King of Kings, start with a perfect record and strive for the top spot.

During the day, foot traffic is average, with only a few people entering the store.

In contrast, the other milk tea shops across the street were packed with customers, as if they never stopped receiving orders.

There's nothing we can do about it; most people aren't quick to try new things.

Because this would mean you'd be the first to try something new, or in other words, the one who steps in the wrong direction and tests the waters for others.

Nobody wants to suffer a loss, even if it's just a small loss that's like a grain of sand on the road of life.

But just because no one buys it doesn't mean no one cares.

A large, festive red carpet was laid out at the store entrance, flanked by gleaming golden ears of rice. Overall, it was very eye-catching, and customers coming and going had already noticed it.

But noticing it doesn't mean they'll make a purchase.

They've gotten used to drinking beverages from other vendors, just like a fixed-time NPC that appears in other vendors' shops at certain times.

It's unrealistic to expect them to change suddenly.

This scene deeply distressed Li Changqing.

Although Ye Lan had said long ago that their product was not milk tea and therefore did not need to be compared with other milk tea shops.

But seeing the sparse customer traffic at his own establishment, while the place next door was packed with people, he couldn't help but shed a tear of bitterness.

Is my startup going to end in failure again?

Hu Weihua, standing to the side, occasionally sneered, "I've said it before, this kind of outdated marketing tactic won't work. Customers aren't stupid, how could they be so easily fooled?"

Ye Lan casually rested her hands on the fence by the wall, her movements unhurried, a cigarette between her fingers as she leisurely smoked.

"No rush. It's only noon now, and most workers are still at work, so the mall's customer traffic is relatively low. We'll see if this trick works once they get off work."

Ye Lan wasn't blindly confident in her strategy; the main reason was that opening a new store was inherently a process of attracting customers.

With fewer customers now, other milk tea shops are busy, but not to the point of being overwhelmed, so people would rather wait a little longer than try something new.

But once everyone has left work, the situation is completely different.

A crowded bubble tea shop will inevitably have a long queue that seems to stretch endlessly. At that point, some people who don't want to waste time queuing will opt to go into the shop instead.

Ye Lan has tried all the products in the store in the past few days. The taste is excellent. When the passersby praise her, it will be a free advertisement.

Seeing how meticulously Ye Lan analyzed each step, Li Changqing stopped talking and moved a chair to sit down next to her.

I'll wait until tonight to see if it's as Ye Lan said.

Just then, Zhang Longhe, the head of the beverage production team, called Ye Lan.

"Vice Chairman, we just received a huge order; the customer ordered a full five thousand servings!"

"Five thousand copies? That's a lot!" Ye Lan was almost stunned when she heard the number.

The opening promotion offers new customers a 50% discount on their first order each day, and subsequent orders are charged at the original price, meaning this is a single order worth 249975!

A huge order worth nearly 25!

"But what if we didn't prepare this much inventory for the first day?" Zhang Longhe's tone was somewhat awkward.

It's like the God of Wealth, carrying a bag full of gold ingots, has knocked on your door, but you are empty-handed, unprepared, and don't know how to welcome this windfall.

Ye Lan frowned, sensing that something was off.

No matter how effective his advertising is, it's impossible to sell 5000 copies on the first day!

And it's a one-time use item.

Adhering to the principle that something unusual must be amiss, Ye Lan inquired about the buyer's information.

Zhang Longhe picked up the takeout receipt and glanced at the recipient's section. "It was purchased by a lady named Lin Xueyao. Hmm, why does that name sound so familiar?"

“凸(艹皿艹)”.

Ye Lan hung up the phone immediately and then dialed Lin Xueyao's number.

After a series of rings, the call was quickly connected.

"Hey, Lin Xueyao, what are you doing? How did you end up buying five thousand servings of Vitality Dew on a food delivery platform?" Ye Lan asked angrily.

"It can only buy a maximum of five thousand copies, but don't worry, I've already asked Butler Lin to create several alt accounts for me, and I'll buy another five thousand copies later."

Lin Xueyao's voice changed from aggrieved to joyful, simply because she could help Ye Lan increase product sales.

This approach left Ye Lan somewhat bewildered.

He originally helped Li Changqing manage the milk tea shop for two reasons: first, to make money and share the profits, and second, to achieve results and show Lin Dongsheng what it meant to be awesome.

But Lin Xueyao's approach means that currency and products will only circulate within their own organization and will never be able to expand outwards.

This is something Ye Lan, who is ambitious and driven, does not want to see.

However, he also understood why Lin Xueyao had gone to such lengths, and gently advised her with her delicate hand:

"How could you be so naive? The food delivery platform takes a cut. The more you order, the more I lose. Quickly cancel them all."

"Oh! Really? Then I'll cancel it right now."

Lin Xueyao was intimidated by Ye Lan, but she wasn't stupid. She immediately came up with what she considered to be an extremely clever method.

"Then you won't lose out if I buy it offline, right?" Lin Xueyao said cheerfully, feeling incredibly proud of herself for thinking of this.

"Grandma, even though my offline events are so successful, I'm still losing money."

Ye Lan was on the verge of tears. No wonder Lin Dongsheng had said that Xueyao was too naive to be suited for business.

With such a pure and innocent mind, she'd probably be sold out and still be helping the seller count the money.

Lin Xueyao tilted her head in confusion, her tone blank and dazed, "Isn't the purpose of opening a shop to make money? Why are you losing money?"

Ye Lan patiently explained:

"Because we are a new store, we have to lose money to gain popularity before we can make money. In short, don't buy our products recently. If you want a drink, just come over and let Lao Zhang make you a cup for free."

His marketing approach employed a market strategy: first, he would lose money to let consumers experience the benefits and convenience of the product, and then gradually restore the price to normal once consumers had adapted.

"I see. All right."

Lin Xueyao felt depressed because she couldn't help Ye Lan.

This feeling was just like when she was a child, looking at Lin Dongsheng who was busy working outside and had no time to care about his family, she felt a deep sense of loss and could only stare blankly, unable to help him in any way.

When she was little, she naively thought that as long as she grew up a little, she could help and share the burden.

But now it seems she oversimplified things.

"Don't be discouraged. Your husband is the most awesome man in the world. Everything is going according to plan. I'll give you a foot massage tonight and tell you the good news."

Ye Lan sensed the disappointment in the other person's tone and quickly comforted them with a smile.

Upon hearing this, Lin Xueyao was no longer sad. The corners of her mouth turned up slightly, and her clear eyes sparkled with joy.

"Then tell me when you're almost back, I'll go wash my feet first, and wait for you when I'm all fresh and clean."