After being reborn, the young master returned to his village and led his wife and daughters to prosp
Chapter 285 The Wives' Thoughts
How big is the entire Liangshan County?
In crowded places, the main streets combined have no more than fifty people. In each of these places, an actor is brought in and asked to act out the same lines.
If you give them five yuan a day, countless people will fight tooth and nail to do it. If you promote it like this for three days, the cost will only be one thousand yuan.
However, the benefits and effects of this kind of advertising are obvious.
During the exchange, the actors first used the expensive brand name "Lin" to create a stark contrast with the cheap clothes they were wearing.
By showcasing these new clothes alongside the expensive Lin's furs, the brand's fame was leveraged to create a sense of contrast.
Then they told another lie about their age, making everyone believe that wearing these clothes would actually make them look younger to some extent.
Women are blind, especially when it comes to casting actors. These sophisticated marketing tactics are almost useless nowadays. In this era of limited information exchange, no one would suspect that the seemingly ordinary stranger they meet on the street, or even the stranger they approach and strike up a conversation with, is actually deliberately leading them astray.
As a result, the new clothes under Lin's Fur brand were very cheap and made people look younger. These labels quickly became popular among women in Liangshan County.
The first distinctive label Lin Fan attached to their Shufan clothing line was youth!
His first step was to make sure that everyone who mentioned Shufan's clothes would associate them with the word "youth," making Shufan a synonym for youth!
Without a doubt, this label is irresistible to any woman, from eighty to eighteen years old. What woman could resist the temptation to look younger?
So after the first day of promotion, on the second day, the wealthy ladies at Red Leaf Tailor Shop who had spare money to buy fur coats couldn't contain themselves and began to subtly inquire about things from Lin Fan.
"Mr. Lin, I heard that your Lin family recently released a new batch of clothes?"
"Huh? How did you know? We did launch a few new outfits recently, mainly targeting the general public, but they haven't officially gone on sale yet, and you already know about it?"
Several wealthy women surrounded Lin Fan in front of the counter.
They appeared to be asking casual questions, but in reality, their eyes were constantly on Lin Fan, and they were listening intently to his explanation.
"Mr. Lin, your clothes are so well made, there's no way you can hide it from them."
The lady who had spoken earlier said with a smile, and then continued, "Mr. Lin, we're quite a regular customer of yours. I wonder if we could get a few of these new clothes?"
Hearing the woman's words, Lin Fan feigned surprise and asked, "You want to buy it?"
“But those clothes are just ordinary little dresses and leather shoes, which only cost twenty or thirty yuan. I’m afraid you’ll lose face if you wear them out, given your status.”
Seeing Lin Fan's hesitant expression, the ladies laughed at the same time.
"Mr. Lin, what are you saying? We're just ordinary people who can earn a little more money. Why can't we wear ordinary clothes?"
"Exactly, exactly. We thought your fur coats were too expensive, and you wouldn't even give us a discount. What, now that you have some cheap new clothes, you're not willing to sell them to us?"
Lin Fan gave a wry smile and quickly waved his hand, saying, "How could that be? For someone of your status to wear my clothes is an honor for me."
"Think about it, you are all prominent figures in Liangshan County. You are very particular about your daily life, and you are different from ordinary people. In terms of clothing, you must be presentable. My clothes are just ordinary items worth twenty or thirty yuan."
"To put it bluntly, the fact that you're wearing these clothes is already a favor to my other clothes. If you don't mind that these clothes are too cheap, I'll have a few custom-made for you."
"Forget about buying or not, I'll just give you a few items for free. I should thank you for advertising for me for free."
Lin Fan looked at the ladies with a smile and began to flatter them.
As the saying goes, flattery will get you everywhere. Lin Fan's words immediately brought a look of great satisfaction to the faces of the ladies.
Look how well they put it! It sounds like flattery, but upon closer inspection, it makes perfect sense.
Moreover, Lin Fan is a good man. These ladies usually buy fur coats here for two or three thousand yuan, so how could Lin Fan charge them for clothes that cost only twenty or thirty yuan?
The gifts given away were only worth a few hundred dollars, but they gave these ladies a unique sense of superiority.
"Oh, Mr. Lin, you're too kind!"
"We can't let you give it away for free. We are indeed interested in your new clothes, but I heard that these clothes are for young girls. We are not young anymore, so we don't know if they will suit us?"
The ladies looked at Lin Fan with hesitant expressions.
The reason they suddenly became interested in the clothes was because there were rumors circulating that wearing them would make you look ten years younger.
For these wealthy women, they have no shortage of money or profit; what they lack are things that money can't buy, such as age.
The youngest of these ladies is at least thirty years old, and the older ones are in their late forties or early fifties. If there were clothes that could make them look ten years younger, they would still buy them even if they cost ten or a hundred times more than twenty or thirty yuan.
"Oh my, you are not old at all. You are at the most beautiful age of a woman's life."
"Actually, my clothes naturally have different audiences depending on the style and size. I don't know why, but now it seems that young girls around sixteen or seventeen years old like to wear them. But in reality, they are still children, so wearing them doesn't really highlight the characteristics of my clothes."
"Only mature and elegant women like you can bring out the best in these clothes by adding a youthful and cute touch. In other words, these clothes are tailor-made for you, so how could they not suit you?"
Lin Fan continued to speak eloquently, striking a chord with the ladies.
As for whether what Lin Fan said is true or false?
That's definitely fake. Those little princess dresses would look out of place on people in their thirties or forties. But who said they only produced those pretty little princess dresses? Those dresses were just a gimmick to boost their reputation.
We want everyone to remember Shufan's clothes as a symbol of youth and vitality.
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