She became a heartthrob among internet celebrities.

"So tired!" As soon as Jiang Lai entered the room, she quickly kicked off her shoes, then deftly found her pajamas and rushed to the bathroom.

She had only returned in the afternoon, so it wasn't too late yet, and the bathroom was still empty. After a quick shower, Jiang Lai comfortably walked back to her room.

"Ah—" She faced the fan, opened her mouth wide, and her voice trembled slightly.

"Childish." 001 watched her amuse herself speechlessly.

"Hehehe." Jiang Lai threw herself onto the bed and then started looking for her phone.

"??? Get up!!! Stop living the life of a young master! Get up! Stop living the life of a young master!! Get up! Live! Broadcast!" 001 was not satisfied with her leisurely life. Its voice was like a megaphone, "resounding through the sky" in Jiang Lai's mind.

Jiang Lai sat up. "Don't go too far. Look at the time! Who are you showing this live stream to?"

It's only a little past five o'clock, and most people haven't even left work yet.

001: "Well, you can't just slack off like this! Have you thought about what you're going to stream tonight?"

“No—” Jiang Lai said slowly, “At worst, I’ll just continue my studies…”

Jiang Lai opened Douyin (TikTok), "Huh?" Her hand paused as she tapped the backend.

The top one is EVE's official private message, which has already received 99+ messages.

"What's going on?" Jiang Lai muttered to herself, opening her private messages and scrolling to the very top.

"Hello, this is Yang Xiaoxiao from EVE Operations. Are you interested in collaborating with us on promotion? This is my personal mobile number: 150xxxxxxx, also available on WeChat."

The first one was relatively proper and official, but the following ones gradually went crazy.

"Waaaaah, little sister, look at me!" "Why isn't my message read yet?!" "How come some young people don't watch Douyin during the day?!" "What are you doing if you're not watching Douyin?!" "Pay attention to me!" "Waaaaah!"

Then I started sending crying emojis continuously.

EVE's official message stands out as unique amidst a sea of ​​messages like "Wife!", "Want to hook up?", and "Hey beautiful, give me your WeChat!"

001 also saw the message and asked curiously, "Is it EVE? Isn't that the brand you recommended in your video before?"

“Yes, they came to me to do promotions.” Jiang Lai copied the phone number to WeChat, selected to add friends, and attached the verification message, “Hello, I’m Lai from Douyin, not Lai.”

Soon, a new chat box appeared on WeChat: "We're friends now! Let's chat!"

"Hello! Sister, you finally added me!" The message came very quickly.

"Uh—" Jiang Lai was a little unsure of what to say; the other party was being far too enthusiastic.

Jiang Lai typed: Hello, my name is Jiang Lai.

"Hello, my name is Yang Xiaoxiao." The other person sent a cat emoji.

Jiang Lai: Hello, what did you mean by "promotion" when you mentioned it on Douyin before?

Yang Xiaoxiao: It's like this...

As a seasoned office worker, Yang Xiaoxiao was asked by Sister Chen to write a proposal. She finished it quickly, handed it over to Sister Chen, and then the entire operations department discussed the feasibility of the proposal.

EVE has been pursuing transformation in the past two years, and in fact, the transformation has been quite successful. They have not only hired many emerging designers, but also hired some well-known industry elites from abroad to oversee the products.

Those who follow EVE will naturally notice that their products are appearing more frequently at parties and ceremonies, and even some celebrities are wearing their haute couture.

Of course, EVE, which has been working on transformation, has not forgotten its original intention. It is still designing and producing everyday clothing. However, some of its promotion has not kept up, resulting in the general public's perception of EVE still being that of "the brand that you can always see in shopping malls".

To further increase product awareness, the celebrity effect is naturally still necessary.

Yang Xiaoxiao's initial proposal was to simply use ordinary people to endorse the everyday clothing line, so as to resonate with ordinary people. However, this idea was rejected. The design department insisted that the everyday clothing line should still be endorsed by celebrities with a fan base. However, her idea of ​​"collaborating with online influencers to promote products" was approved.

Of course, Jiang Lai was not originally considered as a "cooperative streamer" by EVE. The reason was simple: Jiang Lai had too few fans, and she did not specialize in clothing reviews. A large portion of her fans were not EVE's target customers.

But Yang Xiaoxiao felt that Jiang Lai's video was the most popular among the videos that recommended EVE products, and she didn't want to let Jiang Lai go. She really liked this little sister!

