Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Han Xiao said, "How much money can you offer?"

Chen Hao hesitated for a moment, gritted his teeth and said, "50,000 yuan, do you think it's okay?"

He was a little ashamed to say this number.

At this time, there were still very few advertisements on Longguo National TV Station, and the operation of the TV station basically relied on funding.

They are indeed very poor now.

However, in the 1990s, Longguo National Television was in a mess. Just advertising revenue is several billion.

Han Xiao smiled: "Is this too little?"

Chen Hao said: "We mainly have too little funds and don't have much money to buy dramas."

Han Xiao actually had no intention of asking for their money.

His original intention was to replace it!

He wants to replace the advertisement of Longguo National TV Station!

Han Xiao smiled and said: "I can't bear to see Mr. Chen embarrassed like this. To tell you the truth, I sold the broadcast rights of Journey to the West to the TV station in Jiaopen. If they broadcast it once, they will pay me 5 Tens of millions of yen!"

"hiss--"

Sweat dripped from Chen Hao's forehead.

50 million yen? How much is that?

How many millions?

That is an astronomical figure for Chen Hao.

The opponent 460 is asking the lion to open his mouth, right?

Han Xiao smiled and said: "Mr. Chen, I can understand your difficulties! How about this, Journey to the West, you broadcast it for free, and you will never be charged for broadcasting in the future! Then, I want you to broadcast it every night. The commercials before the weather forecast after 7:30, 15-second commercials, are broadcast every day, and you have continued to broadcast them for three years!"

"How about it?"

The advertising time that Han Xiao mentioned is the best golden advertising time.

By the mid-1980s, advertisements at this time had sold several million, and by the 1990s, tens of millions. After 2000, it was calculated in billions.

The current Dragon Country, also known as Dragon Country National TV Station, is a TV station covering the whole country, and its ratings are astonishing.

However, the current Longguo enterprises have no sense of advertising at all.

Therefore, the advertising effect of the national TV station is so good, and there is no enterprise to take advantage of it.

What a waste of money!

Han Xiao is here for the bargain!

Chen Hao was overjoyed after hearing Han Xiao's words: "Mr. Han, you, what you said is true?"

Han Xiao raised his eyebrows and said, "Is it still fake? Of course it's true. I'm also here to support the development of national television!"

Chen Hao listened and was very grateful.

"Thank you! I will remember your kindness.

Han Xiao waved his hand and said, "You're welcome! Let's sign the agreement now."

So, Chen Hao signed an advertisement replacement agreement with Han Xiao in his office.

Moreover, this agreement has liquidated damages!

Liquidated damages as high as 1 billion!

It was Han Xiao who was worried that the national TV station would go back on his word.

Of course, Chen Hao is also very happy to sign this agreement!

He thinks that he also took a big advantage here.

It's not worth the money at all!

But I actually changed such a classic TV series for Taiwan!

After signing the agreement, Han Xiao gave Chen Hao the 15-second commercial filmed by Dinglong Ham Sausage by the way, and asked him to take it home and start playing it immediately.

After sending Chen Hao away, Han Xiao immediately found Lin Jiajia, who is in charge of channel development of the ham sausage business at Xiangjiang.

"Miss Lin, how is the integration of sales channels in Hong Kong going?" Han Xiao asked with a smile.

Lin Jiajia immediately took out a small notebook and reported: "Mr. Han, so far we have signed 4932 retail outlets in Hong Kong, covering all areas of Hong Kong. The owners of these outlets have eaten our ham sausages, and none of them are not applauded! They Said, this sausage snack has a very good flavor, and it will definitely sell well."

Han Xiao said: "It is estimated that the first batch of 30,000 boxes of goods will arrive in Hong Kong the day after tomorrow. By then, the distribution of goods will be handled by you."

Lin Jiajia immediately raised her chest and said, "Don't worry, Mr. Han! There is absolutely no problem with the distribution of goods."

Han Xiao thought for a while and said, "Let's start a street food tasting event (bddc)!"

"In every bustling area, rely on a sales point, find a few beautiful girls, cut the ham sausage into small pieces, and serve them on a plate for people to taste!"

Lin Jiajia clapped her hands happily and said, "This method is good! After you try it, as long as it tastes good, you will definitely buy it."

Han Xiao smiled and said: "You also need to start doing this as soon as possible. It must be properly arranged. If this local promotion activity is done well, it will help us to become a hit in Xiangjiang!"

Ham sausage is a novelty that Xiangjiang did not have before.

As long as this kind of convenient and ready-to-eat food is delicious, it should not be difficult to sell well.

Lin Jiajia was ordered to leave.

That night, Shile Ham Sausage began to advertise on Xiangjiang TV.

Shile is the name Han Xiao gave to his ham sausage product.

Originally, he wanted to continue to use the brand name of Dinglong.

But after thinking about it, this name has been used in many places. For food, it is better to choose another brand name.

Then, he chose the name Shile.

Because the Spring Festival is approaching, it is time to visit relatives and friends, Han Xiao thinks that gift giving should be the main card.

When you visit relatives and friends, you must give gifts.

In the past, when people visited relatives, they basically bought some snacks or something.

Those who pay attention to money also send supplements.

Han Xiao thinks that if people choose Shile ham sausage as a New Year gift, that would be good, and it will help the Spring Festival sales to explode.

Therefore, the advertising style of Shile Ham Sausage is as follows:

What are the gifts for the Spring Festival this year? (Voice-over)

Then there was a young woman, who was Shile's spokesperson Zhao Yazi, who appeared with a sweet smile and said, "Of course it's Shile ham sausage!"

Afterwards, he demonstrated how to eat. While eating sweet and sweet, he praised: "Peel off the skin and eat immediately, delicious and healthy!"

"This year's festival, I will choose Le ham sausage as a gift!"

This advertisement soon caused great repercussions in Xiangjiang.

Because, there was no such thing as ham sausage in Xiangjiang before!

Therefore, when people see this fresh and convenient meat product, they are all talking about it.

"Wow! How the hell is this thing made?"

"It looks delicious! Why didn't Xiangjiang sell it before?"

"Looking at Zhao Yazi eating, I'm almost drooling!"

"This advertisement is done without thinking, where is it sold? I didn't make it clear!"

"I really want to try it! Where can I buy it?!"

"I heard that this is a kind of ready-to-eat convenience food developed by Dinglong Industry. My God! That Han Xiao is really too clever. How could he think of turning meat into this shape?"

Ads were placed intensively for two days.

On the morning of the third day, under the leadership of Lin Jiajia, Shile Ham Sausage successfully completed the distribution task in Xiangjiang.

A downtown area in Tsim Sha Tsui.

A big red banner was hung outside a store, which read: Dinglong Group Shile Ham Sausage Free Tasting!

Part 2 is here! Please support!.