Let You Design The Software: Do You Directly Create Douyin?

"impossible.

"impossible."

"There must be something wrong."

While looking at the documents in his hand, Xiao Ma's voice kept ringing in the office.

for this result.

It was indeed difficult for him to digest and believe.

After all, they have invested a huge amount of resources and budget in this software before, and even completely gave up on the group buying field in order to develop food delivery.

Moreover, the offline layout of the Penguin Canteen also consumed a lot of their energy and investment.

The entire Penguin takeout budget is generally quite exaggerated and huge.

Almost all the software developed by Penguin Group before was not as large as Penguin Takeaway’s investment.

if.

Penguin Takeout was a complete failure.

So this time Penguin Group's loss will almost be the largest loss Penguin Group has ever experienced.

After all, this time it’s Penguin takeout.

It was established by acquiring Baidu Waimai and then upgrading it. It also built a huge online canteen system, with several such online canteens deployed in almost every city.

And because this kind of large canteen is close to residential areas and software parks with a lot of traffic, it is impossible to choose to build it in a relatively remote place.

Plus.

The space required for a large canteen is not small, and it is impossible to build a large canteen in some small spaces.

Therefore, the construction cost of the Penguin Canteen is quite high.

The layout of the entire Penguin Cafeteria consumed a lot of money from the Penguin Group.

To know.

The previous Baidu takeout was only slightly rolled out in dozens of cities when it built Baidu canteens. Even Baidu did not have the liquidity to roll out nationwide large canteens at the first time, but Penguin forced This was accomplished.

This can also explain how exaggerated the funds needed in this direction will be.

Originally before.

Before the emergence of Junzi Group, Xiao Ma generally would not agree to such a plan that requires huge investment. After all, even if such a plan is successful, it will take a long time to recover the cost.

The original Penguin Group rarely took such risks because its business was stable.

but.

After Wang Mo appeared.

Xiao Ma's sanity was exhausted after repeated failures, so when faced with this situation that the previous Penguin Group would not take over at all, he still chose to attack.

And actually.

There is another reason why it is said that if Penguin Takeout fails, it will be Penguin's biggest loss.

That is, Penguin no longer controls most of the publicity channels and directions of Yanguo Internet.

before.

Before the two softwares of Douyin appeared.

Penguin can carry out various large-scale publicity and promotion through its own software ecosystem.

But now, the existence of Douyin and Weixin has made Penguin’s influence much less.

If you want to achieve the publicity effect before the emergence of these software, Penguin must invest more money and more time to complete this.

In the past, the publicity effect that could be achieved with an advertising budget of 10 million yuan, but now with the intervention of Douyin and Weixin, it may require 15 million or even 20 million yuan to achieve it.

so.

When it reaches the stage of the Thousand Regiment War.

Penguin has also invested many times more in the promotion and distribution of its own software than before.

The combination of various circumstances resulted in this software becoming the most heavily invested software in Penguin's history, bar none.

That's why Xiao Ma was so shocked by the current result.

Because he knew how big a loss this number would bring to Penguin.

And listen to Xiao Ma's words.

Zheng Haidi couldn't help but take a deep breath, and then said slowly.

"Perhaps today's number is due to the end of the Penguin takeout event, which is why there is such a big counterattack."

"Maybe it will take a few more days."

“More users will come back to use Penguin takeout because of the existence of Penguin Canteen.

"The number of daily active users of Penguin Takeaway should increase in the next few days."

After Zheng Hai finished speaking, Xiao Ma was silent for a moment.

Then he said slowly.

"We can only hope that this is the case."

“We can only hope that Penguin Cafeteria will still be attractive to users.

Now Xiao Ma has placed his last hope on the Penguin Cafeteria.

After all, before.

Penguin Takeout is fully committed to developing online canteens, so it doesn’t have much energy to compete with Meituan and Ele.com for ordinary merchants to settle in.

...Please give me flowers...

so now.

The number of ordinary merchants on Penguin Food Delivery is far lower than that of Meituan and Hungry Meitu. The number of private stores is at least several times smaller than that of the other two food delivery apps.

Originally before.

Because they have confidence in Penguin Canteen, Penguin internally feels that there are few ordinary merchants and it will not have any impact.

But judging from the current situation.

If Penguin Canteen fails, Penguin Takeout will have no way to retain users through other merchants.

Because for a takeout software.

The type and quantity of goods that can be ordered is also a very important and critical node.

So at this time, everyone in the office can only hope that the number of users of Penguin Takeout will rebound in the next few days.

....0

They still have one last glimmer of hope.

But the cruel fact in the end made everyone even more desperate.

the next day.

The number of daily active users of Penguin Takeout dropped from 9 million the previous day to 7 million again.

The decline continued to six million on the third day.

When the time came to the fourth day, the number of daily active users of Penguin Takeout had dropped to 4.5 million!

To know.

Just a few days ago, the number of daily active users of Penguin Takeaway had just soared to 45 million, but in just four days, this number has dropped more than ten times!

Before.

Meituan Waimai took the lead in launching the red envelope function and more than doubled the number of users in ten days, making everyone aware of the significance of takeout red envelopes to food delivery software.

Many people originally thought that this achievement could not be broken.

But now, Penguin Takeaway has achieved even more exaggerated results, but this result is completely the opposite.

In four days, the number of daily active users has doubled!

This situation, no matter when or in which country it appears on the Internet, is quite explosive.

At this moment.

There are only 4.5 million daily active users left.

At this time, all the top leaders of the Penguin Group truly accepted the fact that they had completely failed.

At this time, Penguin Takeaway.

It is also the end of the candle. .