After being reborn, the young master returned to his village and led his wife and daughters to prosp

Originally, the fire and the burning of the house was a bad thing, but because of the owner's actions, it turned into a good thing.

After all, a new house is definitely better than an old one.

The actions of this mysterious boss have astonished the people of Liangshan County, who have not yet experienced the information explosion and the baptism of the internet age.

After all, it's not easy to earn money these days. Just because of this unexpected action, he was willing to spend three thousand yuan to repair someone else's house. This can be considered a very sensational news story in recent years.

As the news spread, Lin's new clothing became known to more and more people, causing a huge uproar in Liangshan County in just one day, with almost everyone discussing it.

As for whether this is true or not, it is clearly another marketing tactic used by Lin Fan.

This is just fake news spread by Lin Fan. Anyone with a discerning eye would not believe it, because the news is too vague. Apart from specifically mentioning Lin's clothing, there is no other information.

There's no information what village the girl is from, what her name is, when the fire started, or when Lin Fan paid for their house repairs. It's clearly fake.

But in this era of scarce information, even a false message becomes true if it is spread by many people.

Furthermore, since the group that spread the false information each time swore that it was true, over time no one questioned it anymore.

Moreover, to make the news more convincing, Lin Fan even bought newspapers for the next three days to publish the story.

Yes, it's a story, not news.

Newspapers cannot publish fake news at will, but if it appears in some inconspicuous story section, such a seemingly newsworthy but actually fictional story will not be taken seriously by anyone.

On the contrary, because the story was published in the newspapers, more people believed and spread it. Of course, even if it was revealed to be false at this time, it didn't really matter, because the essence of propaganda is to spread the word.

In other words, no matter what means are used, even if it's infamy, as long as the name "Lin's Clothing" becomes well-known and famous in Liangshan County, that's enough.

So, the day before the official sale, the Red Leaf Tailor Shop...

The Xie family members stared at Lin Fan in disbelief and couldn't help but ask, "Lin Fan, there's a rumor circulating outside about our Lin's Clothing that a girl rushed into a fire to rescue her clothes, and you, as the boss, were so moved by her actions that you spent money to repair their house. Is this true or false?"

It was Xie Yuan who spoke.

As a key figure in the Lin family's fur business, how could he not be aware of what was happening in his own family?

When he first heard the news, he immediately knew it was fake. Not only was the news incomplete and unfounded, but more importantly, he knew roughly where Lin Fan had been these past few days. He hadn't been to any village on fire, nor had he given anyone money to repair their houses.

After all, such an important matter couldn't possibly be kept from his important employee and his brother's father-in-law, could it?

However, not long after the doubts began, as more and more people spread the word, Xie Yuan also began to doubt herself.

A thought popped into his mind.

Could this really be true?

Otherwise, why would so many people believe it so deeply?

Seeing that even Xie Yuan was starting to have doubts, Lin Fan couldn't help but laugh and say, "Uncle Xie, don't you know me? This is obviously just a rumor circulating outside. You should know very well what I've been doing these past few days."

"But let me tell you the truth, I was the one who had this rumor spread. The purpose is simple: to advertise!"

"I believe everyone on the street is talking about our Lin family's new clothes right now, right? That's the effect I wanted. As for this rumor, just treat it as a joke."

If it were a few decades later, various bloggers on the internet might have come forward to debunk the rumors.

But in this day and age, the way this kind of propaganda uses public opinion and false information to subtly advertise is almost a shocking and admirable marketing tactic.

At least in the history of Liangshan County, no one has ever used this method for promotion. Of course, many business-minded people today may realize the trick and then imitate it.

However, people are only interested in the first time behind many things, and the same goes for the first time of this kind of marketing method. It won't work as well if people use it a second or third time. So Lin Fan is not afraid of shooting himself in the foot.

"Tsk tsk tsk, it really is a rumor, and you're the one who spread it."

"I never thought that advertising could be done this way."

Xie Yuan looked at Lin Fan with a shocked expression, while the others around him were equally dumbfounded.

Clearly, this act of using public opinion to easily spread the name "Lin's Clothing" throughout Liangshan County deeply provoked them.

Xie Hongye used to not believe that there were geniuses in the world because she thought that everyone has two noses and one eye, some are smart and some are stupid, but the difference between smart and stupid is definitely not that big, at least not as exaggerated as rumored.

But after meeting Lin Fan, Xie Hongye realized she was wrong, and very wrong. She now began to admit that there can indeed be a huge difference in intelligence between people.

Take her and Lin Fan, for example.

If Lin Fan hadn't taken the initiative to explain and clarify the purpose of spreading the rumor, they would have racked their brains their whole lives and still never been able to connect the two things together. What else could he be but a genius?

He was even a groundbreaking genius, because no one had ever used this method to manipulate public opinion and advertise for themselves before.

"Uncle Xie, Aunt Xie, Sister Hongye, you should keep this to yourselves. Please don't spread it around."

"Of course, if someone comes to you asking about it, just be vague and give a few perfunctory answers."

After giving the Xie family a few instructions, Lin Fan continued, "Also, the tailor shop will be closed for one day tomorrow. You all need to come to my shop in the mall and help me out. If nothing unexpected happens, there will be a lot of people coming to buy clothes tomorrow, and I definitely won't be able to handle it all by myself."

"We can also move all the furs from the tailor shop over there. From now on, as planned, the shop in the mall will be our main sales outlet, and this place will be our production factory."