The President's Tender Trap

After Lu Ming and his team successfully collected and organized real-world user stories, Li Jing began to translate this information into rough sketches for promotional materials. She hoped to visually demonstrate the product's value and the real user experience through a combination of graphic and text. After several days of hard work, Li Jing finally completed the preliminary sketches and prepared to present them at the team meeting.

"Hello everyone, I brought the preliminary sketch of our promotional materials today, and I hope you can give us feedback." Li Jing said excitedly at the meeting, and then projected the sketch onto the big screen.

In the conference room, the team members focused intently on the projected content. The sketch was divided into several sections: first, a compelling title and brand logo, then an introduction to the product's core features, followed by several real-user case studies, and finally, clear visual illustrations and a call to action.

"I think this title is very attractive and will grab the target user's attention," Wang Cong was the first to comment. "Also, the core functions of the product are clear and easy to understand at a glance."

"I particularly like the way the user cases are presented, which combine customer photos and testimonials. It feels very real," Lu Ming added. "This design effectively enhances the credibility of promotional materials."

"However, I think the text in some places in the feature introduction could be more concise," Su Wan suggested. "We need to ensure that users can quickly grasp the key information when browsing quickly and avoid lengthy sentences."

"I agree with that." Li Jing carefully wrote down the feedback. "I'll try to simplify the language in subsequent revisions to ensure the information is more intuitive."

"Also, I think the visual design could use more icons to help users better understand complex functions," Chen Xiaoxuan suggested. "Illustrations not only increase visual appeal but also make the information conveyed more vivid."

"That's a good idea. I'll add more illustrations to my next design," Li Jing responded. "At the same time, I'll make sure the design style remains consistent to enhance the overall aesthetic and professionalism."

During the discussion, the team members gradually put forward more suggestions and ideas. Wang Cong suggested adding some user scenarios to help potential users better imagine the product's application in real-world scenarios.

"We can consider adding some specific usage scenarios to the user cases, such as a project management process or a team collaboration process," Wang Cong said. "This will make it easier for users to understand the actual value of the product."

"I will include these scenario descriptions in the user case presentation to ensure that users can feel the specific application effects of the product." Li Jing took careful notes.

After a round of intense discussion and feedback, Li Jing realized that every team member was passionate about the promotional materials and that their opinions and suggestions would make them more attractive and persuasive. She felt that the team's collaborative atmosphere was very good.

"I'll incorporate everyone's feedback and make revisions in my upcoming work to ensure the promotional materials are ready as soon as possible," Li Jing concluded. "Our goal is to have the final version ready by next week for marketing."

"We can arrange a small market test, show these materials to some target users and collect their feedback," Lu Ming suggested. "That way we can ensure the effectiveness of the promotional materials before the official release."

"That's a great idea," Wang Cong agreed. "We can select some customers who have already used our products, show them promotional materials, and collect their opinions."

After the meeting, Li Jing immediately began revising the promotional materials, incorporating feedback from team members to improve the simplicity and visual appeal of the content. She added more illustrations and scenario descriptions to ensure that the information in each section was clearly conveyed.

A few days later, Li Jing updated the sketch of the promotional materials again and shared it in a team meeting. The new sketch was more visually appealing and the information conveyed was more intuitive.

"I think this revision is very effective, and the visual effect has been significantly improved," Lu Ming praised. "The user case presentation is more vivid and resonates with potential users."

"I particularly like the newly added scene descriptions, which make the whole case look more convincing." Chen Xiaoxuan also agreed.

"We're ready to show these materials to our target users," Wang Cong said. "Next, we need to develop a market testing plan to ensure we gather valuable feedback."

"I will be responsible for contacting the target users and arranging the specific details of the test." Lu Ming actively participated.

In preparation for the market test, Li Jing and her team worked together to ensure that the promotional materials would perform optimally for their target audience. The test would provide them with real user feedback, which would help them further optimize the content and design of the promotional materials.

As the market test approaches, the team's morale is high. They believe that through continuous adjustment and optimization, the promotional materials will be able to effectively attract more potential customers and enhance the product's competitiveness in the market.

Ultimately, thanks to Li Jing's efforts and the team's collaboration, the promotional materials were gradually refined to showcase real user stories and product advantages. The team is eagerly awaiting feedback from market testing so that they can be in the best possible shape to attract potential customers when the product is officially launched.