Explosive entrepreneurship

【Floating in the Sky】Suddenly it became popular, making money every day, and profits rose steadily.

This was within Gou Dai's expectations, but also beyond Gou Dai's expectations.

[Gone with the Wind] is built according to the business philosophy of Internet celebrity restaurants——

Beautiful decoration, very suitable for posting on Weibo and Moments to improve B status;

The stores are all located in the downtown area, with sufficient flow of people;

From the dishes to the tableware, they are all "prosperous and beautiful", with great visual impact.

This ensures that it has a large number of customers in the early stage.

What Gou Dai didn't expect was that his marketing plan hadn't been launched yet, and because of a report, [Gone with the Wind] became known throughout Beicheng.

==

Buddy Company.

Fu Qiaoming, who was in charge of operations, looked at Gou Dai who was sighing across the conference table.

Fu Qiaoming sighed from the bottom of his heart, "The boss is so pretty, even sighing is a pitiful beauty's sigh", unlike her husband, every time he sighs, he is panting like a buffalo.

"Boss, why are you sighing?" Fu Qiaoming asked.

Gou Dai looked at the "'Gone with the Wind' marketing budget" in the folder in front of him, and sighed: "I didn't use any of them, it's uncomfortable."

[Gone with the Sky] Before the opening, Gou Dai and Fu Qiaoming planned the marketing direction.

Since we want to follow the path of Internet celebrity restaurants, marketing is essential.

They don't need to innovate, the "old three" marketing in the Internet celebrity market is enough.

"Three old things" is Gou Dai's general term for Internet celebrity restaurant routines, specifically referring to "hiring people to line up", "hunger marketing" and "big V publicity".

Hire people to line up, as the name suggests, hire people to line up.There are not many people, ten people are enough.

Human beings have a herd effect. The more crowded the restaurant, the longer the queue. People would rather wait than find out.On the contrary, most of the customers are reluctant to go in to eat in the shops that are deserted and there is no need to queue up, even if they are hungry.

Hunger marketing is similar to hiring people to queue up, and both rely on human beings' ideas of "it's good if you can't get it" and "it's good to be looted".The limited supply of certain dishes is enough to arouse the urge to taste them.

As for big V publicity, it is an essential element for online celebrity shops.Restaurants that are not mentioned in the big V on Weibo, famous official accounts, or Xiaohongshu are not called Internet celebrity restaurants.

In order to complete the five-star evaluation of "marketing", Gou Dai prepared a planning plan and made a budget early on.

Who ever thought that the shop "become popular before it is established".

Gou Dai himself couldn't figure out why a report would be so powerful.

Because it is on Somao.com, which has a lot of reading?

Because it's a special report?

Because it was on the home page of the portal website?

Gou Dai shook his head: "The world is impermanent, who would have thought of it?"

Fu Qiaoming didn't understand the depression in the boss's heart, or she didn't think the boss was depressed.After all, the store makes money and saves a lot of marketing expenses. If you wake up from a dream, what's so sad?

As for the sigh of the boss, Fu Qiaoming attributed it to the fact that the boss wanted to find out the secret of the explosion, sum it up and apply it, but found that everything was at the right time, place and people, and it was difficult to replicate, so he was sad.

Gou Dai covered the unused marketing plan and cheered up.

Although the marketing step was slightly misguided, his overall direction is absolutely fine.

There is an old saying in the catering industry, which is called "one year is booming, two years are down, and three years is four years changing".When it comes to Internet celebrity restaurants, the speed of updating is even faster.For an Internet celebrity restaurant, it usually takes less than three months from the long queue to the complete coldness.

Gou Dai is very confident that when the novelty of customers wears off and marketing enters a period of weakness, the disadvantage of low cost performance of online celebrity restaurants will definitely play a role.Coupled with the thunder he specially planted in the early stage, "bankruptcy" is within reach!

Gou Dai was full of ambition when his phone vibrated twice.

