Explosive entrepreneurship

Xu Liang was sitting in the newly opened [Gone with the Wind] hotpot restaurant, tapping his fingers on the countertop.

Xu Liang is the editor-in-chief of Somao.com, and today he personally came out to do an exclusive interview.Although the subject of the interview was only a student, it was extremely difficult to make an appointment for the interview. After entrusting a circle of people, I finally got a phone call.

"Boss, why doesn't this waiter come over?" Zhang Wei asked anxiously.

Zhang Wei is Xu Liang's subordinate and the child of a distant relative of Xu Liang.This child is not restless, and does things meticulously and conscientiously, but he is a little timid and can't let go of his hands and feet.

After being told by Zhang Wei, Xu Liangcai noticed the specialness of the hot pot restaurant.

This hot pot restaurant is obviously newly opened, and there is no trace of water vapor on the walls.

Different from the prosperous decoration of ordinary hot pot restaurants, this hot pot restaurant uses blue and white as the main color, as if in Santorini, Greece.

Xu Liang looked around and shook his head again and again, wondering why his interviewee would choose the interview location here.

Xu Liang: "Probably because it's not time for dinner yet, you can see that there are no customers."

Zhang Wei whispered: "Boss, the decoration here is so beautiful."

Xu Liang shook his head: "Pretty is beautiful, but it's a pity that it's used in the wrong place, and it's suitable for Dangdang's online celebrity shop. After the novelty is over, it's not far from closing down."

If Gou Dai heard these words, he would definitely sigh that "heroes see the same thing" and regard him as a confidant.

Gou Dai's hot pot restaurant idea is to attract customers by its appearance, so that young urban men and women come here to take pictures as souvenirs, so as to obtain early customer flow.When the photos are flooding Moments, the freshness of customers is over, and the business is cold, he will be able to achieve the task of "naturally failing to start a business".

Zhang Wei didn't have Xu Liang's vicious eyes: "How could it go bankrupt when it's so beautiful?"

Xu Liang pointed out: "The environment and the content do not match, this is a big taboo! Hot pot is about hot, spicy and delicious. Even if you don't eat spicy food, at least you should pay attention to the prosperity. What you want is the excitement of cooking around the stove." .In the end you moved a Santorini? Have you ever seen people drinking and drinking coffee on the Aegean Sea? Have you ever seen 'Come, old iron, boil a pig's brain with sesame sauce!' on the Aegean Sea? "

When reminded by the editor-in-chief, Zhang Wei felt reasonable.

After 10 minutes, the interview subject finally arrived.

"Sorry, it's Editor-in-Chief Xu, I've been waiting for a long time." Gou Dai walked to the seat of the two and bowed slightly.

Xu Liang glanced at the time on the phone, it happened to be the time they agreed on, neither early nor late.

"I heard that classmate Gou is a young talent, and seeing him today is even more extraordinary." Xu Liang praised him sincerely.

Xu Liang had done his homework before, and saw Gou Dai's photo on the official website of Q University, and he felt very handsome with bright eyes and white teeth.When I saw the real person today, it was several times more beautiful than the photos.

Gou Dai saw Zhang Wei being imprisoned at the side, and stretched out his hand: "Hello."

"Hi, hello." Zhang Wei stammered a little nervously, especially after feeling the warmth of the opponent's palm, beads of sweat bulged out from under his bangs.

This person is so good-looking, Zhang Wei only had one thought in his head.

Xu Liang looked at Zhang Wei who was stunned and inappropriate, and felt a slight headache, so he hurriedly found a topic to start with. "Student Gou must be a hot pot fan, right?"

Normal interviewees would make an appointment in the office, or a coffee shop with an elegant environment, or a hot pot restaurant. This is the first time he has met him so far in his career.

"It's okay." Gou Dai said truthfully.

Xu Liang is very enthusiastic: "I know several small hot pot restaurants, all of which are frequented by old Beicheng people. There is little marketing, the taste is good, and the ingredients are authentic."

