Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

Seeing the receptionist's stammering manner, the guesthouse manager guessed most of what had happened.

His face immediately darkened.

The township head finally gave himself a task: to promote Golden Wine.

We need to make Golden Wine a specialty and a signature product of Stone Township.

This is just the beginning, and it's already being tripped up by its own employees.

If this matter is not handled seriously, many more problems will arise in the guesthouse in the future.

Thinking of this, the guesthouse manager turned to the receptionist and said:

"Starting today, you are suspended. Go home and reflect for a few days. You can come back when you have reflected on your actions."

The receptionist turned pale upon hearing the manager's words and, not daring to say anything, replied, "Yes, manager."

The moment she turned away, it meant that the lucrative front desk position was no longer hers.

In those days, there weren't many privately owned hotels and guesthouses.

Many passing merchants would choose to stay overnight in these state-run guesthouses.

Especially at night, when there is nowhere to stay, passing merchants who want a clean, tidy room that is not in a corner and is not moldy will definitely have to bribe the front desk of the guesthouse.

It's fair to say that the most lucrative positions in the guesthouse were the front desk staff and the kitchen cooks.

The guesthouse manager watched the female receptionist's departing figure with an indifferent expression.

Although I can't control whether an employee stays or leaves, I do have the right to reassign this female receptionist to a dirty or tiring job after she has reflected on her actions.

"Dear guests, I apologize for the unpleasant incident that just occurred."

"Let's continue talking about the Golden Wine."

"How many bottles of Golden Wine do you want to buy?"

The guesthouse manager turned around and personally asked the guests.

Upon hearing the guesthouse manager's words, the guests hesitated.

They are also considering how many bottles of Golden Wine to buy.

Seeing the guests hesitate, the guesthouse manager immediately added fuel to the fire, saying:

"I forgot to tell you all, this Golden Wine is a specialty of our Stone Township. It has a long brewing cycle and is quite rare."

"We only have 15 bottles left at our guesthouse."

"If you miss it, you'll probably have to pass through our Stone Village again to buy it."

Upon hearing the guesthouse manager's words, the guests' eyes immediately brightened.

"Director, I'd like a bottle of Golden Wine!"

"I want two bottles!"

"I want two bottles too!"

In less than 5 minutes, all 15 bottles of Golden Wine were sold out.

The customers who bought the wine all had smiles on their faces. After paying for the wine and their rooms, they left happily.

Customers who couldn't buy the Golden Wine looked utterly disappointed.

"This wine is so delicious. I didn't get to buy it this time. I don't know when I'll be able to drink it again."

"I really regret it. I should have done it sooner."

"This golden wine is delicious, doesn't give me a headache, and it even contains gold. After I finish it, I can keep the bottle as a souvenir. Why didn't I buy it sooner?"

That's just how people are; they always long for what they don't have.

Some guests couldn't help but say to the guesthouse manager:

"Director, could you possibly think of a way to order another batch of Golden Wine from the distillery?"

"We're willing to pay extra, 26 yuan, no, 27 yuan a bottle!"

"That's right, we're willing to pay extra just to let me buy one bottle."

The guesthouse manager was secretly pleased to hear about the guests who hadn't been able to buy any alcohol.

The 15 bottles of Golden Wine he just sold brought the guesthouse over 300 yuan in revenue.

These customers are actually willing to spend a lot of money to buy them.

Isn't this extra money his?

"That might not be easy. The Golden Winery's Golden Wine is sold in limited quantities every day."

The guesthouse manager looked troubled and said:

"To be honest, the 25 bottles of Golden Wine in our guesthouse were obtained by our township head after he personally intervened and negotiated with the winery owner."

"I didn't expect that it would be sold out in just two days after I brought it back."

The passing merchants, upon hearing how precious and rare this golden wine was, became even more eager to try it.

"Director, could you please help us and think of a way to get some back for us?"

"Yes, Director, I'm counting on you."

The guests pleaded with the guesthouse manager.

Hearing what everyone said, the guesthouse manager hesitated for a moment and said, "Since you all want to buy it, then I'll swallow my pride and go to the winery myself to beg the factory manager if he can spare some wine for me."

At this point, the guesthouse director added:

"However, I can't guarantee whether we can get it. If you're willing to wait, stay another day. I'll give you an answer in the cafeteria tonight."

"If you don't want to wait, then go ahead and do your own business."

Upon hearing this, the guests all expressed their willingness to wait.

The guesthouse manager immediately inquired about the quantity of Golden Wine the guests intended to purchase.

The final number was 25 bottles of gold liquor.

When the guesthouse manager saw this number, he was overjoyed.

25 bottles of Golden Wine, at a price of 27 yuan per bottle, would cost 675 yuan.

Even after deducting the cost price of 20 yuan, their guesthouse can still make a profit of 175 yuan.

……

Liang Ming was unaware that the sales of the Golden Winery were about to skyrocket.

He was at the Golden Winery at the moment, where the workers were brewing, bottling, and packaging the wine, and everything was proceeding in an orderly manner.

"Xiao Ming, at our Golden Winery's production speed, we can produce hundreds of bottles of Golden Wine every day."

"This is under the premise that you asked me to deliberately control the production volume. If we unleash production, we can produce even more every day."

"I just don't understand, our Golden Winery's Golden Wine has a factory price of 20 yuan per bottle. Wouldn't the more we produce, the more we can sell?"

Liang Wen looked at Liang Ming, somewhat confused, and said...

Hearing his second uncle's words, Liang Ming smiled and said:

"Second Uncle, we sell high-end liquor. We sell not only its taste, but also its quality and its style."

"If you were hosting a dinner party and you bought a bottle of Golden Wine, would you want the people around you to also casually pull out a bottle of Golden Wine and compare it with yours?"

Upon hearing Liang Ming's words, Liang Wen fell silent.

He seemed to understand Liang Ming's meaning somewhat.

If you spend a few dozen yuan to buy a bottle of "Golden Wine" and then show it off at a village banquet, you certainly wouldn't want others to bring out such expensive wine as well.

Seeing that his second uncle Liang Wen seemed to understand but not quite, Liang Ming didn't say much.

His marketing tactic has a classic name in later generations: "Scarcity Marketing!"

Just then, a commotion suddenly broke out outside the Golden Distillery.

"What? Your winery's liquor used to sell for only a few yuan per kilogram, but now it's selling for over ten yuan? Are you robbing us?"

“I’ve been drinking with your liquor for over ten years. This way of doing business is not right.”

"You have to give me a few kilograms of liquor today at 3 yuan a bottle, or I'll smash up your factory."

Hearing the commotion outside the factory, Liang Ming frowned slightly, turned to Liang Wen, and asked:

"How is this going?"