Sister Chen was persuaded by Yang Xiaoxiao and agreed to let her go and talk to Jiang Lai about business cooperation.

Of course, it's not about hiring Jiang Lai as a spokesperson. Instead, we've agreed with Jiang Lai that she'll record a review video when the new autumn/winter products are launched. Once EVE has reviewed it and confirmed that there are no issues, they will share the video on EVE's official account and promote it on Weibo, Douyin, and other public platforms so that more people can see it.

Moreover, this is conditional: if the fall video's viewership does not meet the target, the winter collaboration with Jiang Lai will be immediately canceled.

In general, emerging brands will launch a massive marketing campaign at some point to rapidly increase brand awareness and attract fans and users.

But EVE is a mature brand, so naturally they wouldn't choose this kind of "viral" marketing approach. Instead, they would contact potential collaborators and bloggers privately and promote their products in a subtle and gradual way.

Yang Xiaoxiao: We've also contacted other streamers, but I personally prefer you! Would you like to consider it?

Jiang Lai did not reply immediately.

Yang Xiaoxiao understood what she meant. She would collaborate with EVE, shoot videos for them for the remaining two quarters, and become their overt cooperating anchor to attract customers' attention. Meanwhile, the other cooperating bloggers would be "secret," giving customers the feeling that "the clothes are really good, and many people are enthusiastically promoting them."

Just like the "no ads" reviews that you often see on Douyin.

"Should we agree?" 001 asked.

"I don't know, I'm still considering it." In fact, EVE definitely has more fans than Jiang Lai, so if EVE hires her for promotion, Jiang Lai will probably earn more.

Jiang Lai: Even if it's just a two-quarter collaboration, I understand that this collaboration is very beneficial to me, but for EVE, there may be better options, so why did they choose me?

Yang Xiaoxiao: I told our boss we needed you! I like you so much! (Starry-eyed)

Actually, Yang Xiaoxiao and Sister Chen had a good relationship, and because this collaboration wasn't a particularly big project, Yang Xiaoxiao managed to secure the opportunity for Jiang Lai.

Yang Xiaoxiao: I know that the later metrics are a bit tricky, but trust me, little sister! We still have a lot of die-hard fans in EVE, so reaching the target number of views is not a problem at all. Little sister, if you're interested, could you consider it? Actually, it's not tiring at all, it's just two videos. We'll also find some actresses to do it later.

Jiang Lai raised an eyebrow. If she agreed to the collaboration, the next big thing after the winter collaboration would be a popular young actress. Was there really such a big difference? If she wasn't careful, she might get dragged out by the young actress's fans.

Jiang Lai: Will it affect me if I find celebrities to work with in the future?

Yang Xiaoxiao: I don't think so, right? If my sister doesn't show her face, it should be fine!

Jiang Lai thought for a while. She hadn't originally planned to appear in the clothing review video, and EVE had promised to promote her video on various channels, so for her, the benefits outweighed the drawbacks.

After all, the number of fans attracted by being a sleep-inducing streamer is limited. If EVE really does what they say and posts the videos, it can make EVE's fans on the internet like her. Each person can contribute a little bit of goodwill, and this will add up to a considerable amount.

She needs more fans and more goodwill to compete with winning over a high-quality romantic partner. After all, not every fan in her livestream room can have a perfect level of affection for her; she's not a hundred percent RMB, so how can everyone love her 100%?

"Thinking about it this way, I should really go down the entertainment industry route. Some fans are just really passionate about their idols." Jiang Lai shook her head regretfully.

She typed: "I agree. How will our cooperation work? What does the contract say? What are the subsequent procedures?"

Yang Xiaoxiao: !!! You agree! I'll be handling your communication from now on! If there are no problems, we can sign the contract now; we just need to send the electronic document. Or you can wait until next quarter to sign it!

001: "I think you should sign the contract as soon as possible. After all, EVE is a big company, and one more or one less of you won't make a difference, but you really need this opportunity."

Jiang Lai nodded: "You're right."

Jiang Lai: Could you tell me about the follow-up cooperation plan first? Also, what are EVE's requirements for me? I'd like to see the contract first, and we still need to discuss the compensation.

Yang Xiaoxiao: Okay, I can send you the follow-up cooperation plan first. The requirements are already stated in it. As for the contract, I may have to send it to you tomorrow. If you have any questions, just tell me directly. I will take care of the follow-up communication with you.