Finding the hobbies of the interviewees, establishing a common topic, quickly cutting in, and creating a sense of intimacy are Xu Liang's tried-and-true interview secrets.

It's a pity that there seemed to be some mistakes today, and the interviewee just smiled softly: "Okay."

Obviously, there is no enthusiasm to continue the topic.

Zhang Wei felt that he had just lost his composure, and tried to make up for it: "The decoration of this store is really not suitable for eating hot pot, but more suitable for eating Western food or cakes."

"Oh?" Gou Dai raised his eyebrows slightly.

Xu Liang: "The current storefronts are too focused on marketing, and they like petty bourgeoisie decorations, so they deceive men and women who like to take pictures. The real delicious food is still in an unremarkable store in the back alley."

Gou Dai took a sip of the lemonade, noncommittal.

While opening the interview outline, Xu Liang continued to make friends: "This place is quite far from Q University, why would you think of dating here, classmate Gou?"

Gou Dai smiled gracefully: "I am the boss here."

Xu Liang: ...

Zhang Wei:  …

The air was so quiet that the subtle electrical sound of the decorative lights could be heard.

Gou Dai scanned the QR code on the table: "What kind of pot do you like? Bone broth? Spicy? Tomatoes? Tom Yum Kung?"

Xu Liang: "Then... let's combine bone broth and spicy food."

Gou Dai nodded, and ordered half of the shop's signature ingredients.

Seeing that the other party was calm and calm, and didn't care much about their dislike before, Xu Liang was still embarrassed even though he was moved.

In order to know who Gou Dai is before, he even searched with Tianyancha, and he was very sure that there is no company under the name of Gou Dai.

How could Xu Liang think that Gou Dai got the business license the day after his Tianyan inspection.

Xu Liang decided that no matter how the dishes are, he must boast fiercely and make up for all the previous gaffes.

Gou Dai helped the two buy lemonade: "I just made a note with the clerk that the food will be served in half an hour. Why don't we get down to business first? Only by not distracting yourself can you taste the food better?"

Xu Liang nodded, his generosity and modest enthusiasm towards Gou Dai was very helpful.It seems that the other party is not only good at programming, but also has a high level of handling of people.

Xu Liang held the interview outline, and he already knew the questions he wanted to ask by heart. He never thought that the world would change too fast, and when he suddenly got the news that Gou Dai opened a hot pot restaurant, most of the content would have to be changed.

Zhang Wei on the side hurriedly clicked on the recorder and opened the notebook.

Xu Liang's question mainly revolves around the 【Xiaozhong APP】.

A few days ago, Gou Dai was busy with team building, company establishment and preliminary preparations for the hot pot restaurant. It was not until he received an interview invitation that he knew that the [Xiaozhong APP] had been upgraded and spread across the country. The APP has been on the shelves for two weeks, firmly occupying the first place in the real-time download list.

After Xu Liang asked some polite questions, such as "why did you want to be a school student at the beginning" and "what did you think when Chen Zhijie threw out the olive branch", the topic changed and became sharp in an instant.

After all, a high click-through rate requires topics and controversy, not bland chicken soup sharing.

Xu Liang: "At present, the valuation of Xiaozhong APP in the market is nearly 2 million yuan, and with the increase in the number of active users, the value will also rise. It is said that you sold it to Fuji Tamer team, do you regret this?"

Xu Liang stared at Gou Dai's expression calmly.

A normal person would regret the loss-making business of selling golden eggs as duck eggs, but he had to grit his teeth and pretend to be calm in the face of the outside world.This kind of thing is often seen in the venture capital circle, and Xu Liang is also happy to see people laughing more ugly than crying and saying, "I don't care, and we will create better ones in the future."

But this time, he miscalculated.

Gou Dai's expression remained unchanged: "I don't have any regrets, it just means that the Xiaozhong APP was indeed only worth 300 million a few months ago."

When he made the APP, he did it for nothing worth it!

