Explosive entrepreneurship

Jundai investment company.

After Cai Yao finished writing the monthly report, he walked out of the office and saw Zhang Tianwa sitting by the window sill pruning flowers and trees.

Cai Yao got angry and stepped forward: "Mr. Zhang is really leisurely and elegant."

Zhang Tianwa didn't mind the yin and yang in his tone, and pulled him aside: "Look at the pot I trimmed. It looks ordinary at first glance, but it has something special when you look closely."

Cai Yao sneered: "I thought this kind of words should be said through other people's mouths, not Wang Po selling melons?"

Zhang Tianwa didn't care about pouring cold water, and continued: "Look at the shadow of the flowers and trees when the sun shines, doesn't it look like a rabbit, isn't it wonderful?"

Cai Yao: "Hehe."

Before Zhang Tianwa tried to continue to show off his labor achievements, Cai Yao stopped him: "You know what? A sign of a man's aging is that he becomes addicted to fishing or flowers and plants."

Cai Yao paused and added, "I'm still young."

Zhang Tianwa shook his head, put down the tools in his hands, and took a wet tissue to wipe his hands. "Young people are young, energetic and angry. Mr. Liang's salary is not less than a penny, and Mr. Xiao Liang's salary is also a lot. Your performance is booming, but you are sad and unlucky."

Cai Yao helped his new tortoiseshell glasses, but did not make a sound.

Jundai Investment has only invested in a few projects so far, but only one project is profitable, which is the hotpot floating in the sky.Hot pot restaurants are booming these days, so they should be happy, but Cai Yao is in a bad mood.

At the beginning, Cai Yao was not optimistic about the project, thinking that Xiao Liang was always obsessed by the male fox, so he was obsessed with it.Therefore, when signing the agreement with Bu Dai, Cai Yao used the most conservative terms, the investment was small, the contract contained mostly risk-avoiding clauses, and the profit was also small.

Today, "Floating in the Sky" has caught the wind of CCTV and has become a folk example of "overcoming difficulties, helping the poor and helping farmers" in China in one fell swoop. The naked eye can see that it has a bright future.

Looking back now at the contract signed at that time, it is simply stupid.

Zhang Tianwa guessed the reason for Cai Yao's bad mood, and hooked his shoulders: "Young people, sometimes shopping malls are like this, three points of hard work, three points of noble people's help, and the rest of four points depends on fate. Your original starting point is absolutely That's right, but the market is inherently unpredictable, so don't blame yourself."

Cai Yao was ashamed to be comforted by Zhang Tianwa.He has always believed that Zhang Tianwa is obviously talented and capable, but he always hides three points in his work. Now it seems that the other party can become Master Liang's confidant, but he is quite sophisticated.

Zhang Tianwa patted Cai Yao: "Let's go, brother treats you to a meal floating in the sky."

Cai Yao: ...

Can you not lift which pot without opening it?

==

[Gone with the Sky]'s train station store is located in the Apollo shopping mall next to Beicheng Railway Station.

The shopping mall has a huge flow of people, and there are restaurants above the fourth floor, and there are basically long queues during weekend meal times.However, at 10:30 am on non-weekends, the store is full, and there is only one in the sky.

"So many people?" Cai Yao looked at the wooden chairs at the door of the store full of people.

Zhang Tianwa: "With the current heat in the sky, it can't be more normal."

Cai Yao: "We don't want to queue up, do we?" As an executive of an investment company, shouldn't he take a privileged channel?

Zhang Tianwa: "Only by treating yourself as an ordinary customer can you experience the quality of our investment projects immersively."

Cai Yao: Hehe, as expected of a manpower background, one set of one set.

The two took a number and waited with other customers.

"Hey, Piaotiantian also made a promotional video?" Zhang Tianwa pointed to the carousel advertisement on the big screen in the atrium of the mall.

The two stood by the fence, waited for a round, and finally saw the promotional video floating in the sky.

Accompanied by the exclamation of "how did you become so fat" from the relatives and elders of the heroine in the video, the screen gradually dimmed, and the LOGO floating in the sky slowly unfolded, and the female voice with a round voice said: "Floating in the sky, Be with you year after year."

The ad next to the sky was another jeans brand in the mall, but after the jeans ad was over, Cai Yao and Zhang Tianwa still didn't feel relieved.

Cai Yao: "Old Zhang, are the malls allowed to show competitors' advertisements that slander other brands?"

Zhang Tianwa: "I won't allow it even if I have a sense of law."

Cai Yao: "So what was the hot-eyed video we saw just now?"

