Rebirth 2004: I can make money by writing.

In May in Guangdong City, as summer quietly approaches, rain becomes more frequent and the air humidity rises significantly.

Thunderstorms, showers and other weather conditions have become commonplace, adding a bit of moisture and coolness to the city.

Although the weather is getting warmer, the number of customers eating hot pot has slightly decreased in the first half of May compared with April, but the business of Renjian Fireworks' No. 1 and No. 2 stores is still booming.

During peak meal times, customers still have to wait in line at both stores.

This popular scene has not subsided even in May.

In comparison, the business decline of other hot pot restaurants is more obvious, especially at noon, when the number of customers eating hot pot is less than half of that in winter.

However, Renjian Fireworks stands out in the fiercely competitive market with its unique charm.

After two months of careful preparation and anxious waiting, Renjian Fireworks Store No. 3 and Store No. 4 finally opened grandly on May 15.

To celebrate the opening, both stores are offering a two-day 30% discount.

In front of store No. 2, promotional posters were hung to congratulate the simultaneous opening of store No. 3 (located on the fourth floor of Baixin Plaza) and store No. 4 (located on the fifth floor of Tianhe City), showing customers the brand influence of Renjian Fireworks.

3号店和4号店的面积分别为710平方米和670平方米，都比2号旗舰店的650平方米面积略大。

In terms of the number of dining tables, there is not much difference.

However, the design layout and decoration style of the two new stores are better than those of store No. 2, bringing customers a brand new dining experience.

Eleven o'clock in the morning,

There are already crowds of people in front of stores 3 and 4, and it is very lively.

A young and beautiful waitress, with a smile on her face, stood at the door of the store handing out flyers and warmly greeting every diner who passed by.

The decoration inside the store is elegant and exquisite, even better than store No. 2. The aroma of hot pot is overflowing, making people salivate.

A few days ago, the two stores had already started a large number of promotional activities.

On the opening day, the promotional activities reached a climax.

The world is different from the past, and now it is already quite famous.

Many old customers discovered that a new store had opened and there was a 30% discount, so of course they didn’t want to miss out on a good meal.

Most of the passers-by who have not tasted the food just follow the crowd. Seeing that there are many customers in the store, they believe that the taste here must be good, so they also try to go into the store to consume.

"Since you're here, give it a try."

Many new customers have this mentality.

At twelve o'clock noon,

Hao Qiang came to store No. 4 for inspection.

When he arrived, he found that four management members, including Wang Xiaofeng, Li Feiyu, Qiu Xueya and Jiang Ying, were present.

When everyone saw the boss, they greeted him warmly and the atmosphere was harmonious.

Hao Qiang looked around the store and found that the occupancy rate was over 85%. He already had a clear idea of ​​the business situation, which was much better than when the second store opened.

He nodded with satisfaction, then turned to Wang Xiaofeng and asked, "Manager Wang, how is the situation at Store No. 3?"

Wang Xiaofeng replied respectfully: "Boss, I just spoke to Manager Yang, and he said that the opening rate has reached 90%.

In comparison, Store No. 4 is slightly inferior, mainly due to the influence of Store No. 2 next door.

After all, the two stores are very close to each other, creating competition.

I plan to go to the 3rd store in person this afternoon for an on-site inspection.”

Today is an important opening day, and Wang Xiaofeng, as the regional manager, must go to the site in person to understand the situation.

Otherwise, if the boss asks and you know nothing about it, you will be derelict in your duty and the consequences will be disastrous.

At this moment, seeing that the boss was in a good mood, he finally breathed a sigh of relief.

The old store's business is booming, which puts Wang Xiaofeng under a lot of pressure.

In front of his boss, he needs to remain calm and confident.

If the management is panicking, how can the employees have confidence?

Hao Qiang nodded slightly and asked everyone, "Have you had lunch?"

Everyone answered in unison: "Not yet, we plan to eat later."

Hao Qiang smiled and said, "I haven't eaten either. Let's eat here together." Hao Qiang smiled and then reminded, "Let's not talk about work while eating."

"Ok."

Everyone agreed happily, as this was their first time having dinner with the boss.

However, the one who was more nervous than them was the store manager Lin Yan.

After all, the boss and company leaders will dine here, and if the dishes are not to their taste, he will face great embarrassment.

Hao Qiang and four management members chose an empty table and sat down. After a while, the waiter brought the steaming hot pot.

Hao Qiang first tasted the soup base, and it was still the same.

While he was drinking the soup, Wang Xiaofeng was observing his expression, trying to figure out his preferences and temperament.

“The catering industry is different from other technology industries. We don’t have to pursue excessive innovation in taste, but getting better and better is definitely the right thing to do.