Xu Liang was not reconciled, and followed the temptation: "Chen Zhijie is very good at capturing business opportunities in the market, and it is the nature of entrepreneurs to buy at low prices. If you did not choose to sell the APP at the beginning, but chose to start your own business to attract investment, or technology cooperation 300-[-]%, The income obtained is far more than [-] million."

Gou Dai still maintains a smile that has remained unchanged for thousands of years: "I made this app at the beginning, and it was only run in the colleges and universities in Beicheng. Now, the reason why this app can quickly enter the national market is the huge user base of the Fujitsu company. I personally can’t do the amount and promotional media. Even if I attract capital myself, its promotion and maintenance require perfect equipment and a mature team. To be honest, it’s very difficult. As for the score of [-]-[-], then you can interview Is the other party willing?"

Gou Dai made a wink and kicked the ball back lightly.

Xu Liang rubbed his nose, and continued to ask: "I heard that you were invited by Chen Zhijie before, why didn't you accept it? Did you disagree with Teng Shun's ideas? Or did you have a bigger ambition? Unwilling to be subordinate to others? Ring fight?"

Gou Dai looked at Xu Liang not knowing whether to laugh or cry.He obviously has a kind face, but all the questions are full of murderous intent, just like the drummer on the wall of the battlefield. When the drum sounds, the two sides in the war will fight to the death and blood will flow like rivers.

Gou Dai stood up: "I'll take you to 'Gone with the Wind' for a walk."

Xu Liang and Zhang Wei were stunned at the same time, not knowing which card Gou Dai played.

He has seen people who pretended to answer the phone halfway through the interview, and those who didn't want to answer with urine escape, and when asked about Ni Lin who slammed the door and left, what kind of trick is this tour around the hot pot restaurant?

Monk Zhang Er couldn't figure it out, but they still followed Gou Dai.

I have to say that the decoration of [Floating in the Sky], apart from not being like a hot pot restaurant, is really pleasing to the eye. It makes people feel like staying in a cliff hotel in Santorini, looking at the blue sky and white clouds comfortably, and the wind blowing towards them is mixed with love. The romance of Qinhai.

"All of these can be photographed." Gou Dai said to Zhang Wei who was holding a camera.

Zhang Wei was caught by the CUE for a while, but he didn't react, he was a few shots behind before saying "OK", he quickly picked up the SLR, and shot around unskillfully.

Gou Dai guides from the side from time to time.

"The transparent kitchen can be photographed from the outside, which can freeze the smooth movements of the masters."

"These ingredients can be shot at a close-up 45-degree angle, which will be very tempting."

"Shooting this flower wall sideways can bring the whole face into the camera, making the picture more full."

……

Zhang Wei's shutter never stopped, and he followed Gou Dai's instructions very hard to shoot.

Xu Liang followed, listening to Gou Dai's introduction of the restaurant's business philosophy, he was at a loss, not knowing what kind of medicine Gou Dai sold in the gourd.

After visiting the inside and outside of the restaurant, the three of them returned to their seats, and Gou Dai said: "Editor Xu, I can now answer your question just now. The reason why I didn't accept Mr. Chen's invitation is that as you can see, I am currently operating Chain hot pot, love and energy are put into it."

Xu Liang was stunned for a moment, then realized later: "So you don't plan to continue to make breakthroughs in the APP field?"

Gou Dai: "There is no plan at the moment."

Even [Xiaozhong APP], which is painstakingly planned and absolutely anti-market and anti-user social software, can become popular, what else can he do?His plan of "starting a business failure" may be difficult to achieve in his field of expertise, and he can only try peripheral expansion, such as the catering industry.

Gou Dai will agree to this interview, and also hopes to use Somao's platform to promote the hot pot restaurant.

He has already planned the normal profit in the early stage and the factors of sudden bankruptcy after development.

In the early stage, relying on the high-value restaurant decoration, fresh ingredients and base materials, and appropriate publicity and marketing, it will attract customers and achieve normal profits.