Zhang Tianwa: "Maybe it really is an advertisement floating in the sky?"

long silence.

Cai Yao: "Did their team sneak in a competitor?"

Zhang Tianwa: "It's very likely."

Half an hour later, the numbers of the two were finally called.

"Today is our Customer Appreciation Day for Floating in the Sky. As long as you fill out the questionnaire after the meal, you can get a [-]% discount on all dishes except drinks."

The two had just taken their seats when a young man greeted them.

Zhang Tianwa sized up the visitor: "Are you an employee of Budai Company?"

"Huh?" Wang Feiniu, who was doing investigation at the grassroots level, took a closer look and said enthusiastically, "Oh, it's Mr. Zhang and Mr. Cai! I'm Feiniu, just call me Xiao Wang. Why don't you say anything! I'll rearrange for you! "

"No trouble. Are you doing any activities today?" Zhang Tianwa asked.

Wang Feiniu: "Yes, new products are launched, and there will be new activities every quarter in the future."

Cai Yao looked around at the Greek-style decoration, and said coldly: "Love Seaside is Sichuan spicy hot pot, which is very unique in mix and match."

Wang Feiniu: "Mr. Cai can try our new product this season. It's called belly Qiankun. It was proposed by our boss Gou and named it himself."

"Yo." Zhang Tianwa suddenly became interested, "I can't see that Gou Dai not only has a lot of talents, but also can prepare hot pot bottoms. This is not only an all-rounder, but a genius! You must eat new pot bottoms!"

After the two finished ordering, Cai Yao held Wang Feiniu back. "Who shot your new promotional video?"

Wang Feiniu: "A professional director was invited to film it, but the script was our boss' idea."

Cai Yao: "Gou Dai?"

When Wang Feiniu turned to leave, Cai Yao said "hehe" to Zhang Tianwa.

"Don't rush at me if you are angry." Zhang Tianwa happily sandwiched side dishes, and said nonsense in a serious manner: "Perhaps Mr. Gou has other intentions. Ordinary advertisements are for attracting customers, while advanced advertisements are for chasing customers. The so-called everything generates and restrains each other. It is nothing, nothing is existence, through the transformation of the world's thoughts, it finally produces the effect of inviting guests."

Cai Yao: "Hehe, do you believe it?"

Zhang Tianwa: "I am ordinary, I am ordinary, I believe."

Cai Yao suddenly ate a plate of cold fungus.

Zhang Tianwa, who loves to eat fungus, held up his chopsticks and lamented in his heart: This is not fungus, it is clearly the flesh and blood of Gou Dai.

The strong smell of vinegar and garlic in the cold salad made Cai Yao calm down a little. He put down his chopsticks, took two sips of lemonade, took out his mobile phone, and was about to complain to Mr. Xiao Liang when the waiter came up with the bottom of the pot.

There are two inflated "flesh-colored balloons" in the pot.

Wang Feiniu didn't know which corner came out of it again: "Bosses, this is our new signature pot bottom 'Under Heaven'!"

Cai Yao looked at the "flesh-colored balloon", and didn't know anything else, but judging by its appearance, it could be called a horror movie.

Cai Yao: "What are these two?"

Wang Feiniu: "It's pork belly."

Cai Yao usually likes pepper pork belly soup, but seeing such a complete pork belly, he decided to throw out pork belly-related dishes from his recipes in the future.

Zhang Tianwa obviously had more food for a few years, and he said very knowledgeably: "I have stored all the ingredients for the soup in my belly, right?"

Wang Feiniu: "The boss is very knowledgeable!"

Zhang Tianwa: "I guess, for pork belly, it should be chicken soup? Or clear soup? The side dish should be lotus seeds? Wolfberry? Or turtle soup is also possible, but the audience is smaller and the cost is higher."

Obviously, Zhang Tianwa is also a gourmet who has studied food.

Wang Feiniu: "It will be more ingenious."

Just as he was talking, the waiter took scissors and tongs, and cut a smooth opening in the two pork bellies.

Thick durian juice gushed out from the mouth of the pork belly, quickly filling the soup pot.

Zhang Tianwa and Cai Yao were silent at the same time.

"Durian?" Cai Yao could hear that his tone was three points cold, three points sarcastic, and four points knowingly asked.

Wang Feiniu: "That's right! The waiter will cut the pork belly into thin strips for you later. It's delicious! Don't worry!"

Wait until Wang Feiniu and the waiter leave.

Cai Yao gritted his teeth: "I just said that Gou Dai understands Nima's business. When a blind cat encounters a dead mouse, it happens to catch up with CCTV's east wind! Have you ever seen someone who has done something like this, and jumped into the bankruptcy fire pit by himself? I think this company The store closed within a month!"