Jiang Lai: Okay! Then I'll trouble you, Sister Yang!

Yang Xiaoxiao: Hahahaha, just call me Sister Xiaoxiao! Sister Yang makes me sound so old!

Jiang Lai: Okay! Sister Xiaoxiao! (Cat emoji)

After Jiang Lai saw that there was no more reply, she lay down again.

"We're really lucky," Jiang Lai said. "After all, EVE clearly had many more suitable candidates, so we still have to thank Sister Xiaoxiao properly."

001 interjected, "Her affection for you is 70%, but unfortunately she's not someone you can win over."

"You're such a spoilsport," Jiang Lai pouted. "There's no live stream today."

"?"

"I closed a big deal, I need to rest."

001 was speechless: "Do you want to hear what you're saying...?"

Just as Jiang Lai was about to refute 001, she saw that she had received a new message on her WeChat.

"Is it Fu An?"

001: "!!! Look what he posted."

"You're so excited, why don't you try to win him over?" Jiang Lai teased, then opened the chat box.

Fu An: Are you there? The results are in. You're the one chosen for Fairy Shaoyin. I'll add you to the group chat. It's full of voice actors, post-production staff, and other personnel.

Fu An: Don't worry, everyone is very kind.

Fu An: Do you have Weibo? The production team is going to issue an announcement and tag people.

Fu An: Although Fairy Shaoyin doesn't have many scenes, she has a lot of book fans who might want to know who voices her. Your audition clip will be released later, so you should be prepared.

Fu An: Although everyone agrees that your voice acting is good, some book fans may not be so rational. Don't let their words affect you.

Jiang Lai looked at the series of messages that came from the other end and thought, "Wow, he's so thoughtful."

Jiang Lai: I haven't opened a Weibo account yet! I'll go and create one now. Should I use the same name as Douyin or choose something else?

Fu An: It's the same as Douyin! I'll also upload the videos to Douyin later, but it's a bit troublesome to tag people with different names.

Jiang Lai: Understood! I'll go create a Weibo account first!

Fu An: Yeah, no rush. The official announcement won't be until tomorrow. We can get everything ready today.

Jiang Lai didn't reply. Instead, she went to register a Weibo account. The original owner really did nothing but study and work, with no entertainment at all. She didn't have a Douyin account or a Weibo account.

Jiang Lai changed her system nickname to "It's Lai, not Lai" and then went to message Fu An.

Jiang Lai: I've registered! What's next?

Fu An: [Screenshot][Screenshot] Please follow these accounts first. They belong to the production team. Also, please follow other people in the production team.

Jiang Lai: OK

Following the names on the screenshot, Jiang Lai quickly found the official account of the radio drama production team for "Peach Blossom Smile," and then followed Fu An, Bai Luxi, and others. Of course, she also didn't forget to follow the author, Feng Heju.

Jiang Lai: [Screenshot] Okay! Fu Da, can you check if there are any problems?

Fu An: Okay, that's fine. I'll remind you when it's officially announced tomorrow. Just interact with them a bit.

Jiang Lai: OK!

Fu An's phone showed that the other party was typing. Jiang Lai waited for a while but didn't see any new messages, so she simply put her phone aside.

"Hopefully we can squeeze some money out of the book's fans tomorrow," Jiang Lai said.

001: "It definitely can, you have to trust the system's products."

Jiang Lai: "Yes, yes, yes. It's as if you can do voice acting just because you have a nice voice but no emotion."

001: "Hmph, if your voice wasn't nice, they wouldn't even bother with you."

"Oh yes, yes, you're right." Jiang Lai nodded indifferently, then turned on her computer, intending to finish watching the soap opera she had been watching.

001 saw Jiang Lai about to watch a drama again: "What are you doing! Why are you watching a drama again! Haven't you been complaining that it's a bad drama? Aren't you going to do a live stream today?"

"Fine, let's not watch dramas, let's play games instead, okay?" "With your skill level?"

"? Personal attack, I've blocked you! So what if I'm bad? As long as I don't care, it's my teammates who suffer. I'll practice more, I'll improve eventually."

"I won't be streaming today, I'll do it tomorrow. I can take advantage of the buzz from the official announcement of the drama and attract a bunch of viewers." Jiang Lai started the game.

"You're really shrewd."

"Each each other."