Only after being reborn did I realize how fascinating the world of the rich is.

It was 2010 by then. Li Xiaofeng had founded the Li Group, which owned Kang Le chain gyms, Kang Le free fighting club, Hongxing electric vehicles, Dingdian Media, Wanzhong Media, Legou.com, and Puhui Investment Company.

The core of the group is Puhui Investment Company, whose main assets are a large number of real estates that Li Xiaofeng bought up during the 08 economic crisis. All of these assets are concentrated in this investment company.

When the group needs to invest and move forward, this company will invest in the group's various subsidiaries according to the group's development plan.

Of course, he also occasionally invests in external companies, such as Qin Kai's Qin Group.

In addition, the Lee Group has borrowed approximately 120 billion yuan from banks, including 08 billion yuan at the end of 09 and 30 respectively, and 60 billion yuan directly this year.

These loans are all five-year medium-term loans, and the earliest repayment period for these loans is 13.

Of course, the proceeds from the sale of Li Xiaofeng's real estate holdings would be enough to repay the bank loans, but these assets are irreplaceable high-quality assets, and it would be a great pity to sell them off like this.

Don't forget, the rules of the game have already been set by the authorities, and purchase restrictions have been introduced. Moreover, the down payment interest rate for second homes has reached 60%. Selling is easy, but buying back is impossible.

In addition, he could cash out a portion of Wanzhong Media's shares and use the proceeds to repay bank loans.

However, Wanzhong Media is a high-profit, high-quality company that can not only bring stable profits to the group, but also empower other companies under its umbrella. Li Xiaofeng was somewhat reluctant to give it up.

Furthermore, Wanzhong Media is a listed company, and Li Xiaofeng currently holds slightly more than 50% of the shares, giving him absolute control of the company.

However, once he starts selling his shares in the company, his shareholding percentage will drop significantly, giving others the opportunity to take control of the company. The lower his shareholding percentage, the greater the risk of being acquired.

Therefore, Li Xiaofeng plans to resolve the funding issue before the loan expires by expanding investments outside the group and selling off some non-core businesses.

One is Kang Le chain gyms. This business was initially established for Miao Peipei, and it was later discovered that the current profit margin of this business is quite good.

However, Li Xiaofeng believes that the moat of the gym industry is too shallow, making it easy to be copied and prone to infighting. Therefore, it is wise to sell this business while the market is still doing well.

The other one is Qin Kai's Qin Group. Li Xiaofeng initially allocated a portion of his loan to invest in it and also signed a performance-based agreement with Qin Kai.

Judging from the current situation, the listing of Qin Group is a foregone conclusion. As soon as the company goes public, Li Xiaofeng plans to sell his shares and not get involved in the family dispute between the Qin and Luo families.

The less conflict there is between the Qin, Luo, and Le families, the less threat they pose to the Li Group.

Although these companies are currently primarily engaged in real estate, they also face some competition from the Lee Group in the advertising and film and entertainment industries.

In addition, these companies pay close attention to the Li Group and are likely to imitate Li Xiaofeng's business model, especially Tesco.com, which is about to start burning money on a large scale and is also easy to replicate.

According to information obtained from Le Xiner, it is estimated that the Li Group's Kang Le chain of gyms will be listed by the end of this year, and the total market value of the company after listing should reach about three to four billion yuan.

Qin Kai's Qin Group should be able to go public early next year, at which time Li Xiaofeng's investment should yield a return of two or three times.

Now that Li Xiaofeng has reached his current position, the benefits he can access as a reborn person are decreasing. However, as his strength increases, the proportion of these benefits is also increasing.

This means that when he only had five million yuan, even though real estate speculation was very profitable and there were preferential conditions like zero down payment, he could only earn tens of millions of yuan a year at most.

Now that he has money, any investment he makes can easily start at a billion yuan, but the money he earns is often several billion yuan.

Fortunately, although the benefits he had access to as a reborn person were fewer, they weren't nonexistent. Two of them left the deepest impression on him. One was the establishment of Lei Jun's rice phone, which was like the sky falling for counterfeit phones, and a good investment opportunity had arrived.

Of course, as a seasoned internet professional, Lei Jun was already highly regarded by many people, so it would be relatively easy for him to secure investment.

Fundraising isn't always a matter of entrepreneurs begging investors. Often, investors proactively offer money to entrepreneurs who are already well-known in the industry. Lei Jun is one such person.

In addition, a shrewd entrepreneur, even when seeking funding, will try to diversify the equity among investors. Unless forced into a corner, they will not allow any single shareholder to have a dominant position.

Secondly, Lei Jun is just starting out, and the company is still relatively small and cannot afford too much financing. After all, if the company raises too much financing in the early stages, a lot of equity will be given away, which is not conducive to the company's long-term development.

Li Xiaofeng recalls that the total amount of the Series A funding for Dami Mobile was only one or two hundred million yuan, and it had to be divided among several companies.

For the Li Group at present, this amount of money is nothing at all; it is definitely a small investment with a big return.

If possible, Li Xiaofeng will definitely continue to invest.

Another one is Dongge Shopping Mall, which has started to grow after several rounds of financing. This year, it will receive a significant amount of financing from the Japanese company Hard Gold Group.

Why should foreigners earn Chinese money? Isn't it better for Chinese people to earn their own money? Li Xiaofeng planned to intercept the deal and secure this funding.

At this point, Dongge Mall already had many investors, so the investment from the Li Group would not have a significant impact on Dongge Mall's equity structure.

However, to Li Xiaofeng's embarrassment, the Li Group's cash flow was still relatively tight at this time, and it was difficult to get a loan. It would be best to wait until Kang Le Chain Gym and Qin Group went public.

But time waits for no one, so Li Xiaofeng came up with a solution: to temporarily withdraw some funds from the various subsidiaries within the group, as well as through loans, and then make up the difference after Kang Le Fitness Center goes public at the end of the year.

In particular, Wanzhong Media earned more than 2 billion yuan in profit last year, and its total revenue this year is close to 10 billion yuan, with profits reaching 3 billion yuan. It can be described as the cash cow of the Li Group.