If Gou Dai heard this, he would weep with joy and regard him as his confidant.

Zhang Tianwa looked at the bubbling bottom of the durian pot, reached out to rinse a chopstick of Chrysanthemum chrysanthemum, and put it in Cai Yao's bowl.

The chrysanthemum chrysanthemum at the bottom of the durian pot was green and yellow, just like Cai Yao's face at the moment.

Cai Yao looked at him angrily. "Want me dead?"

Zhang Tianwa: "Try it, it might be delicious."

Cai Yao: "Why don't you try?"

Zhang Tianwa complimented: "You are young." He is in good health, and food poisoning should be rescued. With his old body, it is hard to guarantee that he will die in the hospital.

In the end, Cai Yao ate a bowl of Chrysanthemum chrysanthemum, and Zhang Tianwa ate a spoonful of rice cakes.

Maybe it's because the expectations are too low, or maybe it's because they are mentally prepared. After the two ate their stomachs, they were silent for a long time, and said at the same time: "The taste is not bad."

Although it is an unimaginable combination of durian and pork belly, and the contents include coriander, diced carrots and other unpleasant foods, but the chefs in the sky are carefully proportioning, and the taste of the final product is acceptable.

Cai Yao made amends: "It just looks disgusting."

This meal, the two of them felt like they had been eaten for a long time.

Walking out of the sky, Cai Yao, who had just lost his breath because of his full stomach, saw that outrageous promotional video again.

After enduring it for a long time, he took out his mobile phone, and eloquently listed the crimes of Gou Dai on the memo, then pasted it into WeChat and sent it to Liang Junche.

Half an hour later, Liang Junche only replied, [I believe in Gou Dai's vision].

The public fox is a disaster for the country and the people! ! !

Cai Yao looked up to the sky and screamed.

==

After the release of the new publicity strategy and business strategy, Gou Dai paid special attention to the financial report and asked Shangguan Jingxian to send him the daily business situation.

He waited and waited for the moment of Waterloo of operating income, but he never expected it.

Cai Yao was also in the same mood as him.

Cai Yao even swore to Zhang Tianwa that if Tiantianpiao's income did not drop, he would eat Zhang Tianwa's potted plants.Zhang Tianwa was so scared that he hugged the potted plant he carefully cultivated and shivered.

On this day, as soon as Cai Yao arrived at the company, he saw Zhang Tianwa transporting potted plants from the window sill in the lobby back to his office.

Cai Yao wondered: "What's wrong with you? The light here is good, suitable for plants. Your room is blocked by the front building, so how can there be any light?"

Zhang Tianwa: "You won't die if you don't bask in the sun, but if you eat it, the whole plant will be gone."

Cai Yao: ...

"I only eat your broken potted plants when I'm sick!"

Holding the last two potted plants in his arms, Zhang Tianwa said, "Are you busy yesterday?"

Cai Yao was taken aback for a moment. He participated in an entrepreneur forum yesterday, but was poached by a rival company of Dongyuan Group, and dragged him to the dinner at night, where he was also encouraged to quit.Although he didn't do anything to betray his old club, he still felt guilty.

Cai Yao: "Well, I was a little busy yesterday, why?"

Zhang Tianwa: "You can go to the Weibo of 'Shishi Ouyang'."

'Shishi Ouyang' is an Internet celebrity, whose real name is Ouyang Pixiu. He graduated from P University and started his own business after graduation, specializing in mobile phones and other small electronic devices.After the company grew bigger, he retreated bravely and sold all his shares to a large company to achieve mergers and acquisitions.On the other hand, he took the money he had cashed out and was cool and unrestrained.

It once became a role model for many people in the circle, but it really made them give up their hard work, and few people have this kind of freedom.

After Ouyang Paixiu was rich and free, he completely let himself go to help academics crack down on counterfeiting, companies crack down on counterfeiting and speak out for the people, becoming a super Internet celebrity.And because of his humor and good looks, he is highly sought after by netizens.

Many companies are trembling because they are afraid of being ridiculed by him.After all, Ouyang really has two brushes, pointing out the problem has always hit the nail on the head, true and sharp, so you can neither sue him for defamation by law, but also because the other party has withdrawn from the business circle, you can't blackmail each other by means of shopping malls.

Cai Yao: "To be honest, what happened to Ouyang? Which unlucky company was shot again?"

Zhang Tianwa: "Floating in the sky."

