She went to the wrong table on a blind date and ended up getting married to a billionaire CEO.
Chapter 47 Su Maiqi offers advice to the Shen family?
Shen Qingshuo personally acted as a guide, leading the group on a tour of the Shen Group, with a particular focus on Shen Jewelry; although the Shen Group also has other businesses, jewelry remains its main focus.
It contributed more than half of the group's total profits.
The Shen Group's office building is very impressive, forming its own community with a library, gym, canteen, and even a whole floor of swimming pool. It has glass walls on all four sides, offering excellent views.
Mario and his wife, Perrin, marveled at China's rapid economic growth in recent years and the novelty of its various ideas and supporting concepts.
Compared to other areas, Shen's Jewelry's office is simpler, more modern, and very clean, tidy, and refreshing; it pursues a minimalist style and has a wide field of vision.
Being there felt very comfortable.
In a huge showroom, all of Shen's products launched over the years are displayed chronologically.
Here, everyone saw the legendary caviar necklace.
This is a modern necklace with a rather exaggerated design.
At the center is a large pearl pendant surrounded by many smaller beads, mimicking the shape of caviar. When the wearer moves, the small beads can sway slightly, simulating the sensation of caviar bursting in the mouth.
It was designed by Shen Qingge, who loves it very much and named it "Moment of Eternity". She explained that each "pearl" in the chain represents a moment in life, and their bursting symbolizes the preciousness and irreproducibility of each moment.
When developing the marketing plan, she hoped that this product could become a token for men to express their feelings to women, symbolizing "cherishing every moment of love".
However, the market didn't respond favorably, and sales were dismal.
Of course, she didn't like that the Mario couple's first impression was of her failed work, which was not recognized by the market.
By sheer coincidence, since Shen Qingshuo used this opportunity to invite the other party to visit the Shen family business, he naturally wanted to make sure that the caviar necklace was seen by everyone as soon as possible.
After introducing the product, she didn't mention its market performance and tried to quickly steer the audience towards some better works.
Surprisingly, Pei Rong really liked the necklace and asked to try it on.
Shen Qingge immediately took out the necklace and kindly helped Pei Rong put it on. Pei Rong found the necklace very vivid and interesting; she gently shook it, and the little beads swayed along with it.
It is full of a sense of freedom and dynamism.
She said from the bottom of her heart, "I like this necklace and I want to buy one. I've visited many jewelry stores during my trip to China, including Shen's store, but I haven't seen this product before."
Shen Qingge felt a little embarrassed, but she had no choice but to reply: "The sales data for this product wasn't very good before, so it was taken off the shelves."
At this moment, Su Maiqi, who was standing to the side, suddenly spoke up: "I've read the product introduction; it mainly focuses on the concept of love. That might be the reason for the poor sales."
On one hand, the product's design doesn't conform to traditional male aesthetics. Women like Mrs. Pei Rong, who have a strong sense of female independence, a clear sense of self, and a refined aesthetic sense, might find this product more appealing.
On the other hand, when men express love and affection to women, they still tend to prefer products like diamonds and gold, whose prices are more transparent and whose value is more readily apparent. This is more efficient.
This product uses top-quality pearls, features a bold and unique design, and boasts exquisite craftsmanship. I think if it were positioned as a product for women to pamper themselves and express their individuality, it might be more likely to attract a matching customer base.
For example, a necklace named "Pearl Fireworks" could symbolize a woman's strength and elegance. The bursting of the pearls represents women constantly breaking boundaries in society, showcasing their inner strength and beauty. It also represents the blossoming of a woman's life and her fiery vitality.
This aligns well with the current trend of women's empowerment and should attract a customer base that better matches the product's style; this customer base is actually quite large.
Everyone was quiet when Su Maiqi spoke. "She's right. She has such a keen sense of the market, and she can come up with a good-sounding product name in a short time. She also summarizes the core selling points very accurately and elevates it to the level of spiritual guidance."
This Mrs. Gu is not to be underestimated. Everyone else felt a sense of crisis. After Su Maiqi finished speaking, they were still stunned and didn't react for a moment.
Pei Rong was overjoyed. Su Maiqi's words resonated with her perfectly, and she naturally began, "What Mrs. Gu said is exactly how I feel. This product has a lot of potential. I think we could package it according to her concept; maybe it could even sell like hotcakes."
Shen Qingge was completely stunned.
The rollercoaster of emotions was so intense that I couldn't quite process it all at once.
At first, she was nervous, afraid that Mario and his wife would find out that the product's sales figures were dismal, so she wanted to quickly divert attention; later, Pei Rong really admired the product and wanted to buy one; but before she could fully express her joy, the other party asked about the market data.
Su Maiqi's words left her speechless.
What she said certainly makes sense, and it could very well help her increase product sales and sell off the inventory stuck in the warehouse.
She would have been overjoyed if someone had offered her such a solution before.
But in such a setting, in front of Mario and his wife, Sumai gave this suggestion. Wouldn't that be a slap in the face?
Even if she actually used Su Maiqi's plan and the product sold like hotcakes, she wouldn't be happy. Wouldn't that just be confirming the competitor's product packaging and branding capabilities?
That would be a slap in one's own face.
So even if it means losing money and sacrificing the product, she will not use Su Maiqi's plan.
But Mrs. Pei-Rong specifically brought up this matter, what is she supposed to do?
Seeing his sister's bewildered expression, Shen Qingshuo spoke up: "Mrs. Gu is indeed exceptionally talented. This marketing idea is truly ingenious. If we had had the opportunity to receive guidance a few months earlier, our product would definitely have had a chance to succeed. It's just a pity that the product is not selling well, and the raw materials have all been cleared out. We don't plan to sell this product for the time being."
Pei Rong sighed with regret, then suddenly said happily, "Then if I buy this product, it will be a limited edition, and it won't be easy to find someone else with the same one."
How could Shen Qingshuo and his sister really let Pei Rong pay for a necklace? They quickly asked their employees to prepare one as a gift for Mrs. Pei Rong.
If you bump into each other, it's fate.
Su Maiqi belatedly realized that her hasty marketing proposal had actually offended the Shen family, so it's no wonder they rejected it outright.
That's definitely inappropriate.
She was a little uneasy. She had just seen the product, had a sudden inspiration, and spoke her mind without thinking too much about it.
She wondered if it would have any negative impact. As she thought this, she looked up at Gu Tingyu and saw him nod to reassure her, so she felt relieved.
But then a new idea suddenly popped into my head.
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