Reborn not to be a simp, the school beauty's whole family goes crazy

In stark contrast to Chen Dong's smooth-sailing development in the business world, Shen Yue's cosmetics company has fallen into dire straits, which is why she had no choice but to seek help from Chen Dong.

If Chen Dong hadn't considered that Tao Hao was already in prison because of his revenge, and that Shen Yue had never had an intimate relationship with anyone else, he would have been fine.

Moreover, she was his wife from a past life, and the two had even gone on a date before; otherwise, he wouldn't have bothered with this woman.

The morning sunlight streamed through the window into Shen Yue's office, illuminating the sheet of paper on her desk covered with Chen Dong's suggestions.

Shen Yue sat at her desk, her eyes focused on the contents of the paper, her brows furrowed slightly as she fell into deep reflection.

She realized that her previous business strategies had many flaws and that she had to make changes.

After careful consideration, she decided to readjust the product positioning and develop differentiated promotional plans for different customer groups.

At the same time, we will increase investment in product research and development to fully improve product quality and effectiveness.

"Xiao Zhang, come in here for a moment," Shen Yue said to her assistant, her voice regaining its usual crispness and decisiveness, all traces of her previous dejection gone.

Upon hearing the summons, Xiao Zhang immediately entered the office. Seeing Shen Yue's serious expression, she couldn't help but feel a little nervous and cautiously asked, "President Shen, did you want to see me?"

Xiao Zhang was wearing a neat white shirt, his hair was neatly combed back, and there was a hint of trepidation in his eyes.

Shen Yue handed the paper with Chen Dong's suggestions to Xiao Zhang and said seriously, "We need to revise the promotion plan. Starting tomorrow, we need to increase the intensity of market research and gain a deeper understanding of consumers' needs and pain points. Please arrange for a few people to go to shopping malls, office buildings, and near schools to conduct questionnaire surveys with women of different age groups."

"Remember, you must thoroughly understand their skincare habits and cosmetic needs. Also, contact suppliers later to revise your product procurement plans based on market feedback and consumer demand."

Xiao Zhang listened attentively to Shen Yue's words, nodded, and said firmly, "Okay, Ms. Shen, I'll arrange it right away." With that, Xiao Zhang turned and quickly left the office to carry out the task Shen Yue had assigned him.

Watching Xiao Zhang's departing figure, Shen Yue secretly resolved to lead the company out of its predicament and back on track. She knew this would be a difficult battle, but she had no choice but to give it her all.

Over the next few days, Shen Yue and her team devoted themselves wholeheartedly to their work.

In the shopping mall, team members stopped passing women, greeted them with polite smiles, and sincerely asked them for their opinions on cosmetics.

"Hello, ma'am, we are from [Yueyue Cosmetics Company]. We would like to take a little of your time to learn about your usual cosmetics usage."

A young employee spoke warmly to a passing lady.

The woman hesitated for a moment, but seeing the employee's sincere eyes, she stopped.

"I usually use face cream and lipstick, mainly for moisturizing and improving my complexion."

The employee quickly took notes and continued, "When choosing cosmetics, what do you value most? Is it brand, effectiveness, or price?"

In the office building's rest area, team members distributed questionnaires and patiently answered questions.

"Hello, this is our company's questionnaire about cosmetics. We hope you can help us fill it out. If you have any questions, please feel free to ask me."

An employee handed a questionnaire to a young woman who had just finished get off work. The woman took the questionnaire and filled it out carefully.

"I feel that the advertising and actual effects of cosmetics are sometimes quite different. I hope to have more authentic product experience sharing."

She said this as she filled it out.

The employee quickly responded, "Your opinion is very valuable, and we will definitely take it seriously."

Near the school, team members chatted with female students to learn about their preferences and needs.

"Students, what kind of cosmetics do you usually like to use?"

An employee asked a group of female students with a smile.

"We like cute ones that are affordable, and preferably oil-controlling ones, because we young people are prone to acne."

"It's a female student with a ponytail," she said. Everyone chimed in, and the team members listened attentively and took notes.

Afterwards, the team brought back the various market demands and survey intelligence they had collected to the company.

Inside the office area, the lights were on, and the staff were working overtime to analyze and synthesize market conditions, demands, and opinions.

They sat around the conference table, engaging in a lively discussion.

"These feedbacks show that women of different ages have very different needs for cosmetics. Young students focus on price and appearance, while working women value effectiveness and convenience."

"That's what one data analyst said."

"Then we need to adjust our product positioning and promotion accordingly."

Shen Yue spoke earnestly. Everyone nodded and continued to discuss the specific adjustment plan in depth.

A few days later, Shen Yue called Chen Dong again.

After the call connected, Shen Yue couldn't hide her joy and excitedly said, "Chen Dong, following your advice, we've made many adjustments recently, and the market feedback seems to have improved. Yesterday, sales at our department store counters increased by 20% compared to the same period last week, and many customers came to buy because they saw our promotions and experiential activities."

"Thank you so much. I really don't know what I would have done without your help."

Shen Yue's voice was filled with joy and gratitude, a stark contrast to her previous dejection.

Chen Dong smiled and said, "That's good, as long as it's effective. You should keep at it and communicate any problems you encounter. I believe your company will only get better and better. If there are any new developments later, remember to tell me as soon as possible."

Shen Yue hung up the phone, feeling a surge of motivation.

The road ahead is still full of challenges, but she no longer feels lost and helpless.

With Chen Dong's support and advice, coupled with her own and her team's efforts, she is confident that she can lead the cosmetics company out of its predicament and usher in new development opportunities.

On Saturday, students at Tsinghua University, who had been studying intensely for a week, relaxed on campus.

Some students staying on campus were jogging on the playground in the morning, breathing in the fresh air; some were sitting on the campus benches, quietly reading books; and others were strolling and chatting in twos and threes along the campus paths.

The campus loudspeakers played melodious music, adding a touch of tranquility to this beautiful morning.

Students like Chu Mengran, who have partners, are quite "busy" during the holidays.