Yes, the concept of "women rediscovering themselves and their power" can also be used to create a fantastic product.

In recent years, "feminism" has surged, and from celebrities to ordinary women at the bottom of society, no one is content to simply be a woman who depends on a man.

People used to think "I'll take care of you" was a sweet nothing, but now they think it's "poison." It's like being kept in the name of love, losing the ability to earn a living and fly on your own, becoming a full-time free nanny, and being at the mercy of others.

Once the relationship changes, you have absolutely no ability to fight back or retaliate.

Women are no longer just the leading ladies in romance dramas; they also want to hold money and power, and take control of their own lives and destinies.

In the past, when a woman got divorced, people would look at her with strange eyes and pity her. But now, women who are wealthy, have children, and are free are the role models that everyone envies.

No need to serve a husband, freedom in love, and the ability to make decisions about one's own life.

The entertainment industry is the best barometer of social trends. In the past, a female celebrity's divorce was a major disaster; now, when a female celebrity divorces, fans cheer and celebrate.

Divorced women, independent women, and the unique beauty of older sisters have become new trends in personality types.

Many female celebrities have doubled their fan base by getting divorced. Some have even managed to become number one in sales by holding live-streaming sales events on the day of their divorce to celebrate.

Times have changed, and marketing strategies must change accordingly.

Once the two new products I have on hand are launched and ready, my next goal is to create a product exclusively for women, a product that women can buy for themselves and pamper themselves.

The well-known Beijing brand QUEEN followed this approach and succeeded very well.

Su Maiqi was immersed in the excitement of her own creation. Over there, Shen Qingge was also talking animatedly, introducing Shen's representative products, from design concepts to marketing strategies to sales data.

Mr. Mario listened and nodded.

For the past ten years or so, Shen's Jewelry has been the leader in Yuncheng, excelling in product design, manufacturing quality, and marketing capabilities.

Two years later, after the rise of the rising star, it was almost on par with the Shen family, but overall, the Shen family's position was certainly more stable.

Previously, the Shen family business was run by Gu Tianyu and Shen Wanjun, but they are getting older and now intend to hand it over to their children. Whether the children can manage it and keep up with the times remains to be seen.

During this initial meeting, Mr. Mario also had a very good impression of Gu Tingyu and Su Maiqi.

Chenxing is a company founded by Gu Tingyu. Although it is clearly separated from the Gu family in terms of ownership, Mario learned in private that the old master Gu had also invested money in it.

Regardless, with family ties involved, the Gu family can still utilize many of their resources.

Although it couldn't match the deep roots of the Shen family in the jewelry industry, it had the advantage of being innovative, creative, and able to keep up with the times. In particular, Gu Tingyu's wife, Su Maiqi, surprised him with her keen market intuition.

Mario thought about it while giving an appreciative smile.

Everyone says that China is a country where children are pushed to excel, and competition is fierce. Indeed, young people in China are very talented; they are truly formidable.

Although Mario's plan to enter the Chinese jewelry market is still in the idea and planning stage, the Chinese market is huge, and this step is inevitable.

The initial choice of partners is between the Shen family and Chenxing.

Each has its own advantages, and further observation and follow-up are needed.

The other two, although also established jewelers with considerable strength, were clearly out of touch with the times and couldn't understand market changes and consumer trends; therefore, they were directly eliminated.

Thinking about communicating and collaborating with these outstanding young people in the future, Mario felt as if he had become younger again. The ambitious and spirited feeling he had when he first started his business had returned.

Although I don't have the same energy as when I was younger, I'm also more confident now.

They are more willing to lose and have a greater chance of success.

Thinking about all this, Mr. Mario felt very happy.

After Shen Qingge finished talking about the products and sales, Shen Qingshuo began to talk about the group's future plans and strategic direction. As he spoke, he watched Mario's expression become more and more relaxed and excited.

I felt much more at ease; this time, the Shen family was confident of victory.

Gu Tingyu remained calm throughout. While the Shen family seemed impressive, Chenxing was no slouch either.

The fact that the Shen family beat them to it this time and visited the company doesn't mean anything.

Mario's foray into the Chinese market is still in the planning stage, and there won't be any concrete progress anytime soon. Chenxing has plenty of time.

He has great confidence in the new product launch plan spearheaded by Su Maiqi. Moreover, this success is not something that can be replicated.

Su Maiqi's product and marketing plans essentially helped Chenxing establish a foothold in the jewelry market. Once the concept is successfully created, this position will not be taken away in the future.

Personalized, customized products, and uniquely linked to individual emotional attributes. Uniqueness is key.

If Chenxing successfully establishes a solid foundation for its concept and captures the market, it will be impossible for others to replicate it, and the market will not accept it.

Because this concept itself relies on uniqueness and being first to the game.

Gu Tingyu had certainly seen Su Maiqi's work progress over the past few months, but none of those results could compare to what he felt today when he was face to face with her.

The people gathered today represent the pinnacle of Yuncheng's, and even China's, jewelry industry, including Spain's most prestigious jewelers, yet Su Maiqi showed no stage fright whatsoever.

What's even more impressive is her natural keenness to market and consumer trends, as well as her exceptional writing and summarizing abilities, all of which greatly surprised Gu Tingyu.

This gave him even more confidence in Chenxing. Data is always the most reliable indicator.

After Chenxing's new product is launched, it is likely to create a huge wave during the Spring Festival and Valentine's Day seasons, and far surpass Shenshi in marketing data.

That's the greatest persuasive power.

Now that we live in the internet age, the concept that Chenxing created and the success of Chenxing's sales will soon reach Spain and the ears of Mario and his wife.

Then, we can give Su Maiqi a special makeover and turn her into a golden brand for Chenxing.

As for whether or not to announce the title of Mrs. Gu and generate more public attention, Gu Tingyu was still a little unsure.

This matter also needs to be discussed with Su Maiqi.

But right now, the most important thing is to support her in successfully launching the new product.

Just then, he overheard Shen Qingshuo finish introducing the company's development direction and strategy, and finally said, "Mr. Mario, on behalf of the Shen family, I sincerely hope to cooperate with you in the future and achieve greater success in the jewelry industry."

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