Explosive entrepreneurship

When Gou Dai reappeared in Budai Company, the members of the entrepreneurial team all had expressions of "Dad! You're back!".

Shen Lianhua patted Xiao Qian excitedly: "Xiao Qianer, you said the other day that if the boss came back, he would send 1314 in the group, hurry up."

Xiao Qian, who is usually reluctant to buy a bottle of drink: "Did I say that?"

Wang Feiniu affirmed: "We all heard what you said when you were drunk!"

Although Xiao Qian searched, he was still trustworthy. He clicked on Budai's small group of eight people and distributed four red envelopes in a row.

The other three elders immediately took out their mobile phones to grab the red envelopes, Shangguan Jingxian sat on the sidelines and kept smiling, while Fu Qiaoming showed "Young people, you have such innocent expressions."

really.

Wang Feiniu looked up to the sky and screamed: "Little Qianer! Are you doing human affairs!"

Li Xiaobai also wailed: "When I was still in school and had no money, I couldn't afford 1314 for my girlfriend's birthday, so I could only send 131.4. For this, I felt guilty for a year. I didn't expect you to be even more desperate for small money!"

沈怜花看着自己的抢的红包，而后点开其他红包记录，嗷嗷道：“学到了,以后1314就是发1块、3块、1块、4块!小钱儿！你真的太绝了！比灭绝师太还绝！”

Xiao Qian let the three of them tease, and calmly stuffed the phone back into his pocket.

Qiu Ren, who was following Gou Dai, teased and said, "No way, Xiao Qian, if you do this, it will appear that we have deducted your salary."

Gou Dai clapped his hands, stopping everyone from laughing and laughing. "Today we temporarily add a meeting to discuss the future direction of Tiantianpiao Hot Pot Restaurant."

Although Gou Dai is young, he fights with the employees on weekdays, but when it comes to business, he has a lot of prestige.

The meeting room quickly quieted down, and everyone was sitting upright, turning on their laptops.

"Gone with the Wind" hot pot restaurant has been operating smoothly since its opening, with gratifying profits.A few days ago, the profit had just dropped for more than ten days. Before everyone had time to analyze the reasons for the decline, the CCTV program was broadcast, and then "Gone with the Wind" fell into a state where it was hard to find a table, and customers queued up from morning till night. , the table turnover rate has hit a new high in the industry, and the operating income has remained high, making it proud of itself.

Shangguan Jingxian made a monthly financial report first, and Shen Lianhua looked at the profit curve and sighed sincerely: "One day the stocks I buy can have such a curve, I will wake up laughing from my dreams."

Gou Dai looked at the lowest valley of the curve, and lamented in his heart, why don't we respect the law and go down naturally?Why do you want to go uphill?

After Shangguan Jingxian finished the report, everyone felt extremely at ease.If the company's performance is good, their bonuses will naturally increase.

Li Xiaobai, who likes a lively atmosphere, was thinking of "composing a poem" to praise the company and the boss, but found that Gou Dai's face was much more solemn than usual, and he fell silent for a moment.

The rest of the people also noticed Gou Dai's abnormality, and for a while, the conference room was completely silent.

It wasn't until Qiu Ren bumped Gou Dai's forearm with his arm that Gou Dai realized it.

"Everyone is doing very well. At the end of the month, I will ask Sister Shangguan to give everyone a quarterly bonus, including the managers of the four stores."

There was cheers in the conference room, and Gou Dai changed the topic, "However, I think the performance of hot pot restaurants can still be improved. I hope everyone can give their opinions based on their own profession and position."

Gou Dai was not hit to the point of insanity and forgot his original intention, but the "natural bankruptcy law" he could think of was stuck in a bottleneck, and he decided to learn from others.

Of course, it is impossible for him to say to his team members-"Do you have any good ways to let the hot pot restaurant close down naturally?" Therefore, he can only use the reverse method to perform reverse operations according to everyone's thinking.

Everyone didn't know what they were thinking, but when the boss was boasting to the outside world and the situation was very good, he was still prepared for danger in times of peace and worked hard to make progress, and immediately became more respectful.

Shen Lianhua, who was in charge of production, was the first to get up.

Shen Lianhua's career luck has always been bad, and it doesn't matter whether you are a century-old restaurant or a star franchise.

Budai Company made him experience the joy of "growing together with the company" for the first time.Especially when his former classmates and colleagues asked about his current situation, he could pretend to be casual and said, "Well, I am the director of the production department at Budai Company."

Although this director has a lot of moisture, he is a polished commander.However, the old classmates will still be extremely envious: "Is it the company that has been very popular recently?"

