Only after being reborn did I realize how fascinating the world of the rich is.

At this point, Lei Jun and Dong Ge were not ordinary people; they couldn't be met just because someone wanted to. Therefore, a suitable introducer was needed to avoid seeming abrupt.

The headquarters of Dami Mobile and Dongge Mall are both located in Beijing, which was previously Liu Qianqian's base of operations. At this time, Liu Qianqian is already the CEO of Wanzhong Media, and her status is quite high.

In addition, Wanzhong Media is a leading company in the advertising industry, and these people will definitely have dealings with Liu Qianqian's side.

Sure enough, when Li Xiaofeng found Liu Qianqian, Liu Qianqian smiled and said, "You mean President Lei and Brother Dong? We're not very familiar with them, but we've met a few times. They are both well-known internet elites!"

Although Lei Jun's rice phone is just getting started, he was previously the CEO of Yinshan Software, an industry leader in the internet sector, and someone who has achieved results.

"I heard that CEO Lei and Brother Dong are currently looking for funding. I'm planning to invest in them. Can you help me make the connection?"

Liu Qianqian suddenly asked in surprise, "Why did you suddenly decide to invest in me? As far as I know, the group's current cash flow isn't exactly abundant!"

Li Xiaofeng smiled and said, "It is precisely because of insufficient cash flow that we need to invest more externally to generate some cash flow. After all, among the group's companies, only your Wanzhong Media is profitable."

Liu Qianqian said modestly, "You can't say that. After all, Wanzhong Media was established relatively early and has developed quite maturely."

Furthermore, Wanzhong Media is an advertising company, and due to industry constraints, it has essentially reached its peak, resulting in relatively slow growth, which certainly puts it at a disadvantage compared to other companies.

Li Xiaofeng smiled and shook his head, saying, "You can't say that. Although we've reached the peak in the industry, our country's economy is still developing rapidly. As long as there's room for growth in the domestic economy, that's how much room for growth Wanzhong Media will have."

Furthermore, starting a business is difficult, and maintaining it is no easy feat. Although Wanzhong Media currently holds a commanding lead in the LCD screen market, other disruptors are inevitable. Therefore, it's essential to build more competitive advantages for the industry.

"What do you think is the best competitive advantage for Wanzhong Media?"

Li Xiaofeng is usually very busy, so when Liu Qianqian meets with him, they usually take the time to talk and then adjust the direction of business development.

"First of all, the asset-heavy model of LCD screen carriers has greatly raised the entry threshold for the industry. In the past, traditional print advertising companies could start up by renting a few billboards, which was almost equivalent to a shell company."

But our LCD screen advertising industry is different. Without a systematic LCD screen advertising channel, there is no chance to get business. Moreover, the more complete the system, the easier it is to get advertising.

Secondly, our company's four major advertising channels help our clients to target their customers more precisely when placing ads.

Then, Li Xiaofeng said seriously, "Currently, Wanzhong Media has four major advertising channels for LCD screens, including building advertising channels, community advertising channels, supermarket advertising channels, and cinema advertising channels."

Among these, the most valuable is the building advertising system, which brings together high-end brands in the advertising industry, bringing the company a good reputation and the highest profit margin.

However, the number of LCD screens in building advertising channels is relatively small, and the advertising fees are high, which is not affordable for all brands, nor is it suitable for all brands.

Secondly, there is the community advertising channel. This channel is suitable for advertising daily necessities. The advertising brands have a wide range of applications and the advertising cost is relatively low, but the advantage is that the number of channels is relatively large.

As for shopping mall advertising and cinema advertising channels, these two channels have relatively small market sizes, target specific customer groups, and are the easiest advertising channels to form industry monopolies.

"If a competitor were to enter the LCD screen market and compete with us, what do you think should be the priority order for these systems?"

"The advertising channels that must be secured first are definitely building advertising, without a doubt. Next are shopping malls and cinemas. Although these two are smaller in scale, they are targeted customer groups and are relatively smaller in scale, making them easier to defend against."

As for community advertising, we can only let it be. After all, there are so many residential communities across the country; it's impossible to install our LCD screens in every single one.

Liu Qianqian nodded and said seriously, "That's what I think too. I'm telling you all this today not because I'm being overly worried, but because I heard from Luo Siqi's Gear Media that they plan to enter the LCD screen advertising market!"

"Are you sure?" Li Xiaofeng's tone also became serious.

Wanzhong Media is currently the most profitable company in the Li Group. If a competitor comes to compete for the market, a price war will inevitably break out.

At that time, Wanzhong Media will not be as carefree as it is now. Profits will definitely decline significantly. In order to grab advertising space and customers, profits may be halved or even turn into negative profits.

Liu Qianqian took a deep breath and said in a somewhat serious tone, "In the past two years, the performance of Jige Media has not improved much, and investors are very dissatisfied with Luo Siqi."

Some time ago, Luo Siqi set up a scheme for Qin Kai, made a fortune, and invested in the Qin Group. It was all to give his investors an explanation, which can be described as grasping at straws when one is desperate.

Recently, Losqi proposed to investors to enter the LCD screen advertising market in order to break free from the infighting and competition in the traditional print advertising industry.

What do you think our next steps should be to maintain our dominant position in the LCD screen advertising industry?

Li Xiaofeng smiled and said, "We were living too comfortably before, almost like making money while lying down. Actually, this is not conducive to our progress."

The most effective way to maintain our leading position in the industry in the future is through the digitization of LCD screen advertising.

"Digitalization?"

"Yes, we will further refine the channel segmentation among our four major advertising channels, especially the largest community advertising channel, so that our advertisers can get better advertising results with less money."

Liu Qianqian said with a wry smile, "Won't doing this reduce our revenue?"

Li Xiaofeng smiled and nodded: "In the short term, it will definitely reduce our revenue, but in the long run, it will allow us to continue to expand our competitive advantage over traditional print advertising, while also increasing our industry moat."

Furthermore, once competitors enter the LCD screen advertising market, they will have to cross our competitive advantage first. Before they even turn a profit, we'll make them lose everything.