Reborn not to be a simp, the school beauty's whole family goes crazy
Chapter 496 Research and Pricing
Under the lights, they stared intently at the computer screen, carefully checking the code line by line, leaving no stone unturned in their search for any potential problems.
In order to fix program vulnerabilities, they often pondered deeply and tried various solutions repeatedly.
When faced with difficulties, team members would sit together, have a lively discussion, share their opinions, and work together to overcome technical challenges.
Miho Suzuki shuttled between the various teams, coordinating resources, providing technical guidance, and ensuring the smooth progress of the entire research and development work.
Mikami Kenji, on the other hand, is like a tireless spinning top, constantly shuttling between various departments.
He had to communicate with the production department about the progress of equipment procurement and raw material supply, pay attention to the technical communication between the R&D department and 361 Company, and coordinate with other departments to provide necessary support for the project.
In a simply yet professionally furnished conference room, several bright chandeliers hang from the ceiling, casting soft, bright light evenly over everyone sitting around the conference table.
The key members of the marketing department looked focused and slightly nervous, their eyes fixed on the white screen in front of them.
The walls of the conference room were covered with meticulously drawn market research reports, densely packed data charts, and creative game promotional poster sketches.
These poster sketches vary in style. Some focus on depicting the bustling ancient street market scene in "I Open an Inn in Chang'an", while others highlight the youthful campus atmosphere in "Prestigious High School".
The projector's intense light projected a series of detailed data and in-depth analyses of the current gaming market clearly onto the white screen, resembling a mysterious scroll depicting market dynamics.
Marketing Manager Ichiro Yamamoto stood tall and straight in front of the projector, holding a laser pointer tightly in his hand, the pointer swaying slightly in rhythm with his steady explanation.
At this moment, his voice was deep and powerful, echoing clearly in the conference room: "After this period of intensive, round-the-clock market research, our team has gone all out to collect a massive amount of data and information, and has thus gained a more comprehensive and clear understanding of the current market situation."
As he spoke, he precisely pointed a laser pointer at a price range comparison chart on the screen, where different colored bars represented the price distribution of various games.
"Taking into account the game's production costs, from the initial creative planning and program development to the later testing and optimization, every stage involves financial investment."
"In addition, considering the current market demand, players are becoming increasingly discerning about the quality and gameplay of games, and are eager for novel and unique gaming experiences."
"At the same time, considering factors such as the prices of similar games from competitors, after repeated discussions and precise calculations, we believe that setting the selling price of these games at 8000 yen is appropriate."
"8000 yen? That's no small amount. Can the market accept it?"
A young marketing specialist named Sato, his brow furrowed and his face filled with worry, couldn't help but voice his innermost question.
He leaned forward slightly, a hint of confusion in his eyes, as if trying to imagine the market's possible reaction to this price.
Ichiro Yamamoto seemed to have anticipated such questions. He calmly nodded slightly and then gently pressed the button on the laser pointer in his hand.
The screen then switches to another chart, which details the survey results on consumer price acceptance for different types of games.
On the chart, the price ranges for different types of games are presented in different colored blocks, which is very intuitive.
"As you can see, although the price is relatively high, we cannot ignore the fact that these games have extremely unique gameplay and amazingly rich content. They belong to the relatively new simulation management games on the market."
"According to our research data collected from the streets and alleys and online and offline, a considerable number of players, especially those core players who pursue new experiences and have high requirements for game quality, are willing to pay a higher price for such innovative games."
"Moreover, through our internal testing and comparative analysis with competitors' products, our game is in no way inferior in terms of production quality. The level of detail in the graphics and the richness of the scenes have reached a high standard, and it also has unique advantages in terms of game experience."
"For example, the deep integration of ancient cultural elements in 'I Run an Inn in Chang'an' creates an immersive gaming atmosphere for players."
"Therefore, from a long-term market development perspective, this price ensures that the company still has a considerable profit after deducting all costs, while also allowing players to feel that it's excellent value for money after experiencing the game in depth."
After hearing Yamamoto Ichiro's explanation, everyone nodded thoughtfully in understanding. A soft murmur rippled through the meeting room as everyone processed the information.
Upon hearing this, Yamamoto Ichiro continued, "Next, we need to focus on discussing the promotion and marketing strategy. This is directly related to whether the game can stand out in the highly competitive market and attract enough players' attention."
"We plan to place a full-page ad in a gaming magazine. As an important channel for game enthusiasts to obtain information, the magazine has a precise target audience. In terms of ad design, we want to highlight the unique gameplay features of the game."
"For example, in 'I Run an Inn in Chang'an,' players can freely plan the layout of the inn, from the arrangement of tables and chairs in the lobby to the decoration style of the guest rooms, all of which are created by the players themselves; at the same time, it is important to showcase Chinese cultural elements, such as ancient architecture, traditional clothing, and local delicacies in the game, which can all become highlights to attract players."
"In addition, we will contact television stations to try and air promotional advertisements for the game during prime time. Television advertising has a wide reach and can quickly increase the game's popularity. Besides online promotion, we also plan to hold offline game demo events so that players can experience the game's charm firsthand."
"A dedicated gaming area will be set up on-site, equipped with multiple game consoles, allowing players to enjoy the experience. To expand the event's reach, we will invite well-known game media reporters and gaming enthusiasts to participate."
"Which gaming experts would be the most suitable to invite?"
Another marketing specialist, Suzuki, raised her hand to ask a question, her eyes filled with curiosity and anticipation.
Yamamoto Ichiro immediately perked up, and he used the laser pointer again, switching to a detailed list of experts on the screen.
"We have compiled this list after careful screening."
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