Rebirth 2004: I can make money by writing.

5 month 10 day,

At nine o'clock in the morning, Jiang Ying went to talk to Hao Qiang about the Guangdong Asian Games.

In October this year, the Guangdong Asian Games opened.

"Chairman, do we need to sponsor the Asian Games to expand the company's influence?" Jiang Ying asked cautiously.

Future Technology Group does not spend much on publicity and mainly relies on Hao Qiang's reputation for promotion.

Hao Qiang thought for a moment and replied, "Forget about the title sponsorship and publicity, we are not needed.

Our product brand is already well-known, but due to marginal effects, the input and output are not in line with each other."

Jiang Ying thought for a moment and agreed: "Oh, that's true."

Hao Qiang then said, "How about this, each medal-winning athlete will receive a new energy vehicle.

The gold medal is awarded with a high-end Future ES7, the silver medal is awarded with a standard Future ES6, and the bronze medal is awarded with a standard Future ET3. If a person wins two or more medals, he or she will move up a level, and the highest level is still a Future ES7.

If it is a team competition with 3 or more people, it will be downgraded to a lower level.

The ES7 will be launched in October this year, so this is a good opportunity to promote it and support our national athletes."

Historically, China has won a total of 416 medals, but many athletes have won two or more.

However, there are also many team events.

The actual number of rewarded vehicles is estimated to be no more than 500, and the company's expenditure cost is less than 150 million yuan.

However, the publicity effect is the best.

The contestants also need cars, and at present, the best domestically produced car in the country is of course the Future Car, and it is not embarrassing to drive this car.

"Chairman, this is a great idea! Taking a different approach and being unique will definitely make it to the hot news, and the publicity effect will last a long time." Jiang Ying's eyes lit up.

Hao Qiang nodded: "Yeah, but there are definitely contestants who don't like our car. Who cares? Take it or not."

"It's not that I dislike it, but it's more likely that I simply don't like trams," Jiang Ying replied. "Chairman, when will this news be announced?"

"It will be announced soon to increase incentives for athletes," Hao Qiang said. "Some unpopular sports have very little prize money, and it's impossible to get endorsement contracts through them. Perhaps a car is the biggest reward.

Even in popular events, apart from the gold medal, it is difficult to get hundreds of thousands of yuan in rewards for silver and bronze medals.

In fact, in my opinion, it is not easy to win a medal.

Many athletes come from poor families and may only win a medal once in their lifetime, but it is very difficult for them to find a job after retirement.

Let’s put it this way, if medal-winning athletes can’t find suitable jobs after retirement, our group can provide them.

However, there must be no problem with one's character.

Athletes who take performance-enhancing drugs are definitely not eligible for rewards.”

"The chairman is so generous. Once the news is announced, it will surely be praised by all athletes across the country." Jiang Ying said admiringly.

Hao Qiang took a sip of tea and suddenly remembered something and decided to discuss it with Jiang Ying.

"The group's business is getting increasingly busy. I'd like to promote Wang He to vice president of the group, with Lin Yan taking his place. Vice president Wei Wei will be the general manager of the future motorcycle company."

Wang He is responsible for the management of Galaxy New Energy Company and Yuecheng Company."

"Chairman, I have no objection to the personnel matters. You can make the decision." Jiang Ying replied cautiously.

Hao Qiang nodded and it was decided. He would ask Qiu Xueya to come over and tell her, and then communicate with Wang He and Lin Yan in person.

one day later,

Announcement of new appointments to the group’s senior management.

On the same day, many domestic portals reported on Future Technology Group’s reward measures for Asian Games award-winning athletes, which aroused widespread heated discussion among the domestic people.

This is especially exciting news for the participating athletes.

The national delegation will give the Asian Games champion a bonus of 3 yuan per gold medal, and the local government, sports bureau, advertising sponsors, etc. will also give a certain percentage of the bonus.

The rewards for most events are not high, far less than those in the Olympics, or even the National Games.

After all, the level of the Asian Games is limited, and the enthusiasm of corporate sponsorship is far less than that of the Olympic Games.

But for Future Technology Group, it is just a charity to support sports.

In two years, it will be the Olympics, and we will talk about the rewards then.

Olympic champions in popular events are not short of money, but Hao Qiang does not want to reward them.

It is better to help someone when he or she is in need than to add icing on the cake.

He rewards athletes, not for publicity.

2023 year 5 month 14 day,

Hao Qiang, chairman of Future Technology Group, accepted an interview with the media.

A reporter asked: "Mr. Hao, many athletes expressed their gratitude for the rewards your company provided at the Asian Games.

So, if athletes win medals at the Olympics two years from now, will your company offer more generous rewards?"

"No, companies are very enthusiastic about sponsoring Olympic athletes, so we may not plan rewards." Hao Qiang smiled slightly.

“Our original intention was to provide encouragement and motivation to athletes when they needed support the most.

After all, every athlete who fights for the country deserves our respect and support."

