Explosive entrepreneurship

The light at noon in spring makes the city warm and bright.

Gou Dai sat on the sofa by the window, the sunlight, like broken gold, penetrated through the half-opened gauze curtain, and gently covered his face.

Like the most perfect art plated with gold.

Fu Qiaoming pushed the door open and entered, what he saw was such a scene.

'A wonder in the world!The world is stunning! ' Fu Qiaoming sighed for the one hundred and first time in his heart.

Fu Qiaoming originally thought that the existence of beauty and ugliness would disappear with close contact for a long time.After a long time, I will not feel amazing, and there is no shock when I first saw it.

For example, all the male gods she had a crush on during her student days.I secretly rejoiced for a while in my heart, and after a while I looked at it, that's all.

The more beautiful the existence, the stronger the weakening of the excitement, which is the legendary aesthetic fatigue.

However, the boss they get along with day and night, the more they look at it, the more beautiful they feel.

For the first time, Fu Qiaoming discovered that the thing in the novel that "when one sees a person, all the reason that one is proud of disappears" is real.

Gou Dai didn't notice Fu Qiaoming, he was having a headache for the new financial report submitted by Shangguan Jingxian.

==

In Gou Dai's view, [Aren't you hungry] will cause a huge public opinion effect, which is unexpected and reasonable.

After all, if he hadn't made this app himself, he would probably leave a rare review for the app after seeing it—wonderful!

However, popularity does not mean making money, and word-of-mouth does not mean that it can be realized.

Otherwise, the little yellow car that was very popular in those days would not go bankrupt.

The premise of the existence of all enterprises is to make profits.

In the hot capital market back then, too many people were dazzled by "creativity".

A bunch of entrepreneurs thought they were Tuyun, and the project in hand was the future "Ali Papa".A bunch of investors thought they were Bole, and the start-up companies they were looking at were bound to flourish in the future.

However, they violated the premise of the company's survival. After burning all the investors' money and no next fool took over, they could only end the curtain hastily, leaving a pool of mud.

In Gou Dai’s view, no matter how much controversy [Aren’t Hungry] has caused, everyone knows it and is familiar with it, and it has no possibility of making a profit—because when [Aren’t You Hungry] was first created, Gou Dai did not give its profit function.

However, the financial report did not lie.

It does have a net profit and it grows day by day.

After deducting the medical examination expenses without threshold, the daily operating expenses of the platform, and the almost full delivery fee, it is still profitable!

Gou Dai suspected that he might be cursed by some strange force.

As a person who believes in science, Gou Dai decided to study the reason why [Aren’t you hungry?] can be profitable.

The income channel of most food delivery software does not come from users, but from merchants.

In the early stage, merchants can settle in for free, and when the platform has a firm foothold, they will charge you management fees and turnover commissions.It doesn't matter if you don't pay, as long as you don't worry about losing customers.When the power of the platform is strong, it is difficult for individual power to fight against it.

The platform squeezes merchants and returns the squeezed money to users in the form of coupons, thereby gaining an advantage in the software market competition.

Merchants need to purchase rankings, advertisements, and publicity from the platform, which is the biggest benefit of food delivery software.

However, all of the above are meaningful after the platform has gained a firm foothold. For all 020 software, it can be said categorically that it only burns money in the early stage. Even if there is income, it is a drop in the bucket, which is nothing compared to the cost.

But [Aren’t you hungry] did achieve income greater than expenses.

After studying, Gou Dai discovered that the "culprit" that caused all this was actually Fu Qiaoming.

==

Because the meaning of the birth of "Aren't You Hungry" is purely to stretch the hips "Never Slack in Learning", so Gou Dai didn't pay much attention to it, and handed everything over to Fu Qiaoming's management.

Fu Qiaoming didn't know the boss's mind of "not seeking profit, but seeking bankruptcy". Although he felt that this software was extremely weird, he firmly believed that he must be not smart enough to understand the mystery.

Fu Qiaoming pondered for several days, watching a group of elderly people come for the medical examination. The fee of 1680 per person, a lot of money flowed out, but the income was ignored, and he was so worried that he didn't think about eating and drinking.

Just when he was at his wit's end, Fu Qiaoming thought of how Gou Dai reversed the disadvantages and turned the crisis into safety when [Never Slack in Learning] was struggling.

Change thinking and discover needs;

Change the angle and seek the target;

Think innovatively and break the rules.

The theory is easy to say, but it is not easy to practice.

Just when Fu Qiaoming couldn't find a breakthrough, [Aren't You Hungry] became popular on the Internet, and many people began to try to analyze the original intention and purpose of its establishment, how it can be profitable, and so on.

