"I want to explain here that although they are all embroidery techniques, different types of embroidery in China have different characteristics."

"But when Gucci promotes its products, it simply mentions traditional Chinese embroidery techniques, but doesn't specify which school of embroidery techniques it's referring to."

"I hope that when brands cooperate with us on the skills related to China's intangible cultural heritage, they must have a certain understanding, otherwise it will only add to the jokes."

After saying that, Yun Mu showed his evil smile again, but this time his smile was full of coldness.

"Of course, this is still good. At least it mentions that it is an intangible cultural heritage from our China."

"For some brands, they are only mentioned briefly or not at all in product promotions."

"How is this behavior different from stealing?"

"For example, the ETRO 2018 scarf series once collaborated with our Huaxia Jinling Yunjin Research Institute to apply Yunjin's jacquard weaving technique to scarf design."

"However, when promoting the brand, they only described their products as oriental brocade and vintage textures, without mentioning Jinling brocade or China's intangible cultural heritage."

Everyone in the audience looked at the ETRO representative with amused expressions.

Seeing this, the ETRO representative looked very gloomy.

He didn't expect that Yun Mu really dared to say it!

Combined with his previous sentence, this is already pointing at their noses and calling them thieves!

Lin Xizhen was now sweating profusely.

He was really afraid that Yun Mu would drive away these brand representatives, and then their plan would be completely ruined.

"Ok?"

Thinking of this, Lin Xizhen felt like something was wrong.

"Do you feel like something's wrong?"

The leader sitting next to him seemed to notice his confusion and suddenly asked.

Lin Xizhen raised his head and looked at the leader in confusion.

"Yes leader."

"Just now I was worried that Yun Mu would convince these people to run away, and then our plan would be ruined."

"But suddenly I felt like something was wrong."

The leader looked at Yun Mu on the stage with a satisfied smile on his face.

"Don't worry, those people won't leave."

"No matter how harsh or excessive Yun Mu's words are, they won't leave."

"Yun Mu has already made his words known, and now it's being broadcast live to the entire world. If they get angry and leave directly, it would be like them admitting that they are stealing our Chinese culture."

"This will make it difficult for their brands to collaborate with other countries or companies in the future."

Having said this, the leader paused slightly, then said in a deep voice: "Besides, even if they leave now, they can no longer make any difference."

"Because Yun Mu has already completed the mission objective. It's really unexpected!"

"Cultural invasion?"

"Even their country's high-end luxury brands have to learn from our Chinese culture and craftsmanship. What can they use to invade?!"

"Why are they invading?!"

Hearing this, Lin Xizhen suddenly understood.

He finally understood the doubts in his heart.

It seems that Yun Mu is just playing an open conspiracy.

Or perhaps this guy wasn't testing or talking at all.

Instead, he just overturned the table.

Now he has exposed these dirty deeds in front of the whole world. If those named leave in anger, then their theft will be confirmed.

But if they don't leave, it means that they admit that they use Chinese intangible cultural heritage skills in their brand products.

No matter which one it is, it proves to the world that the national brand they are proud of uses Chinese elements that they look down upon in some designs, but they are still flocking to it.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like