Report me for selling fake medicine? Why are you crying when your illness relapses?

……

"That's understandable, but it's not convenient for us to make it public right now."

"Only by creating an atmosphere of sky-high drug prices can we get collection agencies to actively come to us for cooperation." Luo Shiyun explained at the right time.

This strategy cannot be made known to the outside world at present.

Only by releasing the news of sky-high drug prices first can patients become nervous and prompt collection agencies to pay attention.

"I understand!" Alyssa saluted with her five fingers spread out and responded naively.

Seeing this, Luo Shiyun couldn't help but smile.

She found it difficult to remain a decent person when she was with Alyssa.

Just then, Chen Xuan's cell phone rang.

I turned over and saw that it was Anna calling.

"Hmm?" Chen Xuan hummed in confusion, a little surprised.

Anna is abroad, and it should be early morning now. Why would she call me suddenly?

Luo Shiyun and Alyssa also saw the caller ID, and they were both very curious.

As the CEO of Novartis, Anna would definitely not call for no reason.

"Hello, it's me..." After Chen Xuan answered the phone,

His expression quickly turned to surprise, and then returned to indifference.

"You don't need to discuss the price of the medicine with me."

"We've clearly stated in the contract that you have the final say!"

"All right!"

Then, Chen Xuan gave a clear response.

After a brief chat, he ended the call with Anna.

"Is Anna looking for you to discuss the price of the special medicine for liver cancer?" Luo Shiyun asked directly.

She has already grasped the key information from these few sentences.

"Yes, that's what she meant."

"The liver cancer drug will soon be available on the market, but the price has not yet been determined."

"So, she and the senior executives from Novartis wanted to ask for my opinion so that I could give them some reference."

Chen Xuan replied.

Anna called because of this matter.

The effective drug for liver cancer has completed the third phase of clinical trials and is ready for large-scale market application. Everything has been laid out.

It’s just that the price hasn’t been really determined yet, which is why the latter called.

Of course, the most important thing is that he also controls the Chinese market.

The two parties were also listed together.

And the price is the same.

When signing the contract, Chen Xuan had already given the right to set the price to the other party.

In any case, the prices of Aetna Pharmaceuticals and Novartis will be the same.

"Drug price? Hasn't the price of liver cancer medicine been made public long ago?"

"A course of treatment costs 10 yuan, and the monthly drug costs are 5 yuan. Didn't Novartis disclose this before?"

Alyssa asked in confusion in the co-pilot seat, “Why are you asking about the price now? Is there something wrong with the price of this medicine?”

"10 yuan for a course of treatment, just for publicity."

"Disclosing a sky-high price in the early stages can create the biggest buzz, and the resulting buzz can let the world know about this effective liver cancer drug."

"Once everyone knows about the effective liver cancer drug, we can make the real price public, which will make it more affordable for more people."

Luo Shiyun explained with a smile, "Due to the sky-high price of the drug in the early stage, if the price is reduced now, most people can accept it, even if the price is still very high."

"Damn, this boss is too treacherous."

"Swindler, big profiteer."

"I made money from you, and I want you to be grateful to me, tsk tsk tsk tsk..."

Alyssa shook her head and sighed repeatedly when she heard it.

"All pharmaceutical companies are pursuing profits, and the higher the profit, the better."

"A new drug first makes money from the rich, then from the middle class, until the middle class's money is gone."

"At this point, we can lower the price, continue to make money from ordinary people, and squeeze out the interests of all classes. This is the greatest value of a drug."

Chen Xuan said it very bluntly.

At the same time, she didn't think there was anything wrong with it.

Medicines are commodities in themselves, so they naturally seek maximum profits.

The boss of a pharmaceutical company is also a capitalist.

Since they are capitalists, they will naturally pursue profits.

It’s just that some pharmaceutical companies’ eating habits look better, while some pharmaceutical companies’ eating habits look much uglier, but there is no essential difference.

If you can make 100 yuan, no one will want to make only 90 yuan, they will only want to make 200 yuan.

The price of 10 yuan for a course of treatment is indeed high.

If Novartis really launches the product at this price, it will only be a drug exclusively for rich people.

How many rich people are there?

How many rich people need this medicine?

Even if a course of treatment costs 10 yuan and it's all profit, you still won't make much money.

The biggest profit now is still in the middle class, and quantity is king.

Because of this, Novartis will definitely lower the price of the drug. It is impossible for it to be sold at 10 yuan per course of treatment.

Their final pricing will only be within the range that the middle class can afford, and the real goal of pharmaceutical companies is to make the middle class pay all the money.

Therefore, Chen Xuan was not surprised at all, as he had thought of this a long time ago.

"Then why did Anna ask for your opinion?"

"How much do you want to sell it for? Will Novartis sell it for that much?" Alyssa asked again.

……