Only after being reborn did I realize how fascinating the world of the rich is.

After finishing discussing the Lego.com matter, Li Xiaofeng turned his attention to Miao Peipei.

“Pepe, the group is currently in a period of expansion and has a large amount of capital expenditure. In order to save money, I plan to have you import a batch of Bordeaux red wine from France as the first batch of products for the group purchase.”

How did you come up with the idea of ​​making red wine?

"A couple of days ago, Cao Jinpeng came over and found an excuse to ask me to cooperate again. I gave him an idea to make red wine, but he wasn't interested. Since he didn't want to do it, we'll do it ourselves."

With the rapid development of China's economy, the number of middle-class people is increasing, and their consumption has gradually upgraded. Various light luxury consumer goods have become standard items for white-collar workers.

Young people today don't really like traditional high-proof liquor; instead, they prefer lower-proof red wine, especially imported wines, which better suit their social needs.

Miao Peipei frowned and said, "In that case, do we need to build some sales channels?"

By this time, Miao Peipei had a deep understanding of management and marketing, and felt that Li Xiaofeng's suggestion was somewhat contrary to their current goals.

Li Xiaofeng shook his head and smiled, saying, "No need. Aren't we going to build our own group-buying website? We can sell directly on the Tesco website."

Besides the website's own group-buying sales, you also know Boss Cao. You can promote his nightclub chain there; he should give me some face.

In addition, Dingdian Media, which is affiliated with Huiya, has a large number of artists under our own management. These groups also like to socialize with red wine, so we can handle that internally.

"At that time, we'll just pick up a few containers of goods directly from the production area. I'm not expecting to make too much profit anyway; just enough to cover the website's operating costs will be fine."

"Several containers? Did I hear that right? Do we really need to import so much wine at once?" Fang Huiya asked in surprise.

Li Xiaofeng smiled and said, "With larger purchase volumes, procurement and transportation costs can be significantly reduced, and red wine is also more resistant to storage."

In addition, as far as I know, the cost price of these wines in Gaul is very low. A bottle of wine, including shipping, costs no more than twenty or thirty yuan, but it costs hundreds or thousands of yuan to buy in China.

"If we sell well in the future, we can go directly to Gaul and buy all their wineries, so they can supply us with a continuous stream of red wine."

"No problem!" Hearing that it wouldn't take too much effort, Miao Peipei readily agreed.

Li Xiaofeng said seriously, "This red wine is just a short-term sales project for us. It can be integrated into the daily sales of the group buying website in the future, but it cannot be regarded as our main business."

Miao Peipei said with a smile, "Since we're going to make a website, the main focus will definitely be on its construction and operation. I don't plan to make it my main job."

However, Fang Huiya said excitedly, "Xiaofeng, I think this wine business is worth doing well. You're right, wine is used in slightly upscale social occasions nowadays."

Although China has many of its own wine brands, the middle class still tends to have a strong reliance on foreign products.

As long as the wine tastes good and is of good quality, and given that our wine is indeed imported from abroad, plus the promotion by our artists, it should be able to be successfully promoted.

I don't need to expand nationwide; just expanding to Shanghai, Beijing, and Shenzhen will suffice. I estimate that sales in just these three cities will be an astonishing figure!

Miao Peipei smiled and said, "That's perfect. Xiaofeng only gave me 100 million yuan, which is barely enough to start the website. You have more funds, so it will be easier for you to manage your finances."

Seeing the two people's attitudes, Li Xiaofeng nodded.

“Okay, since Huiya is willing to take the initiative to do this, then let Huiya do it. Actually, Peipei has a heavy task. The construction of Lego.com involves both online and offline operations, and it also needs to be rolled out nationwide, just like Wanzhong Media.”

Furthermore, because Tesco needs to train a large number of delivery riders and conduct numerous offline promotional activities, its expansion tasks are far more demanding than when it initially established Wanzhong Media!

At this moment, Xu Lei suddenly said, "President Li, I have an idea. Since our Lego.com wants to train a large number of riders, could we link up the electric vehicle factory and Lego.com to do a promotional campaign among the riders?"

How do you want to promote it?

Xu Lei said excitedly, "Here's what I'm thinking: since all the riders have to buy bikes to run anyway, as long as a rider has been employed for more than 3 months, the factory can give the rider a discount of several hundred yuan."

In this way, we can not only increase sales in the shortest possible time, but also make it one of the benefits that Tesco provides to its employees.

In addition, we will also develop a dedicated electric vehicle suitable for riders to run errands, increasing the electric vehicle's range so that riders can reduce their daily operating costs.

If the riders were to ride their motorcycles every day, their monthly fuel costs alone would probably be several hundred yuan, which is definitely a significant expense for them.

Currently, there are no strict restrictions on two-wheeled electric vehicles. At least increasing the battery capacity and range of two-wheeled electric vehicles is not a problem.

Later, these so-called non-compliant electric vehicles were not even allowed to get an electric motorcycle license plate. They were completely banned, forcing these people to buy minivans instead.

In fact, many migrant workers, as well as many freelancers in cities, need a two-wheeled electric vehicle with a longer range and greater load-bearing capacity.

Many people might think that a minivan could be used instead, but not everyone can afford a minivan. Besides, a minivan is still a vehicle, and the cost of a vehicle increases dramatically.

After buying a car, the annual parking fees, insurance, fuel costs, fines, etc., can be a considerable sum for ordinary people at the bottom of society.

Of course, this is all a matter for Hongxing Electric Vehicle Factory to consider later. In this day and age, they sell whatever they can buy and whatever sells well. If things don't work out, they can just stop selling in the future.

After listening to Xu Lei's suggestion, Li Xiaofeng nodded and smiled, saying, "Yes, your idea is very good. This is the advantage of the group company; we can work together and coordinate resources."

Actually, you could broaden your thinking in this area. For example, when your electric vehicle factory gives out benefits to management, you could get some red wine from Huiya and consume it internally!

Under Li Xiaofeng's guidance, everyone had some further discussions, and the meeting was very successful.