Rebirth 1979: Hunting wild boars and saving educated youth
Chapter 50 Advertising and Inspection
When Director Sun heard this, his face suddenly darkened and he felt very unhappy.
Although I can't call myself a close friend of President Tan's over the years, we've been through thick and thin together. I even helped him out in many difficulties back then.
Today I asked him for help with this little matter, but he just spoke in a very official tone!
Just as he was about to retort, Chen Feng next to him gently pulled his sleeve, signaling him to calm down.
"President Tan, we have no problem with the conditions you mentioned," Chen Feng said with a smile. "As long as it helps our products gain popularity, that's a good thing. We're a private enterprise, so we have a lot of flexibility, unlike those state-owned enterprises that are so rigid. As for the invoicing, we can be flexible and adjust it, with a 20% fluctuation, which can give the newspaper some wiggle room."
When President Tan heard this, his eyes lit up immediately and he asked, "You mean, regardless of the layout, invoicing can be so flexible?"
"That's right, President Tan, you are helping us, so we naturally have to support your work." Chen Feng answered readily.
President Tan nodded with satisfaction, slowly picked up his glasses from the table and put them on, then said slowly, "Old Sun, we have a long-standing friendship, and I remember all the help you've given me in the past. How about this? I think that cartoon of Teresa Teng in your ad is very meaningful and will also be a positive boost to national reunification. I'll give you a small piece on the front page and a larger piece on the back page. How about that?"
Chen Feng was delighted when he heard this and quickly shook President Tan's hand: "Thank you for your support, President Tan!"
After leaving the newspaper office, Director Sun still had a look of indignation on his face, muttering as he walked, "Old Tan, he seemed okay before, but how come he's become such a bad person after just a few days as president?"
Chen Feng chuckled and explained, "People are selfish, that's what economics says. As our business grows, we'll come into contact with a wide variety of people. How could they all be as honest as you, Brother Sun? For someone like President Tan, who has agreed on terms and is working together efficiently, I'm quite content."
Director Sun glanced at him and said, "You seem quite open-minded. Is there anyone you'd be most reluctant to work with?"
"They're the kind who only care about the theoretical and not the practical, who talk about vague and unrealistic things all day long, putting them above the real economy." Chen Feng replied, "It's been so many years, Brother Sun, don't you know?"
Director Sun nodded and sighed. "You're right. I've been a little obsessed. Xiao Chen, I sometimes wonder how you know so much and think so deeply, even though you haven't had much education."
Chen Feng smiled again. "My family is poor and lower-middle peasants. When intellectuals go to the countryside, they all come to me for re-education. How can we succeed without some practical knowledge?"
Director Sun laughed and said, "You used to be a poor and lower-middle peasant, but now you're not. It won't be long before you're a capitalist!"
...
As soon as the advertisement came out, Southern Express became lively.
On the front page, Teresa Teng’s cartoon portrait is particularly eye-catching, with a concise and powerful slogan next to it.
The sub-edition is even more detailed, cleverly combining the name of Golden Edge Wine, its kidney-tonifying effect, and Teresa Teng's image. It is full of suggestive meaning and has a strong impact.
For a time, the newspaper became a hot topic on the streets and everyone was talking about it.
But the strange thing is that this wine is not available in major shopping malls because the goods have not yet been rolled out.
It didn't take long for the advertising effect to come.
After only three days, someone contacted Chen Feng and said they wanted to come for an inspection.
The one being inspected was no small player, but Taiping Department Store, one of the largest state-owned shopping malls in the city.
When the agreed day arrived, Chen Feng and Bao Guoqiang were ready early.
After a while, people from Taiping Department Store arrived, led by Deputy General Manager Lu. He was dressed like a cadre of a state-owned enterprise, and he walked with a breeze. His eyes revealed a sense of arrogance.
"Oh, is this your village-run enterprise?" Mr. Lu looked around with a hint of disdain in his tone.
Chen Feng and Bao Guoqiang stepped forward quickly, "Mr. Lu, welcome, welcome. Please come in."
The group entered the conference room, and Chen Feng began to introduce: "Mr. Lu, our Jinbian wine is made from carefully selected high-quality medicinal herbs and traditional brewing techniques. It has a first-class kidney-tonifying effect. Just look at the advertising effect and you will know how huge the market potential is."
Mr. Lu took the information, flipped through it casually, and snorted, "Just because the advertising is good doesn't mean the product is good. Can your wine compare to the old state-owned enterprise brands?"
Bao Guoqiang felt a little uncomfortable when he heard this, but he still said patiently, "Mr. Lu, don't worry about the quality of our wine. It will definitely stand the test. Moreover, we are cooperating with Taiping Department Store with full sincerity. We hope to expand the market together with Taiping Department Store."
Mr. Lu raised his eyebrows slightly after hearing this, seeming to be quite satisfied with what he said, but he still said, "Okay, let's take a look at the goods first, and then discuss the details of the cooperation. But I have to make it clear in advance that our requirements at Taiping Department Store are not low."
Chen Feng nodded quickly: "Of course, Mr. Lu, don't worry, we will do our best to cooperate."
In the following time, Chen Feng and Bao Guoqiang took Mr. Lu and his party to visit the winery and gave a detailed introduction to the production process and quality control.
Although Mr. Lu still looked superior on the outside, he had already begun to re-evaluate the strength of this village-run enterprise in his heart.
After the inspection, both parties sat down to discuss the details of the cooperation.
Through the field investigation just now, Chen Feng has high hopes for this cooperation.
He did not take Mr. Lu's arrogance when he first came to heart. He thought that they were just a small private enterprise in the village. They had never seen a big department store in person, so it was normal for them to have some prejudice.
Later, even after so long of reform and opening up, it is still common to see foreign companies being sought after and private companies being neglected.
However, during the inspection just now, Chen Feng noticed that the attitude of the people at Taiping Department Store towards their factory had changed significantly.
Especially Mr. Lu, his attitude softened significantly from being indifferent at the beginning.
At the negotiation table, things went more smoothly than Chen Feng had expected, which made him a little overjoyed.
I thought the cooperation here would definitely be successful.
However, at this critical moment of the negotiation, President Lu slowly spoke and put forward a condition that Chen Feng had not expected.
"Mr. Chen, we at Tai Ping Department Store are very interested in Phnom Penh wine and see its market potential. However, in order to better promote and sell it, we hope to obtain the exclusive sales rights for this wine."
Chen Feng frowned slightly when he heard this, but he still maintained a polite smile: "Boss Lu, what you mean is..."
Mr. Lu continued, "In other words, we want to sign an exclusive sales contract. Once the contract is signed, Phnom Penh wine can only be sold through Taiping Department Store. No other department stores or channels can sell it. If they want this wine, they have to come directly to us, not your winery."
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