At this time, Shen Lianhua can be very calm: "Yes, our company has always advocated doing good deeds without leaving a name. I didn't expect to be on CCTV. I can't keep a low profile."

It is this sense of accomplishment and honor that makes Shen Lianhua so passionate about Budai Company.

"Boss, in fact, I have already made a new plan for the dishes of the hot pot restaurant." Shen Lianhua said.

The voice of "our company is not worthy of you" sounded again from the bottom of Gou Dai's heart, and he said encouragingly, "Simply tell me."

Shen Lianhua: "If a brand restaurant wants to survive for a long time, it must introduce new dishes. Being able to produce popular dishes every season, Internet celebrity dishes, can maintain the freshness of the restaurant, keep customers' desire to consume, and thus survive for a long time. "

Shen Lianhua paused, then looked at Gou Dai, wanting to see if the other party approves.

Gou Dai turned his back to the window, and the sunlight cast a circle of golden Buddha light around him.He lowered his eyes, his expression was gentle, and he exuded the aura of God's love for the world.

Shen Lianhua suddenly froze.

Gou Dai raised his eyes and encouraged: "Very good, continue."

When Gou Dai raised his eyes, the slightly charming eyes were undoubtedly revealed, as if the gods had been contaminated with sex.

Shen Lianhua hurriedly shook her head, shaking the messy thoughts out of her mind.

"Compared with other restaurants, hot pot restaurants have a small scope of innovative dishes, mainly focusing on pot bottoms, sauces, and snacks and drinks. Among them, snacks and drinks are auxiliary, and it is difficult to be a signboard. Sauces are easy to be copied and quickly lose their advantages. Therefore, in my opinion, the most important thing is to launch an exclusive secret recipe, which is difficult to imitate and attracts customers!"

Although Shen Lianhua's mind was a little confused, her mouth was very sharp, and she blurted out the plan she had memorized earlier.

Gou Dai propped his chin in one hand, held a pen in the other, and wrote the word "pot bottom" in his notebook.

Seeing that Gou Dai did not speak, Shen Lianhua was a little flustered for a while.

Gou Dai raised his head and smiled: "It's indeed a good idea."

Shen Lianhua suddenly felt a little dazed, and hurriedly lowered her head: "There are already many types of pot bottoms on the market, and there are more than 30 kinds of pot bottoms in Huaxia alone. Hong Kong and Southeast Asia, it’s very confusing. I think giving customers too many choices is a losing strategy.”

"Oh?" Gou Dai wished to hear the details.

Shen Lianhua saw that the boss was looking for knowledge, and she wished she could pack up all she knew and learned. "There was a typical case in the early days of the catering industry. Two noodle restaurants had the same environment, pricing and even cooking skills, but one had more than 30 flavors, while the other only had three. A year later, the one with more than 30 flavors was unable to make ends meet and closed down. , but one of the three flavors continues to operate.”

After a little thought, Gou Dai understood the reason: "More flavors mean more dishes to prepare, and the cook is busy. Too many choices will confuse customers, especially those who have difficulty choosing, so the ordering efficiency is low and the table turnover rate is low." In the end, unknowingly, the customer flow is less than that of noodle restaurants with fewer choices.”

Qiu Ren, who was on the side, raised an objection: "If I were a customer, I would definitely choose the one with rich flavors."

Gou Dai shook his head, and said to Qiu Ren: "If a hot pot restaurant only has three kinds of pot bottoms: clear soup, spicy, and tomato, will you say that I only want sand tea pot bottoms and then turn around and leave?"

Qiu Ren muttered, "Then I'll choose tomatoes."

Gou Dai: "Yes, you can always make a choice."

Seeing the boss's approval, Shen Lianhua hastily continued: "So I think that we will launch a special pot bottom every quarter as a gimmick, and the other styles will remain the same."

Qiu Ren: "But you also said that if you have all the hot pots at home and abroad, can you still innovate?"

Shen Lianhua: "We can innovate on the basis of the original, such as the bottom of the seafood pot, we add Alaskan lobster, ivory mussels, and tiger crabs to boil."

Shangguan Jingxian interjected: "Pay attention to the cost."

Xiao Qian also said, "You need to start in four figures, we just appeared on CCTV's poverty alleviation program, didn't we get ridiculed for doing this thing?"

Gou Dai listened to everyone's discussion, and suddenly asked, "What is the food you are most afraid of?"

Wang Feiniu: "Durian, oh my god, that smell, suicide!"

Li Xiaobai: "Durian is the most precious treasure in the world, you have no luck to enjoy it."

