The Rise of a General's Daughter-in-Law Doctor
Chapter 138 Li Muxia's Marketing Tactics
Li Muxia chatted with the old general for a while longer before leaving, and before leaving, she also called Li Anjin away.
Li Anjin knew she must have something to say to him, so he left with her.
After the two left the old general's courtyard, Li Muxia told Li Anjin about her thoughts.
"Brother, you must have heard about the Cyclamen incident. Now, I need your help to reopen Cyclamen."
Li Anjin knew about what happened at Xiankelai. After all, he and some friends often ate there. Moreover, ordinary people might not see anything wrong with the incident, but these scions of powerful and wealthy families could tell at a glance that they had been framed.
When he learned that Li Muxia had bought the restaurant, he was a little worried. He wasn't afraid of being stabbed in the back by someone, but he was worried that people would be more cautious about the restaurant after someone died there. It would be impossible to turn things around in less than a year or two.
After listening to Li Muxia's words, he asked, "Muxia, why are you saying all this to your older brother? Just tell me what you need me to do."
Hearing this, Li Muxia felt a warmth in her heart and looked at Li Anjin, saying, "Thank you, big brother."
"Alright, let's not talk about thanking each other anymore. But have you really come up with a solution? Although the cyclamen incident isn't a big deal, it's still very difficult for a restaurant to recover from its near collapse," Li Anjin asked worriedly.
Li Muxia: "Yes, don't worry, big brother, I've already thought of a way, but I still need your cooperation."
Then, Li Muxia shared her idea with Li Anjin. After listening, Li Anjin's eyes lit up, and she said repeatedly, "Brilliant! What you said about the celebrity effect is really good. By using the people's admiration and the prestige of powerful families, firstly, it can make the people love the restaurant and increase its popularity, and secondly, it can deter those competitors from making any moves against Xiankelai."
"And that membership system, I also think it's great. I never expected that our family would produce someone with such a business mind."
Hearing Li Anjin's praise, Li Muxia felt a little guilty. She had no business acumen; she had simply copied and used some marketing techniques from her previous life.
Li Muxia's guilty conscience, in Li Anjin's view, was simply shyness after being praised.
Looking at Li Muxia, Li Anjin said, "Muxia, get your things ready. I'll bring them to school tomorrow. Then, at lunchtime, I'll make hot pot in the cafeteria. Such delicious hot pot will definitely attract a lot of people. Then, as you said, I'll let everyone try a couple of bites, and finally, spread the word that Xiankelai is about to launch hot pot."
Li Muxia added, "Well, but I'll bring you some extra hot pot base and a half-and-half pot tomorrow. Give them to a few of your close friends and mention the endorsement to them."
Those who could study at the Imperial Academy were generally children of powerful and wealthy families, most of whom would become important officials in the court in the future.
After all, the Imperial Academy was considered by everyone to be a place that cultivated pillars of the nation, and those who could study at the Imperial Academy were truly talented.
After telling Li Anjin the details, Li Muxia left for the kitchen. She needed to prepare the things for tomorrow, as well as the things for Jun Mochen, tonight.
When Li Muxia arrived at the kitchen, the cooks and some kitchen staff were preparing dinner. Only then did Li Muxia realize that it was already late.
Seeing that the ingredients she bought today to make hot pot base had been prepared, Li Muxia said "thank you" to everyone.
The servants who were working were somewhat flattered, but they grew to like this young lady who respected them more and more.
Fortunately, the kitchen at home was big enough that even with Li Muxia joining in, it didn't feel crowded. While the cook endured the pungent smell of chili peppers to prepare dinner, Li Muxia also cooked the hot pot base. She poured the excellent hot pot base into a square iron pan, waited for it to solidify, and then cut it into cubes of the same size, just like the hot pot base she bought in the supermarket in her previous life.
The bone broth was still simmering, so Li Muxia handed over the task of watching over it to a servant working in the kitchen and left to eat in the dining hall.
As soon as she entered the dining hall, she was embraced by a pink figure. Li Muxia knew who was embracing her without even looking.
He patted Li Anran's head and said, "Ran'er."
Li Anran looked up, sniffed, and said, "Sis, you ate hot pot secretly."
Li Muxia smiled and helped Li Anran sit down at the dining table. She bowed to the three elders in the family before saying, "If I'm eating hot pot, would I not bring you, my little glutton?"
The three elders in the family watched the two laughing and joking with loving expressions.
Li Anran realized what was happening and said with a look of surprise, "Sis, you made hot pot base again."
Li Muxia nodded and said with a smile, "Yes, I made a lot, enough for several meals."
Because she needed to distribute the ingredients for promotion, Li Muxia made a lot of hot pot base this time.
Seeing that the two were about to continue talking, the old general reminded them, "Alright, hurry up and eat, or the food will get cold."
They started eating as soon as they started, and Li Muxia and Li Anran also stopped laughing and joking and started eating too.
Just as everyone put the food in their mouths, they all opened their eyes wide.
The old general asked, "Wanyun, have you changed your cook?"
Shangguan Wanyun: "No."
Seeing everyone's puzzled looks, Li Muxia explained, "Grandpa, we didn't change the cook. I just stayed with them while they were cooking and shared some recipes I'd seen in a book. How was the food today?"
Upon hearing Li Muxia's words, the others all understood.
They said in unison, "Delicious."
It turns out that Li Muxia was also responsible for these dishes. No wonder they tasted so good. Hearing Li Muxia mention the cookbook again, the old general and the others really wanted to find the cookbook and give it to their own chefs so that they could eat delicious meals every day.
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