Fu Qiaoming had an idea, since he couldn't find "how to reverse the disadvantage", let others find it!

Fu Qiaoming spent two days watching countless videos on the Internet analyzing "Aren't You Hungry?" Then, based on the possible income methods found by others, he incorporated Gou Dai's basic ideas and finally came up with a few coups.

It's a great feeling!

Throwing [Are you hungry] as the condition, and [making money] as the result, all the deduction process is completed with the help of others.

It's as if you are the crown prince appointed by your father, and just because of this reason, there are countless people who help you imagine how you strategized, how to stand out in the bloody battle of seizing the throne without a shadow of swords and swords.

The happiest is getting something for nothing!

==

Fu Qiaoming's first move was to "reduce expenditure".

Currently [Aren’t You Hungry] The platform’s expenditures, in addition to operating expenses, are the medical examination fees for the elderly, as well as publicity fees and subsidies.

Fu Qiaoming, who was inspired, found the medical examination institution he cooperated with again.

The reason for using it again is because Fu Qiaoming fought with the medical examination organization for 1680 rounds at the beginning, and got a very favorable price. The external medical examination package was 400 yuan, and the final actual payment was [-] yuan per person.

Although it was a huge discount, it couldn't support the unlimited number of people, and the accumulation was also a very terrifying number.

When Fu Qiaoming came back to the medical examination institution, he was even more arrogant than last time, and he threw out the agreement of "not paying a cent of the medical examination fee" with full confidence.

Person in charge of the medical examination institution: Sister, what do you do?

Fu Qiaoming was also full of confidence, saying that his agreement was not just handy, but well-founded.

Fu Qiaoming's reason is simple: she has customers, she has publicity, and she can attract traffic.

For the medical examination fee of 400 yuan per person, the actual cost may be three or four tenths, that is, one or two hundred yuan.

Medical examination institutions only need to bear the cost of one or two hundred yuan to obtain stable publicity, a fixed source of customers and unlimited business opportunities.

The person in charge of the medical examination institution that originally cooperated failed to understand Fu Qiaoming's thinking, thinking that Fu Qiaoming was pure fantasy, and decisively rejected the free medical examination agreement.

But soon, another larger medical examination organization came to the door and expressed its willingness to provide free medical examinations for all the elderly who apply for the [Are you hungry] Cavaliers.

The two sides hit it off.

Years later, the institution has become the largest medical examination center for the elderly in Huaguo, with presence in first-tier cities to fifth-tier cities.

Its founder recalled this history in a televised speech.

He said that the reason why he took the initiative to find [Aren’t You Hungry] was because he admired Gou Dai’s business philosophy very much. In the impetuous society chasing money, he still maintains a rare heart, which is the most true, kind and beautiful side of people’s hearts. .

[Aren't you hungry?] He has paid close attention to this APP since its inception.Along with the expansion of his social controversy, he also found business opportunities.If he can become the medical examination institution of [Aren't you hungry], he will automatically obtain a large number of considerable "counterpart users".

You must know that in today's society, acquiring users is a considerable expenditure, and often you spend a lot, but the conversion rate of acquiring users is not high.

As a medical examination institution, he often advertises, distributes leaflets, promotes home visits, buys search websites for bidding rankings, and so on.

Suppose you advertise to 100 people, 40 of them belong to the type of looking at it and ignore it, and the remaining 35 people will understand it a little bit.Among these [-] people, there will be about [-] people, because the goals do not match, such as young people, who are confident in their bodies; for example, those who avoid medical treatment and think that there is no problem without physical examination; spender.

The remaining five interested and benchmarking groups will also give up because of hesitation about the price, distrust of private institutions, and only trust in tertiary hospitals.

In the end, if the conversion rate of 100 people can have two, it is a very impressive data.

But after cooperating with [Aren't You Hungry], everything changed drastically.

Its target group is very accurate, the elderly.

The elderly, the most difficult group to reach by all modern propaganda methods.

For the elderly, if you want to find individuals in the group who have no problems with any indicator, it is difficult to go to Qingtian.

Only about one-fifth of the elderly who have passed the free physical examination of [Aren’t You Hungry] can meet the rider’s standard, and the remaining four-fifths have relatively serious problems and cannot meet the rider’s threshold.

At this time, the organization can recommend regular medical check-up packages, some health care products, health physiotherapy packages, etc. with very clear goals, and the user conversion rate is astonishingly high.Basically, after one out of every ten people can become a long-term customer, the cost of medical examination fees for ten people can be amortized.

