Rebirth 2004: I can make money by writing.

As a leading global luxury car brand, Porsche's design aesthetics and technological innovation have always been the benchmark of the industry, leading the trend of the automotive industry.

Over the years, Porsche has become the object of imitation rather than a follower for countless automakers with its unique brand genes and outstanding engineering capabilities.

Well, for them, it is impossible to imitate others.

Whether it is the Zotye SR9, Refine S7, or the Cheetah Mattu from China, these models may have borrowed iconic elements from the Porsche Cayenne and Macan in their exterior design, trying to visually approach the symbol of luxury and sportiness.

No, not possible.

Saying "borrowing" is an understatement, Porsche has even sued.

however,

Right now,

At the Porsche headquarters in Stuttgart, Germany, the atmosphere in the trial production department's studio seemed somewhat solemn.

More than 20 scientific researchers are surrounding a car from Hua Country, carefully disassembling and analyzing it.

In the workshop, the sound of tools colliding with metal can be heard one after another, occasionally interspersed with low discussions.

"FU*K, I never expected that this future ES6 would not only be very popular in the Chinese market, but also in short supply in Europe." An engineer frowned, with a hint of complicated emotions in his tone.

"It's a shame for us to study Huaguo's cars, Eristtaub!" another technician complained in a low voice, unconsciously gripping the wrench in his hand tighter.

"Peter, stop complaining. The boss has given the order, so we have to follow it." An older engineer sighed, his eyes never leaving the vehicle in front of him. "To be honest, although I don't want to admit it, their craftsmanship and quality are indeed very good, especially in battery management and intelligent systems. There are even some aspects that we can learn from.

There's a reason why Future Technology Group's new energy vehicles are selling so well."

"Don't underestimate Future Technology Group. Their chips are amazing. My new phone uses their chip."

"Okay, our company's new car models use the Qinglong 8134 in-vehicle chip, and the new energy models also use the lithium batteries of Future Technology Group."

"No matter what, we must remain vigilant," the head of the engineering department finally spoke in a steady and firm voice. "Porsche's glory comes not only from its history, but also from our unremitting pursuit of innovation.

Today’s teardown is not about learning from others, but about surpassing them.”

Well, you spoke of reference with righteousness, worthy of being the head of the process department.

Others imitate, they learn from others.

As he finished speaking, the atmosphere in the workshop seemed to ease.

Many researchers at the scene fell into a brief silence, but there was also contempt, but they were just too embarrassed to refute. Only the humming sound of the machines echoed in the air.

But there is one fact that they have to admit: the rise of Chinese brands, especially breakthroughs in the new energy field, is quietly changing the landscape of the global automotive market.

In fact, in the automotive industry, and even the entire manufacturing industry, there is an unspoken rule: any company that becomes an industry leader will inevitably have its products bought back by its peers for in-depth research.

Whether it is to learn advanced technology (imitation) or to find opportunities to surpass, this kind of "reverse engineering" has long become the norm in the industry.

As a leader in the field of new energy vehicles, Future Technology Group's Future Car naturally cannot escape such a fate.

Whenever a new car model is launched, competitors always rush to buy it and can’t wait to disassemble and analyze it, trying to find the elements of success from it.

Then, copy these successful elements into your own company's products.

This way, there are fewer detours.

Ha ha……

While independent research and development is important, learning from the experience of peers can often achieve twice the result with half the effort.

They say they are doing research and development and innovation, but it is more like copying and modifying.

Anyway,

This practice is particularly common in China's manufacturing industry.

By quickly absorbing advanced design concepts and technical solutions, we can shorten our own R&D cycle and reduce trial and error costs.

Even non-manufacturing industries, such as large manufacturers like to do this.

Whatever game becomes popular, they copy it.

Of course, this kind of "borrowing" is not without bottom line.

Most companies are careful to avoid direct plagiarism. After all, the legal teams of industry leaders are no pushovers.

In recent years, Future Technology Group has spared no effort in protecting intellectual property rights.

Whenever Future Technology Group discovers that a competitor is suspected of serious plagiarism in product design or technology, it will file a lawsuit without hesitation.

The legal department is either on the way to file a lawsuit or in court.

When it comes to copyright awareness, Hao Qiang attaches great importance to it.

Since he acquired a certain point of literature, he has made combating piracy one of the core strategies for the development of the platform.

Under his strong promotion, Moudian Literature quickly launched a series of crackdowns on pirated websites. Through a two-pronged approach of technical and legal means, the piracy phenomenon was significantly curbed.

Nowadays, pirated resources of certain novels have almost disappeared, and the original ecology of the platform has been greatly improved.