[Liang Junche: I'm at the restaurant. 】

Followed by a very hungry emoji.

==

Yuexia Style Cafe is 200 meters away from Bulong Company.

Liang Junche took a sip of the cherry mojito and stared at the phone screen with a sad expression.

On the screen is the special report of Somao.com - "Crossover".This article has gone viral on the Internet recently, and the amount of forwarding is ridiculously high.There are even a series of public accounts explaining why this interview became popular.

Most of the interview targets for this topic are big shots from all walks of life. Since they are big shots, most of them are of a certain age.Occasionally, someone who is rich enough, young, and has no flaws in his facial features can be awarded the title of "Young Talent".

I've seen a lot of discounted "handsome", and suddenly a "true handsome" appears, which is sure to attract attention.

In addition to the eye-catching beauty, the rich character design and twists and turns have also attracted many spectators who casually glanced at the book and spontaneously shared it with their friends after reading it.

A student at Q University who looks even more stunning than a star, the provincial number one in the college entrance examination, dazzled by various awards.After class, I made an app, which was acquired by Fujitsu for 300 million, and refused the invitation of the boss. When the value of the app increased wildly, he neither beat his chest with regret, nor made persistent efforts to develop new apps, but invested in the catering industry that he had never touched before.

Powerful and dramatic, it is naturally a topic that everyone talks about.

Liang Junche clicked on the photo of the interview and enlarged it.

So annoying, such a beautiful person will be known by more people in the future.

With Gou Dai's character of "unawareness", the number of fish in the sea of ​​"Ocean King" will increase again.

I really want to build a gorgeous cage to imprison this person.Take off his pants and see that he is wearing his favorite white shirt, the hem of which can only cover the thighs.The man tried his best to pull down the corner of his clothes, and said timidly and gently: "President Xiao Liang, don't do this."

As soon as Liang Junche's thought came out, he was taken aback. He quickly drank the whole glass of mojito and used ice water to dispel the inexplicable evil thoughts.

"President Xiaoliang."

The imaginary voice and reality overlap.

Liang Junche choked up the water he hadn't swallowed yet.

Someone gently patted him on the back, but another noisy voice sounded: "President Xiao Liang, take care of yourself."

Liang Junche looked at Gou Dai who was standing behind him, and Qiu Ren who was standing in front of him, and seriously thought about how to be the biggest investor.

Whether to ask Qiu Ren to be kicked out of the company.

But soon, Liang Junche noticed that Gou Dai's lower eye sockets were light blue.

"Did you rest well?" Liang Junche asked with concern.

Gou Dai nodded: "It's good to get through it."

These days, Gou Dai is basically running between the school and the company, and the rest time is squeezed infinitely.

If the system task is not completed this time, Gou Dai will consider dropping out of school.After all, Q University allows students to suspend their studies to start a business for up to three years.

The three had lunch.

Liang Junche was so attentive to help Gou Dai that Qiu Ren was very speechless.Simply out of sight, out of sight, picked up the phone and swiped it.

Coincidentally, the first video that Qiu Ren saw was the video of [Gone with the Wind] hotpot restaurant exploration.

In the video, the beautiful girl Jiao Didi said: "Today, let's try the Tiantianpiao hotpot restaurant that has become super popular on the Internet recently."

When Gou Dai heard the sound, he became interested, and Qiu Ren simply put his phone on the table to watch together.

The girl was bluffing, exclaiming "the flower wall is so beautiful" and "this cup is so beautiful, I want to buy it", while gobbling it up, and at this time, the interpretation of the deliciousness is better than words.

Gou Dai watched the people in the video work so hard, and said to Qiu Ren: "If it wasn't for the marketing expenses, I would suspect that I asked for it."

Qiu Ren: "Whoever made our store popular now, the self-media also likes to gossip. Everyone is mutually beneficial, which is very good."

Liang Junche watched the video with little interest until the girl in the video took out a photo of Gou Dai.