In actual use, the conversion rate far exceeds 10%.

In addition to wanting to get the right users, the person in charge is also betting that [Aren’t You Hungry] will be able to make a fortune.

When it became the designated medical examination institution of [Aren't You Hungry], the fates of the two parties were bound together, one prospered and the other lost.

This time, he won the bet.

Regarding the initiative of "free physical examination for all elderly applicants for riders, even if they fail the physical examination, no fee will be charged", even in the early stage of "Aren't You Hungry?"

Many elderly people who have no habit of physical examination and are reluctant to spend money have detected many precursors of diseases through this no-threshold physical examination. Their families are grateful to the platform.

And when the government came forward and highly praised [Aren’t Hungry], the initiative received rave reviews. [Aren’t Hungry] became a representative of the Conscience APP, and the medical examination institutions bundled with it are honored, along with [Not Hungry] Hungry] The expansion of the territory is developing rapidly.

The medical examination institution that once missed "Aren't You Hungry" regrets it.

==

After solving the medical examination fee, the second is the promotion fee and subsidy fee.

With mature O2O software, this fee can be collected from merchants.

However, [Aren’t You Hungry] is just a fledgling app. If it weren’t for the country’s ban on the monopoly policy of food delivery platforms, no merchants would be able to move in.

Fu Qiaoming knew that he couldn't compete with large-scale food delivery software, so he borrowed Gou Dai's method of "free classes for the elderly".

She launched the activity of "posting a group photo of the takeaway and the rider, reaching a certain level, and paying the meal fee within 30 yuan will be fully subsidized by the platform."

The threshold for activities is not high, such as 39 likes on Moments, 99 likes on Weibo, 2000 views on Douyin, replies from 20 different users on Beicheng Forum, etc.

In the era of self-media where everyone has a microphone, this method of propaganda ferments very quickly, and the way of collecting wool is not complicated, so it is passed on from person to person. Soon, various social media in Beicheng were swiped by [Aren't you hungry?].

The way of [free food delivery] sounds the same as [free class], it is a business that makes money at a loss, but it is not.

First, this spontaneous promotional method of swiping the screen is very effective, far more economical and realistic than placing a large number of advertisements.The photo with the elderly rider also attracted a lot of attention, so that later, many people participated in the event, not wanting to redeem free food at all, just wanting to show "take a photo with the rider".If there is no "photo with the old rider" in the circle of friends, it is not called keeping up with the times.

Second, with attention and traffic, there are naturally unlimited possibilities.Just like [Never Slack in Learning] With a large number of students, there will be a large number of institutions targeting the elderly seeking cooperation.

The same is true for [Aren’t You Hungry?], when the discussion just started, some merchants came to the door, wanting to buy [Are You Hungry]’s open-screen advertisements and in-page advertisements.

Merchants are also willing to cooperate with the event, providing free products and rider shipping.

Publicity fees and subsidy fees were successfully transferred from the platform to merchants.

==

"Throttling" is completed, and the second measure is to "open source".

The profit channel of traditional food delivery software is to make profits by squeezing the income of merchants and riders.

At the beginning of the establishment of [Aren’t You Hungry?], Gou Dai made it clear that the platform will never deduct money from elderly riders, and try to treat all merchants equally.

If you don't make money from it, you can only find another way.

Fu Qiaoming adopted the method of "innovative thinking and breaking the rules" mentioned by Gou Dai, and planned to start from other aspects.

The first target that Fu Qiaoming set his sights on is rider equipment, such as uniform bicycles, clothing, incubators, etc.

These things can all become advertising spaces.Just like the big screen outside the shopping mall, the soft and wide seat cover on the rental, the electronic poster at the city bus station, etc.

And because its users are elderly groups, it is even more eye-catching.

Fu Qiaoming had just written out the plan, and hadn't negotiated with the merchants in detail yet, a large factory in Beicheng approached him.

This large factory specializes in doing OEM for a well-known foreign outdoor sports brand on weekdays.In the past two years, the chairman's son returned from studying abroad and gradually took over the business.

The new boss is capable and ambitious, and he is not willing to be an OEM. He thinks he has the technology, materials, channels and even contacts, and wants to create a new independent brand.

If a new brand wants to gain a foothold, it needs good publicity channels, otherwise it may cost tens of millions of publicity fees and still remain silent.

The new boss, who likes to keep an eye on hot spots, was keenly aware that this was an opportunity when [Aren't You Hungry] first caused controversy.Especially after seeing Gou Dai's previous two entrepreneurial resumes, I am even more convinced that Gou Dai is not only talented, but also lucky.