Fu Qiaoming: "Coriander, whoever gives it to me, I will commit suicide!"

Xiao Qian said quietly: "Carrots, people are not rabbits, why do you want to eat them?"

Shangguan Jingxian, who never participated in such boring topics, also said: "Canned herring is the unbearable burden in life."

Gou Dai nodded and wrote down what everyone said.

"Xiao Shen, your quarterly new product plan will be implemented immediately. I have already drawn up the main pot of this issue, and you can ask the master to fry it when the time comes." Gou Dai said.

"It's ready?" Shen Lianhua didn't respond.Shen Lianhua had watched Somao's exclusive interview with Gou Dai before, and knew that the boss was a top student in a prestigious school and an IT genius, but she never thought that the boss could even prepare hot pot bottoms with his hands.

Like a god.

Gou Dai tilted his head and asked Qiu Ren: "Do you still remember the ox flat hot pot we ate when we went to Guizhou?"

Qiu Ren hastily waved his hands: "Stop talking!"

Gou Dai, Qiu Ren, and two seniors who left school once traveled to Guizhou together on the National Day of a certain year.Once at a restaurant for lunch, the proprietress enthusiastically recommended beef hot pot, and the four of them decided to try it.As a result, when the proprietress brought up the bottom of the hot pot and introduced its source, Qiu Ren looked at the thick yellow-green color, couldn't help retching, and gave up trying.

Shen Lianhua watched the interaction between the two, and couldn't help but ask, "What is Niubi Hot Pot?" Although he has many years of experience in the catering industry, he is not a foodie, let alone a fan of novelty hunting.

Shangguan Jingxian answered his question: "Beef flat is to take out the undigested food in the stomach after slaughtering a cow or sheep, and add spices to boil."

Shen Lianhua couldn't help her stomach twitching, and asked the boss tremblingly: "Boss, you don't plan to launch beef hot pot, do you?"

Gou Dai shook his head: "Of course not."

Shen Lianhua breathed a sigh of relief thankfully.

However, in the next second, Gou Dai said: "The cost of slaughtering cattle and sheep is too high to make beef belly. My suggestion is to buy ready-made pork belly, and then pour durian puree, coriander puree, and carrot puree into it, and then inject Soup. After the customer orders, take out the whole pork belly and cut it open in front of the customer. I have already thought of the name, and it is called Qiankun Guodi in the stomach.”

The place was silent.

After a long time, Shangguan Jingxian said, "I didn't expect the boss to be a joker."

"I'm serious." Gou Dai said.

Shangguan Jingxian: ...

Shen Lianhua imagined the bottom of the pot that Gou Dai said in her mind, and couldn't help retching.

But the other party is the boss after all, and I am not an ancient famous official, so I remonstrated myself with death, so I had to endure the feeling of vomiting and write down the boss's suggestion in the notebook.

Shangguan Jingxian wanted to express inappropriateness, but she swallowed the words.

She also thought that Gou Dai's method of purchasing raw materials and the positioning of the store were extremely problematic, but now it has been proved to be extremely correct.

Maybe the boss's seemingly unreliable suggestion?Is it actually a stroke of God?

The meeting continues.

Li Xiaobai, who is in charge of administration and personnel work, proposed to increase the working hours of employees and streamline the staff.

Gou Dai directly denied: "Our company does not advocate the culture that 996 is a blessing. Salaries cannot be in arrears, and overtime wages cannot be deducted. This quarter's performance is so good, it is appropriate to consider giving quarterly bonuses to employees."

Everyone stared at Gou Dai in a daze, not to mention their personal experience, even the circle around them, it was the first time they heard of the boss who took the initiative to raise salary and give bonuses.

'The boss is right!I must work harder! ' Everyone didn't say anything, but secretly swore in their hearts.

Gou Dai doesn't know everyone's psychological activities, but only estimates on paper, even if the salary is raised and the bonus is paid, compared to their current profit, it is a drop in the bucket to go bankrupt.If it is too generous, it will appear unnatural, and the [Naturality] rating item cannot be high-star, and it is doomed to be futile.

Shangguan Jingxian, who is in charge of finance, was very professional in her comments. She made a dynamic chart of the items and prices of finished product purchases, which is clear at a glance.

"From a financial point of view, I have always insisted on increasing revenue and reducing expenditure. Open source is more dependent on other colleagues. In terms of reducing expenditure, most vegetables, fruits, and meat ingredients are purchased from remote villages, and the cost is extremely high. However, due to media reports, it has gained a lot. attention, so in the procurement of this part of the ingredients, we will continue as usual."

