Let You Design The Software: Do You Directly Create Douyin?

Actually the day after the event.

Many employees of Penguin Takeout already understand that this software has failed.

It is impossible that the number of daily active users will increase in the next few days.

After all, in the few days after the event, there are still many Penguin Takeout users who have unused takeout red envelopes, so they will continue to use Penguin Takeout.

As the number of red envelopes is continuously used up in the next few days, the number of users will actually decrease further.

Plus.

Many employees noticed.

In the time after the event, among the remaining millions of users of Penguin Takeaway, most of the takeaways they ordered came from private stores, not Penguin Cafeteria.

And before.

In the Penguin Restaurant, there are also huge discounts and benefits.

The proportion of users who order at Penguin Food "373" every day is actually 5% of the total daily active users.

That is to say.

before.

It is true that most Penguin takeout users come here for Penguin Restaurant, but there is also a reason for huge benefits and discounts.

When this activity disappears.

In the past two days, Penguin takeout users who will continue to order from Penguin canteen have only accounted for 20% of Penguin takeout daily activity.

This huge contrast in proportions can almost directly prove that the online canteen launched by Penguin is already a function that is destined to fail.

only.

Because Xiao Ma still has a glimmer of hope for Penguin Takeout.

So in the next few days, no Penguin Group employees dared to talk to Xiao Ma about this matter.

When Xiao Ma saw with his own eyes that the number of daily active users of Penguin Takeout dropped to five million a few days later, he finally accepted the fact that Penguin Takeout had failed.

And this result.

In fact, it was already decided from the very beginning when Penguin Takeaway chose the path of online canteen.

In addition to the simplicity of takeout, cost-effectiveness is also a very important attribute.

Because all the energy is focused on the Penguin Canteen, the number of merchants in Penguin Takeout is far inferior to that of Hungry and Meituan Takeout, which is a huge disadvantage.

Not to mention.

The overall price of Penguin Restaurant is a bit expensive without discounts.

For example.

The price of an ordinary braised pork dish at Penguin Restaurant is on average ten yuan more than the price at other restaurants, and that's even after counting the rolls.

But this price is indeed calculated based on operating costs. After all, the cost of Penguin Canteen includes various online operations and promotion costs, and the overall cost is indeed higher than other ordinary stores.

This is a status quo that Penguin Takeout cannot change.

It was before.

Penguin Takeout internally believes that because of the quality of the dishes, users will still accept the more expensive prices.

But the fact after the end gave them completely opposite results.

at the same time.

Because they do not pay attention to other private merchant stores, the number of these stores in Penguin Takeaway is not only small, but most of them do not have red envelopes for upgrades.

Similar stores such as Meituan Takeout and Ele.com can basically increase the price of red envelopes by one or two yuan.

A combination of various reasons.

The failure of Penguin Takeaway was almost doomed long ago.

And when Penguin Takeaway noticed this due to the sharp drop in daily activity, it was already too late.

They have been unable to take any countermeasures. If the prices of the dishes in the large canteen are to be reduced, the quality and portion of the dishes will be reduced. In this way, users may rebound in the first few days, but then there will be an even more exaggerated plummet. .

As for adding other private stores, it is difficult now.

Most of the takeout shops on the market have already signed contracts with Meituan and Hungry. If they want to snatch these merchants away, Penguin Takeout is now unable to do so.

so.

For the current Penguin takeaway.

There was almost only one last thing left for them to do.

That is.

Watch as Penguin Takeout slowly dwindles to destruction.

In this Thousand Group War, Penguin Group had too much appetite at the beginning. Not only did it want to devour the group buying market, it also planned to make profits in the takeout market.

But the final result is.

In this battle, Penguin suffered huge losses and failures, both in the group buying and takeout fields.

If Penguin, like Alibaba Group, chooses a certain track to enter from the beginning, and accepts the fact that it cannot surpass Meituan, and is more stable and takes its time, it may be able to gain a firm foothold in a certain field.

Only now.

In a situation where Penguin Takeout is doomed to fail, all words are redundant.

at the same time.

Because the outside world is also paying great attention to the performance of Penguin Takeout at this time.

So soon, other Internet users discovered something was wrong.

Because there has been no movement from Penguin Takeout for several days, and it has not re-disclosed the number of daily active users of Penguin Takeout after the event.

To know before.

Many Internet practitioners have predicted it.

If the number of daily active users of Penguin Takeaway can stabilize at more than 30 million after the event, then Penguin Takeaway will definitely announce this information as soon as possible to use it to promote its products.

But four or five days have passed, and Penguin Takeout has not made any move.

This silent action itself speaks volumes.

It was just the fifth day after the Penguin Takeaway event ended.

One day, someone inside Penguin Takeaway broke the news, and it immediately shot to the forefront of Weibo’s hot searches.

in this hot search.

Some people within Penguin Takeout claimed that the number of daily active users of Penguin Takeout has dropped to four million.

As soon as this number comes out.

It instantly shocked many people's jaws.

Many people have wondered whether Penguin Takeout's silence was due to poor performance, but they did not expect that it could be so bad.

But for this 5.1 score.

Many users still raised doubts, after all, this is just a rumor.

"It's impossible, it's absolutely impossible for it to be so low. How could the daily life decrease tenfold in a few days? This is too exaggerated.

I also don’t believe that Penguin Takeout’s strength shouldn’t be so bad. "

"Although I haven't used Penguin takeout after the event, this number is indeed a bit exaggerated. There should be at least 20 million left. If not 20 million or 10 million, there should be more."

"@ Penguin Takeaway [Don’t you come out and say it yourself?"

Because this number is so exaggerated, many users did not choose to believe it at the first time.

And just an hour after this hot search appeared.

A meager big v blogger directly posted evidence that can prove this number. .