The young boss is motivated, he does what he says, and he doesn’t care about it. He directly approached Fu Qiaoming and expressed his willingness to tailor all the rider’s outdoor equipment for [Aren’t you hungry?], and even willing to pay a lot of cooperation fees. The only requirement is to become [ Are you not hungry] The only cooperative brand for riders, and a sufficiently conspicuous LOGO is printed on the equipment.

Fu Qiaoming readily accepted the great joy from heaven, and said that he could not become the only cooperative brand. After all, someday there will be beverage companies, cleaning products companies, etc. who would like to seek cooperation.

In the end, both parties took a step back, and it became the designated brand of outdoor equipment.

Fu Qiaoming's second target is the user.

Fu Qiaoming directly copied Gou Dai's method of retaining people after the free class of "Not Slack in Learning", and cleverly used it on the members of "Aren't You Hungry".

Members of many food delivery software are nothing more than sending you a few coupons with no threshold of five or six yuan every month, which is not painful or itchy. As for other exclusive customer service for VIPs, it is useless.

It is also suitable for people who often order takeaway.For those who don't often order takeaway, it is basically not attractive.

You may not even use free coupons, let alone spend money to buy coupons.

Fu Qiaoming believes that since you want to become a member, you must be honest and honest, and you must have the courage to fully refund the boss's tuition.

Therefore, Fu Qiaoming launched the activity that buying 188 as a member is equal to recharging 188, giving 188 and returning 188.

That is to say, if a user buys a 188 yuan member, it is equivalent to recharging 188 yuan in the account, and at the same time the platform returns the 188 yuan recharge amount without threshold, and then sends a 188 yuan coupon.

It's like a pie in the sky.

On the day the event was released, 15% of app users purchased it, and nearly 2 new app users were added that day. This is a very scary number for a city service app that is only used in Beicheng.

As for this activity, it sounds like it is making money at a loss, but it is not.

Fu Qiaoming used Gou Dai's skills to the pinnacle.

With an individual membership fee of 188 yuan, there are 1 million users for 188 users, and so on.Anyone with a little bit of financial foundation knows that the sooner the cash is obtained, the better, so that there are unlimited possibilities for revolving interest.An event directly brings in an extremely considerable amount of cash flow.

The returned 188 yuan is not returned at one time, but divided into 4 months, 47 yuan per month.This discount prolongs the lifespan of users using the app and prevents users from uninstalling the app after the 188 yuan recharge is used up.If there are not too many slots in the life-related apps that are kept in the mobile phone for four months, there is a high probability that users will develop consumption habits.

At the same time, it is very unlikely that the user will only spend 47 yuan for takeaway food every month, and the high probability is overflow.As long as you develop the habit of spending on the APP, order more meals and consume more, the cost will be spread to a very low level, or even offset.

As for the so-called 188 yuan coupon, Fu Qiaoming conceived it even more cleverly.

She didn't come up with the trick of increasing the price and then discounting it, but divided the 188 coupon into 10 coupons, one of which can be used every month, which is specially used for the [Aren't you hungry] gift package exclusive to members of the platform for 19 yuan per month.

In other words, member users only need to pay another 19 cents per month to get a gift bag worth 19 yuan, or even much higher than [-] yuan.

On the surface, this offer looks like [Aren’t you hungry] bleeding, but it’s not.

As a result, the user cycle has been greatly extended, at least 10 months. Within 10 months, it will not only allow users to develop consumption habits, but also promote various new products to users and promote consumption.

Secondly, the 19 yuan gift package is definitely not fooling people. It is not a takeaway, but a commodity.Fu Qiaoming seeks cooperation from various shops and enterprises in the North City, and the other parties provide gifts, and [Aren't You Hungry] helps them attract traffic and publicize.

Just like when manufacturers and brands do activities, they will always give some small favors, such as tissue paper, fans, umbrellas, etc. printed with brand advertisements, such as various travel clothes, samples, etc.

【Not Hungry】Integrate it into a very impressive spree.

So that [Aren’t You Hungry] members spent [-] cents to buy a gift bag, and didn’t have much hope, but found that the gift bag contained a bottle of body wash, a bag of laundry detergent, seven or eight bottles of beverages of different brands, and various small bags Snacks, sampler lotion covers, and tons of coupons and flyers.

The stunned members immediately posted online and spread the word, and a wave of new users increased in an instant.

Fu Qiaoming grasped the two major strategies of "open source" and "reduction of expenditure", supplemented by new ideas provided by netizens from time to time, the more smooth the business, the more money will be made.