It was an interview photo of Somao, and the girl printed it out in high-definition.

The girl held up a photo of Gou Dai: "Actually, this hot pot restaurant was made public by my future husband. Husband, if you see the video, please hurry up and find your future wife." After finishing speaking, she sent the photo to Fiery kiss.

"I'll go." Qiu Ren was envious and jealous. "You are too happy, dog."

Gou Dai couldn't laugh or cry.

Liang Junche's expression on the side was ugly.

Qiu Ren also pulled back a section of the video, re-watched the girl's fiery and passionate confession, and joked: "God, why don't you think about it, this oval face is beautiful!"

Liang Junche was expressionless: "If you tell her to turn off the video filter, then it's not melon seed face, it's melon seed's mother's face."

"What do you mean?" Qiu Ren was puzzled.

Liang Junche: "It's a sunflower face. In the Internet age, videos can also deceive people."

Qiu Ren looked at Liang Junche, and thought: You are more like a sunflower, Gouzi, wherever the sun goes, your face will be facing. "

After lunch, Gou Dai went back to the office to continue working, while Qiu Ren and Liang Junche went back to school.

The two sat on the bus, silent all the way.

In the end, Qiu Ren decided to find something to talk about and break the silence.

Qiu Ren: "Why do you come to the park at noon?"

Liang Junche: "There is no class this morning, I went home last night and stopped by to have a look."

Qiu Ren let out an "oh", but he was suspicious in his heart. He clicked on WeChat and searched for Ji Fangfei.

Ji Fangfei is a member of the Entrepreneurship Club and Liang Junche's classmate.

[Qiu Ren: Junior, please send me your class timetable, we need to arrange activities. 】

Soon, Ji Fangfei took a photo of the class schedule.

Looking at the two classes this morning, Qiu Ren let out a haha ​​from the bottom of his heart, he really worked so hard!

==

When Gou Dai returned to the company, Shangguan Jingxian was sitting in the office waiting for him.

Gou Dai has always kept a respectful distance from this big man's ex-wife.

It has to be said that Shangguan Jingxian is the most unexpected existence in the entire recruiting team.

Gou Dai chose to keep her at first, and what he valued was "the big brother's words will make Shangguan Jingxian have no place to stand", waiting for the day that the big boss will not just talk about it, but do what he says, and take his family in. Shangguan Jingxian's company is in a good position, it's better to do it beautifully, loudly, and give a five-star system evaluation.

After Shangguan Jingxian joined the company, she was in charge of financial planning.

Gou Dai originally thought that although the other party graduated from a prestigious school next door, after all, he only had half a year of work experience, and was out of touch with his major for more than ten years, and he was in a highly professional position like finance, where tax laws have changed drastically in three years, so he was lucky to not be able to do so.

Who would have thought that when the other party took office for a month, he first set up a financial team, formulated a financial system, and carried out accounting, assets, taxation, and internal control in an orderly manner.Afterwards, a comprehensive budget, product pricing and cost control were carried out, basically all of which were written by Shangguan Jingxian.In addition, the other party also sent emails to Goudai from time to time, all of which were about Budai's future financial strategy, financing plan, risk management and control, etc.So much so that every time Gou Dai received an email, he wanted to reply—【Budai Company is not worthy】.

Recruiting a capable and hard-working employee with this kind of salary, if you change the boss, you can wake up with a smile in your dreams.Gou Dai was rather melancholy, this was simply a stumbling block on his way to failure in starting a business.

Even so, Gou Dai never thought of dismissing Shangguan Jingxian.

The way for housewives to return to the workplace requires recognition and encouragement.He saw desperate desire in the other's eyes.

If the task of failing to start a business can be achieved, he will recommend Shangguan Jingxian's performance and situation to other companies and plan a way out for her.

Shangguan Jingxian: "Boss Gou, I have some ideas about the company's operations."

Gou Dai felt that "our company is not worthy for you to have ideas" was written all over his face, and he still said softly, "Speak freely."

