King of Kings, start with a perfect record and strive for the top spot.

Ye Lan looked at the head in front of her that looked like a hard-boiled egg, her lips moved, and she suddenly had the urge to call the other person her godfather.

However, he had already sworn brotherhood with Xu Zhiqiang's father, so the generational order could not be confused.

But it must be admitted that Xu Zhiqiang has indeed solved his most troublesome problem.

Promote!

Currently, most of Xueyao Chinese herbal milk tea's customers are concentrated around Baichuan Mall, which is too limited. To expand further, we need advertising to give everyone a heads-up.

Admittedly, listening to too many advertisements can be annoying, but they can also subtly change your mindset.

For example, if your roommate says they're feeling a bit feverish lately, your first thought would definitely be to drink Wanglaoji herbal tea, not to drink more hot water.

There is one and only one answer.

There are many similar advertisements, the most classic being Pinduoduo's, which even turned into a catchy song:

Pinduoduo, Pinduoduo, the more you buy, the more you save...

These catchy pop songs are so addictive that even after just one listen, they're unforgettable, and you might find yourself humming along when the melody plays again.

This is also what makes advertising so powerful: in the shortest amount of time, it tells the audience all the features and functions of its product.

However, these kinds of advertising slogans are very expensive, even to the point of exorbitant prices, such as "a thousand gold pieces for a single word"!

Ye Lan just hasn't come up with an advertising slogan yet, so she hasn't finalized a promotion plan.

However, he did not intend to use this type of advertising for promotion.

There are two types of advertisements: audio advertisements and audio advertisements. Audio advertisements are expensive and very difficult to promote.

They are usually used in television programs.

The pace of starting a business is too fast, and Ye Lan doesn't have enough funds to promote the business on television yet.

After all, those advertising fees are in the millions or tens of millions, and there's a waiting list. By the time it's his turn, who knows when it will be.

Therefore, Ye Lan decided to choose the second promotion method: cover advertising.

Simply put, it involves hiring people to distribute flyers, printing the characteristics and brand of your milk tea on the flyers, and then sending people to distribute them everywhere. After passing by, passersby will more or less have an impression of it.

Xu Zhiqiang went straight to the point and found such a high-traffic LED advertising screen to help Ye Lan promote her business.

Its effect is self-evident.

Oh no, I want to call him godfather even more now.

Ye Lan's gaze swept over the group of elderly women, all of whom looked at them with gentle eyes, and some even waved and greeted him from time to time.

He suddenly asked, puzzled, "Why can you handle your interpersonal relationships with these people so well, but you can't handle your family relationships?"

The two grew up together, and Ye Lan knew how stifled and miserable Xu Zhiqiang had been during junior and senior high school.

There are only three people in the family. They have a small argument every three days and a big argument every five days. When they are in a heated argument, they will even smash wine glasses and plates.

It has absolutely nothing to do with harmony.

The key point is that Xu Zhiqiang's parents don't think this kind of thing is shameful, and sometimes they even argue with him in front of his classmates and teachers.

The one Ye Lan remembers most clearly is the parent-teacher conference in high school.

The two even had a big argument over who should go on stage to receive the award, and then they even started fighting. Fortunately, the physical education teacher was also there, otherwise the situation would have been unimaginable.

Strangely enough, this physical education teacher, who usually takes leave every day and is even less physically fit than the girls, is incredibly fierce when it comes to fighting.

With strong, powerful arms, he easily separated the two wrestling opponents, as if lifting a child.

At times like this, Xu Zhiqiang would bury his head in his collar like an ostrich, as if that would prevent others from noticing him.

After hearing this, Xu Zhiqiang gave a bitter smile and said, "Every family has its own problems. People with good material lives like to pursue spiritual enrichment, while people with poor lives only think about filling their stomachs."

“When I was little, every time I shared funny stories from school with them, they would impatiently chase me away because they had worked all day and were tired and needed to rest. At that time, whatever I said would disturb their rest. Even when they were doing their homework, they couldn’t make a sound.”

"Gradually, I stopped relying on them. At home, I was like a silent man, rarely speaking. Every time I came back from vacation, I would lock myself in my room to do my homework."

When Xu Zhiqiang got to this point, his voice choked up, his eyes were slightly red, and he tilted his head up at a 45-degree angle to prevent tears from falling.

“They are the ones who caused this situation, but they are turning around and blaming me for being heartless. They said that my parents raised me and I don’t even want to talk to them after the holidays.”

Ye Lan fell silent upon hearing this. Had he known it would be like this, he would have wished he could use Hainuo's ultimate move to reverse time and go back to the moment before, so he could suppress his curiosity.

Xu Zhiqiang's parents are the typical Chinese parents.

They gave their children just the right amount of care—not enough to make them grow up happily, nor so little that they made them heartlessly abandon their parents.

Xu Zhiqiang is a product of this kind of education. His feelings towards his parents are quite complicated. He both hates and feels sorry for them, and he is destined to live a painful life.

Ye Lan frowned. "But when I went to your house last time, I felt that the atmosphere there had eased up and wasn't as tense as before."

Xu Zhiqiang wiped away the tears from the corners of his eyes and smiled. "It's all because you helped me make some money. I gave each of them 10,000 yuan, and the atmosphere at home instantly became harmonious."

“In my family, let alone breaking a cup or bowl, even if you use too much toilet paper, they will nag you for a long time.”

Xu Zhiqiang sighed, "Actually, I can understand them quite well. The primary goal of poor people is to fill their stomachs. As for ideals, poetry, and distant places, those are things to think about after they are full."

Ye Lan sighed silently, raised her hand and gently patted Xu Zhiqiang's shoulder, her gaze burning as if she were making a vow.

"Don't worry, once I make money, you'll only be able to reminisce about these hard times."

Upon hearing this, Xu Zhiqiang gave a bright smile, but the tear stains at the corners of his eyes were still obvious.