a small cup, took two sips, and shook his head.

"This taste is difficult to describe in words. Instead of putting on all kinds of ostentation, it is practical to make the taste good. Drinks such as cola can stand for decades, nothing else, the taste is liked by the public."

Gan Shengyuan nodded frequently, and every time Gou Dai said something, his eyes lit up a little. In the end, his eyes were like stars in the sky, and he wished he could just shine the light on Gou Dai's face.

He Mingzhan on the side laughed even more intriguingly.

Gan Shengyuan's attitude has changed drastically, and he is very polite: "Then Xiaogou, oh no, Mr. Gou, I understand. After all, the existence of beverages is delicious first, and then find a selling point on it to focus on publicity."

Gou Dai nodded, and expressed his relief that the "fake foreigners" can be taught.

"Beverages are already a red sea in China. If you want to kill blood in the red sea, you need to drink well, remember something, and burn money. After you do the first two points, you can start burning money. For example, title a popular show, invite Internet celebrities Marketing, anchors bring goods, etc.”

Gan Shengyuan: "I can improve the taste and burn money, but what should I focus on?"

Gou Dai shook his head. He could only give advice from the perspective of consumers and social observers. If he could provide immediate insights, he would have started a business consulting company long ago.

Gan Shengyuan didn't give up, he looked at Gou Dai as if he was looking at a bottle of wishing angel, and sat chattering on the sidelines.He Mingzhan tried to pull him away several times, but failed.

In the end, even Gou Dai was a little annoyed, and simply raised his mouth indiscriminately.

Gou Dai: "Since the whole market is promoting zero sugar, zero fat and zero calories, you simply do the opposite."

Gan Shengyuan was very straight-minded: "Get a super high-calorie product?"

Gou Dai: "That's not necessary, no female user will choose. In the final analysis, zero sugar is just replacing traditional sucrose with sweeteners, such as sucralose, erythritol, cyclamate, etc."

Gan Shengyuan nodded: "Yes, in fact, zero sugar and zero calories does not mean no calories, and the sweet taste will stimulate the brain and increase people's appetite, so it has no effect on weight loss. It is more for users to seek psychological comfort."

Gou Dai nodded: "Yes, you can mark all these."

Gan Shengyuan: "Huh?"

Gou Dai: "There are too many beverages that have promoted 'zero sugar, zero calories, and zero fat' to the extreme. If you can't find a way to improve, why not tell the public the truth?"

Gou Dai was just talking nonsense, but unexpectedly the other party took his words to heart.

When Gan Shengyuan and He Mingzhan left, Chen Zhijie approached him with a smile: "Boss Gou is said to be enthusiastic and willing to help out with suggestions, but it turned out to be true when I saw him today."

Gou Dai smiled: "It's all rumors."

Chen Zhijie: "Actually, I also have a little trouble recently..."

Before Chen Zhijie finished his sentence, Gou Dai smiled all over his face: "With Mr. Chen's worth, he doesn't charge 200 million for an hour of consultation. It seems that he looks down on Mr. Chen."

Chen Zhijie: ...

How can one be so partial to another!