Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

Seeing that Liang Ming seemed to want to test him, Qian Jian chuckled and said:

“Boss Liang, as you said yourself, making money requires the word ‘making,’ so naturally it’s an action taken to obtain money.”

Hearing Qian Jian's words, Liang Ming nodded, then shook his head and said, "Your explanation is both right and wrong."

"Oh? Mr. Liang, do you have a better explanation?"

Qian Jian countered with a question.

Liang Ming didn't waste any words and immediately stated his thoughts:

"Making money is something I can break down into its components!"

"One is the character '贝' (bèi), and the other is the character '兼' (jiān)!"

“The character '贝' (bèi) is composed of the radical '货' (huò), which refers to a substance that satisfies the needs of the people.”

"The character '兼' means to connect or link the preceding and following parts."

"In summary, if you want to earn something, you must first provide others with the material or emotional value they need!"

"Only in this way can you receive something in return, such as money or gratitude..."

"Material value? Emotional value?"

Upon hearing the novel term "Liang Ming," Qian Jian's eyes lit up, and he said:

"Mr. Liang, your words are worth more than ten years of study."

"The terms 'material value' and 'emotional value' encapsulate the core of doing business."

"The reason why our state-run restaurants can make a profit is because they can provide customers with both material and emotional value."

Seeing that Qian Jian understood his meaning so quickly, Liang Ming smiled with appreciation and said:

"Director Qian, if you can understand these two points, you've already surpassed 90% of people."

"If the number of customers in state-run restaurants decreases in the future, it must be because there is a problem between material value and emotional value."

Qian Jian nodded repeatedly.

He now finally understood why Liang Ming, without any background or education, was able to carve out a successful business path from the mire of rural life.

Liang Ming's ideas and talents surpass even those of some young college students.

After signing a new "first-level distributor cooperation agreement" with Qian Jian, Liang Ming left the county state-run hotel.

He returned to Taoyuan Township, went to Liang's Canned Food Factory, found Wang Ren, and said:

"Director Wang, the supply of canned lychees to the county state-run restaurant will be increased from 500 cases to 1000 cases."

Wang Ren was sitting in his office, processing documents, when he heard Liang Ming's words, a look of surprise appeared on his face:

"The supply has doubled? Can their state-run restaurants handle that much?"

1000 cans of lychees would cost 900 yuan.

Wang Ren was naturally pleased with the increase in sales at the factory, but he was also worried that the restaurants wouldn't be able to sell the goods and would have to return them.

"Don't worry, 1000 cans of lychees are just a small number for them."

Liang Ming smiled and handed the "Level 1 Distributor Agreement" that he had just signed with the state-run hotel to Wang Ren.

"This is..." Wang Ren took the agreement with a puzzled look.

After he finished reading it, an excited expression appeared on his face:

"Boss Liang, the county's state-run restaurant actually wants to be our distributor and help us sell our canned lychees to other state-owned enterprises?"

"Now, are we still worried about whether they can finish all 1000 cans of lychees?"

Liang Ming smiled and asked in return.

Wang Ren quickly shook his head and laughed excitedly, "Don't worry, of course not. The county's state-run restaurant alone can eat all 500 cases of our lychee cans."

"Not to mention other state-run catering establishments."

The county-run restaurant is affiliated with Taoyuan County Commerce Bureau Catering Co., Ltd.

Under the Commercial Bureau Catering Company, there were also Xinhua Hotel, Dazhong Hotel, state-run hotel, photo studio, etc.

If Qian Jianneng could reach an agreement with the directors of these state-owned enterprises on the sale of canned lychees, it would be fantastic news for Liangji Canned Food Factory.

Putting aside other things, just take the state-run hotels in Taoyuan County, which are used by guests from other places who come to the county on business trips. After finishing their business, they will definitely buy some canned lychees as souvenirs at the state-run hotels.

The orders from this area may exceed the sales volume of the county's state-run restaurants.

"Director Wang, since you understand the importance of this order contract, I'd appreciate it if you could follow up on the subsequent supply, production capacity guarantees, and other related matters."

Liang Ming patted Wang Ren on the shoulder and said.

"Don't worry, Mr. Liang, I will definitely do this well."

Wang Ren said with a serious expression.

The boss personally goes out to run business and negotiate cooperation. As the factory manager, he naturally has to ensure the production capacity of canned goods, as well as other tasks.

"Director Wang, has the land for the new cannery been allocated by the township government?"

At this moment, Liang Ming suddenly thought of something and asked Wang Ren:

"How are your preparations going regarding the purchase of canning equipment and the recruitment of new workers?"

"Our cannery is receiving more and more long-term orders, so we must increase our production capacity for canned fruit."

Upon hearing Liang Ming's words, Wang Ren's smile froze, and the corner of his mouth twitched slightly.

"Mr. Liang, the expansion of the cannery might be a bit troublesome..."

Upon hearing this, Liang Ming frowned slightly and asked, "What? Is the township facing difficulties and unable to provide us with a new factory site for the time being?"

"Is the problem still with the equipment purchase process?"

"Boss Liang, the township has always been very supportive of our cannery's expansion."

Wang Ren quickly said:

"After Mayor Jiang and his team returned that day, they quickly allocated a new site for our factory, right near our cannery!"

"Isn't this fine? What exactly is the problem?" Liang Ming asked, puzzled.

“Mr. Liang, part of that factory site belongs to the collective land of Sengao Village, Taoyuan Township. When our factory was leasing the land, we had a disagreement with the village collective.”

Wang Ren smiled wryly.

Upon hearing this, Liang Ming retorted, "A disagreement arose? You tried to lower the price?"

"That's not true," Wang Ren quickly replied.

“The land in Sengao Village has poor soil, so it can’t be used for farming or fruit trees. It’s a wasteland that has been abandoned for many years.”

"The land rental price our cannery offered to their village was absolutely the fairest among all the township enterprises in the surrounding area!"

"If that's the case, why is there still a land lease dispute between the Sengao Village collective and us?"

Liang Ming asked with a puzzled look.

At this point, Wang Ren also became somewhat indignant, saying:

“Boss Liang, those villagers in Sengao Village are too greedy.”

"Their land is clearly a barren wasteland where not a blade of grass grows!"

"And we've already charged them rent according to the standards for industrial land, but they're still not satisfied!"

“They insist that their land is top-quality paddy field, and that if our cannery wants to rent their land, we have to pay not only rent but also compensation.”

"Otherwise, they won't let us rent it!"

Hearing this, Liang Ming finally understood what the villagers of Sengao Village meant.

This is an attempt to extort money from their cannery.

It is said that unruly people come from poor and remote areas.

Not all villagers are as friendly and simple as the villagers of Liangjia Village.

Liang Ming turned to Wang Ren and asked, "Didn't you tell them that the expansion of our cannery was supported by Township Head Jiang?"