Only after being reborn did I realize how fascinating the world of the rich is.

Li Xiaofeng nodded and continued earnestly, "I know that those veteran directors from Beijing keep criticizing variety shows in the media, but they're actually targeting us."

Don't underestimate those veterans; they have a lot of influence in the film industry. If they mess things up, it will definitely affect our business. How do you plan to deal with it?

Fang Huiya was well-prepared. She took out a plan and handed it to Li Xiaofeng, saying confidently, "Our public relations team has already developed a series of public relations plans, which I believe can handle this public relations crisis!"

After looking at the plan devised by Fang Huiya, Li Xiaofeng shook his head slightly and said, "People say that variety shows will destroy an actor's mystique and affect their image in film and television dramas."

If you try to force an explanation based on what they say, you're essentially falling into their linguistic trap. How can you possibly explain it clearly then?

"So, how do you think we should respond to the remarks of those old fogies?"

"Their words are from the moral high ground of art, criticizing the actors, but who gave them this right to criticize? What, just because they've made a few good films and TV series, do they have the right to point fingers at others?"

Furthermore, in the film and television industry, most artists earn very meager incomes and live a precarious existence; not everyone has the opportunity to get work.

Our variety shows have created job opportunities for a large number of people, which is our greatest contribution to the film and television industry. Those old Beijing geezers are making a fortune on their own, and they're just talking without understanding the situation.

Another point is that making films and TV dramas is a pursuit of art, so why isn't making variety shows a pursuit of art? Highbrow art is art, and so is popular art.

Reality TV shows are much closer to the audience and reality than TV dramas. They are an art form that the audience enjoys. We should film what the audience likes, and there's nothing wrong with that!

Everyone has their own pursuits, which is perfectly understandable, but attacking others from a so-called moral high ground is simply being a scoundrel!

Fang Huiya smiled and nodded, saying, "Hmm, you're really quick-witted. You've already come up with several angles for counterattack so quickly. Okay, I'll follow your ideas, polish them a bit, and then launch a counterattack against those old hands!"

Li Xiaofeng nodded and said with a smile, "We should fight back when necessary, but we should still poach the people we need to recruit. After all, film and television dramas are the recognized core battleground of the entertainment industry."

Only by producing more works on this core front can we gain a foothold in the entertainment industry and establish our standing within it.

"As far as I know, Luo Siqi has joined forces with the Zhang family in Beijing, as well as a few old hands in Beijing, to set up a video website. They've already come up with a name, something like Meiyi Video Network."

This website is backed by the Korean company Puyu Group and the American company Dasheng Capital, boasting substantial financial strength and a rather aggressive approach!

"Ignore them and just focus on doing your own thing. To run a successful video website, having plenty of capital isn't enough; content is king."

We've already taken the lead over them, accumulating a large amount of resources in advance. With the foundation of variety shows, we can just proceed steadily from here on out!

By the way, how much of the two billion you have has lost? Do you need me to invest some more money in you?

After thinking for a moment, Fang Huiya said seriously, "Filling the website's movie library is indeed too expensive. In addition to the website's operating costs, it not only filled up Dingdian Film and Television's profits for this year, but also caused a loss of 500 million yuan on the principal of 2 billion yuan."

As for funding, the more the better, of course. Dingdian Films now has more than ten stable variety shows, which requires a considerable amount of working capital.

If the company wants to produce more big-budget films and television dramas in the future, it will need more financial support.

In addition, I plan to import some special effects production equipment and green screen shooting technology from abroad, which will require a lot of funding.

If the company can put more effort into this area, we can save a lot on location scouting costs and significantly reduce production costs when shooting large-scale films and television dramas in the future!

Li Xiaofeng nodded and smiled nonchalantly, saying, "This is already very good. It's mainly because our program is largely self-produced."

If all the content on our video website were purchased from other sources, the losses would probably be several times greater.

Regarding your plan to import more equipment and technology, I will definitely give it my full support. After I secure another loan next year, I'll allocate another 1 billion yuan to your area!

Then, Li Xiaofeng turned his head to Miao Peipei.

“Peipei, after paying off the monthly mortgage and bank loan, the dividends from Wanzhong Media should leave about 100 million yuan. You and Xiao Pingping should start up the group-buying website first.”

"Once next year's loan funds are in place, I will continue to allocate funds to you."

Miao Peipei couldn't help but ask, "Approximately how much money can be allocated here? I'd like to make a budget and formulate an expansion plan in advance!"

"You can go ahead and do your work with confidence. I'll allocate at least a billion yuan to you!"

Xiao Pingping, who had been mostly silent, couldn't help but exclaim, "They've given us so much funding all at once!"

Li Xiaofeng smiled and shook his head, saying, "Not much, this is just the beginning. According to my estimate, this group-buying website won't be able to gain a foothold in the internet industry without an investment of over 10 billion yuan!"

"Wow, that's a lot of money!" Xiao Pingping exclaimed again.

“Just look at Taobao’s growth story. When they were just starting out, they raised hundreds of millions of yuan from Hard Gold Capital. Today, Hard Gold Capital alone has invested tens of billions of yuan in them.”

After hearing Li Xiaofeng's words, Miao Peipei asked excitedly, "Are you saying that our group-buying website can grow into a major internet company like Taobao in the future?"

"Taobao is the pioneer of internet e-commerce platforms, the first to try something new, and now it is at its peak. It is very difficult to surpass it."

However, anything is possible with effort. The younger generation surpasses the older; if we work hard, we may well have a chance to surpass it in the future.

"Xiaofeng, what should we name this group-buying website?" Xiao Pingping asked, her voice trembling with excitement.

Li Xiaofeng thought for a moment, then smiled and said, "Let's call it Lego.com. It means that customers can happily shop for products on our website."