After the system indicators such as business management, market popularity, and product evaluation reach five stars, the "landmines" planted in the early stage can start to explode.

The mines set by Gou Dai include:

——The main management team is very nonsense.Basically, everyone has a point of view. As long as someone deviates, he will not do anything, and it will lead to a catastrophe.

- very expensive operating costs.He does have the original intention and actions to help farmers get rid of poverty.But it is undeniable that the raw materials are collected from poor towns and mountainous areas, and the transportation costs are quite high, even more than the ingredients themselves.In the early stage, there was a large flow of people, and after the expenses were amortized, the income and expenditure could be balanced. When the freshness passed, the number of customers was not enough, and the high cost would become a burden, resulting in difficulties in capital turnover, and eventually faced bankruptcy.

- Very poor service.The number of waiters in the restaurant is very small, and they are only responsible for guiding seats and serving food. Of course, customers can place orders through the QR code on the desktop, and the waiters will come to serve like flight attendants.However, when eating hot pot, many people enjoy the joy of being "served", especially under the background of their peers, this form of service attitude will be criticized.

——Others, such as legal risks, food safety risks, competitors' black hands, etc., he does not deliberately set them up, and adopts the attitude of "if you come, you will be happy".

Xu Liang is still in a state of confusion.

Before coming here, he never thought that he would get such an answer.

The rising young genius in the application software industry, said that he does not intend to engage in APP, and switched to the embrace of catering?

You know, he has nearly a third of the question outlines, which are questions such as "Are you confident in creating another APP with higher value".

He has already presupposed Gou Dai to answer "that must be", and he can use "a newborn calf who has been tamed by vines and fought against him" as a character design and marketing point.

He even thought about the title and introduction of the topic - "Apps sold for 300 million, valued at [-] million in a few months, the "IT star" who lost his fortune said "I have another one!""

result!

Gou Dai told him not to make an app, but to go to catering!

It's like you ask a man who failed in courtship, would he be willing to fight for love again and win back the beauty's heart, but the man covered his face and shyly said, "I went to Thailand for sex reassignment surgery."

What a dog!

The waiter served the food in a timely and considerate manner.

Gou Dai asked, "What hot pot sauce do you two like?"

Zhang Wei hurriedly said: "Garlic, vinegar, millet pepper, and coriander."

Xu Liang was still in shock, didn't slow down, and said for a long while, "I can do anything."

Gou Dai said to the waiter: "Prepare a bowl of vinegar and two signature sauces."

It wasn't until the red soup in the hot pot was tumbling, and Gou Dai scooped a spoonful of hot fat beef into Xu Liang's bowl, that Xu Liang came back to his senses.

Xu Liang originally thought that this hot pot restaurant was useless, but when he glanced at the dining table, Xu Liang realized that he had underestimated this hot pot restaurant with unsuitable decoration.

Xu Liang is also an old gourmet, and he has studied food quite well.

The ingredients on this table are quite different from many hot pot restaurants.The vegetables are all freshly picked, not processed goods bought in large wholesale markets.The meat is fresh and full of fragrance. The fat ratio of fat sheep and beef is very balanced, more disgusting and less greasy, and it is definitely not aged cold storage meat or artificial synthetics.Shrimp paste is also freshly made, not a packaged product, full of ingenuity.The signature sauce in the store is made with lime and hoisin sauce with millet pepper, etc., which has a unique flavor.

Zhang Wei on the side is engrossed in eating hard, in a happy mood.

When I came out for an interview with Xu Liang before, Zhang Wei felt very uncomfortable. He was mildly socially phobic, and the bosses acted with a sense of oppression. Zhang Wei often curled himself up next to Xu Liang as a quail.

The subject of this interview is good-looking and approachable, making people involuntarily want to get close.Just like this shop, it looks elegant and deserted, and it also operates the hot pot with the most human atmosphere.