Shangguan Jingxian: "It's about the company's raw material costs."

Gou Dai's heart skipped a beat.

The ingredients for "Gone with the Sky" all come from impoverished mountain villages where agricultural products are unsalable. They are located in a remote area with inconvenient transportation, and express delivery does not enter the village.

Gou Dai also personally inspected the impoverished village, shedding tears for its poor life, and donated 10 yuan to the only local primary school, hoping to improve local education.

The ingredients from the countryside are excellent, the local people are simple and honest, and all natural materials are used. The appearance may not be comparable to some technological products, but it comes with a natural sweetness, which is well received by customers.

There are advantages and disadvantages, and the biggest problem is the high transportation fee.But for Gou Dai, who was so focused on burying mines and failed in his goal, this was simply a great help.

Shangguan Jingxian: "Boss Gou, this is the form I made last night. I compared the purchasing prices of twelve ingredients in eight Beicheng hot pot restaurants and twenty other restaurants, and found that our prices are much higher than those in the industry. The average price has even reached ten times the minimum purchase price. From the perspective of increasing revenue and reducing expenditure, I think..."

Gou Dai patiently listened to Shangguan Jingxian's explanation.The other party is obviously very attentive, not to mention sorting out and comparing the data, just obtaining the data is a big project.

Gou Dai took the materials: "Sister Shangguan, you have worked hard."

Shangguan Jingxian hurriedly said: "It's what I should do."

Shangguan Jingxian looked at Gou Dai who was flipping through the report, and her thoughts flew back to half a year ago.

Six months ago, she experienced the greatest catastrophe in her life.

Since she was a child, she has been a beautiful daughter of heaven, she is extremely intelligent, and although her family background cannot be said to be well-clothed and well-fed, her parents are harmonious and have ample food and clothing.

After being admitted to university, she fell in love for the first time, and fell in love with Hong Zhen, a talented man of the same major at that time. She never thought that the talented man also liked her and confessed to her.

Like each other, the two became a match made in heaven in the eyes of everyone.

Campus romances often end at the end of the graduation painting, and from then on, the world is far and wide.The two overcame many difficulties, supported each other in Beicheng, and entered the marriage hall half a year after graduation. They became a fairy couple in the eyes of others, and a love legend in the eyes of many juniors and younger sisters.

After marriage, the two chose to have children, but the parents of both parties could not provide assistance due to health and other reasons, so she could only choose to quit the workplace and become a housewife.

The two gave birth to a beautiful boy, Hong Zhen's career also advanced by leaps and bounds, and Shangguan Jingxian became a rich wife with "free time and money" in the eyes of everyone.Even if it is mentioned in the classmate association, it will become a typical female classmate who says that "a good job is worse than a good marriage".No one remembers that she used to have a GPA of 3.9, a national scholarship winner, and a powerful figure in the school club.

When she found out that her husband was cheating, someone sent her an intimate photo of Hong Zhen and the gorgeous girl.

Seeing the first glance, she still excused it in her heart.After all, it is normal for Hong Zhen to be so popular now that he is being tricked by people to set up tricks.

It wasn't until she was using her husband's computer to help her son make class schedules that she saw explicit conversations in social software that had not been closed.

Shangguan Jingxian was struck by lightning.

Over the years, she has heard all kinds of gossip and gossip in the circle of classmates. She never thought that this kind of thing would happen to her.

If you don't check, you don't know. If you check, you will be shocked.It turns out that Hong Zhen has been derailed for several years and has more than one partner.What chilled her the most was that Hong Zhen called her "a disinterested yellow-faced woman" in the chat with her cheating partner.

Shangguan Jingxian confronted Hong Zhen. At that moment, she still had the idea of ​​persuading him to turn around and do the right thing.

In the end, the other party admitted frankly, and said that it is normal for a few women in their line of work, and he would not let Xiaosan take the position. The red flag at home is not down, and the colorful flags are fluttering outside, which is the sign of a successful man.

