Traveling through time and space.

Chapter 243: Music Copyright Operation and Management Strategies of Cultural Companies

Mu Yang took a break from the hustle and bustle of risk management at his family business, his thoughts drifting to the music copyright division of his cultural company, even as the city's hustle and bustle echoed in his ears. In an era where intellectual property protection is paramount in the cultural industry, the development and implementation of music copyright operations and management strategies have become crucial for the sustainable development of cultural companies. With a sense of responsibility and commercial aspirations in mind, Mu Yang quickly entered the cultural company, ready to inject new vitality into the development of its music business.

Mu Yang stepped into the copyright management department of the cultural company. The documents and materials here were neatly arranged. The staff sat in front of the computers, operating the copyright management system attentively, their eyes revealing their rigor and sense of responsibility for copyright management work.

"Hello everyone! Music copyright is one of the core assets of our cultural company. Today we will have an in-depth discussion on how to operate and manage music copyright." Mu Yang's voice was firm and powerful, full of expectations for the future.

Manager Wang, the head of the copyright management department, stood up, holding a copyright management report in his hand. "Mr. Mu, we have completed comprehensive copyright registration for all of our company's music and established a comprehensive copyright database. Currently, we have [X] registered music works, with detailed information such as the creator, creation time, and copyright ownership. However, the cost of implementing music copyright operations and management strategies is not small. Copyright registration alone cost [X] million yuan, and rights protection costs are also a significant expense. Recently, we discovered that some small websites are using our music without authorization. The rights protection process is cumbersome and expensive, and preliminary estimates suggest it will cost [X] million yuan. This is inconsistent with the income from music copyrights, which is currently unstable, and the finance department is somewhat concerned about continued investment."

Mu Yang pondered for a moment and said, "Manager Wang, I understand the finance department's concerns, but copyright protection is a long-term investment and we must take it seriously. We need to communicate with the finance department and let them understand that this is a necessary measure to protect the company's core assets. In terms of cost control, we should optimize the rights protection process, find professional and cost-effective rights protection agencies, and improve rights protection efficiency. At the same time, we should actively expand the revenue channels of music copyright to increase income."

To encourage creative innovation among music creators, Mu Yang visited the music studio. The space was filled with an artistic atmosphere, with walls covered in various music posters and a complete range of creative equipment. Music creators sat together, enthusiastically discussing their creative ideas, their eyes gleaming with the inspiration and passion they felt during the creative process.

"Hello everyone! You are the core force of the company's music business, and the company will fully support your creation. Please feel free to let us know if you have any needs, and we will work together to create more excellent music works." Mu Yang said with a smile.

A young music creator stood up excitedly. "Mr. Mu, we've got some new creative ideas lately. We'd like to try integrating different musical styles. But our studio's creative resources aren't rich enough right now, like specialized music production software and sampling libraries. We hope the company can provide more support."

Mu Yang nodded in agreement. "No problem. We will increase our investment in creative resources to meet everyone's creative needs. At the same time, to inspire everyone's creative inspiration, we can organize music creation exchange activities and invite well-known musicians in the industry to share their experiences. The cost of organizing this part of the event will be approximately [X] million yuan. Although this will increase costs, in the long run, it will be very helpful in improving the quality of works and enriching copyright resources."

In order to maximize the commercial value of his music, Mu Yang communicated with the staff of the music licensing cooperation platform, who were full of expectations and sincerity for a mutually beneficial cooperation.

"Mr. Mu, our platform is very much looking forward to cooperating with your company. We have a large user base, covering various types of music users such as film and television production companies, advertising companies, and online live broadcast platforms. However, in the licensing cooperation, we may have interest games in terms of licensing fees, licensing scope, and profit sharing ratios. For example, some film and television production companies hope to obtain longer-term and wider-ranging authorizations at a lower cost, and we also need to consider the platform's operating costs and benefits." said Mr. Li, the person in charge of the platform.

After some thought, Mu Yang said, "Mr. Li, we can develop flexible licensing plans based on the market value of different music works and the specific needs of the users. For popular music works, we can appropriately increase the licensing fees and limit the scope of authorization. For some emerging music usage scenarios, we can provide certain preferential policies to encourage cooperation. In terms of the profit sharing ratio, we can refer to market conditions and conduct reasonable negotiations based on the investment and risks of both parties."

As music copyright management progressed, internal conflicts over resource allocation for different musical works gradually emerged. At a department meeting, Xiao Zhang, who was in charge of promoting pop music, said, "The pop music we're responsible for promoting has been very popular recently, and we need more promotional resources and manpower. However, the company's resources are currently tilted towards promoting film and television soundtracks, which is unfair to us. Pop music has a wide audience in the market, and increasing promotion efforts can bring in more copyright revenue."

Xiao Wang, who is in charge of film and television soundtracks, responded: "Film and television soundtracks are closely integrated with film and television projects and are very important for enhancing the company's brand image and reputation. In addition, film and television project owners have clear requirements for the quality and promotion of the soundtracks, and we also need a lot of resources to meet their needs."

Mu Yang hurried to mediate: "Everyone, don't worry. We will formulate a reasonable resource allocation plan based on the market potential, commercial value and importance of each music work, and the importance of the cooperation project. We will establish a work evaluation mechanism to regularly evaluate the performance and revenue of each music work and adjust resource allocation based on the evaluation results. At the same time, we will encourage communication and cooperation between the promotion teams of different works to share experiences and resources and jointly promote the development of the company's music business."

During the collaboration, the differences and conflicts between the music creation culture's emphasis on artistic expression and the music copyright management culture's emphasis on commercial value gradually emerged. One music creator said, "When creating, we prioritize the artistry and emotional expression of the music, hoping to preserve the originality of our work. However, during the copyright management process, the work may be modified due to commercial needs, which makes us somewhat concerned."

Mu Yang responded patiently: "We will respect everyone's original intentions in creating works and try our best to maintain the artistic integrity of the works in copyright operations. At the same time, we will communicate with the operations team so that they can fully understand and respect the artistic connotations of music creation while pursuing commercial value. We will establish a communication mechanism between creation and operations to promptly resolve any problems that may arise."

After a series of efforts, the cultural company has achieved initial success in music copyright management. Copyright protection for musical works has been strengthened, and infringements have been significantly reduced. The investment in creative resources has stimulated the enthusiasm of creators, resulting in a continuous emergence of new works. Music licensing cooperation is also gradually getting on track, and copyright revenue is steadily increasing.

"I feel extremely happy to see that music works have generated good returns through licensing. I am full of confidence in the continued prosperity of the cultural company's music business. In the future, we must continue to increase investment in music copyright operation and management and improve operational strategies. We plan to register [X] new music copyrights and expand [X] music licensing cooperation channels in the coming year to further enhance the competitiveness and influence of the company's music business." Mu Yang said proudly at an internal company meeting.

In the days to come, Mu Yang will continue to lead the cultural company to forge ahead on the road of music copyright operation and management, allowing the deep integration of music creation culture and music copyright operation culture, and contributing more to the vigorous development of the cultural company's music business.