From an abandoned girl to a wealthy lady

Chapter 83: Breaking the deadlock: New paths show their edge

Wen Nuan's expression changed slightly, then she regained her composure.

The man whispering in her ear was market analyst Liu.

The news he brought was not optimistic: Mr. Wu's low-price dumping strategy worked, the sales of Mo's company's products plummeted, and many partners began to waver.

When Salesman Li heard the news, he collapsed in his chair, looking like a deflated ball.

"It's over, it's all over! All our previous efforts are in vain!" He muttered to himself, his eyes full of despair.

Wen Nuan walked up to him, squatted down, and said in a gentle but firm tone: "Little Leo, cheer up! This is just the beginning. Back then, I..." She paused, with a hint of ridicule in her tone, "Back then, I was abandoned by a scumbag and was penniless, but I survived, didn't I? This little setback is nothing!"

She reached out and patted Salesman Li on the shoulder, then continued, "What we need to do now isn't to complain, but to find a way to solve the problem. Mr. Wu's low-price dumping is impressive, but it won't last forever. Think about it, if he keeps losing money to gain publicity, how long can he last?"

Wen Nuan stood up, glanced around at the team members, and raised her voice: "Don't be discouraged, we still have a chance! The free trial is just the beginning, we want everyone to see the value of our product! Xiao Li, don't you always say you are the king of sales? Now is the time for you to prove yourself!"

Salesman Li was ignited by these warm words. He stood up suddenly, his eyes full of light again: "Yes! I am the king of sales! I can do it!"

Other team members were also encouraged and expressed their willingness to give their all.

Looking at the rejuvenated team, Wen Nuan smiled.

"Okay! Since everyone is so confident, then we will..." Wen Nuan suddenly paused, looking into the distance, a complicated look flashing in her eyes, "Wait, let's take a look at this first."

His warm gaze fell on the large screen in the conference room, which was displaying the latest developments of his competitor, Mr. Wu: he had actually announced a high-profile collaboration with industry expert Sun to enter a new market segment!

The team members were in an uproar.

"Oh my god! This old fox is so insidious!" Salesman Li couldn't help but swear.

Dr. Zhang pushed up his glasses, a worried look on his face. "Expert Sun has been working in this new market for many years and has extensive connections. If we rush in, I'm afraid we'll be hard-pressed to compete."

Market analyst Liu also frowned. "Also, our previous market research was mainly focused on existing markets. We don't have enough understanding of new markets. Entering rashly is very risky."

The team members' concerns were not unreasonable, but Wen Nuan had her own ideas.

She looked around at everyone, a confident smile playing on her lips. "The greater the risk, the greater the opportunity. Mr. Wu, do you think you can win by recruiting an expert? How naive! Instead of passively defending, it's better to take the initiative!"

However, as the new strategy was being developed, disagreements arose within the team.

Some people believe that they should follow Mr. Wu’s low-price strategy and launch cheaper products to seize market share.

Another group of people insist on taking the high-end route, emphasizing product quality and brand value.

The two sides argued endlessly, and the atmosphere in the meeting room was tense.

Seeing this, Wen Nuan coughed lightly and signaled everyone to be quiet.

"Everyone, calm down. A low-price strategy can certainly quickly capture market share, but it will also lower our brand image. While a high-end approach can maintain brand value, it won't be effective in the short term." She paused, her eyes sparkling. "We need a more flexible strategy that can both cope with low-price competition and maintain our brand advantage."

She walked to the whiteboard, picked up a pen, and quickly wrote down a few key words: high-end quality, cost-effectiveness, sub-products, and differentiated competition.

"My idea is to retain the high-end positioning of our existing products while developing some cost-effective sub-product lines to meet the needs of different consumer levels. This way we can compete with Mr. Wu's low-priced products while maintaining our brand image."

The team members nodded in agreement. This strategy not only took into account the needs of market competition, but also retained the core advantages of the product, thus killing two birds with one stone.

Salesman Li slammed his hands on the table excitedly. "Brilliant! Sister Wen Nuan, this is simply a modern version of 'build high walls, store up food, and slowly become king!'"

Wen Nuan smiled, pointed to the key words on the whiteboard, and continued, "We need to further refine how to do it..." Before she finished speaking, her phone suddenly vibrated.

Wen Nuan glanced at the caller ID and her expression changed slightly.

"Mo Han?" She murmured softly and answered the phone. "Hello?" Mo Han's low voice came from the other end of the phone: "Wen Nuan, I have something to tell you..."