The reason why many old shops can stay in business for a long time is that their unique taste attracts customers to visit again and again.

If the taste of our store changes too much, old customers will notice it once they taste it, and may not come back next time.

Besides, it's difficult for a restaurant to satisfy the diverse tastes of its customers; it can only cater to the general public as much as possible. "Hao Qiang noticed the atmosphere was a bit depressing and tried to find a lighthearted topic to chat about.

Although we were not talking about work, it was related to work.

Hao Qiang thought of a place in his hometown that sold lemon duck. It used to be delicious, but maybe the ingredients had changed, so it felt almost the same as before and he could no longer find the same taste.

"Yes, I miss the roast duck restaurant in my hometown when I was young. It used to be charcoal-grilled, but later it was fried. The taste was much worse." Wang Xiaofeng echoed.

"Yes, the charcoal-grilled ones have crispy skin, while the fried ones are different and the color is also different." Li Feiyu said.

“Charcoal is expensive now, and frying is cheaper.”

"It's not a good thing for a restaurant owner to be too shrewd and calculate everything carefully." Hao Qiang said with a smile.

Jiang Ying praised: "Yes, it is better for us to make high-quality products, retain old customers, and become a century-old store. I think our boss is very kind-hearted."

"I fully agree with this. Our edible oil usage standards can become the standards used in the international catering industry."

"Food is related to health. If I make money in an unscrupulous way, I'm afraid I won't be able to sleep at night." Hao Qiang felt very happy when he heard his subordinates praising him.

He doesn't like subordinates who like to flatter him, but since he has reached the management level, his emotional intelligence is naturally not low, and he will flatter others to some extent.

Everyone ate and chatted, Hao Qiang spoke very casually, and everyone felt more relaxed while eating.

After lunch,

The business data of the two new stores have come out:

Store No. 3 opened 120 tables, had 350 customers, and had a revenue of RMB;

Store No. 4 opened 102 tables, had 301 customers, and had a revenue of RMB.

Hao Qiang was quite satisfied with the data. The number of people dining at noon was definitely not as many as at night. He guessed that the revenue of the two new stores today must have exceeded 30,000 yuan.

On the opening day of store No. 2, the first day’s revenue seemed to be RMB, which was the revenue for the entire day.

After lunch, Hao Qiang went back to the office to rest. He had the habit of taking a nap.

The others drank tea and planned to go to store No. 4 in the afternoon to check the dinner revenue.

Sure enough, it was dinner time.

The number of diners at the two new restaurants has increased dramatically.

At ten o'clock in the evening, Wang Xiaofeng sent a text message to his boss to report the day's revenue.

Store No. 3 opened 371 tables, had 1038 customers, and had revenue of RMB on the day;

Store No. 4 opened 312 tables, had 873 customers, and had revenue of RMB on the day.

Today is Sunday, the busiest day of the weekend.

The next day, the activities continued.

But business has declined a lot.

Store No. 3 had a revenue of RMB, and Store No. 4 had a revenue of RMB.

On the third day of opening, the unit price was restored.

The number of diners has decreased significantly, but the revenue is not much different from Monday.

Although the revenue was only 40% to 50% of the No. 2 store, Hao Qiang was very satisfied and considered it a perfect opening.

He has high expectations for the two new stores, hoping that they can continue the popularity of the No. 2 flagship store and open a new chapter for the company's development.

Hope is hope,

However, not everything went smoothly in the early days of its opening, and it was impossible for it to become as popular as the No. 2 store all of a sudden.

Many customers don’t know about store No. 3 and store No. 4.

In the next two or three days, revenue remained stable at more than 30,000 yuan.

Even so, the monthly profit is still more than 400,000 yuan, and the investment can be recovered in less than a year.

For most of the catering peers, it would be a complete dream to achieve such a high annual rate of return.

With the successful opening of stores No. 3 and No. 4, the brand influence of Renjian Fireworks Hotpot Restaurant has gradually expanded.

Five days after the opening, Hao Qiang issued an order to continue to inspect the operation of the new store and deal with any problems found in a timely manner.

At the same time, we began to inspect the new store No. 5.

After stores No. 3 and No. 4 have been stable for a month, we will continue expanding.

By that time, we should have enough funds to open a new store.

Hao Qiang continues to devote his energy to the research and development of electric motorcycles.

The main frame is produced by ourselves, and the battery is still under preparation and research and development. Other spare parts, such as tires, axles, shells, etc., are all customized and purchased for large-scale assembly, sprayed with the company's logo, and then put on the market.

Many brand manufacturers do not even have their own production and assembly workshops. They outsource everything and only own the brand name.

This phenomenon is very normal in this era. It is the case in many industries, and sales are king.