Shangguan Jingxian paused for a moment, and stopped the PPT on the line chart.

"The green broken line is the price of our other dishes and processing materials, such as seafood, condiments, tableware, and kitchen equipment, except for this part of the dishes. The red broken line is the average price of this part of materials in the twelve chain hot pot restaurants in the industry. From Comparing the line chart, we can clearly see that we have not controlled the cost very well, so I think we can adjust the procurement situation."

Gou Dai stared at the line graph and recorded it in his notebook.

After Shangguan Jingxian finished speaking, Gou Dai nodded, and then said: "The cost should not be reduced, on the contrary, the cost should be increased!"

Shangguan Jingxian: ...

I probably said loneliness.

Gou Dai: "Sister Shangguan's analysis is very good, but as I said at the beginning, running a business requires a conscience. Will there be problems with the ingredients and processing procedures of cheap seasonings? Harmful to the health of customers? Of course, it doesn't have to be expensive to be good, so In my opinion, a test fee should be allocated in the budget to test all purchased raw materials, and only purchase products that meet national standards and all values ​​meet the standards.”

Shangguan Jingxian: "If the increased cost is superimposed on the price of the dishes, it will make customers feel uncomfortable."

After all, Shen Lianhua is in the catering industry: "Sister Shangguan, don't worry, normally she doesn't increase the price, but secretly reduces the quantity. It's just that others are shoddy to reduce costs, but we reduce the quantity for the sake of high quality, worrying about customers Can't understand good intentions."

Gou Dai said calmly: "No price increase, no reduction in quantity."

Everyone looked at the boss with curious eyes, wanting to know the wonderful solution of "improving the quality, not raising the price, not reducing the quantity".

Gou Dai: "We will absorb the extra cost ourselves."

Crowd: ...

Gou Dai saw that everyone looked confused, worried that the naturalness score would be affected, and quickly listed the data on the display board: "Increasing testing costs and improving product quality will increase the cost by about 5%, and our current profit is enough to absorb the cost. "

Shangguan Jingxian: I may have joined a public welfare enterprise.

Everyone's voice: But in this way, the profit of the restaurant will be reduced!

After another 3 minutes of collective silence, everyone was relieved.

The bosses don't mind, our emperor is not in a hurry, why are the eunuchs in a hurry?

Besides, their boss is really a conscientious businessman, with feelings, ambitions, and consideration for employees.They have worked in unscrupulous companies for a long time, always think with market thinking, and are used to doing whatever they can to make more profits, but they cannot adapt to conscientious companies.

Gou Dai is also very silent, because he found that even if he tries to increase costs, it is still difficult to dilute the current high profits. To solve the current "dilemma" of restaurants with too high profits, he still has to rely on the reduction of customers.

Gou Dai casts her expectant eyes on Fu Qiaoming, who is in charge of operations, and Wang Feiniu, who is in charge of sales.

Wang Feiniu and Fu Qiaoming had a good understanding, and their suggestions were to strengthen publicity.

"For a long time, Piaotian restaurants have lacked a recognizable label. For example, some hot pot restaurants have good service, some have affordable prices, and some have luxurious top-notch ingredients. Piaotian does not seem to have too many shortcomings, but it does not have enough prominence. The selling point is moderate." Fu Qiaoming said.

Wang Feiniu: "Features are difficult to create with real materials. For example, word-of-mouth services require years of corporate culture and supporting management systems as the foundation. But simple and rude reinforcement and brainwashing are easy."

Fu Qiaoming nodded, and continued: "For example, how many children really use the once-popular Dabawang learning machine for learning? But he made good use of brainwashing advertisements and parents' expectations for their children to become dragons, and broke into a market. The point-reading machine is also a routine. Therefore, I think that brainwashing advertisements and grasping consumers' psychology is the most important."

Wang Feiniu: "Yes, since our ingredients are good, our promotional slogan can be 'you will feel better after eating, etc.'. After all, healthy eating is a hot industry right now."

Fu Qiaoming: "If you can't think of an advertisement, just find a few good-looking men and women, and repeatedly shout 'hot pot in the sky', which is also a brainwashing plan."

The two sang together, if it wasn't for Fu Qiaoming's son who was already able to make soy sauce, Wang Feiniu was still a single dog with a mouthful of guns, and it was almost suspected that the two of them were secretly connected.

Shangguan Jingxian spoke before Gou Dai: "Nowadays, with the endorsement by CCTV, the publicity is sufficient, and there is no need for extravagant advertising. It is a waste of money."

