Rebirth of a Top Student's Handbook

Chapter 243 The Siphon Effect of the Head

Shi Ruizhe: [That's a bit of an exaggeration. The profit sharing the company gives to these students is based on the manufacturer's profit share. How can you use the sales price to calculate the profit sharing?]

Liu Ying: [There's too little useful information; he probably could only find the sales price.]

Guo Xin: [It has a kind of professional yet unprofessional feel to it.]

.......

Du Xingyu: [This is a good way to write it; it's eye-catching, controversial, and easy to generate buzz. If I didn't know I hadn't done it, I would have almost thought it was a paid press release.]

Chen Sheng smiled knowingly as he read Du Xingyu's words.

There are still people who understand you; those who don't understand you simply lack the necessary expertise in that area.

After chatting in the group for a while, Chen Sheng finally spoke up: "[@Du Xingyu, in a couple of days, find a blogger, point out the errors in this article, and also ask that blogger to post their own estimates.]"

Shi Ruizhe: [Why are we looking for bloggers? Why don't we just post an explanation ourselves?]

Du Xingyu: [@Shi Ruizhe, our publicity needs buzz and discussion to generate buzz. If you just give the correct answer right away, how can it generate buzz?]

After sending the message in the group, Du Xingyu opened Chen Sheng's chat window and sent him a private message: "[Let me post this using our own blogger account first, and then we'll see if any bloggers post it on their own. If not, we'll find someone else, okay?]"

Chen Sheng: [Okay.]

After receiving the reply, Du Xingyu immediately forwarded the article to their department's group chat. Then, she arranged for people to write several articles analyzing the article from the perspectives of logic, accuracy of information, and an outsider's viewpoint. These articles were then published using the blogger accounts they had cultivated over the past two years.

Just as Du Xingyu had predicted, after these blogger accounts published their analysis and commentary articles, many other bloggers followed suit and published their own analysis articles.

These bloggers are like that; they will actively analyze trending information in order to gain popularity.

Du Xingyu felt that there was no need to spend money to find bloggers for something that already had a lot of buzz; they would take the initiative to ride the wave of popularity themselves.

The biggest difference between paying and not paying is that you can't make these bloggers write blog posts according to your own ideas.

However, the discussion surrounding this issue mainly focuses on students' income, and it has no negative impact on the future of education.

So as long as there's buzz, that's all that matters; Du Xingyu doesn't care what these bloggers are actually posting.

Riding this wave of popularity, future education has become a hot topic again.

Future Education is now a well-known educational website.

Zhongchuang Elite wanted to emulate the success of Future Education, but unfortunately, it started too late. Even though it spent a lot of money on advertising later, the users it attracted eventually shifted to the leading website, which was Future Education.

After all, the two educational websites have similar models and content, and both are free. Users will definitely prefer to learn from the more famous and popular places, so that they can also learn from and exchange ideas with each other.

Therefore, nearly half of the users attracted by Zhongchuang Elite's huge marketing investment eventually flowed to Future Education.

How could Zhongchuang Elite tolerate doing all this work for others?

Zhongchuang Elite, which once focused on imitating Huachuang Future, has finally "realized its mistake" after suffering the consequences.

They finally realized that if their products were similar to Huachuang Future's, and they couldn't quickly surpass it, they would only be sucked away by it.

Therefore, Zhongchuang Elite has now begun to focus on differentiated competition.

"If I didn't want to ruin the reputation of Future Education, I would really like to go and disgust them too."

In the conference room, Chen Sheng said with a smile.

The development of Future Education in the past two years has been tremendous. Future Education's market share in China's online education industry is approaching 80%.

Moreover, Future Education has now also opened up overseas markets.

Although Future Education is not the most profitable company under Huachuang Future, it has always been the most reputable company under Huachuang Future.

"It's okay! We can use good things!" Zhou Min was quite open-minded about this.

Businesses naturally imitate each other; if one product sells well, other companies will follow suit and launch similar products.

Businesses are inherently profit-driven, and there's nothing wrong with that.

If it weren't for the fact that Zhongchuang Elite's methods were so despicable, Zhou Min wouldn't have cared at all.

After all, when they first started their business, they anticipated that someone would imitate them, but they didn't expect that a company would come up and try to crush them.

Fortunately, Zhongchuang Elite entered the market, because its entry directly squeezed out those small businesses that imitated Huachuang Future.

Without the interference of these small businesses, the future development of education will be smoother.

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