Zhang Wei eats too freely, and habitually wants to take out his mobile phone to take pictures, just like having dinner with friends.After the flash was turned on, Zhang Weicai realized that he had done something stupid.

Fortunately, Xu Liang was still immersed in thinking and did not reprimand him.

Gou Dai smiled and said: "The leftovers don't look good when photographed. I'll put a new one on the table later. You use a SLR to shoot."

Zhang Wei shook his head hastily: "No, don't waste it."

Gou Dai: "It's okay, when the boss comes to the store, he always invites the employees to have a meal, that's just right."

Gou Dai sincerely wanted the other party to take pictures of food, and it would be great if he could put the food photos on the homepage of Somao.

This interview finally came to an end amidst the steaming hot pot and the delicious fragrance.

==

Rattan Company.

After Chen Zhijie finished the monthly meeting, he stopped his right-hand assistant Xiao Luo.

Chen Zhijie: "The number of active users of [Xiaozhong APP] this month is very gratifying. Let's talk to the marketing side and arrange offline promotion for all colleges and universities in first- and second-tier cities."

Xiao Luo: "Alright Mr. Chen."

Chen Zhijie: "I heard that Director He Ji of Ali Mama is very interested in the founder of the school?"

Xiao Luo: "Yes, there are rumors that not only He Ji from Ali, but also Mei Shengsheng from Jushaoshao, and Ye Jiangming from Jingxi seem to be very interested in Gou Dai. But unfortunately, they are doomed It’s a waste of water.”

Chen Zhijie: "Oh? Why? Gou Dai rejects them?"

Xiao Luo was surprised: "Mr. Chen, don't you know?"

Chen Zhijie raised his eyebrows.Hearing this, Gou Dai rejected everyone.

When Gou Dai refused to join Teng Shun, he was still worried that he would be poached by his competitors because of his lack of personal charm.For this reason, Chen Zhijie also looked at Gou Dai's circle of friends from time to time, trying to detect new developments.It's a pity that the other party doesn't seem to like to share his personal life.

Chen Zhijie asserted: "It seems that my junior is very ambitious and plans to set up his own family."

Xiao Luo's expression was strange: "Mr. Chen, didn't you read the report?"

Chen Zhijie: "What report."

Xiao Luo took out his mobile phone and clicked on the homepage of Somao. "In the past two days, the highly discussed interview articles, reposts and clicks have all reached a new high in online reading this year. Of course, the main reason is that the photos are so beautiful."

Chen Zhijie took the phone.

What catches the eye is the photo of Gou Dai, sitting in front of a blue-purple flower wall, wearing a large white shirt and beige linen pants, the whole person is like an angel who has fallen into the mortal world, so holy that people feel that even a second glance tarnish.

It is indeed a beauty with great visual impact.

Chen Zhijie: "Could it be that my junior gave up the Internet and plans to enter the entertainment industry?"

Xiao Luo didn't speak.

Chen Zhijie continued to read the interview, and when he saw that the other party answered the question "Do the schoolmates regret the valuation of [-] million?", he smiled and said: "It's rare for a junior to have self-knowledge, unlike many young people who tend to get carried away."

When he kept seeing the question "Are you continuing to develop new apps?", Chen Zhijie's face darkened.

[Xiaozhong APP] is priced at a premium in the market, Gou Dai who sold out directly will not enjoy any dividends, but he has also gained fame.If it produces new products, it will definitely be looted by various Internet companies.

Then, the word "hotpot restaurant" came into Chen Zhijie's eyes.

Chen Zhijie:? ? ?

These three words appeared so abruptly.

Chen Zhijie repeatedly confirmed Gou Dai's answer, the sentence "now the energy and focus are on running the hotpot restaurant."

Chen Zhijie pulled down his thoughts chaotically, and saw a large attack of beautiful pictures.It's not Gou Dai's beauty, but a hot pot restaurant, a close-up of hot pot ingredients.

Chen Zhijie: This world... is really psychedelic...