Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

"Directly operated stores? Aren't the fruit canning points we currently sell at the entrances of various state-owned catering establishments just like that?"

Liang Ming countered with a question.

Wang Ren immediately explained, "Boss Liang, although those sales points can be considered a sales channel, they are, after all, temporary sales points."

"For consumers, these temporary sales points are no different from street stalls."

"In addition, since we sell food products, customers will definitely worry about what to do if there is no after-sales service after they buy canned fruit."

"If we had official directly operated stores, with shops dedicated to selling canned fruit, I believe customers would feel more at ease."

After hearing Wang Ren's analysis and explanation, Liang Ming remained silent for a few seconds.

Was Wang Ren wrong?

Of course it is right.

Although Liangji Canned Food Factory's canned fruit sells well, it really can't do without its own directly operated stores.

From another perspective, having directly operated stores can directly enhance the reputation of Liangji Canned Food Factory.

A good reputation is very important for a company to go far.

With fame comes profit.

"Director Wang, you're absolutely right. Our Liangji Canned Food Factory does indeed need to set up its own directly operated stores."

Liang Ming immediately made the decision and said to Wang Ren.

Upon seeing that Liang Ming approved of his idea, Wang Ren's face lit up with joy.

"The matter of opening directly operated stores..."

"There's no time to lose, Director Wang. Since you brought this up, you should arrange for someone to do it."

Liang Ming said decisively:

"The shop's name is Liang's Canned Goods."

"Once our Liangji Canned Food Factory has more types of canned products in the future, we will be able to stock more products in our directly operated stores."

Upon hearing Liang Ming's words, Wang Ren did not object and nodded in agreement.

With Liang Ming's permission, Wang Ren quickly gathered his team and began preparations for the establishment of Liang's Canned Food Direct Store.

In order to enable the directly operated stores to start sales quickly after opening, Wang Ren set up the stores near state-owned catering units.

Only in this way can we better attract customers from the previous sales points.

The temporary sales points will eventually have to be removed.

It's better to let it play a greater role before we leave.

The renovation of the directly operated stores also attracted the attention of the directors of those state-owned catering units.

Qian Jian first approached Liang Ming to inquire about the situation of this directly operated store.

"Director Qian, you don't need to overthink it. Our factory manager Wang just feels that the temporary sales point for canned fruit is too rudimentary and doesn't reassure customers."

"We are opening directly operated stores simply to attract customers from temporary sales points; there is no other intention."

Liang Ming explained to Qian Jian with a smile.

After hearing Liang Ming's explanation, Qian Jian asked;

"Mr. Liang, according to you, this temporary sales point is going to be closed down, right?"

"Then, I wonder, what are your plans for arranging the staff at the temporary sales point?"

Upon hearing Qian Jian's words, Liang Ming immediately understood what he meant.

When this temporary sales point was set up, for the benefit of both parties, Liang Ming agreed to Qian Jian's request to arrange for his relatives to work there as salespersons.

During this period, Qian Jian's relatives who worked as salespeople at temporary sales points have made a lot of money.

Now, all their relatives envy them for finding a good job by following Qian Jian.

Therefore, Qian Jian was worried that his relatives would lose their jobs after the temporary sales point was removed.

"Director Qian, don't worry, after my directly operated store opens, I will also need sales staff to be responsible for selling canned goods."

Liang Ming immediately smiled and said to Qian Jian:

"These salespeople were naturally employees who first worked as salespeople at temporary sales points."

"In short, once the directly operated stores open, employees at the temporary sales points who are willing to continue working can go directly to work at the directly operated stores."

At this point, Liang Ming added:

"Besides, a directly operated store has a storefront, which is more prestigious than working at a temporary sales point, isn't it?"

Hearing Liang Ming's words, Qian Jian finally felt relieved.

“Brother Liang Ming, you’ve always been so meticulous in your work. With you saying that, I feel at ease.”

Qian Jian spoke up.

After Qian Jian finished explaining, other heads of state-owned catering units approached him to inquire about the situation of the directly operated stores.

Qian Jian repeated Liang Ming's words to them verbatim.

After hearing this, the heads of those units finally breathed a sigh of relief.

They also set up their own people at the temporary sales point.

Now that our own people's jobs are safe, that's good.

As for whether directly operated stores will take away sales of canned fruit from state-run catering units, they don't care.

The renovation of several directly operated stores was completed in just a few weeks.

After all, it's not a restaurant, so a simple plumbing and electrical connection is all that's needed.

Shops in this era weren't as elaborate as those in later times, with plastering, tiling, and decorations.

Once you have the water and electricity connected, the containers set up, the signboard written, and the business license ready, you can start operating.

On the first day of the direct-sale store's opening, Wang Ren selected outstanding employees from various temporary sales points to be responsible for selling canned fruit.

The remaining sales staff at the temporary sales points, while also responsible for sales at the points, primarily serve to drive traffic to the directly operated stores.

With the deliberate promotion of temporary sales points, many customers are also willing to go to the newly opened directly operated stores to buy canned fruit.

After all, ordinary people have a natural curiosity and a desire for novelty.

Newly opened shops always attract them.

This is why the sales figures for each directly operated store on the first day were astonishing.

Take Liangji Canned Food Direct Sales Store, a state-run restaurant in the county, for example. Its daily sales reached 1800 pieces.

This directly broke the sales quota for canned food in state-run restaurants.

"Boss Liang, you're really something! The sales volume of Liang's Canned Food Direct Store on the first day broke our restaurant's record."

“From now on, it will be increasingly difficult for our state-run restaurants to sell canned fruit.”

When Qian Jian arrived at Liang's Canned Food Factory, he sighed to Liang Ming.

Upon hearing this, Liang Ming smiled and said, "Director Qian, your county's state-run restaurants don't make a profit from selling canned fruit; catering is your main source of income."

"You certainly wouldn't be interested in this small volume of canned fruit."

Hearing Liang Ming's words, Qian Jian shook his head and chuckled:

"I don't care about the sales of this small amount of canned fruit, but many of our restaurant workers are worried when they see that the canned fruit isn't selling."

“Especially some of the female employees who made a lot of money selling canned fruit are now thinking about whether to quit their jobs and work for you.”

Now is the time of reform and opening up, and people are enthusiastically going into business.

Many employees of state-owned enterprises want to give up their secure jobs and venture into the business world.

After all, how could anyone resist a business that could earn them a month's salary in a single day?

Upon hearing Qian Jian's words, Liang Ming didn't dare to reply.

After all, what Qian Jian said was true.