Cai Yao gloated: "There's no need for Ouyang to complain about this, it's just a personal thing. CCTV's positive energy sign is not a gold medal for avoiding death. If you mess around with yourself, it will be over sooner or later."

Zhang Tianwa held the potted plant and didn't look back: "You can see for yourself."

Cai Yao turned on the phone and found the latest developments of 'Shishi Ouyang'.

[True Ouyang V:

Today, I drove the train, arrived at the station early, and ate a meal at the nearby shopping mall, which has been very popular recently.

As for hot pot, it doesn’t make much difference if you eat too much.

What moved me deeply was the commercial film floating in the sky.

Nowadays, commercials in the catering industry are becoming more and more similar, basically divided into three types:

The first is the most simple one, asking a bunch of actors to present a delicious state, which can be further subdivided into four branches: one more bowl, happy to leave, no time to look after others, and tiger's mouth to grab food;

The second type is a close-up type. It is estimated that they are all loyal viewers of "A Bite of China", and the filming is like a documentary;

The third type is the most annoying type for me personally, storytelling, the love story of the founder, the life chicken soup of the chef.

The essence of catering is to be delicious, and you should not let consumers pay for your feelings and stories.

Personally, I am most annoyed by certain Internet celebrity shops with mediocre ingredients, mediocre cooking, huge prices, and many stories. If I want to hear stories, I won’t go to the cinema?

The moment I watched the commercial of Piao Tian Tian, ​​my mind was in a daze.

This is an ad?

Are you serious?

Was it done by a competitor?

I waited for a loop, and watched it again to make sure I wasn't dazzled.

After half an hour sitting on the train, I still think about what I saw.

Then it suddenly became clear.

This commercial is beyond the basic purpose of promoting the store.

First of all, it shows the deliciousness of hot pot on the surface through the intuitive comparison screen of the girl who frequently eats the sky and gains [-] pounds, but secretly promotes the concept of refusing to overeat.

As a restaurant, it is very rare to be able to tell customers 'please eat reasonably'.

Other hot pot restaurants tell you that eating hot pot can eliminate worries, and nonsense tell you that it can beautify your skin and nourish your life.And Piao Tian is telling you that you don’t know whether to relieve your worries or keep in good health, but it is certain that you will gain weight due to high calories.

Compared with public welfare films that directly tell you 'refuse to overeating', this commercial is shot more directly to people's hearts.

Second, this commercial highlights the social significance and directly pokes pain points.

The biggest contradiction between young people and elders at present lies in the concept of marriage and love.Forced marriages and blind dates are problems faced by many young people.This advertisement reveals the contradiction between the two generations in the hidden line, expresses the connotation that should be understood each other, and completes the dissection of social reality.

All in all, this absurd ad at first glance has an O'Henry-style ending, with cold humor in the absurdity, but it has no social significance in the escape.

I have to say that Piao Tian Tian is indeed a conscientious restaurant.

Conscience, and very advanced, and a sense of social responsibility.

admire.

(Advertisement Gone with the Wind) AVI]

As a big internet celebrity, Ouyang Shishi naturally had an unprecedented event in the comment section.

[I read it carefully!It's really a compliment!Not mocking!Not irony!It's a compliment! 】

【Ouyang actually boasted!I took a closer look to see if the sun came out from the west today! 】

【Depend on!It turns out that this ad is so powerful!When I saw it for the first time, I just felt hahaha, it turned out to be so connotative!Thanks to Ouyang for helping with reading comprehension! 】

[Baby Ouyang, the boss floating in the sky is a big Q!Didn't you say that the school next door has no conscience!Did you forget it! 】

[Ouyang praises her, mother wants to marry someone! 】

[The dice cast seven points, Ouyang praised the hot pot restaurant! 】

[What about the boss who once said that if Ouyang spit out ivory from a dog's mouth, he would run naked on Chang'an Avenue if he could praise a company?come out faster! 】

【Help here@杨明昊】

Chang'an Street streaking is a meme on the Internet, which comes from Yang Minghao, the boss of Huaya Mingli Company.He started out as an unmanned supermarket, but one day Ouyang Shishi complained about the fact that there were fake and inferior products in the supermarket.

Yang Minghao was so angry that he confronted him on Weibo for [-] rounds, and finally lost because he had really lost his grip.

After that, although Yang Minghao used public relations to overcome the crisis of public opinion, Liang Zi, who was honest with Ouyang, was also settled.Every time Ouyang tells the truth to attack the company, Yang Minghao will bear the brunt of confronting him.Asked by the reporter what he thought of Ouyang Shizhen, Yang Minghao said: This is a mad dog that bites anyone, one day this dog can spit out a good word, I will go to Chang'an Street to run naked.