What Hong Zhen said was straightforward, but Shangguan Jingxian was like a cold winter.For the first time, she discovered that her first love, the man she had been with for more than ten years, was so strange.

As if by a spell, on the second day of the showdown between the two, Hong Zhen, "an outside woman who can handle things well", revealed the matter.Everyone watched the joke, thinking about how Shangguan Jingxian swallowed blood back into her stomach through gritting her teeth for money and family.

Shangguan Jingxian remained calm and silently collected evidence after talking with her son.

So one day, Hong Zhen, who had healed his scar and forgot the pain, was hanging out with his female subordinate in the hotel again, and Shangguan Jingxian caught her and raped him on the bed.

Later, it was a series of operations in the divorce court to divide the property.Because of her son's strong statement, the court awarded her custody rights.She also decided to return to the workplace and find herself.

However, the road to return to the workplace is difficult, not to mention the plummeting professional ability, and he cannot compete with veterans in the workplace.Her ex-husband also threatened to make her have no place to stand.

Her several job applications ended in failure, and she was even admitted. The next day, the human resources called and informed her that she was sorry.She asked the reason, and the other party said, "Miss Shangguan, we are afraid of trouble."

She begged her classmates back then to help, but she lowered her salary intention lower than that of fresh graduates, but it was all in vain.

In the end, she decided to find a small company that was not in the mainstream. She didn't know her background, so it was better to get a job first.

She successfully entered Budai, thinking that her concealment had worked.

Until one time when she was drinking coffee with Qiu Ren, she accidentally learned that Gou Dai knew her real identity from the beginning, and also knew the trouble she might bring, but still chose to keep her.

Shangguan Jingxian was shocked.She was often anxious about her concealment, and never thought that the other party would know about it from the very beginning.Gou Dai chose to give himself a chance even though he knew that he would offend the Internet boss.

Shangguan Jingxian was moved, and she was even more convinced that she should work hard and dedicate herself. Together with this young entrepreneur, she will lead Bu Dai to the road of glory and live up to this trust.

"You did your report very carefully, and your suggestions were also very good." Gou Dai said.

Shangguan Jingxian came back to her senses.

Gou Dai: "I have known for a long time that the cost of raw materials is too high. But the reason for our high raw materials is not that the ingredients themselves are high, nor is it that the purchasers are filling their pockets, but because of the transportation costs of the ingredients. Reasonable."

Shangguan Jingxian: "So I think we should re-select the source of goods and build a supply chain. At present, the restaurant is hot, there are many early adopters, the turnover rate of tables is high, and the income is far greater than the expenditure. The problem is not obvious. Once the restaurant's business becomes stable, customers Volumes are down, with such a high expenditure on raw materials, there could be a turnaround problem.”

Looking at the anxious Shangguan Jingxian, Gou Dai felt guilty in his heart.Being dug out of the mine that he had buried, it was always hard to get over it.

"Boss Gou, this is the quotation from the raw material supplier I received. I have selected three suppliers with good reputation and high cost performance. Please have a look."

Shangguan Jingxian is obviously a legendary S-level employee, who discovers problems, deconstructs them, and even brings solutions.

Gou Dai didn't answer, but just looked at Shangguan Jingxian quietly.

Shangguan Jingxian felt flustered, worried that the other party thought she had too many hands, and even meddled in business affairs.

Just about to explain, Gou Dai said: "I knew the problem you mentioned from the beginning."

Gou Dai paused, and said earnestly: "Actually, in order to run a business, besides making profits, I think it also needs feelings and a sense of social responsibility."

Shangguan Jingxian didn't say a word. Her ex-husband often talked about such lines in public, but it's a pity that they were not doing human affairs.

