Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man
Chapter 307 Contract Manufacturing
Upon hearing this, everyone smiled and nodded in unison.
"Boss Liang, your reward system is absolutely fantastic."
"With such a great reward system, we will definitely work hard and strive to be the best."
"That's right, first place is definitely mine!"
"You're talking nonsense, it's definitely mine."
The merchants argued amongst themselves, but each of them wore a smile.
Clearly, everyone involved was very happy after reaching a cooperation agreement with Liangji Canned Food Factory.
Because this means they will be faced with a path to wealth.
"Since you think the reward system is good, now we need to talk about the punishment system..."
Seeing the smiles on everyone's faces, Liang Ming immediately spoke again.
Upon hearing Liang Ming's words, the smiles on everyone's faces froze, and they all tensed up.
Punishment mechanism?
With such a generous reward system, the penalties are unlikely to be lenient either...
"Boss, what is the punishment mechanism?"
At this moment, Wang Ren spoke up and asked on their behalf.
What Wang Ren asked was what they wanted to know.
Hearing Wang Ren's words and seeing everyone's eyes on him, Liang Ming didn't waste any words and immediately said:
"The punishment mechanism is also very simple. If a fruit canning OEM manufacturer that cooperates with our Liangji Canned Food Factory has the lowest supply volume for three consecutive quarters, our canned food factory will terminate the contract with them directly!"
"In addition, if our factory discovers that the canned fruit supplied by the OEM has quality problems more than twice, we will terminate the contract immediately!"
Everyone breathed a sigh of relief upon hearing Liang Ming's words.
They had expected some severe punishment, but it turned out to be just these two conditions.
Putting everything else aside, the quality of these canned fruits is high enough that even if Liang Ming didn't mention it, they would still ensure it's of high quality.
After all, they are a small family-run business; if the food doesn't taste good, customers won't buy it.
In addition, they are selling fruit from their own orchards, and it's a rare opportunity for them to consume the fruit from their own orchards at home. Nobody wants to ruin their reputation.
Therefore, they certainly have no problem meeting quality requirements.
The only requirement for Liang Ming to be terminated is that his "production volume has been among the lowest for three consecutive quarters".
They felt even more that there was nothing wrong with it.
"Boss Liang is such a good person. He was willing to buy our canned fruit when he saw that it wasn't selling. Instead of working hard to produce, we're at the bottom every quarter. What's the point of having a contract manufacturer like that?"
“That’s right. Even if Boss Liang didn’t say it, if anyone’s supply volume is at the bottom for three consecutive quarters, we’ll all spit on them and drive them away.”
"That's right. Boss Liang gave him three chances. If he doesn't cherish them, then there's no need for him to continue cooperating with Boss Liang."
The crowd discussed it animatedly, seemingly agreeing that Liang Ming's punishment mechanism was without fault.
"Since everyone agrees that this punishment mechanism is acceptable, then let's proceed with it."
Liang Ming immediately spoke up.
No one had an opinion.
Immediately, Liang Ming instructed Wang Ren to prepare the contract.
In the office of Liangji Canned Food Factory, Liang Ming signed cooperation agreements with these contract manufacturers.
After signing the contract, these people thanked Liang Ming profusely and then left Liang's Canned Food Factory.
That afternoon, they delivered all the squeezed fruit cans they had to Liangji Canned Food Factory.
Without further ado, Liang Ming immediately instructed Wang Ren to arrange for people to inspect all the canned fruit, then relabel and replace the labels.
“Starting tomorrow, you should stop using the fruit canning products from your own small workshops. Each one of yours is different, it’s too messy.”
As Liang Ming settled the payments with these contract manufacturers, he said;
"Wait a moment, you'll transport a batch of canned goods back from our cannery."
"From now on, you will use our cannery's ** to produce canned fruit."
"If it's delivered this way, we won't need to change the label; we can start selling it directly under our own brand."
Hearing Liang Ming's words, none of them objected and they all nodded in agreement.
After these people left, Liang's Canned Food Factory had tens of thousands more cans of fruit.
"Director Wang, this batch of canned fruit needs to be carefully inspected before it is sold."
"We can send them to the sales points below, and at the same time launch some discount promotions to attract consumers to buy them."
Liang Ming found Wang Ren and gave him some instructions.
Upon hearing Liang Ming's words, Wang Ren looked puzzled and asked, "Boss Liang, why is that?"
"Although the quality of the canned fruit from these fruit canning workshops is indeed quite good, it is not directly produced by our Liangji Canning Factory."
Liang Ming began to explain:
"Therefore, the sales price must be differentiated from the products produced in our cannery."
"First, it's to better find the source when problems arise, and second, it's also a way to give consumers some promotional benefits."
“They can buy our canned fruit for less money, and they can understand if there is a slight difference in quality.”
“You can define these OEM canned fruits as custom versions of those from our Liangji Canned Food Factory.”
Liang Ming's actions were quite common in the business world in his previous life.
Products that require a brand are not actually produced in their own factories, but rather outsourced to contract manufacturers. They are simply labeled with their own brand name.
The quality of products manufactured by these contract manufacturers is certainly not as good as that of the main manufacturers, but merchants will lower the price of these products to create the feeling that consumers are getting a bargain.
That's why consumers don't care too much about minor flaws when they buy these OEM products.
After all, I already bought it at a very favorable price.
Of course, this is all predicated on the fact that the quality of these OEM products is within a reasonable range.
Upon hearing Liang Ming's words, Wang Ren's face also showed a look of sudden realization:
"Mr. Liang, I understand what you mean!"
"Brilliant, absolutely brilliant!"
"I've really learned a lot of useful business knowledge from you!"
My admiration for you is just like...
Seeing that Wang Ren was about to flatter him, Liang Ming quickly waved his hand to stop him and said:
"Director Wang, stop with the flattery and get to work."
Hearing Liang Ming's words, Wang Ren swallowed back the words he was about to say and gave an awkward smile:
"Yes, Boss Liang!"
After saying that, he turned around and went to arrange the quality inspection, replacement of labels, affixing of nameplates, and sales of these contract-manufactured canned fruits.
This batch of canned fruit received a positive market response due to its good quality and affordable price.
Many customers who bought the fruit canned goods reported that they tasted good and were reasonably priced. Liangji Canned Food Factory is truly a conscientious business!
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