"You can't say that." Gou Dai took a sip of his tea, "I think advertising expenditures are necessary. Once this wave of enthusiasm passes, if there is no stable publicity, the attraction to customers will weaken."

Actual voice - advertising, a large expenditure, can definitely help companies go bankrupt, and must be arranged.

As soon as Wang Feiniu heard the boss's support, he immediately got excited: "Boss, I have made up my mind. Our store is only in Beicheng now, so we don't need to be too extravagant and wasteful in publicity. Personally, I suggest using the TV stations, public accounts, big Vs in Beicheng, and the stores around the store. The advertising screen is used as a key publicity position."

Fu Qiaoming: "Short advertising videos are very necessary. Even if you don't show them on TV, you can put them on the store's screen or on the official website. Just invite a few good-looking amateurs, no celebrities, and save money."

Gou Dai originally wanted to say that celebrities must be arranged, and the cost will be considerable.

But on second thought, if Tian Piao really went bankrupt quickly, the commercial value of the star would also be affected.

Many people in the industry are superstitious. You endorse a hot pot restaurant that seems to have a bright future, but the hot pot restaurant collapses the next month.

He will not harm innocent stars.

"Amateurs are fine." Gou Dai said.

Wang Feiniu: "The content of the advertisement can highlight our selling points. For example, an old man who was haggard and sluggish after eating hot pot in the sky can walk like flying in an instant, and he is full of energy."

Gou Dai smiled and said: "You think our hot pot restaurant is the alchemy furnace of the Supreme Lord, and all the medicines are panacea?"

Wang Feiniu: "It's moderately exaggerated! If it's too realistic and logical, there's nothing to shoot."

Gou Dai stared at the lines on the table and pondered for a while, then suddenly had an idea.

"I have an idea. After a while, Fei Niu will find the director and actors and arrange them as soon as possible."

Everyone couldn't help sighing that the boss is so omnipotent that he can even make up his own advertising script.

Gou Dai: "First of all, advertisements don't advocate exaggeration, our content must be true. Eating hot pot can't make you walk fast, and it can't make you live a long life, and it doesn't have the effect of beauty and beauty, but it will definitely make you The purines increase a little, and the blood sugar rises a little. But this kind of value is not easy to express, and it is visible to the naked eye, which makes you a little fatter."

Crowd: ? ? ?

Gou Dai: "Secondly, advertisements must have social significance, combine the contradictions and hot spots of the times, and cover various consumer groups, with profoundness and impact."

Everyone: So profound!As expected of the boss!Vision is completely different from ours.

Gou Dai: "The main actors are two girls who are about the same height and appearance, one is fat and the other is thin, and then there are elders of various ages, ranging from seven or eight to twenty or so."

Shen Lianhua: "Is the boss planning to photograph the festive atmosphere of the whole family eating hot pot?"

Gou Dai: "We filmed a short play with a timeline spanning one year. First, we let the skinny girl go back to her hometown during the Spring Festival. All the three aunts and six wives, relatives and friends asked, 'When will you get married, introduce you to someone, how much is your salary, have you bought a house yet? 'And other issues that young people hate very much. In order to eliminate their troubles, depressed girls often eat Tiantangpiao after leaving their hometown, have dinner with colleagues, eat with girlfriends, and eat alone."

Fu Qiaoming continued: "When she was eating alone, she met Mrright and was attracted by her cute eating. From then on, she became a fairy couple? Yes, yes, the gimmick of our restaurant is the hot pot cupid." Even though the children are going to primary school, Fu Qiaoming still Have a romantic brain.

Li Xiaobai said earnestly: "Sister Fu, believe me, just like women can't escape from a man's mobile phone, most women's eating looks are the ugliest when they are in a normal state, especially when they let go."

Wang Feiniu: "Sister, your ending is a little superficial. I think the girl had a sudden idea when she was eating. During the Spring Festival, all the dishes were packed and returned to her hometown. The relatives ate happily at the table and forgot to disturb her!"

Gou Dai nodded: "Fei Niu's thinking is close to mine."

"I'll just say it!" Wang Feiniu shook his shoulders shyly.

Gou Dai: "The girl ate Tiantianpiao every day, so during the Spring Festival of the second year, she was forty catties heavier than last year. All relatives and friends saw her and only wondered 'how did you become so fat?', so they forgot to ask her Marriage or not, salary level issues."

Crowd: ...

Shangguan Jingxian asked uncertainly, "Is this the end?"

Gou Dai: "Yes."

The question marks in everyone's eyes formed a line——

This is an ad?Isn't it a competitor who wants to hack us? "