Because of Ouyang Shishi's influence, coupled with the old-fashioned gambling that everyone talked about, [Gone with the Sky] soon became popular again.

The internet was buzzing, and Cai Yao's face was red.

He clicked into Ouyang Shishi's Weibo repeatedly, trying to make sure it was a fake account.

The reality gave him a merciless slap.

Cai Yao clicked on Piaotian's hot search, and watched a group of netizens, led by Ouyang Shishi, analyze the "huge spiritual connotation" contained in Piaotian's advertisement!

Cai Yao looked at the screen full of "conscience enterprise", "excellent kneeling", "insight into the society", "has values", and "has a big picture", and indifferently poured himself a glass of ice water.

Is he too stupid?

No value?

No big picture?

Or is the whole world talking nonsense?

Cai Yao looked out the window.

The sky in the north is vast and clean, with only a few clouds drifting like melted ice cream.

Liu Yun gathered into an S-shape for a while, then a B-shape for a while, and finally got together to look like Gou Dai, with a mocking smile on his mouth.

==

at the same time.

Q University, Jinlou dormitory.

Gou Dai looked like a mourning concubine, sitting on the bed in a daze.

The screen of the mobile phone keeps prompting that there is new information popping up.

[WeChat——Wang Feiniu: Boss!It turns out that there are so many profound meanings in the advertisement!learned! 】

[WeChat——Fu Qiaoming: Boss, I have recently received invitations from many brands and want to launch a joint product with us! 】

[WeChat——Shangguan Jingxian: The recent momentum is too good, and the financial situation is extremely good. Can you consider appropriate expansion?How many more branches will you open? 】

[SMS—Stranger: Hello, Boss Gou, I am Lin Junwang, the person in charge of Jingming Fenghua Advertising Co., Ltd. We admire your talent very much and would like to hire you as our honorary chairman. Can you discuss it in detail. 】

[SMS—Stranger: Boss Gou, I am Xu Yang from Holy Spirit Investment Co., Ltd. First of all, I wish your company a prosperous business and prosperous business.We evaluated the comprehensive strength of Tiantianpiao and believed that it has the strength to open chain stores nationwide.Do you have time to discuss investment-related matters in detail? 】

【Weibo-Top Push: "Guarding the Restaurant with a Conscience - Gone with the Wind"】

……

Gou Dai sighed quietly.

The phone rang at the right time, Gou Dai glanced at the name, Chen Zhijian.

This Fujitsu executive, the president of Q University, has rarely had any contact with him except for holiday greetings since he bought the [Xiaozhong APP].

Gou Dai hesitated, but still picked it up.After all, Chen Zhijian is a typical character who does not go to the Three Treasures Hall for nothing. If he can make a phone call, he probably has something important to do.

The two exchanged a few words, and Chen Zhijian got to the point.

"Did you find out what's wrong with Ouyang Pixiu?"

Gou Dai:? ? ?

"Otherwise, how could he speak for you?"

Gou Dai: ...

Seeing Gou Dai's silence, Chen Zhijian said, "Or do you say you stuffed money? No, Ouyang Paixiu is not someone who will keep his mouth shut for money."

The hatred value of Chen Zhijian and Ouyang Paixiu is not as high as that of Yang Minghao, but it is not low.

To be honest, Ouyang didn't know how many times he directly reposted Chen Zhijian's Weibo post about releasing a new product—who did he copy this time?

Occasionally, Chen Zhijian happily reposted good news such as the soaring stock price of Fujitsu, but to be honest, Ouyang would repost it twice—a carnival for plagiarists, and a sad song for original creators.The popularity of Chen Zhijian who is so deep-minded has been jumped to his feet.

Although unlike Yang Minghao who openly said "Ouyang Neng said good things, he would run naked on Chang'an Street", Chen Zhijian also made a bet with many friends, "Ouyang Pixiu can spit out ivory, so I will write his name backwards."

So yesterday, Chen Zhijian received countless "when will you change your name" greetings.

Chen Zhijian: "Don't fool me, saying that you didn't do anything, Ouyang Paixiu offered to help you market?"

Gou Dai: I really didn't do anything.

Chen Zhijian insisted on asking for an explanation, but Gou Dai was so entangled that he had no choice but to say: "Actually, I tricked him."

"Huh? The Gu from Yunnan or the Gu from Thailand?" Chen Zhijian asked seriously.

"Original, don't you know my nickname? Management Gu King."

Although, this is a black name.