Rebirth 2004: I can make money by writing.

"Boss Liu, please rest assured." Hao Qiang noticed Liu Qiangdong's nervous expression and said with a smile, "I have no intention of controlling Jingdong, nor do I have the time to manage it.

Since I believe in you, I will invest in you, otherwise I won’t invest.”

Seeing that his expression had eased a little, Hao Qiang continued to explain: "Of course, the valuation can be based on your ideas.

However, you are just estimating based on a simple price-to-earnings ratio, which is not very reasonable.

I don't want to take advantage of you. My proposal is: 1 million yuan in financing in exchange for 50% of the shares, but I will only retain 25% of the voting rights, and you will still maintain absolute control. Please note that this is equity financing, the funds will be used to develop the company, not just a simple share transfer.

Under normal circumstances, I will not interfere with the company's operations, and you do not need to report daily affairs to me. You only need to submit an annual report at the end of each year."

On the surface, Hao Qiang's proposal seems fair.

However, this is completely different from the situation today where investment exchanged US$1000 million for 40% of the shares, and Liu Qiangdong still has absolute control.

Hao Qiang invested 1 million yuan to obtain a 50% stake, which was actually a very bold request.

In Liu Qiangdong's mind, he originally only planned to raise 1500 million yuan and sell 30% of the shares.

But he didn't want to sell too many shares, even if the other party was willing to give more funds.

Put yourself in Hao Qiang's shoes. If it were his own company, Renjianyanhuo, he might agree to an investment institution offering 100 billion yuan in financing in exchange for 10% of the shares, but he would never accept a proposal of 10 billion yuan in financing in exchange for 50% of the shares, or even 30 billion yuan in exchange for 20% of the shares.

In fact, Hao Qiang cares more about future profits.

Hao Qiang's words made Liu Qiangdong a little uneasy.

Although I received 100 million yuan, I felt a little conflicted about selling 50% of my shares.

With 100 million yuan in funding, Jingdong will surely develop rapidly.

For a moment, he was silent.

"Mr. Hao, thank you for your appreciation," Liu Qiangdong said. "To be honest, I would rather sell 40% of my shares and reduce the financing to 7000 million yuan.

There is too much funding and we don’t need that much for now.”

After hearing this, Hao Qiang probably guessed the other person's bottom line.

If 50% of the shares are taken away at the beginning, it will indeed seriously undermine the enthusiasm of the founders.

If a proposal is made to exchange 1 million yuan for 60% of the shares, Liu Qiangdong is very likely to flatly refuse.

Therefore, Hao Qiang cleverly adjusted his strategy and only asked for half of the voting rights, so that Liu Qiangdong could still maintain absolute control.

He had some strategic ideas in mind that needed Jingdong to implement.

In fact, Hao Qiang had already foreseen that the financial crisis would come a year later, and this 1 million yuan investment might be just a drop in the bucket for Jingdong and would be quickly burned out.

By then, Liu Qiangdong will most likely need to continue borrowing.

If he borrows too much, he may have to seek financing from Hao Qiang again.

In this case, Liu Qiangdong may end up holding fewer shares than Hao Qiang, and he is actually working for Hao Qiang.

At present, Hao Qiang does not want to put too much pressure on Liu Qiangdong, so as not to cause resistance from the other party and complaints in the future.

Hao Qiang is well versed in the ways of business and understands that some things are better if the other party accepts them willingly.

In fact, he never expected to get half of the shares from the beginning.

"Okay, let's do as you think." Hao Qiang nodded in agreement, and then added, "If you need funds for future development, you can always contact me.

I don’t have much else, but I have a lot of cash.”

"Thank you very much, Mr. Hao!" Liu Qiangdong said sincerely.

Hao Qiang's words were full of sincerity, which not only gave Liu Qiangdong more control and development space, but also inspired his fighting spirit.

Liu Qiangdong didn't expect Hao Qiang to make concessions, and a deep feeling of gratitude welled up in his heart.

In fact, Hao Qiang hopes that through this form of cooperation, while ensuring his own interests, he can also fully mobilize Liu Qiangdong's enthusiasm.

Although Hao Qiang also wanted to own more shares, he understood the principle of knowing when to stop.

The more you are greedy, the less you may get in the end.

As the saying goes, if the cows don’t have grass to eat, they won’t have the strength to work.

"You're welcome." Hao Qiang said with a smile, "I also hope that we can become long-term strategic partners.

I invested in Jingdong not only because of its current value, but also because I am optimistic about its future potential.

I believe that under your leadership, Jingdong will become a leader in China's e-commerce industry."

"By the way, I have some suggestions you can listen to." Hao Qiang said suddenly.

"Mr. Hao, please go ahead. I'm all ears." Liu Qiangdong immediately showed great interest.

Hao Qiang began to explain: "First of all, the name 'Jingdong Multimedia Network' is too long and hard to remember.

I suggest changing it to 'Jingdong Mall', and once it becomes well-known, it can be further simplified to 'Jingdong'.

Personally, I think the simpler the name, the better.

Website names like Qiandu and Wangyi are very simple and easy to remember.”

He went on to analyze: "At present, your biggest rival is Taobao, which is likely to be Jingdong's strongest competitor in the future.

As you said, building your own logistics system is crucial.

Speed ​​up delivery and improve customer satisfaction so that you can snatch customers from Taobao.

Customers are everything. With customers, the future has unlimited possibilities.

Don’t be afraid of losing money, just grab market share first.”

When it comes to specific strategies, Hao Qiang suggested: "Regarding the logistics system, I suggest you purchase a site in a first-tier city as soon as possible.

I predict that the real estate market will develop rapidly in the future and land prices will become higher and higher.

You can accumulate more land, then use this real estate to borrow money and continue to purchase more land... This cycle will greatly enhance the company's asset strength."

After hearing this, Liu Qiangdong's eyes flashed with surprise.

He secretly admired: As expected, business geniuses have a different vision and can see so far into the future.

"Mr. Hao, your advice is so valuable!" Liu Qiangdong said sincerely, "I completely agree with your point of view.

Changing the name, strengthening logistics, focusing on customer experience, and planning real estate development... these are all very forward-looking strategies.

With your guidance, I have more confidence in Jingdong's future."

Hao Qiang smiled and said, "Boss Liu, you have execution ability. I believe in you."

The two smiled at each other, stood up and shook hands.

Liu Qiangdong, in particular, feels that this cooperation is not just an investment, but also a strong alliance.

He believed that Jingdong's future seemed to become brighter.

Regarding the actual financing matters, Hao Qiang suggested that Liu Qiangdong go back to sort out the company's affairs and prepare financing materials first, and then jointly sign the cooperation agreement after everything is ready.

On the same day, after Liu Qiangdong left Future Technology Group, he immediately contacted the company's management, asking them to quickly organize the company's information and share this exciting good news.

After returning to the capital, the first thing Liu Qiangdong did was to change the name of the website. He asked the team to quickly revise the website to "Beijing Frozen Mall".

Just three days later, Jingdong officially launched the new city name and successfully revamped it.