Gou Dai: "The cost of our raw materials is indeed high, but behind the high cost, we have realized a lot of social value. Helping farmers who have lost their money to solve the problem of unsalable agricultural products, giving villagers in poor villages an additional source of income, and our customers, The most pure natural ingredients are also obtained. Compared with these marginal benefits, what is the extra cost?"

Gou Dai speaks with sincerity, because there is seventy percent sincerity in what he said.

It is true that he wants to go bankrupt successfully, but while achieving his goal, he can make more contributions to society, wouldn't it kill two birds with one stone.

Shangguan Jingxian looked at Gou Dai in a daze.

She has seen too many hypocrites who are full of benevolence and morality.

I have also seen many entrepreneurs who use their feelings to make money.

Gou Dai was the first one she knew who made real money and silver for her feelings.

Out of reason, she should say, "For business owners who have not yet established themselves, extra feelings are unnecessary."But looking at Gou Dai, she couldn't speak.

This beautiful young man seems to have sunshine on his body, which is not only eye-catching, but also makes people feel warm and want to get close.

Seeing him, it was like returning to the prime of youth, with the world in mind, pointing the country, and scolding Fang Qiu.

It's so beautiful that it can't bear to be tarnished in the slightest.

Shangguan Jingxian closed the quotation in her hand and nodded: "I understand, boss. I will strive to increase revenue as much as possible without reducing expenditure, so that the restaurant can operate in an orderly manner."

Gou Dai: It’s okay not to cut costs, but open source is not. This company is really not worth it.

==

Not only Gou Dai, but also Chen Zhijie who is holding an industry symposium thousands of kilometers away, has the same view as the hero Shangguan Jingxian.

"Mr. Chen, why are you so focused?" Ye Jiangming, director of Jingxi Company, stepped forward to chat.

"Just take a look." Chen Zhijie said perfunctorily.

With sharp eyes, Ye Jiangming saw Chen Zhijie's phone page. "Mr. Chen is also watching [Gone with the Wind], which has become popular in Beicheng recently? That's right. I heard that Mr. Chen wanted to poach its founder."

Chen Zhijie smiled and said nothing. When he didn't know, after [Xiaozhong APP] became popular, Ye Jiangming also tried to poach Gou Dai, but unfortunately he was rejected.Now pretend to be a big-tailed wolf in front of him.

"The first time I opened a restaurant, the business is booming. It's amazing. Q University really has a lot of talents." Ye Jiangming said.

Chen Zhijie turned off the phone page: "It's very prosperous, but unfortunately it's still too immature to discover the shackles under the prosperous appearance."

"Oh?" Ye Jiangming raised his eyebrows, "Is Mr. Chen not optimistic about his junior?"

Chen Zhijie glanced at him, not believing that Ye Jiangming couldn't see the problem of this Internet celebrity hot pot restaurant.

Ye Jiangming: "I've been superstitious recently, and I love fortune-telling. The fortune-telling master said that this kid has a prosperous career, so he can do whatever he wants."

Chen Zhijie pouted.

Ye Jiangming was a womanizer in his early years, his private life was chaotic, and his reputation was extremely bad.Later, I don’t know whether it’s because I’ve played too much and became impotent, or because I’m tired in middle age. I suddenly became superstitious about eating vegetarian food and reciting Buddhism. I often organize various pilgrimage and worship activities.

Ye Jiangming put his arm on Chen Zhijie's shoulder: "No, Xiao Chen, what kind of expression do you have? Let me tell you, my master is very effective."

Chen Zhijie slandered from the bottom of his heart: Jingxi's board of directors is also full of brains, so they let this person continue to run the company.

Ye Jiangming: "Don't believe me? How about we make a bet and see how long 'Gone with the Wind' can last?"

Chen Zhijie: "Within March, there will definitely be business difficulties."

Ye Jiangming: "Okay, then we will have a period of three months. As for the bet, if I win, you invite me to eat three times, if I lose, I invite you..."

Ye Jiangming's words were interrupted by Chen Zhijie: "If you lose, please keep a distance of more than one meter from me in the future."