Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

Seeing that Liang Ming didn't respond, Qian Jian realized his plan had failed and could only smile helplessly:

"Brother Liang Ming, even the state-run restaurant I'm in charge of is so difficult to run, aren't you going to offer me some comfort?"

Liang Ming smiled and said, "Director Qian, you are a person with ideals and ambitions. You also know that the trend of going into business is inevitable."

“In the future, more and more state-owned restaurant workers will want to go into business, and you definitely can’t stop them.”

"I think you should seize this opportunity and think carefully about your future."

Liang Ming's words were not an exaggeration.

Don't be fooled by Qian Jian's current position as the director of the county's state-run restaurant, which seems very prestigious.

However, with the wave of reform and opening up in China, more and more private restaurants have emerged.

These privately-owned restaurants, with their affordable dishes and warm service, will attract more and more ordinary people to dine out.

Consequently, the revenue of state-run restaurants will gradually decrease.

By the late 1980s, many state-owned catering establishments were either going out of business or being converted into private restaurants due to poor management.

Even if a state-run restaurant went bankrupt, leaders like Qian Jian would still be given a job with a sinecure.

However, the salary is very low, and by the time they retire, they won't be able to save much money.

Qian Jian is almost forty years old now. This state-run restaurant in the county can only last another ten years at most. By then, he will be over fifty.

Liang Ming and Qian Jian were friends, and he never expected that when Qian Jian retired, he would only have tens of thousands of yuan in savings.

Qian Jian naturally understood Liang Ming's meaning, and couldn't help but smile, saying, "Brother Liang Ming, I know your intentions too."

"But I am now the director of the county's state-run restaurant. I worked hard for decades to get to this position."

"You want me to give up this position and go into business? Even if I agree, my family won't agree."

Qian Jian is currently the director of the county's state-run restaurant. His power is neither too great nor too small.

At least now, in state-run restaurants, he can provide some of the ingredients, tables, chairs, pots, and other purchases to his relatives.

Even assigning a few apprentices to the restaurant is just a matter of a word.

Going into business might bring huge profits, but it also means losing some rights.

"Director Qian, there are some things that you really have to give up in order to gain something."

Liang Ming understood Qian Jian's predicament and didn't try to persuade him further, only saying:

"However, if you want to stay in this position, you not only need to think about how to generate revenue for the restaurant, but also how to fight for yourself while you're in this position."

"After all, reform and opening up is the general trend, and the development of the private economy and individual businesses will definitely be the general trend in the future."

In short, other sectors within state-owned enterprises, such as steel, chemicals, and coal mining, may not decline for the next few decades.

But state-run restaurants will inevitably decline step by step.

"Brother Liang Ming, I've remembered your words, and I'll think about them carefully."

Qian Jian said to Liang Ming with a serious expression.

At this point, he turned to Liang Ming and asked, "Brother Liang Ming, you're quick-witted. Is it possible for you to come up with other legitimate revenue-generating projects while I continue to serve as the director of the county's state-run restaurant?"

Upon hearing Qian Jian's words, Liang Ming couldn't help but smile. This Director Qian had indeed hit the nail on the head.

"There is indeed a way," Liang Ming said without beating around the bush.

"Do you have any trustworthy relatives? Not those working in state-owned enterprises..."

Hearing Liang Ming's words, Qian Jian nodded and said, "Yes, my brother-in-law is one. After he graduated from high school, I arranged for him to work at the machinery station, doing some rough work like moving and lifting!"

"However, he was quick-witted, but not very strong. He didn't last long before he was assigned to guard the warehouse because he couldn't do heavy work."

“During this period, he often muttered to himself at home that watching the warehouse was too boring and he wanted to go into business.”

Upon hearing this, Liang Ming's eyes lit up, and he said to Qian Jian, "Director Qian, isn't this perfect?"

"Can't your brother-in-law go into business for you?"

Upon hearing this, Qian Jian was somewhat taken aback: "Brother Liang Ming, what do you mean by 'go into business for me'?"

“Director Qian, with my fruit cannery as an example, do you need me to explain it too clearly?” Liang Ming retorted.

"Don't forget, I also have a golden winery..."

Upon hearing Liang Ming's words, Qian Jian immediately realized what was going on.

Liangji Canned Food Factory can open canned food direct sales stores.

The same applies to the Golden Distillery.

Most importantly, the Golden Winery currently does not have any directly operated Golden Hotels.

This is a great way to make money.

Thinking of this, Qian Jian took Liang Ming's hand and said earnestly:

"Brother Liang Ming, you have to help me with this matter, help my brother-in-law."

“I remember you have a Liang Hei Ya braised food chain brand, which seems to accept franchisees.”

"Your Golden Winery's directly operated stores must also accept franchisees, right?"

"You can let my brother-in-law join your directly operated store, right next to my restaurant, to open a Golden Wine directly operated store. We can discuss the franchise fee."

Upon hearing Qian Jian's words, Liang Ming smiled.

really.

Can someone who can become the director of a county-run restaurant be mediocre?

Qian Jian grasped his meaning so quickly.

This saves Liang Ming from having to waste his breath.

Liang Ming instructed Qian Jian to guide his brother-in-law to join the directly operated winery of the Golden Winery, which was actually a model similar to the wine shops of later generations.

Qian Jian's brother-in-law took wine from the Golden Winery and sold it at the directly operated store, which was a Golden Wine specialty store.

Anyone who wants to buy Golden Wine will definitely think of going to a Golden Wine specialty store first.

Because it guarantees authenticity.

Counterfeit versions of Golden Wine may exist to varying degrees in other sales channels.

It can be said that as long as Qian Jian's brother-in-law's Golden Wine specialty store is open, it will not lose money, and may even make a lot of money.

"Director Qian, since you've brought it up, I have no choice but to agree."

Liang Ming smiled and said to Qian Jian:

"However, it would be best if you brought your brother-in-law to my Golden Winery tomorrow so we could discuss the specifics in detail, shall we?"

Upon hearing this, Qian Jian naturally had no objection and nodded in agreement repeatedly.

After Qian Jian left, Wang Ren, who had been pretending to be busy, couldn't help but come over and ask:

"Mr. Liang, is your Golden Winery really going to open directly operated stores? And accept franchisees from outsiders?"

"Yes, what's wrong? Do you have any ideas?" Liang Ming asked with a smile when he heard this and saw the hopeful look on Wang Ren's face.

"Mr. Liang, if your Golden Winery accepts franchise stores, I'd also like to join..."

Wang Ren chuckled and said.