The President's Tender Trap

A few days after the initial team meeting, Wang Cong gathered the team in a conference room again to discuss market research. The whiteboard on the wall was covered with their ideas and plans, and the atmosphere in the room was filled with tension and anticipation.

"Hello everyone, today we'll be discussing our market research plan," Wang Cong said, his gaze sweeping over each member. "Our goal is to gain a deeper understanding of our competitors and the needs and preferences of our target customers. This will lay the foundation for our subsequent marketing efforts."

"I suggest we start with our competitors," suggested Su Wan, who has always been sensitive to market dynamics. "Understanding their product features, pricing strategies, and market positioning will help us identify our own strengths and points of differentiation."

"I agree!" Li Jing nodded in agreement. "We can make a competitor analysis table, listing their strengths and weaknesses, especially in terms of visual design and user experience."

"Excellent," Wang Cong agreed. "Lu Ming, you can be responsible for collecting technical data from competitors and analyzing their product features."

Lu Ming nodded seriously, thinking silently in his heart: "I can get some information from their official website, user reviews and technical forums to ensure the accuracy of the data."

"At the same time, we can't ignore our target customer base," Chen Xiaoxuan interjected. "We need to understand their needs, pain points, and expectations. I recommend getting direct feedback from potential users through social media and online surveys."

Wang Cong smiled at Chen Xiaoxuan and said, "That's a great idea, Chen Xiaoxuan. You can be responsible for developing the questionnaire to ensure that we obtain as comprehensive information as possible."

"I'll be ready as soon as possible." Chen Xiaoxuan answered confidently.

"So, next, we need to clarify who our target customers are." Su Wan picked up the marker on the whiteboard and began to take notes. "We can segment them based on age, gender, occupation, lifestyle, and other dimensions."

"I think we should focus on young professionals and entrepreneurs," Li Jing added. "They are generally very receptive to new technology products and are willing to try new things."

"Yes, this group is more likely to share their user experiences on social media." Wang Cong nodded in agreement. "We can further expand the influence of our product through their sharing."

"I also suggested that we conduct some in-depth interviews to understand their real needs," Lu Ming suggested. "This one-on-one communication method can help us obtain more in-depth information."

"Good idea, Lu Ming," Wang Cong agreed. "We can select some target customers for in-depth interviews to understand their true feelings and usage scenarios."

Next, the team members began to work together to develop a detailed market research plan. Su Wan was responsible for compiling competitor data, Li Jing was responsible for designing the visuals for the survey, Lu Ming collected technical information about competitors, and Chen Xiaoxuan was responsible for promoting the survey on social media to attract more users.

A few days later, the team gathered in a conference room to review the findings, each one carrying their own findings and faces filled with anticipation.

"First, let me share the results of our competitor research." Su Wan stood in front of the whiteboard, pointing to the data analysis chart. "We found that Competitor A targets high-end users and has higher pricing, but their user experience and after-sales service are excellent. Competitor B, on the other hand, focuses on cost-effectiveness, has relatively simple product features, but covers a wide market."

"Through this data, we can see where our opportunities lie," Li Jing added. "We can make breakthroughs in user experience and service while maintaining a reasonable pricing strategy."

"I've collected some user feedback, and many people are satisfied with Competitor A's after-sales service, but feel the product features are insufficient," said Lu Ming. "This provides us with a direction for development. We can focus on product features to attract users who have high technical requirements but also want high-quality service."

"Excellent, Lu Ming," Wang Cong praised. "This will provide an important reference for our product design."

Chen Xiaoxuan then shared her survey results: "Through social media and online surveys, we received over 200 responses from target customers. Most users expressed high expectations for the product's aesthetic design, practical functionality, and after-sales service."

"This is exactly what we need to focus on," Wang Cong concluded. "Users need more than just the product itself; they also want a comprehensive service experience."

"I think we can highlight this in our promotional materials," Li Jing suggested, "by showcasing our product features and user experience to attract target customers."

"I agree!" Su Wan nodded. "At the same time, we can also share users' experiences on social media to increase potential customers' trust."

Wang Cong concluded, "Through this market research, we not only have a clear understanding of our competitors but also clearly identify the needs of our target customers. This has laid a solid foundation for our marketing efforts. Next, we will develop detailed product positioning and market strategies based on this information."

The team members all expressed their agreement, their eyes sparkling. After this survey, they were confident about future market expansion. Wang Cong felt the team's cohesion growing stronger, and he was filled with anticipation for future success.

"Let's work together to bring our products to market and meet user needs!" said Wang Cong, his tone full of passion and motivation.

As the team's confidence grew, their marketing plan became clearer. Everyone was working towards a common goal and preparing for the upcoming challenges.