This change directly benefits the majority of online writers. As piracy decreases, writers' royalties increase significantly, and their enthusiasm for creation also rises.

As a result, more and more outstanding writers choose to join the platform, bringing more high-quality works.

Hao Qiang's move not only protects the rights and interests of authors, but also sets an example for the healthy development of the entire industry.

Having said that, Porsche’s top executives also know that when a company begins to turn its attention to the products of its peers and tries to make up for its own shortcomings by learning from them, it often means that it has lost its leading advantage and may even gradually lose its ability to innovate.

However, faced with the strong rise of future cars, Porsche had to make such a choice.

Porsche's market share has continued to decline over the past three years since the launch of its Future car in the Chinese market.

The future car has quickly won the favor of consumers with its innovative design, leading electric and battery technology and highly competitive price.

Last year, Future Cars began to enter the European market, directly shaking Porsche's market position.

Faced with such a market impact, Porsche’s senior executives had to humble themselves and begin in-depth research on future cars.

Otherwise, it may be completely abandoned by the market.

No matter what, we should maintain our current position first.

In fact, Porsche's scientific researchers are full of contradictions.

On the one hand, they admire the technological achievements of future cars, but on the other hand, they feel ashamed of such borrowing.

After all, Porsche has always been known for its innovation and excellence, but now it has to find breakthroughs by studying its competitors, which is undoubtedly a huge psychological gap.

In fact, among Porsche's engineering team, some people are more rational and objective.

They clearly realize that future cars have already reached the world's top level in many core technologies.

Whether it is the sensors of the driving assistance system, on-board chips, on-board operating systems, or power battery technology, Future Cars has demonstrated remarkable strength and can be said to be the best in the world.

Even in the vibration reduction design of future cars, they have achieved world-class standards.

These engineers know very well that technological progress knows no national boundaries. Acknowledging the excellence of their competitors does not mean denying themselves, but rather aims to surpass themselves.

The company purchases lithium batteries and automotive chips from Future Technology Group, which is a recognition of their excellence.

Alas, it’s just that some colleagues don’t want to acknowledge other people’s excellence.

In fact, having the courage to acknowledge the excellence of others is also a kind of excellence.

However, not everyone can face reality so calmly.

Some colleagues still resist the achievements of Future Cars and are even unwilling to acknowledge its technological leadership.

This mentality may stem from pride in one's own brand, or from an instinctive resistance to competitive pressure.

If these resistant colleagues knew that Future Technology Group was secretly developing flying cars and had made breakthroughs, their mentality might change drastically.

Flying cars, a concept that once existed only in science fiction movies, are now gradually becoming a reality in the laboratories of Future Technology Group.

This is not as simple as adding propellers!

When the gap between the two sides is very small, people tend to feel dissatisfied and try to narrow the gap through hard work;

But when the gap is like a chasm and people can only look up, they will become calmer and more rational.

After a few days,

Future Technology Group is about to enter its annual holiday, and a relaxed and pleasant atmosphere permeates the entire company.

The distribution of year-end bonuses and the preparation for the annual meeting have become hot topics among employees after dinner.

Whether it's the whispered discussions in the office or the laughter in the tea room, everyone is speculating about how much year-end bonus they can get this year and how the company performed in the past year.

"Last year, chip sales were extremely hot, with revenue increasing by hundreds of billions!" a young engineer excitedly told his colleagues.

"Yeah, the chip department is really awesome. I knew their year-end bonus this year would be good, but our division's is a lot worse off." Another colleague responded with a smile, his eyes full of anticipation and envy for the semiconductor department.

In the past year, especially in the chip field, Future Technology Group's chip products have been very popular worldwide thanks to its world-leading technology and strong market competitiveness, becoming an important engine for the company's revenue growth.

In the field of new energy vehicles and batteries, Future Technology Group has also made significant progress.

Looking back at 2011, Future Technology Group's total revenue was approximately 2420.7 billion yuan, equivalent to 356 billion US dollars, ranking 250th among global companies and 29th in China.

Last year's performance was even more impressive.

With the explosive growth of the chip business, the revenue of other products also grew well, and Future Technology Group's revenue achieved a significant leap.

Although the specific financial data has not yet been officially announced, according to internal information, the company's annual revenue will definitely break the historical high and reach more than 4000 billion.

In this context, employees' expectations for year-end bonuses naturally rise.

Whether it is the engineers in the R&D department or the sales staff in the marketing department, everyone is proud of the company's achievements in the past year and is full of confidence in future development.

At last year’s annual meeting, we invited celebrities to sing, and the chairman also went on stage to sing.

I don’t know if there will be any this year.