Mo Han's voice was solemn. "Mr. Wu has been making a lot of moves in the new market, deliberately spreading false information to discredit our products. Consumers in the new market now have some misunderstandings about our products, and sales are not ideal."

Wen Nuan frowned. Mr. Wu’s move was quite cruel!

This is to cut off the source of their trouble and completely cut off their retreat.

"I understand. I'll take care of it." She said firmly, with a cold glint in her eyes.

After hanging up the phone, Wen Nuan took a deep breath and calmed down.

"It seems we underestimated Mr. Wu's despicable nature." She looked around at everyone. "A new situation has emerged. Mr. Wu has spread rumors in new markets, discrediting our products and hindering sales."

The team members were immediately excited.

"Oh my god! This old guy is so shameless!" Salesman Li slammed the table angrily.

"What should we do now? Our products can't make any breakthrough in the new market!" Dr. Zhang looked anxious.

Warm but unusually calm, she walked to the whiteboard, picked up a marker, and circled the words "differentiated competition."

"It seems that our previous strategy needs to be adjusted."

Wen Nuan personally led the team to conduct in-depth research in new markets.

After several days of field research, they discovered that the cultural differences and consumption habits of the new market were very different from their previous estimates, and their previous marketing strategies were simply not applicable.

For example, they originally planned to launch some technologically advanced products, but found that consumers in the new market preferred traditional cultural elements.

"Fortunately, we discovered this problem in time, otherwise the consequences would be disastrous," said market analyst Liu with lingering fear.

"Now is not the time to be happy. We must adjust our strategy as soon as possible." Wen Nuan said with a serious expression.

Based on the survey results, Wen Nuan re-planned its marketing plan, combining products with local cultural elements, and launched a series of online and offline promotional activities.

At the same time, she also personally communicated with some key customers to eliminate their misunderstandings about the products.

A few days later, Wen Nuan called the team together again.

"The new plan has been formulated. The next step is implementation." She distributed a document to everyone. "Remember, we must not only win the market, but also win people's hearts!"

At this moment, Wen Nuan's phone rang again.

She glanced at the caller ID and saw it was Mo Han.

"Hello?" She answered the phone.

"Wen Nuan," Mo Han's voice was filled with a hint of laughter. "Guess what the new market is like now?"

Wen Nuan's heart tightened. Could it be... "Could it be..."

"Could it be that the sales of our products are starting to pick up?" Wen Nuan's lips curled up slightly, with a hint of anticipation in her tone.

"That's right! You're right! My dear wife is truly as foresighted as ever!" Mo Han said in a cheerful tone, full of doting. "The new plan is working remarkably well, with sales increasing several times over! I'm sure Mr. Wu can't wait to get his act together, haha!"

Wen Nuan chuckled, "This is just the beginning, the best is yet to come!" She knew that by combining products with local culture and adding some down-to-earth promotional activities, she would definitely win the hearts of consumers in the new market.

Sure enough, there was movement from Mr. Wu soon.

He was unwilling to see his plan fail, so he began to do things secretly and spread rumors that there were quality problems with the Mo family's products.

When Salesman Li came to report, his face turned green: "Sister Wen Nuan, it's bad! There are suddenly a lot of posts on the Internet that criticize us, saying that our products..." He hesitated and couldn't say those disgusting words.

"Why are you panicking? Show your salesman spirit!" Wen Nuan took a sip of coffee calmly. "When the enemy comes, we will fight him. When the water comes, we will block it with earth. Why should I be afraid of him?" She quickly contacted the public relations team, activated the crisis public relations plan, responded to the doubts directly, and provided strong evidence to refute the rumors.

At the same time, she also arranged people to dig deep into the mastermind behind the scenes, vowing to find out the rumormongers.

On the other hand, Mo Han was also secretly investigating Mr. Wu's actions.

He is not someone to be trifled with. If you dare to touch his woman, you will have to pay the price!

Dr. Zhang and market analyst Liu also actively cooperated, providing technical support and market data analysis to help Wen Nuan better cope with the crisis.

Even Li, the salesperson who had not been very active before, seemed to be energized this time and actively participated in the crisis public relations.

Under Wen Nuan's leadership, the team members united to fight this crisis together.

After a few days of hard work, the negative impact gradually subsided and product sales gradually returned to normal.

Just when everyone breathed a sigh of relief, industry expert Sun suddenly appeared at the door of the warm office.

"Wen Nuan, long time no see." He had a meaningful smile on his face, but his tone made people feel a little cold.

"Expert Sun? Why are you here?" Wen Nuan frowned slightly, a bad feeling rising in her heart...