"Mr. Hao, could you tell me about the future pricing of the ES7?"

"The ES7 will be a medium-to-large urban SUV in the future, and its price will definitely be higher than the ES6, and much higher."

"Oh, when does Future Technology Group plan to launch the Future ES7?"

"If it's fast, it's expected to be in October this year, so stay tuned." Hao Qiang replied.

After answering a few questions, the interview ended.

He accepted the interview mainly to warm up the future promotion of ES7.

The future ES7 will have many advanced configurations and will be priced much higher than the future ES6, which will officially declare war on million-level luxury cars.

Hao Qiang has no plans to launch the super lithium battery yet. He is not fully prepared and now is not the right time.

If super lithium batteries are launched on the market, the era of new energy vehicles with a range of 1,000 kilometers will truly arrive.

In the past two years, international power lithium battery companies such as LG Energy, Fourstar, and Panasonic have no chance of survival in China and have withdrawn from the Chinese market.

Future Technology Group has vertically integrated the industrial chain, publicly opened super charging stations and financed lithium battery companies, gradually forming a strong customer barrier and becoming a veritable "giant" in the power battery industry.

In the later generations of Ningde, Mr. Zeng no longer planned to enter the power battery industry.

Of course, the lithium battery departments of LG Energy, Four Star, Panasonic and others are still working hard, but they do not want Future Technology Group to monopolize this market share.

However, the technological level of these overseas companies is far behind that of Future Technology Group.

LG Chem, a subsidiary of LG Energy, will increase the energy density of its mass-produced ternary lithium battery packs to 165wh/kg, with its technology level closest to that of Future Technology Group.

For other companies, the energy density technology level of mass production is around 145wh/kg.

When faced with a threat to Future Technology Group, Hao Qiang launched super lithium batteries again.

Hanguo, LG Chem headquarters.

President Li Dongxi is discussing the mass production of ternary lithium batteries with company executives.

At present, Huaguo has the largest demand for power lithium batteries, but their company has been squeezed out of the market in Huaguo by Future Technology Group, and no car company is willing to cooperate with them.

One is the technical problem, and the other is that Future Technology Group has already established a strong customer barrier in Huaguo and cannot compete on price.

There are many automobile brands in Han Country, all of which are willing to cooperate with their company, and the Huache automobile brand cannot penetrate into Han Country.

Non-joint venture Hyundai and Kia will launch new energy vehicles this year and list them in the local market.

Li Dongxi glanced at the senior executives sitting in the conference room and said solemnly, "Everyone, we have to admit that our ternary lithium battery technology is far behind that of Future Technology Group, especially in terms of safety performance and energy density.

In 2007, their mass production technology level reached 200wh/kg.

In a few years, they will definitely develop more advanced lithium batteries and will probably just be waiting for their competitors to make a move.

We have been catching up for a few years, but the gap is still very large."

Faced with the opponent's technical strength, a feeling of powerlessness swept over me.

If the gap is only small, they might still be able to gain some market share.

"I didn't expect the Chinese to be so cunning." Vice President Jin Lixu said solemnly.

Li Dongxi sighed and said, "Hao Qiang is a person who cannot be judged by common sense. It's a pity that he is not Korean."

One senior executive speculated: “I find it hard to believe that a company that has only been around for a few years can suddenly possess so much cutting-edge technology.

I even suspect that Hao Qiang is an alien, or that he has mastered some advanced black technology."

Li Dongxi smiled and shook his head: "We should not attribute other people's success to luck and external factors.

LG’s success today is largely due to our humble and eager-to-learn attitude.”

He continued, “In this meeting, I hope everyone can objectively recognize the advantages of our opponents, learn from their strengths, and work hard to narrow the gap between us.

Otherwise, LG Chem will find it difficult to gain a foothold in the power lithium battery field."

"The chairman is right!" The senior executives present at the meeting expressed their agreement.

Li Dongxi looked around and saw everyone's expressions of serious thinking, and nodded with satisfaction.

He continued:

“Fellow citizens, we have to face reality.

What Future Technology Group has achieved in a short period of time is remarkable, and with so many projects under its belt, it's not just luck.

We need to deeply analyze their success factors, including technological innovation, management model and corporate culture."

Kim Ryeowook said thoughtfully, “The chairman is wise.

At the same time, we cannot just stop at imitation and catching up. We should give full play to the comprehensive strength of LG Group, integrate resources from all aspects, and achieve breakthroughs in key technologies.

For example, our global resource advantages are Future Technology Group’s weaknesses.”

“Everyone,” Li Dongxi’s tone became more resolute, “Although we are facing huge challenges, this is also an opportunity for us to make progress.

Let us work together to redefine LG's position in the new energy sector with a more open and innovative attitude!"

There was warm applause in the conference room.

In fact, all the participants knew that it would be difficult to catch up with the other side in a short period of time, but in terms of spirit and teamwork, they believed that the Hua people could not compare with the Han people.

A temporary failure does not mean it will always be like this.