The President's Tender Trap

As the design of product descriptions and promotional materials progressed, Lu Ming realized that to enhance the credibility of these materials, they needed more real-world user stories. This would not only strengthen the trust of potential customers but also provide a clear demonstration of the product's practical application. So, he decided to proactively communicate with customers to obtain their real-world use cases.

"Hi everyone, I'd like to share an idea," Lu Ming said at the team meeting. "We need more user stories to support our promotional materials. By showcasing real user experiences, we can better attract potential customers. I plan to proactively contact some of our product users to get their use cases."

"That's a great idea!" Wang Cong agreed. "Real user stories can effectively enhance our brand credibility and provide reference for other users."

"I can help you organize some questionnaires to collect customer feedback and usage information," Su Wan suggested. "We can use these questionnaires to understand customers' specific needs and usage scenarios."

"Okay, I'll collect some representative users, especially those who have interacted with us on social media," Lu Ming responded. He immediately began to formulate a plan to contact these customers and prepare for in-depth communication with them.

A few days later, Lu Ming compiled a list of potential customers and contacted them one by one. He communicated with them through phone and email, asking about their experience, how they used the product, and the role it played in their work.

"Hello, I'm Lu Ming from the XXX team. We are collecting user stories to better demonstrate how our products help users achieve their goals. Would you like to share your experience?" Lu Ming asked a customer during their first call.

“Of course, I’d love to share my story,” the customer responded enthusiastically. “I’m a project manager and have been using your product for a few months. It’s really improved my work efficiency.”

"Thank you very much! Can you tell me more about your experience while using it?" Lu Ming continued to ask.

The customer described in detail how he used the product for project management and how he communicated effectively with his team members through the product's collaboration features. He mentioned that the product's task assignment and progress tracking features allowed him to better control project progress, adjust plans in a timely manner, and ensure project completion on time.

"This case is very good and can highlight the product's advantages in project management." Lu Ming felt very excited after recording the customer's feedback.

Lu Ming has had similar conversations with several clients, each of whom shared their unique user experiences and specific application scenarios. Some clients are designers who use the product to manage design projects and ensure team collaboration; others are marketers who use the product to plan and execute campaigns.

After collecting multiple real-world cases, Lu Ming decided to organize them into a user case library. He worked with Su Wan to develop a standardized template to systematically present each user's story.

"We can include the customer's background, usage scenarios, specific results, and customer testimonials in the user story," Su Wan suggested. "This structured information not only helps potential customers quickly understand the value of the product but also enhances the credibility of the case."

"Okay, I'll add client photos and testimonials to each case to make it more approachable," Lu Ming agreed. He began writing the content of each case, ensuring that the information was accurate and vivid.

A few days later, Lu Ming compiled a user case presentation document containing several real-life user stories. Each case detailed the user's background, how they used the product, the results they achieved, and their evaluation of the product. He combined these cases with promotional materials to form a complete promotional plan.

"This is the user case presentation document we compiled. Please take a look." Lu Ming presented his results at the team meeting.

"These case studies are very convincing, especially the client testimonials, which can effectively enhance our credibility," Wang Cong praised. "I think we can highlight these cases in our promotional materials to attract the attention of more potential customers."

"Yes, real user stories can resonate with people and increase their trust," Chen Xiaoxuan added. "We can share these cases on social media to encourage more users to participate in our stories."

"I will turn these cases into promotional materials with pictures and text to ensure that the information is conveyed clearly." Li Jing also participated in the discussion and expressed her willingness to assist in the design work.

As user cases were gradually organized and presented, the team's promotional materials became richer and more credible. Thanks to Lu Ming's efforts, real user stories added luster to the product and attracted more and more attention.

Ultimately, through the demonstration of user cases, the product's market awareness was significantly improved, and potential customers' interest in the product continued to grow. The efforts of Lu Ming and his team not only enhanced the brand image but also laid a solid foundation for the product's success.

During this process, Lu Ming realized the importance of communicating and understanding with customers. Through real user cases, the team was able to not only demonstrate the actual value of the product but also build trust and foster positive interactions with customers.

As the promotional campaign unfolded, more and more users began to pay attention to their product and actively participated in sharing user stories. Lu Ming was convinced that as long as he continued to listen to users and maintain good communication with customers, the product would surely achieve greater success in the market.