Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

"Take it. When you're out and about, having money on you will give you peace of mind."

Liang Ming stuffed the money into Mao Fang's hand and said.

"No, Mr. Liang, I have money. I already have the money for my daughter's medical treatment with me."

Upon hearing this, Mao Fang waved his hand in refusal.

That liquor workshop sold for 5000 yuan, which is already considered a high price.

He felt embarrassed to take Liang Ming's money again.

Seeing this, Liang Ming insisted on stuffing the money into Mao Fang's hand and said earnestly:

"Take this money!"

"The money isn't for you, it's for your daughter."

"Here, take this and buy some nutritional supplements for your daughter. She won't be able to do without nutrition if she has surgery."

"Once she recovers and gets a good job, I might need her help."

Upon hearing Liang Ming's words, Mao Fang understood the other party's goodwill.

"Alright then, Mr. Liang, I'll accept your money. I'll remember your kindness."

Mao Fang looked at Liang Ming with a serious expression and said:

“If my daughter is assigned a good job, I will make sure she remembers your kindness.”

Upon hearing Mao Fang's words, Liang Ming smiled but didn't say anything more.

No one can predict the future.

I was just trying to create a good connection.

After watching Mao Fang walk into the city's train station, Liang Ming drove away.

When we returned to Shitou Township and the liquor workshop, it was already afternoon.

All the workers at the liquor workshop knew that Liang Ming was their new boss, and they all greeted him warmly.

"Boss Liang!"

"Boss Liang!"

Hearing the workers' respectful words, Liang Ming nodded slightly and asked:

"Where did Factory Director Liang Wen go?"

"Boss, Factory Manager Liang is working in the factory manager's office," a worker who knew the situation said.

Upon hearing this, Liang Ming nodded.

When he arrived at the factory manager's office, he saw his second uncle, Liang Wen, sitting at his desk preparing documents.

"Xiaoming, you've come at the right time. I've already prepared all the necessary documents. When we're handling the transfer procedures, we can apply for the factory construction permit at the same time..."

"Have you decided on a new name for our distillery?"

Upon seeing Liang Ming, Liang Wen immediately spoke.

Upon hearing this, Liang Ming thought for a moment and said, "Let's name the new liquor factory 'Golden Liquor Factory'."

"Golden Wine?" Liang Wen asked, a look of curiosity on his face.

Liang Ming happened to be chatting with Liang Wen about the future of the liquor factory, and said:

"Second Uncle, what do you think is the selling point of our liquor factory?"

“Of course it’s our baijiu, it tastes great,” Liang Wen said.

"Can you increase sales just by relying on the taste of baijiu? If that's all you have to offer, why hasn't this baijiu workshop become famous after all these years?"

Liang Ming countered with a question.

Liang Wen hesitated upon hearing Liang Ming's words.

If good-tasting baijiu could attract customers, this baijiu workshop wouldn't be facing a shortage of customers right now.

"Xiaoming, do you have any ideas?" Liang Wen asked.

"For a liquor distillery's products to sell well, their own flavor is a key factor."

"The most important thing is the intensity of publicity and marketing strategies."

"What is marketing? For example, product promotion and sales discounts."

Liang Ming looked directly at Liang Wen and said.

“Our Golden Winery’s liquor products are now inferior to others in terms of quality.”

Upon hearing this, Liang Wen's face showed a look of sudden realization, and he said, "Xiao Ming, you mean we should make the baijiu (Chinese liquor) have a gold lacquer finish?"

"And then advertise it as Golden Wine?"

“Don’t use gold paint. If you’re going to use it, use real gold,” Liang Ming said, shaking his head.

"Real gold?" Liang Wen gasped when he heard Liang Ming's words.

"Xiao Ming, you're not kidding, are you?"

Do you know how much gold costs per gram now?

Seeing Liang Wen's excited expression, Liang Ming smiled and said:

"I know, it costs about thirty or forty yuan per gram."

“You know how much money you make with gold. If you put gold in the liquor, aren’t you going to lose everything?” Liang Wen said.

"Second Uncle, don't get excited, let me explain slowly," Liang Ming said with a smile.

"Although gold is to be added to the liquor bottle, it will only be a gold ring around the bottle neck."

"When the gold is pressed into a thin layer, about 0.3 grams is enough to complete the process."

"In other words, the cost of a bottle of baijiu is only 9 yuan."

Hearing this, Liang Wen said with some excitement, "Xiao Ming, you yourself said that the cost of producing baijiu is 9 yuan. So how much should we sell it for?"

"A bottle of Niulanshan only costs a few yuan."

"Our liquor has such a high production cost, how much do we need to sell to break even?"

Hearing Liang Wen's words, Liang Ming smiled and said, "A liquor business that doesn't lose money is called making money?"

Seeing Liang Ming's meaningful smile, Liang Wen was taken aback: "Xiao Ming, you mean..."

Liang Ming smiled confidently and said, "Our liquor was never intended to make money from sales volume from the very beginning."

"Our liquor is for the high-end liquor market. Our competitors are high-priced liquors like Moutai, Fenjiu, and Wuliangye."

"If we're not going to do it, we won't do it. If we're going to do it, we'll do it the best in the industry."

Upon hearing Liang Ming's words, Liang Wen fell silent.

If he hadn't watched Liang Ming grow up and knew him inside and out, he would have thought that his nephew Liang Ming was possessed by some evil spirit.

Liang Ming actually dared to say that he was going to compete with Moutai.

Although the current market price of Moutai is only a dozen yuan, and the taste is just so-so, the reason it can be sold at such a high price is entirely due to marketing.

But after all, Moutai's reputation in the domestic liquor market is already deeply rooted and unshakable.

Any liquor brand that tries to compete head-on with Moutai is like throwing an egg against a rock.

"Xiaoming, I think that the operation of our Golden Winery should be carried out steadily and step by step."

Finally, Liang Wen spoke up and tried to persuade Liang Ming.

Liang Ming knew that his second uncle said this because he felt that his goal was too big.

But Li Liangming believes that the liquor industry is inherently a low-cost, high-profit industry.

Using real money to promote liquor already increases one's own costs.

There is no problem in entering the high-end liquor market.

"Second Uncle, just do as I say."

"This is my new gold liquor design, and the bottle ring must be made of real gold."

As Liang Ming drew the design blueprints for the Golden Wine, he spoke to Liang Wen.

"Xiao Ming, are you really going to insist on doing things your own way?"

Upon hearing Liang Ming's words, Liang Wen looked helpless and said...

"Your decision could very well wipe out all the customers that Golden Winery has built up."

"Could the century-old baijiu tradition of Director Mao's family be about to end here?"

Although Liang Wen knew his words were harsh, everything he said was for the sake of the liquor factory.

After all, he also invested in the company.