The President's Tender Trap

After determining the marketing goals, Wang Cong realized that the team's roles needed to be restructured to better leverage each member's strengths and interests. He hoped to improve the team's overall efficiency and collaboration by optimizing the roles. To this end, he decided to hold a dedicated meeting to discuss the role allocation for each member.

At the start of the meeting, Wang Cong spoke first: "Hello everyone, thank you for your hard work over the past few days. We have set clear marketing goals, and now it is time to adjust our roles to ensure that everyone can maximize their value in their respective areas of expertise."

“I think the roles we assigned in our first meeting were a good starting point, but there are areas that could be refined as the project progresses,” Su Wan said. “We should re-examine the roles based on everyone’s strengths and interests.”

"I agree," Li Jing added. "For example, Chen Xiaoxuan has extensive experience in social media and can be more effective in this area."

Wang Cong nodded in agreement. "Yes, Chen Xiaoxuan, you are indeed very capable in social media. We will adjust your role so that you can better play to your strengths."

"Thank you, Wang Cong! I am very happy to take on the responsibility of social media." Chen Xiaoxuan responded with a smile, her eyes flashing with anticipation.

"Then let me summarize the current role allocation." Wang Cong began to write on the whiteboard: "First, Su Wan will be responsible for brand awareness, including the design of promotional materials and media relations. Li Jing will be responsible for user acquisition, designing user registration activities and onboarding. Lu Ming will be responsible for user activity, optimizing the product, and ensuring continued user engagement. Next, Chen Xiaoxuan will be responsible for social media operations and promotion."

"I think this allocation is reasonable," Lu Ming said. "At the same time, I also hope to participate in collecting user feedback to better understand their needs."

"That's a good idea, Lu Ming," Wang Cong said in support. "In terms of user activity, you can work with Chen Xiaoxuan to collect user feedback through social media. This will ensure that we can adjust the product in a timely manner."

“I can also provide support with visual design,” Li Jing offered. “If Chen Xiaoxuan needs any visual content, I’d be happy to help her ensure our social media content is eye-catching.”

“That’s great, Li Jing,” Chen Xiaoxuan responded. “I’ll keep in close contact with you to ensure our social media content is both beautiful and engaging.”

Wang Cong continued, "Then, we need to clarify the specific tasks and timelines for each role. Su Wan, you will be responsible for developing the overall brand promotion plan. You are expected to complete the first draft by early next week."

"No problem, I'll get started as soon as possible." Su Wan nodded in agreement.

"Li Jing, you are responsible for the design of user acquisition activities, which is expected to be completed by the middle of next week." Wang Cong said to Li Jing.

"Okay, I'll do my best." Li Jing responded.

"Lu Ming, you need to collect user feedback and report it at the meeting next week." Wang Cong said to Lu Ming.

"I understand. I will actively collect data." Lu Ming answered seriously.

"Chen Xiaoxuan, your promotional activities on social media must also begin at the beginning of next week to ensure that we can attract enough attention before the product launch." Wang Cong gave Chen Xiaoxuan a task.

"I will create a detailed content calendar, including regularly released content and interactive activities," Chen Xiaoxuan agreed.

"Very good! Everyone's division of labor is very clear," Wang Cong concluded with satisfaction. "We must maintain close communication in our future work to ensure the exchange of information and timely feedback on progress and problems encountered."

After the meeting, team members began to formulate their work plans. Chen Xiaoxuan was particularly excited. She has extensive experience in social media and knows how to attract users and interact with them.

"I think we can leverage some popular social media platforms, such as Weibo, WeChat, and Douyin," Chen Xiaoxuan told Su Wan and Li Jing. "We can increase brand exposure by publishing compelling content and engaging with users."

"I totally agree. Short videos, especially on TikTok, are incredibly popular," Su Wan responded excitedly. "We can create some interesting short videos that showcase our product features and users' real experiences."

Li Jing also joined the discussion: "Yes, we can make videos of user feedback and user experiences to enhance credibility. The visual effect must be attractive."

Chen Xiaoxuan carefully wrote down these ideas and had already come up with several creative ideas. "I'd also like to design some interactive activities, such as having users share short videos of themselves using our product. The winners could receive our product prizes. This would not only increase user engagement but also attract more potential users through their sharing."

"This is a great idea, Chen Xiaoxuan!" Su Wan praised. "This kind of activity will definitely arouse the interest of users."

As time went on, the team's roles became more clearly defined, and everyone continued to delve deeper into their respective areas, preparing for the upcoming market launch. Wang Cong was delighted to see the enthusiasm and drive of his team members.

"Our team is gradually taking shape, and everyone is working hard to achieve a common goal." Wang Cong silently made a wish in his heart. He believed that as long as they maintained such enthusiasm and cooperative spirit, they would be able to succeed in market promotion.

Ultimately, role allocation not only makes the team's work more efficient, but also enhances the cooperation and tacit understanding among members. Everyone is striving to achieve a common goal and looking forward to every glorious moment in the future.